Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Latest Episodes:

Google Ads Fundamentals - How to Setup & Create Your Ad Campaigns! Jun 02, 2023

Show notes

This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital.
Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more!
Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Key Points:
0:00 Introduction
1:27 About Jonny
2:20 What you need to be thinking about before you start running Google Ads
6:35 The basics of setting up your Google Ads
12:06 The different type of Google Shopping Ad Campaigns available to you
15:28 What is Google Tag Manager
17:54 Getting GA4 tracking into Google Ads
18:43 How to create Audiences for Google Ads
20:27 Why it’s beneficial putting Shopify through a feed tool into Merchant Centre
21:28 Setting up the feed tool
26:26 What is a Google Product Category
27:35 What is a Google Product Type
28:23 The initial metrics you want to be looking for when starting to run ads
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital

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From Viral YouTuber to Scaling a Shopify Business - Exclusive Interview With How To Beast May 26, 2023

Show notes

This week we are joined by David de las Morenas, Founder of the Youtube channel, How To Beast, and clothing brand Edge Lifestyle.
David started out on Youtube a few years ago and very quickly gained over a million subscribers through his content.
Nick and David discuss how to start and grow a clothing brand through social media, how to review what is selling well and clear dead stock, how to order the right amount of stock to cope with demand, and much, much more!
Key takeaways:
- About David, How To Beast & Edge
- How social media changed influencer marketing
- Working with family in business
- Starting and growing Edge’s fulfilment strategy
- How to review what is selling well and clear dead stock
- Packaging and shipping orders
- Coping with demand
- The future for David de las Morenas and how to remove pressure
Edge Lifestyle apparel - https://edgelifestyle.com/
How To Beast - https://youtube.com/@howtobeast
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital

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Zero to $6,000,000 on Shopify in Just 4 Years - Exclusive Interview with Stuga Studio May 19, 2023

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This week we are joined by Marc Bacher, Founder of Stuga Studio to share his expertise of starting and scaling a successful brand on Shopify!
Nick and Marc dive into how to talk to customers to create a strong brand, stocking products for scale, how to build great relationships with suppliers, and much much more!
Topics:
1:50 About Mark & Stuga Studio
09:57 The importance of talking to customers to create a strong brand
18:50 Stocking, fulfilling and shipping products for scale
25:25 How secure is the drop shipping model for scalability?
31:33 Some of the ways you can build great relationships with suppliers
36:10 How to drive revenue through your Shopify store if you’re out of stock
Stuga Studio - https://stugastudio.com/
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital

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Fulfilment Masterclass - Setting Up Your Shopify Store For Fulfilment Success May 12, 2023

Show notes

For the second episode of our Fulfilment Series, we are joined back with the founders of Ships-A-Lot, Max and Zach, and also their business partner John to discuss the importance of SKUs, calculating your shipping rates correctly, effective inventory management, how to manage customer expectations with shipping costs and much, much more!
Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands.
Key Takeaways:
0:00 Intro
4:00 Would you recommend Shopify or Shopify Plus for fulfilment?
6:14 What is a SKU and why are they so important?
11:40 Shopify information & marketplaces
13:56 Setting up calculated shipping & when to offer free shipping
23:47 Things to be aware of with International Shipping
31:48 What is inbounding and why you should care
37:20 Effective inventory management
42:35 How to manage customer expectations with shopping costs
49:19 What is digital kitting and how it works
Ships-A-Lot - https://ships-a-lot.com/
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital

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Ships-a-lot Exclusive - Plan Your Fulfilment To Scale With Ease May 05, 2023

Show notes

It’s a new month and a new series all about fulfilment and operations! We have never covered this topic in detail before on the podcast and after lots of questions from the Winning With Shopify Community, thought it was time to do so.
We are joined by fulfilment and postage experts, Max and Zach, the founders of Ships-A-Lot, who share their insights and expertise about the industry.
Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands.
Key Takeaways:
0:00 Intro
2:56 About Ships A lot
6:38 Order fulfilment for new brands - What new brands should focus on with order fulfilment.
15:39 At what point should you start outsourcing fulfilment?
18:53 Using fulfilment centres for crowd-funding campaigns
21:27 The different fulfilment options
28:45 How to choose the right fulfilment partner
32:40 The types of businesses Ships-A-Lot work with
35:26 Building Ships-A-Lot
Ships-A-Lot - https://ships-a-lot.com/
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital

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Exclusive Interview - Christianne, Content Creator & Influencer AKA Backpacking Bananas Apr 24, 2023

Show notes

To continue on our Influencer marketing series, we are joined by Youtuber, Christianne from the channel Backpacking Bananas!
Christianne started her travel Youtube channel 10 years ago, and since starting her channel, has amassed almost 200,000 subscribers, explored many corners of the globe and partnered with some amazing brands. In this episode she shares her insights into being a content creator, and the right way to approach content creators as a brand!
Key Takeaways:
0:00 Introduction
1:03 About Christianne & Backpacking Bananas
3:06 How Backpacking Bananas was created
6:57 What’s the difference between a content creator and influencer?
11:00 How to find the right content creators and influencers for your brand
15:25 The do’s and dont’s when approaching content creators
19:14 How to create authentic partnerships
26:53 The importance of brand reputation
27:34 The process of working with a content creator
33:24 How to adapt when obstacles occur
37:38 The future for Backpacking Bananas
Christianne’s channel: https://www.youtube.com/@BackpackingBananas
Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital/

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Grow Sales & SEO Through Effective Affiliate Marketing Apr 14, 2023

Show notes

For our second episode of our influencer marketing series, we are joined by affiliate marketing expert, Dustin Howes, to discuss how affiliate marketing can work for your brand!
Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the founder and chief coach at Perfmm.com where he trains digital marketers how to optimize their affiliate programs.
Key Takeaways:
0:00 Introduction
2:19 About Dustin
4:43 What is affiliate marketing?
6:14 How affiliate marketing works
11:02 Using coupons with affiliate marketing
17:56 How to track affiliate marketing
22:12 Using the right affiliate platforms
29:10 How to find the right affiliates
31:21 The difference between influencers and affiliates
34:00 Conclusion
36:12 The question to ask when starting in affiliate marketing
Dustin offers audits and private consultations, and today is offering our listeners a FREE 15-minute consultation to any business owners out there looking for help. Free 15-Minute consultation for WWS listeners - https://dustinhowes.com/wws
Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer
Website: https://winningwithshopify.com/
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
YouTube: https://www.youtube.com/@winningwithshopify
Spec: https://spec.digital/

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Influencer Marketing - Easily Grow Your Sales With The Right Influencer Partners! Apr 11, 2023

Show notes

This month is all about influencer marketing and in this episode we are joined by Influencer Marketing expert, Brett Owens.
Brett and Nick met several years ago and we are delighted to share that Brett's influencer marketing platform, Afluencer, is partnering with us for this influencer marketing series!
Episode Topics:
- How to track influencer marketing
- The different types of influencers
- The importance of influencer engagement
- Blogging & Social media influencing
- Creating user generated content with influencers
- Leveraging great content
- Who is influencer marketing for?
- SEO & Affiliate Marketing
Let us know what you think of this series and stay tuned as we have lots of awesome guests lined up for this series.
Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer
Website: https://winningwithshopify.com/
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
YouTube: https://www.youtube.com/@winningwithshopify
Spec: https://spec.digital/

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Provide Great Customer Service To Build Your Brand Apr 05, 2023

Show notes

In this episode we are joined by Ethan Song! Ethan founded and successfully sold the sustainable apparel brand, Frank & Oak.

Nick and Ethan dive into the key pillars of customer service, how to make customer service personal, the future of customer communication and much more!

Rare Circles: https://www.rarecircles.com/

If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws

Website: https://winningwithshopify.com/

Instagram: https://www.instagram.com/winning_with_shopify/

TikTok: https://www.tiktok.com/@winningwithshopify

YouTube: https://www.youtube.com/@winningwithshopify

Twitter: https://twitter.com/WinningShopify

Spec: https://spec.digital/

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Shopify Apps - Finding the ones to scale your store Mar 24, 2023

Show notes

In this episode we are joined by Shopify App Expert, Blair Beckwith!
Blair was working at Shopify in the early days helping with the app marketplace and now shares his insights and knowledge in this space. Nick and Blair discussed how to find the right apps for your Shopify store, the apps that are helping drive sales right now, how to work out if an app is benefitting or hindering your store, and much, much more!
Blair’s LinkedIn: https://www.linkedin.com/in/blairbeckwith/
Blair’s Twitter: https://twitter.com/blairbeckwith
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws
Website: https://winningwithshopify.com/
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
YouTube: https://www.youtube.com/@winningwithshopify
Twitter: https://twitter.com/WinningShopify
Spec: https://spec.digital/

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