What Next?

Latest Episodes:

The Apprentice Sep 07, 2024

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Nichola Hay, MBE, Director of Apprenticeship Strategy and Policy at BPP, the United Kingdom's largest apprenticeship training provider, discusses the evolution of apprenticeships in the UK. After 20 years of helping British businesses attract new talent and upskill employees across their organizations, Nichola is at the forefront of thought leadership and guidance on the challenges and opportunities in the UK's apprenticeship market, for which she was recognized in the Queen's New Year’s Honours List of 2021.

She argues that we need to review the examples of Germany, Austria, Switzerland, and the Netherlands, countries leading the way in vocational early talent programmes for young people. She also looks at England showcasing apprenticeship programmes for all ages and levels, which retrain the existing workforce while increasing diversity in these transitional times of digitization, AI, aging populations and declining populations.

#Apprentice #Business #UK #Upskill #Academic

AI and Cyber Security: The Cat and Mouse Game of the 21st Century Aug 24, 2024

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Bobi Gilburd, Chief Innovation Officer at Team8, a leading Venture-Creation and Venture-Capital firm in Tel Aviv, on the evolving landscape of cybersecurity and the unique ecosystem of Israeli tech innovation. After 27 years’ experience in the IDF's elite cyber intelligence unit leading its research and cloud divisions, Bobi won the Israel Defence Prize for his cyber security contributions. He believes that AI is both a tool and a target in cybersecurity, that we're moving into a world today where technology is going to become the key differentiator in business. And it may even replace human creativity and innovation. #Business #Advertising #AI #cybersecurity

The Asia Effect Aug 17, 2024

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Ken Mandel, regional Managing Director of Grab Ads and brand insights at Grab on the huge potential of digital advertising in Asia. After building XM Asia Pacific into a top digital consultancy, establishing Yahoo's advertising products in Asia and launching Buddy Media in the region which was then acquired by Salesforce, he believes that the future is Asian. He argues that the rise of the super app, the cashless society and the massive growth of the digital economy there shows that the rest of the world needs to urgently understand the Asian market

#DigitalAdveritising #Advertising #Media #Digital

The Origin Story in the Age of AI Aug 03, 2024

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Scott Monty, executive coach, advisor and public speaker, renowned for his values-based approach to leadership development, on human intelligence, insights, inspiration and intuition in the workplace. Hailed by The Economist as the number one social business leader, his expertise in consulting for giants like Ford, Walmart, IBM, McDonald's, Coca Cola and Google has led him to believe in the importance of character, culture and storytelling in the age of AI. He argues that leaders must prioritize character strengths such as generosity, honesty, kindness, sensitivity and curiosity, and cultivate a human-centered approach which complements, augments and builds on what modern technology does to shape the future.

Keep Growing, But Never Grow Up: The Arthur C Clarke Mantra for Learning in Business Jul 27, 2024

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Jerremy Howell, Vice President of Talent and Organizational Development at Publicis Health, and Chris Keating, Vice President of Learning and Development at Publicis Media on the personalisation of learning in the workplace and the impact of AI and trauma in rethinking how we work. Jerremy’s speciality in talent, organizational behavior and leadership development matched with Chris’ passion in understanding and decoding the human condition underscore their drive to explore the psychology, behavior and coping mechanisms of the workforce at Publicis, as well as their podcast guests in The Lessons Learned. In a world of minimal attention span and more complex human experience, they believe, bosses must figure out how to use different learning styles to maximise the potential of their teams.

Disrupt or Be Disrupted: The Future of Retail Jul 20, 2024

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Natalie Berg, retail analyst, podcaster and author on the future of trends, innovation and the convergence of physical and digital commerce in the retail space. The co-author of Amazon: How the World's Most Relentless Retailer will Continue to Revolutionize Commerce, and podcast host of Retail Disrupted argues that successful retailers will focus on continuous innovation, customer centricity and the will to disrupt. Differentiation, she says, will come from offering immersive experiences rather than just convenience and value, and the need to balance technology with human touch to create a seamless and compelling customer experience.

Podcast and website: www.nbkretail.com

Will the Real Rishad Tobaccowala Please Stand Up? Jul 13, 2024

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On another special episode of What Next?, Rishad, after scores of episodes discussing the impact of Artificial Intelligence on our future, is finally replaced by AI. Outsourced to AudioStack by guests Chris Outram, head of Blockchain at Publicis Media, and Keith Soljacich, Head of Innovation at Publicis Media Content Innovation known as PMCI, we hear for ourselves what’s around the corner. Chris, as a technical guide on the marketplace of cryptographic solutions for brands at Publicis, and Keith whose strategic development of groundbreaking brand experiences has already leveraged cutting-edge technologies for Fortune 100 clients like Samsung, Visa, McDonald's, Disney and Campbell's, are way ahead of the game. As they explore the future of content creation evidenced by the twinning of Rishad’s own voice, we get a glimpse of the extraordinary abilities of this new age of creativity, connection, and community.

The Howard Gossage Show: Fun, Fame and how to Manipulate the Media Jun 22, 2024

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In a special episode of What Next?, best-selling author of Can't Sell, Won't Sell: Advertising, Politics and Culture Wars, Steve Harrison returns to discuss his new book which is about an unsung hero in the history of advertising: Howard Gossage.

As you'll discover, Gossage got to “interactive advertising” in 1964. Back then, he was also pioneering the publicity and unpaid media-generating stunts that dominate our award shows today.

But Steve says his hero’s biggest lesson for us is this: if you want to attract, involve and engage your audience you must realise you are in showbusiness.

After a decade dedicated to soulless data and po-faced purpose, Gossage teaches us that advertising works best when it is entertaining. And, as Steve suggests, in him you have an entertainer who wrote the most imaginative, irreverent, funny - and effective ads you’ll ever see.

The Howard Gossage Show: and What it can Teach You About Advertising, Fun, Fame and Manipulating the Media, by Steve Harrison and Dave Dye
www.amazon.co.uk/Howard-Gossage-Show-advertising-manipulating/dp/0957151535/
Check out Gossage Ads here!
https://lion.box.com/s/h1yhe3apx5pjc6ue4ntd2wlr2h9eqioh

The Emotional Potential of AI Jun 03, 2024

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Ofir Krakowski, CEO of Deep Dub on the potential of AI-driven dubbing solutions for improving content accessibility globally. An Israeli tech pioneer whose company has already translated thousands of hours of content for major Hollywood studios and streaming platforms including Netflix, Apple TV, and Hulu, Ofir believes that AI has the ability to translate nuance and idiom into the languages massively underrepresented on the internet. And as the world reads less and becomes more video-driven, he argues that this application of AI, with its localized language dubbing bringing new opportunities for people all over the world, will democratize viewing and learning.

The Future of Work Starts with Life May 18, 2024

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Nirit Cohen, HR strategist and bridge builder between emerging trends and practical solutions on the seismic shifts in how we approach work. A columnist for The Marker, Nirit’s 25 years of experience at the Intel Corporation in Israel, EMEA and US has led her to examine how to craft strategies for the challenges and future trends across the employee lifecycle. She says that organizations must adapt to a future of work unbound by location, where AI and evolving employee expectations around flexibility, autonomy, and work-life balance are reshaping careers. And after the COVID-19 pandemic accelerated the shift towards remote work and the rise of the 1099 economy, she argues that the impact of AI will lead to profound transformations as workers embrace “the future of less work” by prioritizing their well-being and personal fulfillment alongside their professional goals.

Further reading links: https://niritcohen.com/en/home-en/

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