What Next?

Storytelling in the Digital Age and the Speed of the Startup Dec 14, 2024

Scott Donaton, currently Chief Marketing and Content Officer at Versus Game, on brand storytelling and the agility of startups. The former Global Chief Creative and Content Officer at Digitas who became CMO at Hulu argues that Versus Game's AI-driven engagement engine which gamifies content to enhance user interaction is a glimpse of the future in media. He says that companies need to embrace the Next Big Thing – especially the AI era of brand storytelling, and to move at the speed of startups if they are to stay competitive.

#Marketing #Media #FutureOfWork #BrandStorytelling

Everything can be taught: the art of leading by inspiring Dec 07, 2024

David Kenny, Chairman of Nielsen, dives deep into the evolving landscape of talent, data, media, and technology. David explores the critical intersection of people and business goals, offering powerful insights on creating synergy between the two. He discusses how to navigate the complexities of industry shifts, the importance of adaptability in leadership, and how the future of data-driven decision-making will impact companies and consumers alike.

#Leadership #Media #Technology #Data #BusinessStrategy #Innovation

EQ+IQ; the coaching equation for an AI workplace Nov 16, 2024

Engineer and business coach, Sairan Aqrawi focuses on merging technology and communication for success in leadership. She shares her journey from Iraq to the U.S. with nothing but $300 in her pocket and a million dreams. Now an engineer overseeing metro projects and a midlife coach helping women uncover their hidden talents, she says that it is IQ + EQ that leadership is really all about. As she highlights the need for courage, trust, and effective communication, she advises aspiring leaders to adapt, communicate, and maintain a growth mindset to help their staff discover and unleash their true potential.

#Business #Leadership #Tech #Coach

AI and the creative experience Nov 08, 2024

Joaquin Gil, author, filmmaker, composer and digital artist on AI and the creative experience. He’s also a programmer, creator of graphic novels, live action, animated films and shorts, electronic music albums and the technical director of special effects for classic feature films like Starship Troopers, Godzilla and Oscar winners like Contact and As Good As it Gets. And his children’s book, The Caretakers whose use of AI illustration is one of the first experiments of its kind. He discusses new interfaces, the importance of imagination, the power of creativity and the exciting new world available to creative people.

#AI #Creative #Advertising #Media #contentcreation

The Autonomy of Micro Media Nov 02, 2024

Brian Morrissey, founder of Rebooting on the future of sustainable media business. The former president and editor in chief of Digiday Media and digital editor at Ad Week believes that the move from mass media to micro media, particularly since the Pandemic, is a power shift from institutions to individuals where AI will be most vibrant part of the media ecosystem. He illustrates his argument with his own model at Rebooting which started with a Substack newsletter, expanded to a podcast, and now offers consultancy and events. Multi-skilled smaller companies which optimise the latest tech and are motivated by autonomy, he says, are the future of the workplace Sustainable media business, he believes will be about a niche media of unique expertise, perspective and personality.

www.therebooting.com

The Rebooting Show

#Media #Business #Ad #Tech #MicroMedia #Leadership

AI and the New Age of Reason Oct 26, 2024

Itamar Friedman, CEO of Qodo on the evolution of AI in software development, and the changing philosophy of AI. The former director of Machine Vision, which was bought out by Alibaba, established Codium AI before ChatGPT, predicts a future in which increasingly AI will think like humans, and argues that System 2 Thinking could even improve human reasoning. He gives us an insight into many of the tools that his own company is creating, and explains that jobs for developers will grow rather than fall victim to AI. The need for coders and software engineers, he says, will increase, but their jobs will expand and operate at a higher level.

#Business #Leadership #AI #SoftwareEngineer

A Fraction of The Workplace Oct 19, 2024

James Vanreusel, founder and CEO of Vanreusel Ventures on fractionalized work, international contractors, AI and office automation in the future of work. With over 25 years of experience in finance, from Wall Street to non-profits, he guides us through how to navigate modern business solutions, the intersection of technology, financial management and strategic staffing. He discusses the gain or pain of the interim CFO and the fractionalized worker, and envisions a future where AI in business pushes leaders towards continuous learning and innovation in staffing.

Vanreusel Ventures LinkedIn: https://www.linkedin.com/company/vanreusel-ventures/?viewAsMember=true

Ask A CFO:

https://open.spotify.com/show/2oshmGhQLUMY3ctBT4H8jn

Scale By Numbers:

https://open.spotify.com/show/7uwZ4eddso1lup4r0unAJf

#Business #Tech #Finantial #Media #Strategy

The Species of AI Oct 12, 2024

Greg Kahn, CEO of GK Digital Ventures, and Shiv Singh, the author of Marketing with AI for dummies and Chief Marketing Officer at C3 AI on the transformative impact of AI and to its potential to revolutionize the industry. They argue that AI is a technological shift as life-changing as the internet and mobile phones, sparking existential questions about the future of work itself such as who and what to trust. But they stress the importance of companies to be pragmatically enthusiastic, to embrace openness to change, critical thinking, and diverse perspectives in navigating the AI landscape, enabling technology to give birth to more job opportunities than ever before.

#AI #Business #advertising #media #FutureofWork

How AI + Psychometrics is Transforming the Future of Work Oct 05, 2024

Juan Betancourt, CEO of Humantelligence on AI-powered HR in the workplace. A graduate of the prestigious endeavor.org accelerator program, his plugin, which is already used by companies like Accenture and UnitedHealthcare, provides real-time psychometric insights in 10-minute assessments, integrating with platforms like Teams, Outlook and Slack. Betancourt argues that its ability to personalize email rewrites and virtual meeting culture analysis will revolutionize the way humans interact in the workplace. But, he says, in a world where AI is going to grow increasingly powerful, the most important components are still human insight, human interaction and human intuition.

#AI #Business #Media #FutureofWork #HR

The Changing of the Guard in Media Sep 21, 2024

Brian Wieser, principal and CFA at the strategic consultancy for media and technology industries, Madison and Wall on the changing of the guard in the future of media. After his roles as global president at WPP's Group M, the world's largest media services firm, Interpublic's Magna Global and Ad Tech for Simulmedia, he argues that in an age of major global platforms and performance, traditional media planning is no longer needed. Media companies, he says, need to scale up and globalize, and the emphasis on short term and performance will not differentiate companies as much as talent, trust from the investment community and understanding that Brands are key.

#Brands #Advertising #Media #Business #AdTech

The Apprentice Sep 07, 2024

Nichola Hay, MBE, Director of Apprenticeship Strategy and Policy at BPP, the United Kingdom's largest apprenticeship training provider, discusses the evolution of apprenticeships in the UK. After 20 years of helping British businesses attract new talent and upskill employees across their organizations, Nichola is at the forefront of thought leadership and guidance on the challenges and opportunities in the UK's apprenticeship market, for which she was recognized in the Queen's New Year’s Honours List of 2021.

She argues that we need to review the examples of Germany, Austria, Switzerland, and the Netherlands, countries leading the way in vocational early talent programmes for young people. She also looks at England showcasing apprenticeship programmes for all ages and levels, which retrain the existing workforce while increasing diversity in these transitional times of digitization, AI, aging populations and declining populations.

#Apprentice #Business #UK #Upskill #Academic

AI and Cyber Security: The Cat and Mouse Game of the 21st Century Aug 24, 2024

Bobi Gilburd, Chief Innovation Officer at Team8, a leading Venture-Creation and Venture-Capital firm in Tel Aviv, on the evolving landscape of cybersecurity and the unique ecosystem of Israeli tech innovation. After 27 years’ experience in the IDF's elite cyber intelligence unit leading its research and cloud divisions, Bobi won the Israel Defence Prize for his cyber security contributions. He believes that AI is both a tool and a target in cybersecurity, that we're moving into a world today where technology is going to become the key differentiator in business. And it may even replace human creativity and innovation. #Business #Advertising #AI #cybersecurity

The Asia Effect Aug 17, 2024

Ken Mandel, regional Managing Director of Grab Ads and brand insights at Grab on the huge potential of digital advertising in Asia. After building XM Asia Pacific into a top digital consultancy, establishing Yahoo's advertising products in Asia and launching Buddy Media in the region which was then acquired by Salesforce, he believes that the future is Asian. He argues that the rise of the super app, the cashless society and the massive growth of the digital economy there shows that the rest of the world needs to urgently understand the Asian market

#DigitalAdveritising #Advertising #Media #Digital

The Origin Story in the Age of AI Aug 03, 2024

Scott Monty, executive coach, advisor and public speaker, renowned for his values-based approach to leadership development, on human intelligence, insights, inspiration and intuition in the workplace. Hailed by The Economist as the number one social business leader, his expertise in consulting for giants like Ford, Walmart, IBM, McDonald's, Coca Cola and Google has led him to believe in the importance of character, culture and storytelling in the age of AI. He argues that leaders must prioritize character strengths such as generosity, honesty, kindness, sensitivity and curiosity, and cultivate a human-centered approach which complements, augments and builds on what modern technology does to shape the future.

Keep Growing, But Never Grow Up: The Arthur C Clarke Mantra for Learning in Business Jul 27, 2024

Jerremy Howell, Vice President of Talent and Organizational Development at Publicis Health, and Chris Keating, Vice President of Learning and Development at Publicis Media on the personalisation of learning in the workplace and the impact of AI and trauma in rethinking how we work. Jerremy’s speciality in talent, organizational behavior and leadership development matched with Chris’ passion in understanding and decoding the human condition underscore their drive to explore the psychology, behavior and coping mechanisms of the workforce at Publicis, as well as their podcast guests in The Lessons Learned. In a world of minimal attention span and more complex human experience, they believe, bosses must figure out how to use different learning styles to maximise the potential of their teams.

Disrupt or Be Disrupted: The Future of Retail Jul 20, 2024

Natalie Berg, retail analyst, podcaster and author on the future of trends, innovation and the convergence of physical and digital commerce in the retail space. The co-author of Amazon: How the World's Most Relentless Retailer will Continue to Revolutionize Commerce, and podcast host of Retail Disrupted argues that successful retailers will focus on continuous innovation, customer centricity and the will to disrupt. Differentiation, she says, will come from offering immersive experiences rather than just convenience and value, and the need to balance technology with human touch to create a seamless and compelling customer experience.

Podcast and website: www.nbkretail.com

Will the Real Rishad Tobaccowala Please Stand Up? Jul 13, 2024

On another special episode of What Next?, Rishad, after scores of episodes discussing the impact of Artificial Intelligence on our future, is finally replaced by AI. Outsourced to AudioStack by guests Chris Outram, head of Blockchain at Publicis Media, and Keith Soljacich, Head of Innovation at Publicis Media Content Innovation known as PMCI, we hear for ourselves what’s around the corner. Chris, as a technical guide on the marketplace of cryptographic solutions for brands at Publicis, and Keith whose strategic development of groundbreaking brand experiences has already leveraged cutting-edge technologies for Fortune 100 clients like Samsung, Visa, McDonald's, Disney and Campbell's, are way ahead of the game. As they explore the future of content creation evidenced by the twinning of Rishad’s own voice, we get a glimpse of the extraordinary abilities of this new age of creativity, connection, and community.

The Howard Gossage Show: Fun, Fame and how to Manipulate the Media Jun 22, 2024

In a special episode of What Next?, best-selling author of Can't Sell, Won't Sell: Advertising, Politics and Culture Wars, Steve Harrison returns to discuss his new book which is about an unsung hero in the history of advertising: Howard Gossage.

As you'll discover, Gossage got to “interactive advertising” in 1964. Back then, he was also pioneering the publicity and unpaid media-generating stunts that dominate our award shows today.

But Steve says his hero’s biggest lesson for us is this: if you want to attract, involve and engage your audience you must realise you are in showbusiness.

After a decade dedicated to soulless data and po-faced purpose, Gossage teaches us that advertising works best when it is entertaining. And, as Steve suggests, in him you have an entertainer who wrote the most imaginative, irreverent, funny - and effective ads you’ll ever see.

The Howard Gossage Show: and What it can Teach You About Advertising, Fun, Fame and Manipulating the Media, by Steve Harrison and Dave Dye
www.amazon.co.uk/Howard-Gossage-Show-advertising-manipulating/dp/0957151535/
Check out Gossage Ads here!
https://lion.box.com/s/h1yhe3apx5pjc6ue4ntd2wlr2h9eqioh

The Emotional Potential of AI Jun 03, 2024

Ofir Krakowski, CEO of Deep Dub on the potential of AI-driven dubbing solutions for improving content accessibility globally. An Israeli tech pioneer whose company has already translated thousands of hours of content for major Hollywood studios and streaming platforms including Netflix, Apple TV, and Hulu, Ofir believes that AI has the ability to translate nuance and idiom into the languages massively underrepresented on the internet. And as the world reads less and becomes more video-driven, he argues that this application of AI, with its localized language dubbing bringing new opportunities for people all over the world, will democratize viewing and learning.

The Future of Work Starts with Life May 18, 2024

Nirit Cohen, HR strategist and bridge builder between emerging trends and practical solutions on the seismic shifts in how we approach work. A columnist for The Marker, Nirit’s 25 years of experience at the Intel Corporation in Israel, EMEA and US has led her to examine how to craft strategies for the challenges and future trends across the employee lifecycle. She says that organizations must adapt to a future of work unbound by location, where AI and evolving employee expectations around flexibility, autonomy, and work-life balance are reshaping careers. And after the COVID-19 pandemic accelerated the shift towards remote work and the rise of the 1099 economy, she argues that the impact of AI will lead to profound transformations as workers embrace “the future of less work” by prioritizing their well-being and personal fulfillment alongside their professional goals.

Further reading links: https://niritcohen.com/en/home-en/

The Storytelling of Content and Commerce in the Entertainment Space May 13, 2024

Eric Levin, GM and Chief Content Officer at Publicis Media Content and Innovation (PMCI) and executive producer of Impact on National Geographic, joins us to discuss the transformative impact of AI on content creation, funding, and distribution. Leading content innovation for Publicis Media globally, Eric’s team was the brains behind the award-winning CES experiences for Canon and the first-ever brand channel on Roku. He says that because the content landscape is changing so quickly, business models across the entertainment and brand space will have to embrace the power of AI in developing, distributing, optimizing, and customizing content for their audiences. Eventually, he says, commerce and content will be seamlessly interlinked as businesses and marketers will need to strike a balance between technology, creativity, and entertainment.

Toggling: the future of the female brain in the workplace May 05, 2024

Stacy Feiner and Jack Harris, co-authors of The Sixth Level: Capitalize on the Power of Women's Psychology for Sustainable Leadership. They make the case that current leadership models are missing critical elements and offer an addition to Maslow’s five-model Hierarchy of Needs. Feiner and Harris suggest that this Sixth Level is women’s unique ability to move between the analytical side and the emotional side of the brain which they call the ‘art of toggling’. Mutuality, ingenuity, justice, and intrinsic motivation, they believe, could elevate communities to work collaboratively and justly, and eliminate an outdated model of command and control.
Further reading links:
https://www.thesixthlevel.com/

Talent in the Cloud: the Future is Open Apr 27, 2024

John Winsor, Executive in Residence at Harvard Business School's Laboratory for Innovation Science and co-author with Jin Paik of the national bestselling book Open Talent: Leveraging the Global Workforce to Solve Your Biggest Challenges on strategies for harnessing the potential of the global talent pool to address major business challenges and enhance organizational success. A prominent figure in strategic marketing and product innovation, John argues that the future of work is a combination of micro-entrepreneurs and freelancers rather than full-time company employees. As a result of open networks, companies will have to reimagine themselves as open workplaces with leaders driven by an abundant mindset. And in a fast-moving, fluid world, it’s the talent in the cloud that will perform tasks and skills, using cognitive surplus across the globe to get the work done.

The Glass Cliff: Why the Workplace Needs Senior Women Apr 20, 2024

Sophie Williams, former global leader at Netflix, anti-racism activist, TED speaker, and the author of Millennial Black, Anti-Racist Ally, and The Glass Cliff on the opportunities offered by a more diverse workplace. Her passionate advocacy for more women and Black and global majority people in the industry focuses on growing existing talent and creating a workplace designed to improve the return on its workers' investment. As the Glass Cliff phenomenon identified 20 years ago and replicated in research around the world shows, women are finding themselves being brought in to lead in businesses undergoing a crisis, when their chances of success are limited from the start. Sophie argues that the companies that set out to grow people from all backgrounds are likely to be the winners in the future.

Further reading links: The Glass Cliff

TED talk

UN transcript

Blockchain and the Level Playing Field Apr 13, 2024

Kirthiga Reddy, former managing director (and the very first employee) of the social media giant Meta in India, co-founder of Liftery , and the first female investment partner at Softbank is today the CEO of the generative AI and blockchain startup Virtualness. In this conversation, Kirthiga discusses the enabling opportunities provided by Blockchain, Generative AI, and the rise of India.

Kirthiga argues that in the world of Gen AI, blockchain is going to become even more important for creators, brands, sports media, and entertainment. She says that the read-write-own era that blockchain ushers will give new ways to monetize their side hustles (and also main hustles) and leverage them into a fairer, more creative world. She envisions a future where all moments that matter — including awards, certificates, memorabilia -- will be on blockchain.

Kirthiga Reddy links

Linkedin: https://www.linkedin.com/in/kirthiga/

Twitter: https://twitter.com/kirthigareddy

Virtualness links

Website: https://www.virtualness.io

Linkedin: https://www.linkedin.com/company/virtualnessio

Twitter: https://twitter.com/Virtualnessio

The Art of Thriving: Why recovery matters more than the hustle Apr 06, 2024

Joey Hubbard, Chief Training Officer at Thrive Global, shares provocative insights into why workplaces mandating RTO need to offer something to “earn the commute”—and how taking care of yourself is the least selfish thing you can do.

The Grether Rule Mar 23, 2024

Mark Grether, Vice President and General Manager of Uber Advertising on the renaissance of the marketer and the blend of creative analytics, brand and performance. As the man in charge of the acceleration of Uber’s global advertising business and one of the driving forces behind Uber’s success, his insights into the future of mobility media are a must listen. Merging branding and awareness campaigns into performance is the Grether Rule, he says, with the best platform companies already blending data generation with data monetization to fuse online and offline worlds

The Value of News in the War on Truth Mar 16, 2024

Lou Paskalis, Chief Strategy Officer of Ad Fontes Media, CEO and founder of AJL Advisory, former president and chief operating officer of MMA Global on the business opportunity that the return to News represents for marketers and how that has the added benefit of bolstering our society. He argues that in the unfounded fears of becoming collateral damage in the culture wars has sidelined many advertisers and deprived news publishers of a valuable source of advertising revenue at a time when they are actively combating disinformation and misinformation in a growing war on truth. News audiences represent the single most attractive cohort for marketers when it comes to household income, cultural influence and the ability to purchase products and build their respective businesses and advertisers are leaving significant money on the table by avoiding news.

"As AI becomes mainstream, the proliferation of misinformation it could create will exacerbate what we are already seeing today. Some bad actors will introduce "deep-fakes" that will be harder for consumers to discern and technology to detect. These ultimately threaten everything from the way business gets done to our society and indeed, democracy itself. At the same time, AI will help news publishers hone the appeal of their core product by helping them easily and efficiently tailor their offerings to disparate audiences. There are big opportunities for savvy marketers to partner with news publishers by investing in news advertising and enabling new technologies to bring both news and their messages forward to grow their business and thus protect it from the same threats that these same technologies represent to their businesses."

Upgrading the Human: The Challenge for Bosses Mar 09, 2024

Lisa McCarthy, CEO and co-founder of the Fast Forward group, and author of Fast Powered: Five Power Principles to Create the Life You Want in Just One Year on managing stress and achieving fulfilment in the workplace and in life. Lisa who has spent 25 years at prominent media companies including Univision, Viacom, and CBS, driving billions in sales revenue, has used her own experience of the toll of high pressure to develop a system to create success and satisfaction. Named a ‘woman to watch’ by Advertising Age, and listed on Crains New York Business 40 under 40, she argues that managers need to put the emphasis on coaching and mentoring, and less on bossing. The constant upgrading and improving of our selves, she says, will help us to seize opportunities, which will be even critical in the workplace of the future.

www.fastforwardgroup.net

The Augmented Human Mar 02, 2024

Richard Townsend, CEO of Workforce Learning on talent, culture, and the augmented human. His predictions are based on a rich pedigree in communications, from humble beginnings at DMB&B Advertising to launching the digital division of Starcom Mediavest. But it’s his pivot into online learning at Circus Street that has shown him a future where AI will deliver the technological uplift to let us become better at being human. He argues that in a world of AI, everybody will have their own personal chief of staff, research assistant, and designer sitting alongside them as they work. The result, he says, is a future of problem solving, creativity, leadership while the machines get on with the rest of the job.

Small Yet Mighty: Shaping the Future of AI Models Feb 24, 2024

Rudina Seseri, Co-Founder and Managing Partner of Glasswing Ventures, shares her insights on the future of Artificial Intelligence based on 19 years of investing and operational experience in high-growth AI and Frontier Technology companies. She argues that large language models will become smaller, more distilled, more refined, and therefore more powerful, while the transparency of the open-source and open model landscape will enable companies to control their own destinies. She believes that the Coming Wave, predicted by author Mustafa Suleyman, will strip the paint off some AI companies to reveal the true AI-Natives set to thrive.

⁠https://www.the-coming-wave.com⁠

On LLMs becoming smaller

LLMs for Dummies by Rex Woodbury: https://www.digitalnative.tech/p/llms-for-dummies?utm_source=substack&utm_medium=email

Phi-1.5: https://www.linkedin.com/pulse/phi-15-ai-textbooks-groundbreaking-new-way-train-llms-rudina-seseri-acbre/?trackingId=xFExcDnPTyuisRwZdmCs%2BQ%3D%3D

On Meta's AI strategy

Meta AI roadmap: https://www.wsj.com/video/events/metas-ai-roadmap/D8AD06F0-BCB8-4615-8FF6-B7DD3E1CE228.html

On AI trough of disillusionment

Biden EO on AI: https://www.whitehouse.gov/briefing-room/presidential-actions/2023/10/30/executive-order-on-the-safe-secure-and-trustworthy-development-and-use-of-artificial-intelligence/

SuperReturns: https://globalfinance.connectmeinforma.com/community/superreturn/articles/five-essential/details

The Game of Sports Jan 06, 2024

Internet pioneer, John Kosner, President of Kosner Media, a digital media and sports consultancy and investment advisor in sports tech startups on the future of Sports. His four decades of Sports media expertise include building ESPN into the world's leading digital Sports destination; he also struck ESPN's original streaming deal with Bamtech, which led to Disney's acquisition of Major League baseball's technology firm in 2016. He argues that Sports will follow gaming into the interactive world building communities around sports players on and offline as younger fans look for new ways to engage. And he advises us to follow his old Disney colleague, Steve Jobs’ mantra: beware the status quo.
Latest Sports Business Journal column: https://www.kosnermedia.com/news/crossing-sports-media-rubicon-one-year-later
NCAA Gender Equity Media & Sponsorship Analysis, 2021: https://static1.squarespace.com/static/5e48689ce8cf6318cdabe294/t/6149e29e8768351a56a63bcf/1632232095074/NCAA+Gender+Equity+KHF+Phase+I+Report+-+Desser+Media+%26+Sponsorship+Addendum.pdf
Interview with Ben Thompson, Stratechery: https://www.kosnermedia.com/news/kosner-stratechery-interview-past-future-sports-abundance

The Art of the Side Hustle Dec 16, 2023

Chris Guillebeau, New York Times best-selling author of The $100 Startup, Side Hustle and The Happiness of Pursuit on the rise of the side gig, and its impact on the future of work. His daily podcast, Side Hustle School is downloaded two million times a month, often by listeners who have regular jobs but want to diversify their income, create more options for themselves and do more of what matters. He argues that this creator economy is redefining what work means, with more focus on joy and meaning but also on what he calls asymmetrical risk which can reap a very different type of reward.
Further links:
https://chrisguillebeau.com/

Change is Gonna Do You Good Dec 02, 2023

Michael Millward, Managing Director of the British and Irish Business of international solutions company, Lyreco on the increasing importance of community and resilience in business. With 25 years of experience across different markets and workplaces, from working in kitchens to sales to the development of packaging technology, he argues why change is the key to unlocking new sources of power. Leaders in business, he says, must build their teams by showing vulnerability and a passion for change, adapting and embracing the future, dreaming big and refusing to consider Plan B.
Linkedin: https://www.linkedin.com/in/michael-milward-66a3654/

Ethics and the Key to Being Cool in Business Nov 25, 2023

Linda Thomas Brooks and Wallace Snyder, founders of the Institute for Advertising Ethics on the future of trust in business. Linda, who is also chief executive officer at PRSA and former president and CEO of the Association of Magazine Media and Wallace, former president and CEO of the American Advertising Federation, argue that the rise of AI will elevate the role that ethics plays in keeping companies relevant. As Millenials and Gen Z look at who is doing the right thing, how to build ethics into the heart of business will become key to attracting and retaining talent.
Further reading: Institute for Advertising Ethics: https://www.iaethics.org/

AI and the Future of the Author: how human intelligence meets artificial intelligence in the world of writing Nov 10, 2023

Josh Bernoff, former senior leader at Forrester, best-selling author of 'Groundswell' with Charlene Li, and ‘Build a Better Business Book’ on the relationship between ChatGPT and the book writer. The author of eight business books - he also calls himself a ‘midwife’ of 50 titles on some of the most powerful ideas in the genre – argues that books will continue to matter even if the way they may be created and distributed might change. And while AI may replace hack writers, it will never replace human intelligence, the wit and character of great writing. His mantra is ‘Be paranoid early’ as AI continues to evolve in the creative world, and as long as we change and adapt, AI plus HI can provide a brilliant future for writers
Josh Bernoff website: https://bernoff.com
Josh Bernoff books: https://bernoff.com/books
How authors use AI: https://bernoff.com/blog/how-successful-business-authors-work-better-with-ai
Cory Doctorow article about enshittification: https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys
Article about fake travel books: https://www.nytimes.com/2023/08/05/travel/amazon-guidebooks-artificial-intelligence.html
Atlantic article about the AI corpus of pirated books called "Books3": https://www.theatlantic.com/technology/archive/2023/09/books3-ai-training-meta-copyright-infringement-lawsuit/675411/

Culture makes Meaning: Why understanding and aligning with communities are critical today. Oct 28, 2023

Marcus Collins, award-winning marketeer and cultural translator, author of the best-selling book ‘For the Culture: the Power Behind What We Buy, What We Do and Who We Want to Be’ and digital strategist for Beyonce on the value in belonging. The former Chief Strategy Officer at Weiden and Kennedy and recipient of Advertising Age's 40 under 40 award who was inducted into the American advertising Federation Advertising Hall of Achievement tells us how the work of philosopher, Emile Durkheim and Beyonce, queen of the Beyhive, have taught him to ditch the trendspotting and tap into the power of organic communities.
Further reading: My site: www.marctothec.com/fortheculture LinkedIn: https://www.linkedin.com/in/marctothec/
Book: For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be

Meaning over Math! How connection, empathy and authenticity are the keys to growth Oct 14, 2023

Emmanuel Probst, global brand thought leader at Ipsos, adjunct professor at UCLA, Wall Street Journal and USA Today best-selling author of Brand Hacks on the art and science of brand transformation. His fascination in the quest for meaning is explored further in his latest book, Assemblage which is about how to build brands that transform people and the world they live in. Emmanuel tells us about the power of brands to influence the future as consumer preference for authenticity, meaning and storytelling exposes performance marketing as tactical and a waste of money.
Further reading:
The Art and Science of Brand Transformation book here: https://rb.gy/qmq41
Emmanuel Probst on LinkedIn: https://www.linkedin.com/in/emmanuelprobst/

AI meets Ayurveda: the future of food will combine tech and tradition Oct 07, 2023

Sakshi Chhabra Mittal, the founder and CEO of Foodhak on a revolutionary new food subscription delivery and app startup which significantly enhances peoples health and wellness by combining modern technology and traditional ways. A former venture capitalist at Softbank and biotech head at Pfizer, Sakshi tells us how to combine ‘delicious’ and ‘good’ in food to offset what she calls The Four Horsemen - Cancer, Diabetes, Dementia and cardiovascular disease, and lead a revolution in healthy food.
Further reading:
https://www.linkedin.com/in/chhabrasakshi/?originalSubdomain=uk
https://foodhak.com/

Humanity in the Tech Stack: how the human operating system is the key to growth in an AI world Sep 30, 2023

Dr Eric Solomon, founder and CEO of The Human OS, on the intersection of psychology, brand building technology and creativity. His experience in marketing leadership positions for YouTube, Spotify, Google, Instagram and Bonobos has led to his development of what he calls the Human Operating System. As he helps leaders steer their companies through the risks of AI, he reminds us to keep 'humanity in the tech stack' by asking themselves the purpose of what we are doing and why in order to best to navigate change.
FURTHER READING LINKS:
My site: www.TheHumanOS.co
LinkedIn: https://www.linkedin.com/in/ericinnyc/
Author page on Entrepreneur: https://www.entrepreneur.com/author/eric-solomon

Innovation and the absurdity of life: how staying curious is the key to great marketing Aug 05, 2023

Allen Adamson, co-founder of Metaforce, author and adjunct professor at the New York Stern School of Business on how to innovate experiences beyond the consumer perspective and the importance of curiosity in the age of the marketeers. As someone who comes with a rich background in both agency and business, he explains why observation of the absurdities of life are the key to communicating great ideas, and why Jerry Seinfeld if hadn’t made his name in comedy, would have been a great marketing man.
Further Reading:
www.metaforce.com
https://allenadamson.com/seeing-the-how-book/

Conscious Capitalism, learning and growth: how business needs to listen, reflect and repeat Jul 22, 2023

Dev Patnaik, keynote speaker, CEO of Jump Associates, board member of Conscious Capitalism and author of Wired to Care on how empathy will drive business, why learning and growing are essential for its future, and how the next 10 years will determine the happiness of the human condition for the next 1000 years. A trusted advisor to some of the most influential companies in the world, he explains how to learn is ‘to listen and repeat’, while to grow is ‘to do and reflect,’ creating purpose in the boardroom, which is the essence of conscious capitalism.
Further Reading Links:
Dev in Forbes, link to page: https://www.forbes.com/sites/devpatnaik/?sh=55aa1ac122f3
Dev in MarketWatch: Tech companies are suddenly playing it safe---why that’s a blunder.
Dev in Chief Executive: The Disney Effect: How CEOs Can Fortify Against the Panic Button Era
Dev in Ad Age: Superfans and Microtribes: How brands can harness passionate consumers to drive growth.
Dev in Fast Company: Widespread Empathy: Rewiring Your Corporation for Intuition
Link to Dev’s book on Amazon: Wired to Care

The camera always lies? Jul 01, 2023

Dr Mansoor Ahmed-Rengers is the founder of Frankli and OpenOrigins and a researcher at the University of Cambridge. In this episode he discusses how to combat media manipulation tools such as deepfakes and generative AI. Mansoor predicts that once the hype dies, AI-generated content will be seen as cheap and derivative and that prestige brands will want to distinguish themselves by showcasing human-made content. Brands that completely divest from old school, non-AI ways of creating content will realise it was a massive mistake in a matter of 3-5 years.
Further Reading:
frankliapp.com
www.openorigins.com

Gen Z, declining fertility and the future of work: how the next generation is forcing a mind shift Jun 26, 2023

Heather McGowan, keynote speaker, author and champion of humans in the Future of the Work on how business leaders must prepare for a post-pandemic world. One of Forbes’ top 50 Female Futurists, she preaches the importance of life/work integration to reset the way we think as Gen Z begins to replace Boomers in the workplace. Heather emphasizes that it is not "where we work" that matters but how "work fits into people’s lives" today.
Further Reading:
https://heathermcgowan.com/about
https://www.linkedin.com/in/heathermcgowan/

FOFO not just FOMO Jun 17, 2023

Michael Donahue, who has spent 60 years in the advertising business including leadership roles at the ANA (Association of National Advertisers) and the 4A's (American Association of Advertising Agencies) reminds us of a) the importance of continuous learning and curiosity, b) why it is never too late to pioneer and innovate (Michael led the 4A's drive into digital over two decades ago when he was at "retirement age"), and c) the need to focus on loyal users and the next generation and, finally, how we should be more worried about the Fear of Finding Out (FOFO) versus the Fear of Missing Out (FOMO).
Further Reading:
https://www.linkedin.com/in/michael-donahue-460b425/

https://www.mediavillage.com/article/2023-the-year-to-get-back-to-basics-turning-common-sense-ideas-into-common-business-practices/print/
https://www.mediavillage.com/article/two-way-mentoring/
https://www.mediavillage.com/article/marketers-need-to-connect-the-dots-developers-of-transformation-successes/
https://www.mediavillage.com/article/why-and-how-marketers-need-to-lean-in-hard-on-millennials-and-generation-z/

The Internet: Still open For ALL businesses? Jun 10, 2023

James Rosewell is the founder of https://movementforanopenweb.com/ In this episode, he restates the case for the original vision of the internet as the Open Web. He discusses the increasing influence of the key digital platforms on the shape of the internet and why recent discussions about GDPR, consumer privacy, and the death of the 3rd party cookie are more nuanced than they might appear.
Further Reading Links:
James Rosewell Links:
https://www.linkedin.com/in/rosewell/
https://twitter.com/jwrosewell
https://movementforanopenweb.com/#join
https://movementforanopenweb.com/mows-mission-opening-the-web-for-everyone/
Topic further reading links:

https://www.thetimes.co.uk/article/toothless-digital-watchdog-is-all-bark-claim-critics-w0qz76mt7
https://digiday.com/marketing/googles-privacy-sandbox-updates-are-met-with-both-skepticism-and-a-little-more-optimism/

Democratising Happiness Jun 03, 2023

Former McKinsey partner, co-founder of Happiness Squad and author, Ashish Kothari, is on a mission to “democratise happiness” and help a 1 billion unlock their full potential through integrating the art and science of happiness. In this episode, he predicts the crisis on stress, anxiety, and burnout in organizations will get a lot worse before it gets better in 2023, that organisations will continue to see suboptimal returns from and slow progress from ‘flourishing programs’ unless we drastically change course, and that the rise in AI technologies will further cause the urgency and pull to elevate human consciousness and need to evolve our adult development. In order to thrive versus just survive, he shares a practical set of ideas that you can start to implement right away to unlock your full potential and live with more joy, health, love, and meaning. In his words, you can “ACHIEVE MORE” not by “DOING MORE” but by “BEING MORE”.
Further Reading Links:
https://happinesssquad.com/
https://www.linkedin.com/in/ashishkothari1/
https://community.happinesssquad.com

It’s the person, stupid May 27, 2023

Teresa Barreira, Publicis Sapient CMO & CCO, explains why the individual Is the new ‘mission critical’, how non-branded content marks the next wave for brand building, and declares the marketing funnel to be dead. She also argues that marketers should embrace generative AI as a competitive way of augmenting their own work and redefining their craft.
Further Reading Links:
https://www.publicissapient.com/impact/never-done-film
https:/www.publicissapient.com/news/publicis-sapient-and-oscar-winning-director-ben-proudfoot-launch
https://www.adweek.com/agencies/publicis-sapient-captures-its-impact-in-3-documentary-films/
https://www.linkedin.com/in/tbarreira/
https://www.teresabarreira.com

Irresistibly Yours May 20, 2023

HR legend, Josh Bersin, Founder & CEO, The Josh Bersin Company, shares insights from his recently published book, Irresistible: The Seven Secrets of the World's Most Enduring, Employee-Focused Organizations. He argues that to survive the global talent war, the managerial mindset needs to shift to human-centred leadership, especially as your employees embody your brand and are your best conduit to customers.
Further Reading Links:
@Josh_Bersin
https://www.linkedin.com/in/bersin/
https://joshbersin.com
https://www.amazon.com/Irresistible-Secrets-Enduring-Employee-Focused-Organizations/dp/1646871103/ref=cm_cr_arp_d_product_top?ie=UTF8

Behind the Shopify Store Front May 13, 2023

Shopify’s Deann Evans takes us behind the scenes of its dramatic growth across 175 countries. She also explains how its ‘Chaos Monkey’s’ have eradicated 320,000 hours of internal meetings resulting in a productivity increase of 25%, what it’s like in a 100% ‘work anywhere’ company, and why no one ever joined Shopify to sit in meetings.
Further Reading Links:
https://www.linkedin.com/in/deannre/

Mad, bad and creatively dangerous to know? May 06, 2023

Rishad revisits Madison Avenue’s ‘creative revolution’ with Andrew Cracknell (former agency ECD and author of “The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising”) to ask, “what can we all learn from the original Mad Men (and women) of that golden age of advertising?”
Further Reading Links:
https://www.linkedin.com/in/andrew-cracknell-7288b444/?originalSubdomain=uk
https://www.youtube.com/watch?v=_9HO0ZTlCYM

Facing up to the Future Apr 29, 2023

In this episode, Rishad talks with leading futurist Andrew Curry, Director of The School of International Futures. Andrew shares some helpful approaches used by futurists to improve business outcomes, considers how his own work has changed over the past 20 years, and talks about developing futurist capabilities in the next generation of leaders.
Further Reading Links:
https://soif.org.uk/
https://twitter.com/nextwavefutures
https://www.linkedin.com/in/andrew-curry-802198/ https://soif.org.uk/app/uploads/2020/06/NGFP_Futures-Manifesto_2020_web-1.pdf
Note: This interview was recorded in 2020, so a good opportunity to see if Andrew’s predictions materialised!

Leading from the Front Apr 22, 2023

What can business leaders learn from military leaders? In this episode, Rishad talks exclusively with Colonel Kevin W Farrell, PhD, (USA Retired). We learn about the advantages of Back Briefing, Red Teaming, and what it’s like working with Brad Pitt as a military advisor!
Further reading Links:
https://www.linkedin.com/in/kevin-w-farrell-ph-d-9800302/
https://battlefieldleadership.com

Scaling Identity: The New Orange Apr 15, 2023

Do you know your ‘Buppy’ from your ‘Backboner’ from your ‘Devout’? Esther ‘E.T.’ Franklin, Global Chief Strategy Cultural Fluency Officer at Spark Foundry, unpacks the many aspects of the identity conversation and how marketers are missing growth opportunities due to wildly blunt audience assumptions.
Further reading links: https://www.linkedin.com/in/estheretfranklin/

Being creative about creative leadership Apr 08, 2023

Kat Gordon, Founder/CEO, of The 3% Movement, predicts that the job of the future is the “Creative Entrepreneur in Residence”, WFH will become just W, and introverts and empaths will rise as the next creative leaders.
Further reading links:
https://www.3percentmovement.com/
https://www.youtube.com/watch?v=17D7LEH6tlo
Susan Cain’s Quiet: The Power of Introverts in a World That Can't Stop Talking https://tinyurl.com/2p89a4tu

AI + Talent = Growth Apr 01, 2023

Arpit Jain, Global President of Marcel at Publicis Groupe, unpacks the truth of the AI powered “people experience and growth platform” - Marcel, which was an AI hip before AI was hip.
He explains how human intelligence can work in complementary ways with artificial intelligence to better collaborate for better business outcomes, to super charge talent mobility, and to achieve personal and career growth. And how this growth juggernaut is supercharging Publicis Groupe.
Further reading links:
https://www.linkedin.com/in/arpit-jain-423b2515/
https://marcel.ai/public/article/2021/september/what-is-marcel-

The Davos of Marketing? Mar 25, 2023

Perhaps surprisingly, the world of physical conferences and events has returned with a vengeance. Christian Muche takes us behind the scenes to preview the brand-new Possible Event at the infamous Fontainebleau Hotel in Miami (17-19 April), which he intends to turn into “The Davos of Marketing” by focusing on business and marketing opportunities for everyone who attends. Guest speakers include Elon Musk, LL Cool J, and Jon Bon Jovi. Christian also discusses what to expect from GenZ in the future, the current confusion around the Metaverse, and the many ways in which the physical and virtual worlds are converging and fusing.
Further reading links:
https://possibleevent.com/
https://www.linkedin.com/in/christianmuche/
https://www.mmaglobal.com/

The Future of Fast: rethinking the role of robot in restaurants and retail Mar 18, 2023

Glynn Davis, business journalist, retail expert and founder of the Retail Insider publication on how far and how fast fashion and fast food can grow. Learn how incoming automation and robots are prompting new thinking in these retail and restaurant industries, the largest sectors in most economies around the world, as an internal threat comes from the very people they serve.
@glynnDavis / @retailinsider

I Am Not Nostradamus Mar 11, 2023

Bryan Wiener, CEO of Profitero, the e-commerce analytics platform empowering over 4,000 brands with solutions across 900 retailers in 50 countries, explains why companies need to become great at being “fast-followers”, why solution providers of the future will have product at their core and service at the edge, and how digital commerce is revolutionising stores, advertising, industries, and organisations
Further reading links:
https://www.linkedin.com/in/bryan-wiener-26956/
https://www.profitero.com/

Managing Is So Yesterday Mar 04, 2023

In this special episode, Jenna Young, former Executive Creative Director at global PR firm Weber Shandwick and now Head of Client Creative at Korn Ferry on what it takes for people to thrive at work. They discuss the value of leaders being available to their teams, what it means to translate a leader’s vision into a reality and why the new CEO of Starbucks is training first as a barista.
Further reading links:
https://www.kornferry.com/about-us/consultants/jenna-young
https://www.youngjenna.com/
https://www.kornferry.com/about-us/partnerships/fortune?utm_campaign=global-WMAC-culture-2023-01&utm_source=internal%20outreach&utm_medium=ppc&utm_content=website

Reimagining Sports: Where the next generation of technology and innovation becomes real Feb 25, 2023

Sascha Schmidt, professor and director of the Center for Sports and Management (CSM) at WHU - Otto Beisheim School of Management on the future of sports and technology. Learn how advanced analytics and AI in sports are opening up opportunities for systematic people and athlete development, and how new technologies can impact sports in the digital age.
21st Century Sports book: https://www.whu.edu/en/faculty/entrepreneurship-and-innovation-group/sports-and-management/21st-century-sports/
WHU/MIT online course Transformational technologies – Applied Lessons from Sports: https://xpro.mit.edu/courses/course-v1:xPRO+TTLSx/
YouTube video - Why Football will End 2049: https://www.youtube.com/watch?v=nKqV9AgqDEM

What Shopify is to Amazon, this CEO says his company is to TikTok! Feb 18, 2023

Vincent Yang, CEO and co-founder of Firework on the domination of video commerce. Learn the language of shoppable video with the B2B version of Tik Tok which brings the short video and live streaming commerce to business websites. Hear how it will enable marketers to create meaningful relationships with customers, generate sales and build enduring brands.

THE GREAT RESET Feb 11, 2023

In this special episode, Rich LeFurgy, General Partner, Archer Advisers, Director of the 4A’s Institute of Advanced Advertising Studies (San Francisco), and Founding Chairman, Interactive Advertising Bureau, discusses the coming reset in the digital media experience, how (read: more fun!) employees will want to be back at work more often and how AI is going to transform the creative process, from executions to campaigns to strategic development.
FURTHER READING LINKS:
Archer Advisors
Interactive Advertising Bureau
4As Institute of Advanced Advertising Studies
Consumer Value Equation Reset NYT: All Advantage: Get Paid for Surfing the Web
Brave Browser
Abaqoo Browser

When Streaming Turns Into a Torrent Feb 04, 2023

Dan Robbins, Vice President of Marketing and Partner Solutions at Roku on a near future when ad-supported streaming will overtake its ad-free predecessor. Learn how its massive audiences will drive greater creative possibilities, and how this franchise space will lead to new ways of thinking as the growth in Sports viewing explodes

Falling Forward Fast Jan 28, 2023

Andrew Swinand, CEO of Publicis Groupe, Creative and Production, United States, CEO of the Leo Burnett group and co-founder of Abundant Venture Partners on how problems can be an unlikely means of generating growth. Learn the power of human failings and of kindness in business.

Heads Down, Heads Up and Heads Together Jan 21, 2023

Annette King, group CEO for the Publicis Groupe in the UK on the impact and opportunities post-Pandemic work culture is offering brands and the communications industry. Learn what the pattern of talent movement, including the Great Resignation, can teach us about the future of the work space.

Creativity and the Seven Plus Rating system Jan 14, 2023

Michael Conrad, founder of the Berlin School of Creative Leadership and former vice chairman and chief creative officer of Leo Burnett on cross functionality leadership, idiosyncratic shifts and one-word strategies that inspire change. Learn the importance of creativity, of brave thinking and of challenging the status quo.

Kindness and Trust: The Real Value of Business? Jan 07, 2023

Mark Achler is a venture capitalist investor, a CEO, a serial entrepreneur and a faculty member at Northwestern University's Kellogg School of Management. He also is the co-author of Exit Right which discusses how companies and startups can plan their best exit. Mark believes that the human is the key to a successful company; learn how kindness and trust can create an environment that allows people to innovate, and how to enable and empower a community of employees and customers to advocate for your brand.
Further readings: Exit Right by Mark Achler and Mert Iseri https://www.exitrightbook.com
Mark Achler: https://www.linkedin.com/in/markachler/

AI. The Next Frontier in Marketing Dec 17, 2022

Sarah Fay is a partner at Glasswing Ventures a first-capital-in venture capital firm investing in the next generation of intelligent enterprise and frontier technology startups. She is a pioneer and leader in marketing being the former North American CEO of Isobar and Aegis Media. Learn how AI will help us all as individuals, completely change the way marketing is created, distributed and measured and the keys to being a successful investor including pattern recognition.
Further reading links:
Glasswing Venture: https://glasswing.vc/
Sarah Fay: https://www.linkedin.com/in/sarahfayboston/

Person Plus Machine: The Future Of Our Work? Dec 10, 2022

Yoav Shoham, Emeritus Professor at Stanford, artificial intelligence pioneer and co-founder of AI21Labs, AI Index, and WeCode.org.il, explains how machine and deep learning, pattern recognition and statistics will change our work. He predicts that in only a few years, most consumer interaction with brands will be via computational chatbots, software will be our copy writing and reading partner, and how much more sophisticated audience segmentation will deliver hyper-personalisation.
Further reading links:
https://en.wikipedia.org/wiki/Yoav_Shoham
https://www.ai21.com/
http://www.aiindex.org
https://www.wecode.org.il

The Lies We Have Been Fed! Dec 03, 2022

Fabrice Braunrot was Vice-Chairman of JP Morgan Chase and is now the Co-Founder of Harvest Ridge Capital. Fabrice discusses two of his obsessions; how to eat well and how to build great client relationships. Learn about “green washing” and why we need many more nuclear reactors! If you want to build trusting relationships, do not read from a script, but instead, solve their problems and also consider the art of the French Impressionists!

Hacking Heads Nov 26, 2022

Moran Cerf, former hacker and now neuroscientist and business professor at the Kellogg School of Management, predicts why every company will need a neuroscientist on the board, the ethical challenges presented by the marketing opportunities of artificial intelligence machines reading and writing our dreams, and why, as more people choose to have a neural implant, a new class in society will emerge.
Further reading links:
Website: morancerf.com
Twitter: twtrdtcm

The Misinformation Problem With Programmatic Nov 19, 2022

Gordon Crovitz and Steven Brill, co-founders and co-CEO’s of Newsguard show how programmatic advertising has been funding billions of dollars worth of misinformation and what can be done about it.
Further reading links:
To learn more about NewsGuard and its work to help ad agencies and clients with brand safety against misinformation, visit NewsGuard’s website:
https://www.newsguardtech.com/solutions/brandguard/ Learn more about how $2.6 billion every year is unintentionally spent in programmatic advertising by brands to support misinformation sites, promoting everything from healthcare hoaxes to Russian disinformation about Ukraine:
https://www.newsguardtech.com/special-reports/brands-send-billions-to-misinformation-websites-newsguard-comscore-report This explains why MediaPost named NewsGuard the advertising Supplier of the Year:
https://www.mediapost.com/publications/article/370068/2021-media-supplier-of-the-year-newsguard.html This is NewsGuard’s annual Social Impact Report:
https://www.newsguardtech.com/special-reports/social-impact-report-2021
For more information including about how Publicis makes NewsGuard protections available for its clients, please contact Sarah Brandt, Head of Partnerships for NewsGuard, at sarah.brandt@newsguardtech.com. Follow NewsGuard on Twitter: @NewsGuardRating

Web3: The End of Business As Usual? Nov 12, 2022

GC Cooke, an entrepreneur and FTSE 100 NED, discusses Web 3: The End of Business As Usual, discusses his groundbreaking new book that aims to educate readers about the potential of web3 for businesses and society. The book is the first on the subject written from the perspective of an established business leader.
Using established strategic frameworks and a broad historical overview of the internet’s development, Web3 – The End of Business-As-Usual tells why web3 will usher in a supply-side revolution that will change the way in which the world makes things and how people work together.
Further reading links:
www.web3thebook.com
https://www.linkedin.com/in/grahamccooke/
https://www.linkedin.com/company/web3-the-end-of-business-as-usual/
https://www.amazon.co.uk/Web3-End-Business-As-Usual-GC-Cooke/dp/1915036860/ref=sr_1_1?crid=Y2QDE3MGU75Y&keywords=web3+the+end+of+business+as+usual&qid=1668077343&sprefix=%2Caps%2C204&sr=8-1

Proximity: The Future of All Business Nov 05, 2022

How do agencies and marketers prepare for a fast-approaching world where algorithms make buying decisions instead of humans and what’s produced is determined concurrent with actual demand? Robert C. Wolcott, early-stage investor, Chair of The World Innovation Network (TWIN Global), Adjunct Professor of Innovation & Entrepreneurship at the Booth School of Business, and co-founder of growth strategy firm Clareo, predicts a new age of ‘Proximity’ where digital technologies push the production and provision of products and services ever closer to actual demand—ushering in a new era of sustainability.
Further reading links:
https://www.responsible.ai/
https://www.twinglobal.org/
https://www.forbes.com/sites/robertwolcott/?sh=1eaa31d94088
https://clareo.com/

Why do men win at work? Oct 29, 2022

Author, Consultant & Former Senior Vice President of P&G Beauty, Gill Whitty-Collins, discusses the invisible forces that hold women back & lead to over 90% of the world’s senior leadership roles being held by men.
Her experience & insights inspired the publication of her book, “Why Men Win At Work - And how we can make inequality history.”
Links:
Website
https://gillwhittycollins.com
Newsletter sign up: https://gillwhittycollins.com/join
LinkedIn
http://linkedin.com/in/gillwhittycollins
Instagram @gillwhittycollins
Twitter @gwhittycollins
Book link
https://www.amazon.co.uk/Why-Men-Win-Work-Inequality-dp-1910022497/dp/1910022497/ref=dp_ob_title_bk

Forget everything you know about brand purpose Oct 22, 2022

Thomas Kolster, recognised marketing and sustainability expert and author of “Goodvertising” and “The Hero Trap”, discusses the ‘brand purpose’ movement he helped to kick-start and his disappointment about what it is today. Hear how brands have gone from being “heroes” to falling into “hero traps” and how they need to move from being the answer to becoming an enabler, from a brand-centric to people-centric model and at the very heart, how brands should be less about their stories than the stories they enable people to tell about themselves.

What is the purpose of Contagious Creativity? Oct 15, 2022

Rishad talks to Paul Kemp-Robertson, co-founder of Contagious and co-author of “The Contagious Commandments”, about the impact of ‘Radical Transparency’, asking ‘Heretical Questions’, and why we should take brand purpose seriously.
Website: https://www.contagious.com/
LinkedIn: https://www.linkedin.com/company/contagious-communications/
Twitter: https://twitter.com/contagious
Insta: https://www.instagram.com/contagious

The Command-and-Control Era Is Dead Oct 08, 2022

Kim Scott is the best-selling author of Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity, and Just Work: Get Sh*t Done, Fast & Fair.
In this episode, Kim shows how ‘radical candor’ builds better leaders, teams, and organisations in the post-command and control era. Then Kim unpacks the differences between bias, prejudice, and bullying and how we can better manage our interactions with each other.
Inspired by her books, Kim co-founded two companies ‘Radical Candor’ and ‘Just Work’ to help organisations apply her thinking. Kim was a CEO coach at Dropbox, Qualtrics, Twitter, and other tech companies. She was a member of the faculty at Apple University and before that led AdSense, YouTube, and DoubleClick teams at Google. She’s also managed a paediatric clinic in Kosovo and started a diamond-cutting factory in Moscow!
Website: https://www.justworktogether.com/
Get The Just Work Book: https://www.justworktogether.com/the-book
Get The Radical Candor Book: https://www.radicalcandor.com/the-book/
LinkedIn: https://www.linkedin.com/in/kimm4/
Twitter: https://twitter.com/kimballscott

Decoding The Hype Machine. Oct 01, 2022

Sinan Aral, scientist, investor, entrepreneur, and David Austin Professor of Management, Marketing and Data Science at MIT, discusses his book, The Hype Machine. We look “under the hood” at the neuro science powering “the social media industrial complex” to influence behaviour and the five communications strategies for our hyper-socialised world.Links: https://www.linkedin.com/in/sinan-aral-3964a7/https://www.sinanaral.io/books

Common sense: how to overwhelm the client immune system Sep 24, 2022

A must-listen for anyone withcreative ambition.Martin Lindstrom, CEO of Lindstrom Company, author of seven New York Timesbest-selling books, and voted by Timemagazine, one of the “World’s 100 Most Influential People”takes us on an eclectic and fascinating journey via the themes ofhisnew book,The Ministry of Common Sense, How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate BS. Links:
https://www.martinlindstrom.com/
https://www.linkedin.com/in/lindstromcompany/

It’s About Growth Sep 10, 2022

Renetta McCann, Chief Inclusion Experiences Officerat Publicis Groupe, reflects on what she’s learned after nearly four decades in the industry. A strategist working at the intersection of business and people, she discusses complexity, individual learning, and the development of people managers.Further reading links:https://www.linkedin.com/in/renettamccann/Keywords: Rishad Tobaccowala, Renetta McCann, Starcom MediaVest Group, Leo Burnett, Media Planning, Media Buying, Performance Management, Future of Work, Inclusion, Talent, Strategy, DEI, Personal Development, Personal Growth.

Cliché thinkers need not apply Sep 03, 2022

Bobby Duffy, Professor of Public Policy and Director of The Policy Institute, King's College London, and author of highly acclaimed book “Generations”,challenges the marketing industry to re-think its lazy assumptions about the attitudes of who we are targeting. Hear why it is wrong to generalise about generations.For more about “Generations”: https://generations-book.org

Data Dazed and Confused? Aug 15, 2022

Rishad talks to Timandra Harkness, Fellow of the Royal Statistical Society, broadcaster, and author of Big Data: Does Size Matter? about the uses and abuses of data during Covid and what we might expect in our personalised century.

Lévy on the Level Aug 15, 2022

In a wide-ranging interview, Maurice Lévy shares the inside story of the Power of One, how Viva Technology is poised to evolve, and why “the blank cheque of trust” is worth more than the paper it’s written on. He speaks candidly about his own “basket of failures” and why you should “stay in bed at home” if you’ve no passion for the work you do.

Can’t Sell Won’t Sell Aug 15, 2022

In 2022, 85% of Cannes’ Grand Prix winners were social purpose/charity related campaigns. Advertising's most influential champion of social purpose, P&G's Marc Pritchard, surprised and even shocked many in the industry by announcing that we needed to now prioritise generating growth over doing good. That's an argument Steve Harrison has been making since the launch of his book "Can't Sell, Won't Sell: Advertising, Politics and Culture Wars. Why adland has stopped selling and started saving the world". Here he discusses what the IPA called "the most provocative advertising book in years" in what could well be Rishad's most provocative podcast in years!

The Sound of Work Aug 15, 2022

Rishad talks to neuroscientist and sports psychologist, Dr Julia Jones about how sound and music can improve your performance whether you’re working from home or in the office. Her book The Music Diet (published in 2019) championed a new approach to workplace wellness. See www.neuronwellness.com for more info.

Is the Agency of Tomorrow, the Agency of Today? Aug 15, 2022

Marla Kaplowitz, President & CEO of the 4A’s (www.aaaa.org) and former Publicis leader, discusses how the relentless expansion of digital platforms will redefine client and agency relationships, the new skills needed in agencies, and ‘quantum marketing’.

Data, Lies, and Software Aug 15, 2022

Brittany Kaiser, Cambridge Analytica whistleblower, author of Targeted, co-founder of the Own Your Data Foundation and leading player in the NetFlix film The Great Hack, explains how data was weaponised in the Obama, Trump and Brexit campaigns, what future public data policies look like and the opportunities for clients to grow beyond the big platforms.

From the BBC to B2C Aug 15, 2022

In a very special episode, Rishad talks to renowned historian, award-winning BBC broadcaster and digital business entrepreneur Dan Snow. They explore how Dan has accelerated away from traditional broadcast to build an agile and successful digital content business by exploiting the impact of digitisation.

Four predictions by a $20 Billion Deal Broker You Don’t Want to Miss Aug 15, 2022

Terence Kawaja, CEO and co-founder of LUMA Partners, is the dealmaker in the media sector. Check out this episode where Terry (as he is known to friends) predicts “zero-based calendaring”, how marketers need to “portfolio re-balance” their spend from physical retail to e-commerce in a rapidly changing commerce landscape post-covid and where the metaverse will be found (and it’s not on our heads).

What Next? - Trailer Aug 09, 2022

Even before Covid-19 exploded, the forces of globalization, demography and technology were changing the way we created, consumed, and communicated.
‘What Next?’ brings leadership perspectives and advice for the near future. Each episode we ask - how can society, business, and the individual thrive? Our host, Rishad Tobaccowala, finds fresh takes on society, the advertising and marketing industry, and the way we work to guide us into the near future. Join CEO’s, creative leaders, academics, futurists, media mavens and many more in conversation with Rishad Tobaccowala, to ask “What Next?” for business and for humans too.

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