Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Latest Episodes:

2023 Round up & What To Expect In 2024! Dec 29, 2023

Show notes

For the final episode of the year, we are doing something a little different! This week, Nick is doing a 2023 round up episode, sharing all of his insights from the past 12 months, the biggest things that have worked for brands this year, the biggest lessons learned on Shopify, best practises for the year ahead & what to expect going into 2024!
Thank you to everyone that has tuned in this year and for being a part of this incredible community.
Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.
To claim your free offer, go to https://www.alialearn.com/winningwithshopify and book a consultation.
Key takeaways:
0:00 Introduction
1:33 A Crazy Year for e-Commerce
2:51 The Year Ahead: Best Practices
7:53 The Biggest Lessons Learned on Shopify
11:12 Discounts: Don't discount too much
16:02 Challenges Facing e-Commerce Next Year
17:04 The Year Ahead: What to Focus On
19:40 Building Your Brand
20:29 Build Your Brand for Next Year
21:39 Shopify Podcast: We're Coming for You Next Year
24:01 A message about the future
25:53 A message for you
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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Conversion Rate Optimisation Webinar - Boost Revenue From Your Existing Site Traffic! Dec 22, 2023

Show notes

This week we are doing something slightly different - Nick is joined by his colleague, Rob Stanbury, from Spec Digital, as they both host a webinar all about Conversion Rate Optimisation!
In this episode Nick and Rob cover how to double your revenue, how to manage a low conversion rate website, the four sections of your e-commerce site, how to get more people to add to your shopping cart, and much, much more. If you are looking to convert more website visitors, this webinar is not to be missed!
If you would like to see the slides discussed in today’s episode, search ‘Winning With Shopify’ on Youtube to see the full video.
If you would like to join our next live webinar - go to winningwithshopify.com and sign up to our newsletter to be notified of future events!
Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.
To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.
Key takeaways:
0:00 Introduction
1:34 A Quick Run Through
3:47 Conversion Rates: How to Double your Revenue
4:31 Conversion Rate Optimization
10:01 How to Manage a Low Conversion Rate Website
10:54 The 2.5% to 3% Conversion Rate
11:41 GA4
16:01 How to Increase Your Conversion Rate?
16:40 What is a CRO?
17:33 Q & A
18:04 Don't Overload Your UX With Do's and Dont’s
19:46 4 Sections of Your e-Commerce Site
20:47 How To Get a Customer To Add To Their Shopping Basket
26:15 How To Get A Good Review On An e-commerce Site
28:59 An AI-based recommendation system for clothes
31:36 Shopify: The outfit buying experience
36:06 Free Delivery and How to Get It
38:25 Cross-Sales and Upsell: How Much Information Can You Give
40:52 How To Get More People To Add To Your Shopping Cart
46:02 Baby Push Chair
47:09 Basket Upsells
53:00 Supermarkets: Missed Offers and Missed Sales
54:51 Shopify: How To Increase Sales With A Discount Code?
58:02 Two Ways To Get A Discount On Your First Order With Shopify
1:00:39 Final Comments
1:04:32 Should e-commerce Stores Force You To Download Their App?
1:07:10 Do I need to test my Website?
1:10:29 Testing A B&O CVR
1:12:40 How to get more people to engage with your e-commerce site?
1:15:49 Offering Open Discount Without Annoying Customer
1:16:32 Is There a Good Time of the Year to Test CRO Changes?
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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Telling Your Brand Story To Acquire More Customers - With Red Beard Creative Dec 15, 2023

Show notes

This week we are joined by Justin from Red Beard Creative. Justin is a Shopify and Brand expert expert working in the industry for the past 14 years!
In this episode, Nick and Justin discuss brand identity, how to rest if your brand is resonating with your audience, ways to shift excess stock, coupons and discounts and the power of storytelling!
Key takeaways:
0:00 Introduction
1:36 Introducing Justin
3:04 Brand Identity
3:53 The Brand Identity for Startups
6:13 How To Test If Your Brand Is Resonating With Your Audience
12:56 Other Ways to Shift Excess Stock
18:43 Black Friday: More exclusive than ever
20:11 The Dopamine Effect
27:15 How Alia Is Helping Your Business
30:04 Supermarket coupons and discounts
32:48 Learning & Contributing to Alia
36:52 How to Get the Most Out of Google Analytics?
39:32 The Story of Alia
Red Beard Creative - www.redbeard-creative.com
Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.
To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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The Power Of Rewarding and Incentivising Website Visitors - With Tyler Farley Dec 08, 2023

Show notes

This week we are joined by the one and only, Tyler Farley from Better Than Belts.
Tyler has a really interesting story, starting his business through Kick-starter, raising 64% of our goal in one day, and going from strength to strength ever since.
Nick and Tyler discuss how to talk to your customers, how e-commerce companies are using learning videos, how to manage data effectively, how to scale your company & the value of rewarding and incentivising website visitors.
If you are wanting to learn how you can convert more website visitors, this episode is for you!
Key takeaways:
0:00 Introduction
1:42 Better Than Belts
8:45 The Future of Hats
10:14 How To Talk To Your Customers
13:54 How e-commerce companies are using Learning Videos
15:42 In the Elevator With Alia
16:34 Try Your Best: An Alternative to Alia
17:18 Google Metric ROI
22:31 How to Manage Data effectively
29:04 Shopify's Listening to the Majority
30:40 How to Get More Feedback From Your Customers
34:24 90% of VC Money Goes to Meta and Google
38:32 How To Scale Your Company
41:28 The Value of Alia for Website Marketing
45:24 How To Reach Out To Better Than Belts
Better Than Belts - https://betterthanbelts.com
Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.
To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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Achieve a 33% Conversion Rate With a Learning Experience - Alialearn Dec 01, 2023

Show notes

A question we often get asked on the show is “how can I convert more website visitors?” So, this week is the start of a very exciting brand new series all about Conversion Rate Optimisation!
In this episode we are joined by Cory Gill, the Founder of a Conversion Rate Optimisation platform, Alia. Cory shares his knowledge and wisdom in CRO and how you can turn more website visitors into customers!
Key takeaways:
0:00 Introduction
1:26 How good is your Conversion Rate?
2:08 About Alialearn
4:12 How to Integrate Learning Into Your Website
7:47 What Kind of Incentives Should You Be Using
14:18 The Importance Of Telling A Story
17:20 How to Build a Learning Experience on Shopify
19:11 How AI is Impacting Business
30:17 Do e-commerce sites benefit from A/B testing?
35:57 How to Customize Your Landing Pages for Inbound Traffic
40:23 How to Start using Alia with your Business
Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.
To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.
Reach out Cory here:
https://twitter.com/corylgill
https://www.linkedin.com/in/corylgill/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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The Art Of Content Creation To Engage Customers - With Michael Thomas (London Viewpoints) Nov 28, 2023

Show notes

In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints.
Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more!
Key takeaways:
0:00 Introduction
1:24 Influencer Marketing With London Filmmaker, Michael Thomas
4:15 Why a lot of content creators don’t like the term ‘influencer’
7:08 What Do You Post On Instagram?
9:22 The Importance of Personal Content
11:23 How To Build a Campaign With a Brand
13:57 How To Work With Content Creators
17:26 Creating agreements with Content Creators & Influencers
19:58 Content for an E-commerce Brand
22:19 How to Find an Influencer to Work With
25:30 Meeting Influencers/Content Creators before working with them
33:06 When Things Go Wrong
36:06 Content Creators: If the Campaign Goes Wrong, Just Move On
41:43 The Art of Content Development
London Viewpoints - https://www.instagram.com/londonviewpoints
If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.
Book a call with Brett here: https://afluencer.com/wws
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify
TikTok: https://www.tiktok.com/@winningwithshopify

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Taking Down The Cosmetic Giants, One Skin-Friendly Product At a Time - With Conscious Skincare Nov 17, 2023

Show notes

Have you wanted to work with Influencers but afraid of the pit falls and challenges you may face working with them? How can you create long term relationships with influencers & content creators? Do they work? How can measure if it’s working?
These are all questions that we cover in this week’s episode with our very special guest, Rebecca Martin, CEO at Conscious Skincare!
Rebecca started a Conscious Skincare brand in 2010 and has gone from strength to strength ever since. She shares her insights, stories and how you can work with Influencers effectively within your business.
Key takeaways:
0:00 Introduction
1:46 Influencer Marketing Webinar
2:36 About Rebecca & Conscious Skincare
7:07 Teeth Cleansing Made by a Single Person
9:30 What Would You Wish You Had Said To Your Past Self?
9:59 Self-Limiting Beliefs
12:20 Feast and Famine in the Marketing Industry
12:54 How seasonal are your products?
15:31 Exploring Subscriptions and Refill Systems
19:09 Working with Influencers
26:20 The Real Problems With Working With Influencers
28:23 When to Scale a Business?
30:49 What's The Difference Between Influencers and Content Creators?
34:40 How to Work Long Term With Influencers
41:47 What Success Looks Like When Working With Influencers
Conscious Skincare - https://conscious-skincare.com
If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.
Book a call with Brett here: https://afluencer.com/wws/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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Want To Work With Influencers? Here’s How - With Tripping Millennial Nov 10, 2023

Show notes

This week we are talking to Content Creator and Influencer, Rachael Levine from Tripping Millennial.
Rachael & Nick discuss how to start a business on Youtube, How To Work With Influencers, How long you should be working with Influencer’s for, how to get more out of working with content creators and much, much more!
If you’re curious to know the do’s and don’t of working with Influencers, this one is for you!
Key takeaways:
0:00 Introduction
1:46 Rachael on Tripping Millennial
2:14 Tripping Millennial on Taking a Gap Year
3:49 In the Elevator With Rich People
5:44 How to Start a Business on YouTube?
6:44 A Content Creator or an Influencer?
8:46 How to Find The Right Balance Between Influencing and working
11:14 How To Work With Influencers
13:06 How Long Term Do You Want to Work With a Brand?
14:38 How to Get More Out of Content Creators
17:35 Celebrity Influencers on Paid Content
19:10 Have You Worked With Influencers?
25:15 The Do's and Don'ts of Working With Brands
26:47 How To Get Your Money Back From a Brand
29:28 TikTok: An Influencers Contract With A Brand
33:07 How Do Brands Find Influencers?
36:12 How To Reach Out To Brands
40:07 How to Reach Out to a Brand on a Medium
44:10 How to Reach Out to a Brand With Tripping Millennial
Tripping Millennial - www.trippingmillennial.com
If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.
Book a call with Brett here: afluencer.com/wws
Website: winningwithshopify.com
YouTube: @winningwithshopify
Instagram: @winning_with_shopify
TikTok: @winningwithshopify

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Influencer Marketing: Uncovering The Myths & The Truths - with Brett Owens Nov 03, 2023

Show notes

This week is the start of a brand new series all around Influencer & Affiliate Marketing! We are joined by the legend and Founder of Afluencer, Brett Owens.
Brett is an expert in Influencer & Affiliate Marketing and has been working in the space for 10 years now. He and Nick discuss a variety of topics and unpick some of the myths, insights and truths around Influencer Marketing.
If you’re looking to increase your brand awareness and website traffic during peak season and beyond, this episode is not to be missed!
Key takeaways:
0:00 Introduction
2:24 How Afluencer was created
4:54 The evolution of affiliate marketing
8:16 How to choose and reach out to the right influencer
13:10 How to adjust your strategy with influencers during peak season
18:34 How to work influencer marketing into your channels
24:47 The formula to working out the rate to pay Influencers
28:01 How to avoid paid follower profiles
33:28 How to avoid things going wrong with Influencer Marketing
36:17 The expectation of Influencer Marketing
If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.
Book a call with Brett here: afluencer.com/wws
Website: https://winningwithshopify.com
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify
TikTok: https://www.tiktok.com/@winningwithshopify

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Want To Build An Email Marketing Strategy That Works? Here's How! Oct 27, 2023

Show notes

If you are looking to create an email marketing strategy that works and learn how to develop your brand’s tone of voice, this episode is not to be missed!
In this episode we are joined by Clay Imports, who offer an authentic selection of handcrafted tiles and home goods consisting of high-quality materials and sustainable designs.
The CEO, Nick, and Head of Growth & Marketing, Jeanne, join us to share their expertise in building and scaling a show stopping brand.
We discuss; sourcing products, how to effectively create and distribute marketing content, segmenting customer audiences, how to get repeat orders from customers, the importance of telling a story, and how to create an email marketing strategy that works!
Key takeaways:
0:00 Introduction
2:35 About Clay Imports
5:14 Sourcing products
6:37 How to effectively create and distribute marketing content to build a loyal fan base.
10:24 Knowing and segmenting customer audiences
14:26 How to get repeat orders from customers
17:55 The importance of telling a story
19:14 Clay Imports Email Marketing Strategy
36:46 How to create the right keywords
Seguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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