Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Latest Episodes:

Taking a Medical Product To Market With No Investment?! Oct 23, 2023

Show notes

This week on the show we are joined by Dr Stephanie Schull, the Founder of KegelBell.
Stephanie shares her story of creating and taking a product to market in the medical space with very little investment.
She shares how to market a business on a budget and how you can build and leverage a community through email to help take your business to the next level.
Key takeaways:
0:00 Introduction
2:32 About Dr Stephanie Schull and KegelBell
4:36 Creating a product and learning along the way
7:02 What channels KegelBell started marketing on
10:06 Optimising a welcome email series
12:35 Delegating to other people
16:03 Producing video content on a budget
23:38 How the KegelBell brand was created
29:58 Figuring out how to upsell and increase lifetime value
Seguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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Creative Ways To Grow Your Email List - With Traynor Vineyards Oct 20, 2023

Show notes

This week we are joined by Mike Traynor, Wine Specialist and Founder of Traynor Vineyards!
Mike shares his journey of being in the wine business for the last 25 years, and how he evolved his business into online commerce in a big way via Shopify during Covid.
Now, Traynor Vineyards do a lot of business via their Shopify store, Mike shares creative ways to grow your email marketing list and engage with your community through multiple channels.
Key takeaways:
0:00 Introduction
2:08 About Mike Traynor & Traynor Vineyard
4:45 Managing wine inventory levels
7:19 The power of storytelling in marketing
12:30 How Traynor Vineyard hires the right talent
14:13 Leveraging Shopify POS in-store
15:46 Effective ways to build a newsletter list
18:02 Traynor Vineyard’s email strategy
20:58 Getting creative with selling through multiple channels
25:27 Creating a membership for your business
34:17 How Traynor Vineyard prepares for peak seasons
Seguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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How Barc London Have Optimised Customer Engagement Through Email & Comms! Oct 13, 2023

Show notes

Have you acquired new customers but struggling to get them to buy again? Then this episode is for you!
This week we are joined by Alex Fell, the co-founder of Barc London, a luxury pet goods & apparel Shopify store.
Alex shares his insights and learnings how he overcame the learning curve when first starting out, how to choose the right help for your business and how to increase customer lifetime value through email.
Key takeaways:
0:00 Introduction
1:50 About Alex & Bark London
3:14 What’s the difference between online & in-store commerce?
7:02 How to overcome the learning curve when starting out?
8:50 Choosing the right help
15:12 How to increase customer lifetime value
33:20 How Bark London is maximising the Seguno platform
Seguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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Shopify Email - Consistent Conversations Generate Revenue. Hear The Story With Bake.Eat.Love. Sep 29, 2023

Show notes

This week we are joined by Kristen Baileys, the founder of Bake Eat Love. Kristen’s energy and passion for her business & digital marketing is infectious and she shares all of her insights and hidden gems on how she has grown her business through email marketing!
Give this episode a listen if you are wanting to engage more website visitors and keep the conversation going with customers!
Key takeaways:
0:00 Introduction
2:23 About Kristen & Bake Eat Love
8:00 How Bake Eat Love got off the ground
12:10 Creating Business Partnerships
19:40 How to convert visitors into subscribers
22:51 How to make email flows conversational
31:31 Segmenting email audiences
33:41 Gifting
Bake Eat Love - bakeeatlovebox.com
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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Don’t tell your subscribers, talk to them! Interview With Dog & Boy Sep 22, 2023

Show notes

This week’s episode is all about how to build a community with your customers between, and how creating a strong community, builds an even stronger brand!
We are joined by the wonderful Sonya Michele, Founder of premium scarf brand, Dog & Boy. Sonya shares her journey to creating Dog & Boy and shares her knowledge in how you can build a strong community through email. If you’re looking to build a strong and loyal community for your brand, this episode is not to be missed!
Key takeaways:
0:00 Introduction
3:06 Why Sonya created Dog & Boy
9:52 Accepting who your target audience is
12:42 The truth of running a business
15:11 Dog & Boy Email Strategy
28:20 Using the Seguno Shopify App
32:21 Knowing your audience
35:44 How to approach Black Friday without devaluing your brand
Dog & Boy - https://dogandboy.com/
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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How To Prepare For Black Friday & Why To Start NOW! Sep 15, 2023

Show notes

“65% of consumers plan to do all of their shopping before Black Friday / Cyber Monday!”
This week we are joined by the extremely knowledgable and all round great guy, Brian Krug, who is the Customer Success Lead at Seguno.
In this episode Brian shares his insights into how you can maximise your sales throughout the Black Friday Cyber Monday period via email, and why you should start preparing now. If you’re looking to make the most of maximising Black Friday Cyber Monday this year this is an episode for you!
Key takeaways:
0:00 Introduction
2:47 Brian’s background & journey so far
4:32 The pro’s and con’s of a small business
7:28 Why start to think about BFCM now
12:57 What you should be doing today to prepare
16:08 Doing things differently this BFCM
20:48 Timing & personalising your promotions correctly
35:20 Building your welcome series
43:15 Get your free email strategy session
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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The Unconventional Way To Grow Your Brand Through Email! Sep 08, 2023

Show notes

“I would rather they didn’t get my emails!”
This week we are joined by the founder of Total Sports Enterprises, Todd Murphy.
Todd shares his story and insights to growing TSE into what it is today and how he sends 2 emails to his subscribers every single day! If you're looking to build a loyal and raving fan base of customers, this episode is not to be missed!
Key takeaways:
0:00 Introduction
2:31 About Total Sports Enterprises
3:15 Creating a USP
6:13 Do you need to segment audiences?
7:28 Frequency of emails
11:05 How to create enough content for emails
13:18 When to discount products and offer promotions
15:07 The process of creating efficient email content
19:40 How to grow email lists
22:20 How seasonality effects marketing your brand
26:03 How to approach growing into a new market
29:48 Advice to other Shopify stores about email marketing
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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Email Designs That Work To Scale Your Revenue! Sep 05, 2023

Show notes

This week is all about email design with the awesome Katherine from Seguno!
Nick and Katherine discuss the importance of email design in marketing, email templates that work, and trends in email marketing right now. If you need help with designing your emails and converting more customers, this episode is not to be missed!
Key takeaways:
0:00 Introduction
2:19 About Katherine
3:32 How important is the design of an email in email marketing?
6:02 How to create GIFs
12:06 How to come up with good content for Email Marketing
15:35 What comes first, the design or the message
17:55 Where to start with creating content ideas
30:15 Email templates that work
35:43 What are the trends with email marketing right now
39:44 Get in touch with Katherine
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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3 Things To Help You Grow Your Email List! Aug 25, 2023

Show notes

In this episode we are joined by Jonnie who has co-founded the awesome Shopify business, Toast’d!
Jonnie shares his story and knowledge following an impressive career in marketing, and shares his top tips on how you can grow your Shopify store through email marketing!
Key takeaways:
0:00 Introduction
2:18 About Jonnie & Toast’d
5:45 Working with family & building a team
8:32 How to generate email subscribers
13:36 The difference of prospects and customers
15:28 Creating the right emails for the right audience
24:25 3 things to help develop your brand and marketing message
34:47 How to retain customers
42:59 What other things you can do to drive more revenue
Check out Toast’d - https://toast-d.co.uk/
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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Email Automations You Must Prioritise! Aug 18, 2023

Show notes

This week we are joined by Chris Huntly-Gordon, Co-founder of the Shopify store, KillaVanilla, & Merchant Outreach at Seguno!
Chris and Nick discuss email marketing strategies that work, gaining a competitive edge and overcoming regulations, building brand sentiment through customer reviews, how Chris got involved with Seguno, email automations you must prioritise and much much more. This is not one to be missed!
Key takeaways:
0:00 Introduction
1:39 About Chris & how KillaVanilla was founded
9:05 Competitive edge and regulations
14:50 What is KillaVanilla’s email strategy?
21:04 Building brand sentiment through customer reviews
24:48 How Chris got involved with Seguno
29:30 The power of email
30:54 Email automations you must prioritise
36:45 When to use discounts
38:50 How does omni-channel marketing work for KillaVanilla
KillaVanilla: https://killavanilla.com/
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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