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    Business

    What Next?

    “What Next?” explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.

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    Copyright: © Publicis Groupe

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    Latest Episodes:
    Mad, bad and creatively dangerous to know? May 06, 2023
    Show notes

    Rishad revisits Madison Avenue’s ‘creative revolution’ with Andrew Cracknell (former agency ECD and author of “The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising”) to ask, “what can we all learn from the original Mad Men (and women) of that golden age of advertising?”
    Further Reading Links:
    https://www.linkedin.com/in/andrew-cracknell-7288b444/?originalSubdomain=uk
    https://www.youtube.com/watch?v=_9HO0ZTlCYM


    Facing up to the Future Apr 29, 2023
    Show notes

    In this episode, Rishad talks with leading futurist Andrew Curry, Director of The School of International Futures. Andrew shares some helpful approaches used by futurists to improve business outcomes, considers how his own work has changed over the past 20 years, and talks about developing futurist capabilities in the next generation of leaders.
    Further Reading Links:
    https://soif.org.uk/
    https://twitter.com/nextwavefutures
    https://www.linkedin.com/in/andrew-curry-802198/ https://soif.org.uk/app/uploads/2020/06/NGFP_Futures-Manifesto_2020_web-1.pdf
    Note: This interview was recorded in 2020, so a good opportunity to see if Andrew’s predictions materialised!


    Leading from the Front Apr 22, 2023
    Show notes

    What can business leaders learn from military leaders? In this episode, Rishad talks exclusively with Colonel Kevin W Farrell, PhD, (USA Retired). We learn about the advantages of Back Briefing, Red Teaming, and what it’s like working with Brad Pitt as a military advisor!
    Further reading Links:
    https://www.linkedin.com/in/kevin-w-farrell-ph-d-9800302/
    https://battlefieldleadership.com


    Scaling Identity: The New Orange Apr 15, 2023
    Show notes

    Do you know your ‘Buppy’ from your ‘Backboner’ from your ‘Devout’? Esther ‘E.T.’ Franklin, Global Chief Strategy Cultural Fluency Officer at Spark Foundry, unpacks the many aspects of the identity conversation and how marketers are missing growth opportunities due to wildly blunt audience assumptions.
    Further reading links: https://www.linkedin.com/in/estheretfranklin/


    Being creative about creative leadership Apr 08, 2023
    Show notes

    Kat Gordon, Founder/CEO, of The 3% Movement, predicts that the job of the future is the “Creative Entrepreneur in Residence”, WFH will become just W, and introverts and empaths will rise as the next creative leaders.
    Further reading links:
    https://www.3percentmovement.com/
    https://www.youtube.com/watch?v=17D7LEH6tlo
    Susan Cain’s Quiet: The Power of Introverts in a World That Can't Stop Talking https://tinyurl.com/2p89a4tu


    AI + Talent = Growth Apr 01, 2023
    Show notes

    Arpit Jain, Global President of Marcel at Publicis Groupe, unpacks the truth of the AI powered “people experience and growth platform” - Marcel, which was an AI hip before AI was hip.
    He explains how human intelligence can work in complementary ways with artificial intelligence to better collaborate for better business outcomes, to super charge talent mobility, and to achieve personal and career growth. And how this growth juggernaut is supercharging Publicis Groupe.
    Further reading links:
    https://www.linkedin.com/in/arpit-jain-423b2515/
    https://marcel.ai/public/article/2021/september/what-is-marcel-


    The Davos of Marketing? Mar 25, 2023
    Show notes

    Perhaps surprisingly, the world of physical conferences and events has returned with a vengeance. Christian Muche takes us behind the scenes to preview the brand-new Possible Event at the infamous Fontainebleau Hotel in Miami (17-19 April), which he intends to turn into “The Davos of Marketing” by focusing on business and marketing opportunities for everyone who attends. Guest speakers include Elon Musk, LL Cool J, and Jon Bon Jovi. Christian also discusses what to expect from GenZ in the future, the current confusion around the Metaverse, and the many ways in which the physical and virtual worlds are converging and fusing.
    Further reading links:
    https://possibleevent.com/
    https://www.linkedin.com/in/christianmuche/
    https://www.mmaglobal.com/


    The Future of Fast: rethinking the role of robot in restaurants and retail Mar 18, 2023
    Show notes

    Glynn Davis, business journalist, retail expert and founder of the Retail Insider publication on how far and how fast fashion and fast food can grow. Learn how incoming automation and robots are prompting new thinking in these retail and restaurant industries, the largest sectors in most economies around the world, as an internal threat comes from the very people they serve.
    @glynnDavis / @retailinsider


    I Am Not Nostradamus Mar 11, 2023
    Show notes

    Bryan Wiener, CEO of Profitero, the e-commerce analytics platform empowering over 4,000 brands with solutions across 900 retailers in 50 countries, explains why companies need to become great at being “fast-followers”, why solution providers of the future will have product at their core and service at the edge, and how digital commerce is revolutionising stores, advertising, industries, and organisations
    Further reading links:
    https://www.linkedin.com/in/bryan-wiener-26956/
    https://www.profitero.com/


    Managing Is So Yesterday Mar 04, 2023
    Show notes

    In this special episode, Jenna Young, former Executive Creative Director at global PR firm Weber Shandwick and now Head of Client Creative at Korn Ferry on what it takes for people to thrive at work. They discuss the value of leaders being available to their teams, what it means to translate a leader’s vision into a reality and why the new CEO of Starbucks is training first as a barista.
    Further reading links:
    https://www.kornferry.com/about-us/consultants/jenna-young
    https://www.youngjenna.com/
    https://www.kornferry.com/about-us/partnerships/fortune?utm_campaign=global-WMAC-culture-2023-01&utm_source=internal%20outreach&utm_medium=ppc&utm_content=website


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