Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Latest Episodes:

Unbox Your Inbox! Mastering Email Marketing Strategies with Jandre De Beer, CEO of V8 Media. Mar 22, 2024

Show notes

Join us this week as we sit down with Jandre De Beer, the CEO of V8 Media, to explore the ever-evolving landscape of email marketing!
Discover the secrets to building a thriving business through Facebook advertising and ensuring your Google Ads get the green light. Learn the art of community-building in email marketing and how to harness the synergy between sales and marketing to propel your brand forward like a snowball effect.
Jandre takes us inside the elevator to discuss crafting compelling email content and dives deep into the world of personalisation in email marketing, uncovering strategies to connect with your audience on a deeper level.
Tune in for expert advice, actionable tips, and invaluable insights from Jandre on how to navigate and succeed in the dynamic realm of digital marketing.
Key takeaways:
0:00 Introduction
2:13 Today’s guest: Jandre De Beer, CEO of V8 Media
6:55 How to Build a Business on Facebook Advertising
10:36 Have You Got Your Google Ads Approved?
11:56 Building a Community in Email
15:56 Sales & Marketing: Like a Snowball
18:40 In the Elevator With Email Content
23:59 On Personalization and Email Marketing
29:32 How to Get a Good Conversion Rate on PPC
32:27 How to Raise Revenue with e-commerce brands
37:43 Brand Marketing: Clear Value
42:57 Build a database with a social media presence
46:59 How to reach out to Jandre
V8 Media: https://v8media.co.za/
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify
TikTok: https://www.tiktok.com/@winningwithshopify

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From Near Bankruptcy to Shopify Mastery! Tips, Tricks & Future Trends Mar 15, 2024

Show notes

In this episode, we are joined by Clayton Bates. Clayton has an inspiring journey from near bankruptcy in his first Shopify business, to Shopify success!
We explore the highs and lows of online entrepreneurship, covering topics like overcoming near bankruptcy on Shopify, common business pitfalls, website optimization strategies, Google Ads review, data testing, and future trends like AI in business.
Join us as we provide practical advice and valuable insights to help you thrive in the competitive world of e-commerce. Whether you're a seasoned entrepreneur or just starting out, "E-Commerce Insights" has something valuable to offer. Tune in and elevate your online ventures.
Key takeaways:
0:00 Introduction
2:04 About today’s guest
2:47 How I nearly went bankrupt on Shopify
10:59 What are some of the common things that businesses need to improve on
13:20 How To Build a Website With a Product-Led Home page
19:51 Google Ad Review: Product Information Pages
27:16 Testing on Google Adwords
28:32 Testing a website's data
30:33 How to Manage Your Business on Hotjar
35:39 How to Optimize for Mobile
41:58 Are You Ready for the Future of Shopify?
43:26 AI and the future of business
45:50 How to reach out to Clayton Bates
Clayton Bates: https://www.inspiresmallbusiness.com/
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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Crafting Ecom Success: EcomHannah’s Journey from Etsy to Shopify and Beyond Mar 08, 2024

Show notes

Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy.
Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition).
We'll explore the essential steps for completing sales online, the evolving landscape of PPC marketing, and strategies for gaining a competitive advantage.
Whether you're just starting out or looking to elevate your e-commerce game, this episode offers valuable tips and tricks for success in the digital marketplace!
Key takeaways:
0:00 Introduction
1:37 About today’s episode
2:07 Hannah’s Journey: Building a Brand on Shopify, Etsy and More
7:03 What Led Hannah to Start a YouTube Channel
10:33 Economics and the Future Of Ecommerce
14:59 What's Your SMART USP?
18:27 The 3 Step Process for Completing Sales on e-commerce
23:57 PPC Marketing: The Process of Change
25:54 Have You Got A Competitive Advantage?
28:46 How To Integrate Your Social Media Channels
32:15 How To Build a Monthly Business on Shopify
34:54 Ask The Influencers: Working With Consumers
35:32 How Do You Convert Influencers' Activity Into Revenue?
41:52 How to get your influencer to endorse your stuff
44:37 Thank you for watching
EcomHannah: https://www.youtube.com/@EcomHannah
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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How I Sold My Shopify Empire, Bought It Back, and Scored a Netflix Series: The Battlbox Journey Mar 01, 2024

Show notes

Join us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman.
From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a user on Reddit!
Discover John's insights on customer interaction, influencer partnerships, marketing strategies, and the importance of understanding customer timelines.
Key takeaways:
0:00 Introduction
2:00 Introducing BattlBox’s CEO, John Roman
4:12 Why BattlBox was successful
8:17 How To Grow a Business With Influencers
15:33 Don't Be Greedy or Selfish
17:29 How To Win With Your First Influencer
20:01 How To Build a Search Business With Facebook Ads and Google Ads
26:48 How Do You Manage Internal Customer Relations
32:48 How Do You Come Up With Content For Your Company?
38:37 How To Acquire Customers Today
BattlBox: https://www.battlbox.com/
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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Unlocking E-Commerce Success: Strategies and Insights with Eugene from Factory Pure Feb 23, 2024

Show notes

This week we are joined by Eugene Ravitsky, Founder of Factory Pure.
Eugene has been in the world of e-commerce for a number of years now and shares his insights, experiences and advice on identifying your businesses USP, the ways to communicate with your customers, writing the right content for your business and much more!
Key takeaways:
0:00 Introduction
1:43 Welcoming Eugene from Factory Pure
5:58 The business journey
7:08 Drop Shipping: What's the USP?
10:06 How to get out of your web-based business slump?
15:05 How Do We Write Content For Our Business?
18:55 How to Write the Best Product Descriptions?
24:59 How Do You Manage Your Email List?
31:49 Phone Calls: Speaking to your customers
37:53 How to Find Your Marketing System Through Omnisend
Factory Pure: https://factorypure.com/
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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How To Build An 8-Figure Shopify Business! Feb 14, 2024

Show notes

In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify!
Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later!
Key takeaways:
0:00 Introduction
1:52 Interview with Sean from Shock Surplus
6:58 Establishing the customer problem
9:59 The Business of Bundling
14:18 The Evolution of Customer Knowledge
19:17 8 myths of SEO
21:57 How Do You Identify Your Customers?
25:18 Travel Marketing: The Outdoor Life
27:59 How to Scale your Business on Shopify
35:00 The Right Place, Right Time
40:33 How to Start a Sales Journey with Email
46:28 How to Win Back Customers From January
50:58 On Contribution & The Future of Email
57:04 The Evolution of Instagram & TikTok
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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How To Automate Customer Engagement to Maximise Revenue! Feb 02, 2024

Show notes

Do you ever wonder how often you should be reaching out to your customers, sending them emails, SMS & promotions? Do you want to keep them up to date, but don’t want them to unsubscribe?
Well in this episode we discuss how to measure and optimise your customers INTENT and how you can automate the perfect times to engage with customers to maximise revenue!
Nick is joined by the Co-Founder & CEO of Omnisend, Rytis Lauris. Rytis is an expert in automating communication to help you best optimise your engagement with your customers.
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Key takeaways:
0:00 Introduction
3:04 About Rytis & Omnisend
6:43 Two Things We Don't Do Anymore
11:03 SMS Marketing
18:50 Opt-in marketing
22:43 How to Automate Marketing Campaigns with Triggers
26:34 How to Automate Intent on Websites
32:10 How to Automate an Email
36:41 How to Upsell with a Guest checkout
40:05 Shopify & Omnisend: How it works
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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8 Epic Shopify Loyalty Programs Every Brand Should Consider! Jan 19, 2024

Show notes

This week on the show Nick shares the eight top Shopify Loyalty Programs that are working for Brands on Shopify right now!
Nick shares an array of loyalty programs for you to try in your business, from examples working in fashion brands, beauty, and even alcohol brands!
If you’re looking for inspiration on how to create loyalty programs that are working, this episode is not to be missed!
Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win
Key takeaways:
0:00 Introduction
3:31 Loyalty Programs That Are Working On Shopify
4:29 Loyalty Programs in the Fashion Industry
6:58 Loyalty Programs for Pet Brands
11:06 Loyalty Programs for Beauty Brands
15:04 Evolving A Loyalty Program Through Testing
18:19 Building Loyalty within Shopify
21:25 How to Get More Out of Your Loyalty Points
23:41 The Inky List: Best In-Store Rewards
26:14 Alcohol Brand Loyalty Program
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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How To Run The Ultimate Shopify Loyalty Programme For Your Customers Jan 12, 2024

Show notes

This week on the show, we are joined by loyalty expert, Jason Leader.
Jason and Nick discuss the best loyalty strategies for 2024, two things to know before launching a new loyalty program, how to ask customers the right questions, how much to discount, how loyalty programs link with influencer marketing, and much, much more!
If you’re looking to build your brands customer loyalty, but unsure where to start, this episode is for you!
Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win
Key takeaways:
0:00 Introduction
1:54 About this episode
4:17 Two Things to Know Before Launching a New Loyalty Program
7:02 The things to avoid when launching a loyalty program
10:50 How To Ask Customers the Right Questions
15:13 Loyalty Programs that are working well
22:21 How to Manage the Sales Cycle
26:17 Acquisition Cost of a New Customer
27:11 How much can you discount?
31:06 The Key to Loyalty Email Segmentation
36:46 How Loyalty Programs Link With Influencer Marketing
38:00 The best loyalty strategies for 2024
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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#1 Shopify Loyalty Program on G2 - Scale LTV The Right Way (Ft Fiona Stevens) Jan 05, 2024

Show notes

It’s a brand new year and a brand new series all around building customer loyalty!
In this episode we are joined by industry expert and #1 Shopify Loyalty Program voted by G2, Fiona Stevens from LoyaltyLion.
Fiona is a loyalty marketing expert and in this episode, she shares some crucial insights, tips and knowledge on WHY you need to build customer loyalty in 2024, and HOW you can do it.
If you’re looking to grow you business in 2024, this episode is for you!
Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win
Key takeaways:
0:00 Introduction
3:38 How to Engage with Shopify's Webinars
5:06 What is Loyalty in Business?
7:57 Loyalty Programs
13:53 Beyond Discounting: The Christian Brand
15:37 Brand Value Destruction
17:29 Black Friday Marketing: Over- discounting
21:24 Build Loyalty Through Social Media
25:23 The challenge of marketing on a web page
27:05 How to Plan for Black Friday and Cyber Week in 2024
27:46 How to get that second order?
30:09 How to Win Back Customers in January
39:10 One of the biggest contributors to e-commerce growth is supermarkets
45:48 Content Creation to build loyalty
48:17 How to reach LoyaltyLion
Website: https://winningwithshopify.com
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify
TikTok: https://www.tiktok.com/@winningwithshopify

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