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    Business

    Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

    The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand.

    Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics.

    With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, & playbooks that drive revenue.

    Advertise

    Copyright: ℗ & © 2019 Winning With Shopify

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    From Kickstarter to $700million/Yearly Revenue In Just 4 Years! Jan 09, 2023
    Show notes

    First episode of 2023 and it's a good one!
    We are joined by Chris Knudsen & Dan Bischoff from StoicYeti, who share their insights and learnings of scaling the brand, Purple Mattress from a Kickstarter campaign, to a public company with $700 million/year in revenue in just four years!
    Chris, Dan and Nick discuss how to grow a direct to consumer brand, the importance of building a great customer journey, streamlining content creation that grows your brand and much much more.
    This is one not to be missed and we would love to know what you think of the episode at hello@winningwithshopify.com !
    This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
    StoicYet: https://www.stoicyeti.com/
    PurpleMattress: https://purple.com/

    Support the show


    How To Get a 50% Email Open Rate With Daily Emails! Dec 23, 2022
    Show notes

    In our final episode of the year and our 200th episode, we are delighted to be joined by Janis Thomas, who is the e-commerce & marketing director from Look Fabulous Forever!
    In this episode Nick and Janis discuss what channels they use for retention, what stops you retaining customers, how to scale up and much more.
    Let us know what you think of this episode!
    This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
    Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com

    Support the show


    How Not To Lose Customers & What Turns A Customer Off Buying Dec 16, 2022
    Show notes

    In this episode we share how not to lose customers and what turns a customer off buying!
    Nick is joined by the Global retailer director of Software AG & Founder of retail reflections, Andrew Busby.
    This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
    Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com

    Support the show


    How to Increase your Customer Revenue with Email & SMS! Dec 09, 2022
    Show notes

    This week we have the epic Kerri McDonald to share why your brand needs Customer Retention Marketing, and How to Double your Campaign Revenue with Email & SMS!
    Kerri dove head-first into eCommerce over four years ago, driving her first brand to eight-figure status as Director of Marketing in less than three years. Ready for a new challenge, she co-founded The Greenhouse with her partner in 2020. Centered on eCommerce, email, and SMS marketing, The Greenhouse has quickly grown into an agency where clients take root and flourish, generating over $10 million in revenue for its brands in the first year.
    When not growing brands, Kerri inspires others by sharing her own multifaceted story. From major career changes and rebounding from a business failure to co-found a thriving business with her partner, she helps others craft a fulfilling, unique path in life that defies limits.
    This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
    Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com

    Support the show


    Is This The Missed Opportunity Right Now? Dec 02, 2022
    Show notes

    In this episode, we have the awesome Adam Robinson from Retention.com to talk all things customer retention and customer lifetime value!
    Adam and Nick dive into the changing landscape of platforms such as Facebook and Apple. And share the new ways to help you grow your business through acquiring and, more importantly, retaining customers.
    This is an episode not to be missed and we would love to know what you think!
    This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
    Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com

    Support the show


    Shopify Fun Facts You Should Care About Nov 25, 2022
    Show notes

    This week is an episode all about Shopify fun facts that you should care about!
    Nick dives into and reviews 9 fun facts about Shopify that can help give you insight into what to look out for and the opportunities for 2023.
    Grab a drink, tune in and let us know what you think!
    Interested in getting involved on the show? Get in touch with us at hello@winningwithshopify.com
    Fact sources:
    Fact 1 - https://www.websitebuilderinsider.com/what-is-the-company-shopify/#:~:text=Shopify%20was%20founded%20in%202004,after%20two%20months%20of%20development.
    Fact 2 - https://ecommerce-platforms.com/articles/shopify-revenue
    Fact 3 & 4 - https://websitebuilder.org/blog/shopify-statistics/
    Fact 5 - https://www.gorgias.com/blog/great-customer-service#:~:text=Plus%2C%20loyal%20customers%20are%20likely,shoppers%2C%20according%20to%20Gorgias%20data.
    Fact 6 - https://www.gorgias.com/blog/shopify-statistics#:~:text=Marketing%20emails%20from%20Shopify%20sellers,your%20customers%20still%20use%20daily.
    Fact 7 - https://baymard.com/lists/cart-abandonment-rate
    Fact 8 - https://winningwithshopify.com/
    Fact 9 - https://www.gorgias.com/blog/shopify-statistics

    Support the show


    The Key Tips To Growing And Selling Your Shopify Store! Nov 18, 2022
    Show notes

    This week we have our good friend Ben Leonard back on the show!
    Ben is the founder of the epic brand BeastGear which he scaled up to a 7 figure business in 3 years and then successfully exited the business. Now Ben spends his time working with lots of e-commerce store owners to build, scale and sell their businesses too.
    We also have some very exciting news, Ben is now an official Winning With Shopify coach and you can work directly with him through our Winning With Shopify Member's area which is coming very soon!
    In this episode Ben and Nick dive into the key tips to growing and selling a Shopify Store. They discuss what the main things a buyer will look at, what has changed this year in this space and what should merchants do differently when looking to scale and sell a business.
    EcomBrokers: https://www.ecombrokers.co.uk/
    If you're interested in coming on the podcast or sponsoring the show, get in touch at hello@winningwithshopify.com
    We hope you enjoy the show!

    Support the show


    You’re Losing 8% Of Your Checkout Everyday And Didn’t Know! Nov 14, 2022
    Show notes

    This week we have a very exciting episode as we are joined by previous CMO of Gymshark, Founder/CEO at THG Ingenuity and Head of Marketing at PLAY.com, Richard Chapple!
    Richard was at all three companies scaling them from £10m to £500m. He has now created The Growth Foundation to help Shopify stores grow and scale their businesses. In this episode, Richard shares his insights and knowledge of how you can grow your Shopify store and make more sales!
    We have some very exciting news for all our listeners today - Richard is very kindly offering a chance to win a FREE consultation with Richard and his team worth £5000! To enter all you need to do is follow this link and complete the form - winningwithshopify.com/growth

    Support the show


    The Opportunity of Influencer Marketing in 2022/2023 Nov 04, 2022
    Show notes

    This episode is very exciting as we dive into Influencer Marketing!
    Nick is joined by Anand, Founder of Influencer Marketing platform, Aspire. Anand shares his knowledge of the industry, how Influencer Marketing can grow your brand, and key insights of the industry for 2022 & 2023.
    We hope you enjoy this episode and let us know what you thought of the episode at winningwithshopify.com.
    You can check out Aspire at: https://aspire.io

    Support the show


    Black Friday: Top 10 Tips To Scale Your Store Oct 28, 2022
    Show notes

    Welcome back!
    This week Nick does a solo episode to dive into his 15 years experience working in the industry and his top 10 tips to help you ahead of Black Friday!
    Grab a coffee, your notepad and let us know what you think of this episode!
    Summary of episode:
    1. Make collections for the long term
    2. Don't de-value your brand
    3. Do collect as many new customers as your can
    4. Google Ads - increase budget early / build audiences
    5. SEO - plan ahead!
    6. Social - get aggressive & invest well
    7. Lead feeder - get signups for early access / exclusive deals
    Even if they don't sign up, you've got their email!
    8. Be more agile than your competitors.
    If their prices are lower, compete or add more value.
    9. Have 'waves' of deals
    10. Get rid of old stock. It's the perfect time.
    If you want to get involved with the show, you can do so at winningwithshopify.com
    If you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify

    Support the show


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