Wealthy and Well-Known Podcast

Latest Episodes:

How to Share a Marriage and a Business With Tiffany Taylor & Leon Chen Apr 05, 2022

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Starting a business is a huge undertaking, especially if you want to take it from a side hustle to a smashing success. Our guests today are all too aware of the sacrifices you need to make to build and grow a business but were much more naive when they first began their business 23 years ago. Today on the show, we talk with the wonderful Tiffany Taylor and Leon Chen about their company, Tiff's Treats, how it all started, and what it's been like being a married couple in business together. Learn the surprising story of how they started their business as a result of Tiffany standing Leon up for a date, and how they grew their cookie delivery service over the past two decades. Tuning in you'll learn how they built their brand, how it was inspired by their customers, and why having a brand protector within your company is so important. We also discuss their new book It's Not Just Cookies: Stories and Recipes from the Tiff's Treats Kitchen. Tiffany and Leon share what the writing and publishing process has been like, what they'd want to put in the next book, and why this book is for anyone interested in business. It was such a treat having Tiffany and Leon on the show, and we really appreciate their honesty on what it's like to be a husband and wife in business together. Make sure you tune in to learn more about their new book, what it takes to start a business, and much more!

Jesse Terranova Recap: Highlights from the Interview Apr 01, 2022

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Often the guests featured on this podcast are figures who are already recognized and highly esteemed in their field. In this special recap episode, Rory revisits a conversation with a Brand Builders Group client who is in the earlier stages of building a personal brand. Tuning in, you'll learn about Jesse Terranova and his business along with some of Rory's key takeaways from that conversation. Rory reflects on what it's like to be in the initial stages of building a personal brand, from identifying your uniqueness to learning how to serve your audience in the most meaningful possible way, to how to grow and scale your business. Learn about some of the biggest stumbling blocks clients are currently facing, why your next customer is unlikely to come from social media, and why finding alignment in your business is the key to long-term success. For all this and more, make sure you tune in today!

Finding an Aligned Business Model with Jesse Terranova Mar 29, 2022

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Prior to the COVID-19 pandemic, levels of isolation and loneliness were already at alarmingly high rates. Since the onset of the pandemic, those numbers have risen ever higher and broken new records. But once you identify a problem, you can begin to solve it. Our guest today, Jesse Terranova, is no stranger to loneliness and has made it his mission to have a positive impact on this issue, one connection at a time. In our conversation, we talk about how Jesse first discovered Brand Builders Group and why it entered his life at the perfect time. We hear how traveling the world has shaped Jesse's outlook, the lessons you learn when you exit your comfort zone, and the challenge of implementing those lessons when you return home. Tuning in you'll hear Rory's advice for the challenges that Jesse is currently facing, from how to scale his business to the best way to grow his reach. We also unpack how giving customers an unparalleled experience can help you gain referrals, and why your next connection won't come from social media, but from an existing client's cellphone. To learn about finding an aligned business model, tune in to this very special conversation with a Brand Builders Group client who is doing the work and making it happen!

How To Grow a Million Dollar Membership Site With YouTube with Jonny May Mar 25, 2022

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For anyone out there building a digital business, growing an audience, scaling courses, and creating content, we have a treat for you today! Joining us on the show is our friend, and the man behind Piano with Jonny, Jonny May! We have a fascinating chat with Jonny and get into his amazing membership site, incredible YouTube channel, and how he built these from the ground up. His piano course platform has over 10k active monthly members, and his YouTube videos have amassed more than 70 million views, with hundreds of thousands of subscribers. In our chat with Jonny, we get into the importance of building a relationship with an audience, how to leverage YouTube clout for your membership site, and why repackaging ideas is a powerful way to connect with the right audience. He also speaks about leading with your best content, and why giving before you start asking is the best way forward. So to hear it all from someone who has built a business and brand that was beyond his wildest dreams when he started out, listen up!

How to Build a Digital Media Empire with Nathan Chan Mar 22, 2022

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Today we are so happy to invite Nathan Chan, CEO of Foundr, to talk about how he turned his online magazine into a digital media empire. We hear about how Nathan decided to start Foundr as a side-hustle after finishing his marketing degree that he worked on when he wasn't at his real job. He talks about how he chose to go full-time when he realized that staying at his job was actually losing him money. Our conversation takes a deep dive into the strategy Nathan used to grow the magazine into a media and online education company, and he talks about the models he uses for revenue generation and customer acquisition. Here Nathan speaks about his omnichannel marketing approach, the difference between customer acquisition and profit-generating products, and why he is using a subscription model to build Foundr into the world's premium learning platform for entrepreneurship. Our discussion also touches on personal brand building and Nathan talks about why he has always focused on building Foundr first, but how his own brand has grown very successfully along with his company. Tune in today!

How to Protect Your Business and Leverage Awards To Scale, from Microsoft Partner of the Year, Denis O'Shea Mar 18, 2022

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The rise of remote work has changed businesses in many ways. One of the most notable consequences has been its effect on the way employees behave and work. Not only is the line between work and home life becoming increasingly blurred, but the distinction between our work and personal devices has also become less clear than ever. While it may seem simpler and cheaper to allow your employees to work on their own devices, the truth is that the laxness around regulated devices and passwords is creating a huge security risk at a time when the threat of cybercrime attacks, like hacking and ransomware, has never been higher. Here to help us tackle this important topic is Denis O'Shea, Founder of Mobile Mentor, a company that provides its clients with invisible securities that aren't disruptive to their employees' workflow. In our conversation, Denis describes the challenge that companies currently face in attempting to create a robust security system, while also ensuring a seamless employee experience, and what can be done about it. We also discuss their surprise win of the prestigious Microsoft Partner of the Year award, how it was all thanks to several innovative shifts they'd instituted over the past two years, and what they're doing to make sure they win again next year. To learn more about security in 2022 and how to leverage the power of an award to scale effectively, make sure you tune in today!

3 Steps to Making Money From Social Media with Vanessa Lau Mar 15, 2022

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The best time to start building an online presence will always be in the past, and therefore, out of reach. The next best time, however, is now! Our guest today, Vanessa Lau, is an amazing example of how you can rapidly grow your business, and your brand, through social media, even if you're late to the game. After reaching an unbearable point of exhaustion and dissatisfaction in her corporate career, Vanessa finally took the plunge into entrepreneurship. In 2018 she started her YouTube channel and today has over 500 000 followers, not to mention the thousands of subscribers she has also gained on her other platforms, like Instagram and TikTok. In our conversation with Vanessa, we discuss her transition into entrepreneurship and the elements that made her success possible. Vanessa explains how her honesty attracted followers and how she unknowingly created a community out of the simple desire to build her network. Tuning in you'll learn how Vanessa inadvertently found her niche as a business specialist who helps content creators, coaches, and corporate escapees build their businesses, by addressing the pain points that resonated with her community. We also discuss the course business model, how to scale it, and how Vanessa created her flagship course. To learn more about Vanessa's rapid growth and why it's never too late, or too early, to get on a new social media platform, make sure you tune in today!

What You Need to Know About How CSX is Changing with Brittany Hodak Mar 11, 2022

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The only reason a business exists is because of its customers, so every decision it makes should be in service of them. Today on the show we are blessed to be joined by customer success guru Brittany Hodak to hear everything you need to know about how to get CSX right in 2022. Brittany is an award-winning entrepreneur and keynote speaker who teaches sales and marketing leaders to multiply customers by creating superfans. She has spoken to organizations like American Express and the UN, published more than 350 articles for outlets including Forbes, and has also worked with names like Disney, Amazon, Walmart, and Dolly Parton. In our conversation with Brittany, she talks about how to structure your organization so that your customer feels cared for at every touchpoint. We hear about the need to include the CCO in every conversation, how to do away with siloing customer care into one department, and how to empower employees to care for customers in a way that feels right to them. We also talk about how Brittany became obsessed with customer care, how she transferred approaches to building fan loyalty used by entertainers like Taylor Swift into the brand space, and a whole lot more. Be sure to tune in today!

How to Execute a Book Launch with Chandler Bolt Mar 08, 2022

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Publishing has changed a lot in the last few years. With the advent of self-publishing, writers no longer have to go the traditional route. However, this has led to self-publishing becoming more competitive, making it extremely important to know how to launch your self-published book in a way that differentiates you. Chandler Bolt is the Founder of Self-Publishing School and he joins us today to share some of the secrets from his new book Published: The Proven Path From Blank Page To 10,000 Copies Sold. Central to Chandler's thesis is the need to think of a book launch as a year-long project rather than a one-week sprint. To this end, he has designed a 'launch triangle', a three-part framework that you can use to skyrocket your launch. We explore this framework with Chandler and he explains how to set up and manage its individual pieces: the launch team, reviews, and promotions. In our conversation, Chandler also explains how to use reviews and structure your book's content as well as its Amazon order page to boost its discoverability. If you want to be a self-published author, this episode will be extremely relevant to you, so be sure to tune in today.

How To Set Your Coaching Prices with Mary Sobon Mar 04, 2022

Show notes

One of the biggest things that Brand Builders Group clients, especially performance and business coaches, seem to struggle with, is how to set their rates. Whether you gravitate towards charging an hourly rate or putting yourself on retainer, each has its unique benefits and downsides. And determining how to price your services can be a singularly challenging process, especially when you need to demonstrate your value to the client, while also factoring in all the hidden costs that are inherent to being an entrepreneur, in contrast to having a corporate salary with benefits. Our guest today, Mary Sobon, is no stranger to these challenges and has spent the past 13 years learning everything there is to know about pricing and finding the right client fit. Mary is a consultant with an extensive executive corporate background, and for the past decade has struck out on her own as a successful consultant with a range of fantastic clients, including our very own AJ Vaden! In their conversation, AJ and Mary discuss how Mary made the transition from working in the corporate realm to being independent, how she learned about the type of client she wanted to serve, and why everyone should consider rewarding clients who are a dream to work with. We also delve into how referrals have helped Mary keep her costs down, the function of adding free services to your invoices, and why you should never publish your rates! To learn more about the art of determining the best rates for yourself, your business, and your clients, make sure you tune in today!