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    Business

    What Next?

    “What Next?” explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.

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    Copyright: © Publicis Groupe

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    Latest Episodes:
    Small Yet Mighty: Shaping the Future of AI Models Feb 24, 2024
    Show notes

    Rudina Seseri, Co-Founder and Managing Partner of Glasswing Ventures, shares her insights on the future of Artificial Intelligence based on 19 years of investing and operational experience in high-growth AI and Frontier Technology companies. She argues that large language models will become smaller, more distilled, more refined, and therefore more powerful, while the transparency of the open-source and open model landscape will enable companies to control their own destinies. She believes that the Coming Wave, predicted by author Mustafa Suleyman, will strip the paint off some AI companies to reveal the true AI-Natives set to thrive.


    ⁠https://www.the-coming-wave.com⁠

    On LLMs becoming smaller

    LLMs for Dummies by Rex Woodbury: https://www.digitalnative.tech/p/llms-for-dummies?utm_source=substack&utm_medium=email

    Phi-1.5: https://www.linkedin.com/pulse/phi-15-ai-textbooks-groundbreaking-new-way-train-llms-rudina-seseri-acbre/?trackingId=xFExcDnPTyuisRwZdmCs%2BQ%3D%3D

    On Meta's AI strategy

    Meta AI roadmap: https://www.wsj.com/video/events/metas-ai-roadmap/D8AD06F0-BCB8-4615-8FF6-B7DD3E1CE228.html

    On AI trough of disillusionment

    Biden EO on AI: https://www.whitehouse.gov/briefing-room/presidential-actions/2023/10/30/executive-order-on-the-safe-secure-and-trustworthy-development-and-use-of-artificial-intelligence/

    SuperReturns: https://globalfinance.connectmeinforma.com/community/superreturn/articles/five-essential/details


    The Game of Sports Jan 06, 2024
    Show notes

    Internet pioneer, John Kosner, President of Kosner Media, a digital media and sports consultancy and investment advisor in sports tech startups on the future of Sports. His four decades of Sports media expertise include building ESPN into the world's leading digital Sports destination; he also struck ESPN's original streaming deal with Bamtech, which led to Disney's acquisition of Major League baseball's technology firm in 2016. He argues that Sports will follow gaming into the interactive world building communities around sports players on and offline as younger fans look for new ways to engage. And he advises us to follow his old Disney colleague, Steve Jobs’ mantra: beware the status quo.
    Latest Sports Business Journal column: https://www.kosnermedia.com/news/crossing-sports-media-rubicon-one-year-later
    NCAA Gender Equity Media & Sponsorship Analysis, 2021: https://static1.squarespace.com/static/5e48689ce8cf6318cdabe294/t/6149e29e8768351a56a63bcf/1632232095074/NCAA+Gender+Equity+KHF+Phase+I+Report+-+Desser+Media+%26+Sponsorship+Addendum.pdf
    Interview with Ben Thompson, Stratechery: https://www.kosnermedia.com/news/kosner-stratechery-interview-past-future-sports-abundance


    The Art of the Side Hustle Dec 16, 2023
    Show notes

    Chris Guillebeau, New York Times best-selling author of The $100 Startup, Side Hustle and The Happiness of Pursuit on the rise of the side gig, and its impact on the future of work. His daily podcast, Side Hustle School is downloaded two million times a month, often by listeners who have regular jobs but want to diversify their income, create more options for themselves and do more of what matters. He argues that this creator economy is redefining what work means, with more focus on joy and meaning but also on what he calls asymmetrical risk which can reap a very different type of reward.
    Further links:
    https://chrisguillebeau.com/


    Change is Gonna Do You Good Dec 02, 2023
    Show notes

    Michael Millward, Managing Director of the British and Irish Business of international solutions company, Lyreco on the increasing importance of community and resilience in business. With 25 years of experience across different markets and workplaces, from working in kitchens to sales to the development of packaging technology, he argues why change is the key to unlocking new sources of power. Leaders in business, he says, must build their teams by showing vulnerability and a passion for change, adapting and embracing the future, dreaming big and refusing to consider Plan B.
    Linkedin: https://www.linkedin.com/in/michael-milward-66a3654/


    Ethics and the Key to Being Cool in Business Nov 25, 2023
    Show notes

    Linda Thomas Brooks and Wallace Snyder, founders of the Institute for Advertising Ethics on the future of trust in business. Linda, who is also chief executive officer at PRSA and former president and CEO of the Association of Magazine Media and Wallace, former president and CEO of the American Advertising Federation, argue that the rise of AI will elevate the role that ethics plays in keeping companies relevant. As Millenials and Gen Z look at who is doing the right thing, how to build ethics into the heart of business will become key to attracting and retaining talent.
    Further reading: Institute for Advertising Ethics: https://www.iaethics.org/


    AI and the Future of the Author: how human intelligence meets artificial intelligence in the world of writing Nov 10, 2023
    Show notes

    Josh Bernoff, former senior leader at Forrester, best-selling author of 'Groundswell' with Charlene Li, and ‘Build a Better Business Book’ on the relationship between ChatGPT and the book writer. The author of eight business books - he also calls himself a ‘midwife’ of 50 titles on some of the most powerful ideas in the genre – argues that books will continue to matter even if the way they may be created and distributed might change. And while AI may replace hack writers, it will never replace human intelligence, the wit and character of great writing. His mantra is ‘Be paranoid early’ as AI continues to evolve in the creative world, and as long as we change and adapt, AI plus HI can provide a brilliant future for writers
    Josh Bernoff website: https://bernoff.com
    Josh Bernoff books: https://bernoff.com/books
    How authors use AI: https://bernoff.com/blog/how-successful-business-authors-work-better-with-ai
    Cory Doctorow article about enshittification: https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys
    Article about fake travel books: https://www.nytimes.com/2023/08/05/travel/amazon-guidebooks-artificial-intelligence.html
    Atlantic article about the AI corpus of pirated books called "Books3": https://www.theatlantic.com/technology/archive/2023/09/books3-ai-training-meta-copyright-infringement-lawsuit/675411/


    Culture makes Meaning: Why understanding and aligning with communities are critical today. Oct 28, 2023
    Show notes

    Marcus Collins, award-winning marketeer and cultural translator, author of the best-selling book ‘For the Culture: the Power Behind What We Buy, What We Do and Who We Want to Be’ and digital strategist for Beyonce on the value in belonging. The former Chief Strategy Officer at Weiden and Kennedy and recipient of Advertising Age's 40 under 40 award who was inducted into the American advertising Federation Advertising Hall of Achievement tells us how the work of philosopher, Emile Durkheim and Beyonce, queen of the Beyhive, have taught him to ditch the trendspotting and tap into the power of organic communities.
    Further reading: My site: www.marctothec.com/fortheculture LinkedIn: https://www.linkedin.com/in/marctothec/
    Book: For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be


    Meaning over Math! How connection, empathy and authenticity are the keys to growth Oct 14, 2023
    Show notes

    Emmanuel Probst, global brand thought leader at Ipsos, adjunct professor at UCLA, Wall Street Journal and USA Today best-selling author of Brand Hacks on the art and science of brand transformation. His fascination in the quest for meaning is explored further in his latest book, Assemblage which is about how to build brands that transform people and the world they live in. Emmanuel tells us about the power of brands to influence the future as consumer preference for authenticity, meaning and storytelling exposes performance marketing as tactical and a waste of money.
    Further reading:
    The Art and Science of Brand Transformation book here: https://rb.gy/qmq41
    Emmanuel Probst on LinkedIn: https://www.linkedin.com/in/emmanuelprobst/


    AI meets Ayurveda: the future of food will combine tech and tradition Oct 07, 2023
    Show notes

    Sakshi Chhabra Mittal, the founder and CEO of Foodhak on a revolutionary new food subscription delivery and app startup which significantly enhances peoples health and wellness by combining modern technology and traditional ways. A former venture capitalist at Softbank and biotech head at Pfizer, Sakshi tells us how to combine ‘delicious’ and ‘good’ in food to offset what she calls The Four Horsemen - Cancer, Diabetes, Dementia and cardiovascular disease, and lead a revolution in healthy food.
    Further reading:
    https://www.linkedin.com/in/chhabrasakshi/?originalSubdomain=uk
    https://foodhak.com/


    Humanity in the Tech Stack: how the human operating system is the key to growth in an AI world Sep 30, 2023
    Show notes

    Dr Eric Solomon, founder and CEO of The Human OS, on the intersection of psychology, brand building technology and creativity. His experience in marketing leadership positions for YouTube, Spotify, Google, Instagram and Bonobos has led to his development of what he calls the Human Operating System. As he helps leaders steer their companies through the risks of AI, he reminds us to keep 'humanity in the tech stack' by asking themselves the purpose of what we are doing and why in order to best to navigate change.
    FURTHER READING LINKS:
    My site: www.TheHumanOS.co
    LinkedIn: https://www.linkedin.com/in/ericinnyc/
    Author page on Entrepreneur: https://www.entrepreneur.com/author/eric-solomon


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