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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    Defying the Odds With Dr. John Demartini Mar 01, 2022
    Show notes

    We can't always know the lasting impacts that our actions may have on the people we encounter, but sometimes we can see the impacts that someone else's actions have had on our own lives. For Dr. John Demartini, finding someone who believed in him changed the trajectory of his life. Today on the show, Rory sits down with Dr. Demartini, a human behavior expert, author, and celebrated public speaker, to talk about the unfolding of his career and how he came to be the esteemed figure he is today. In our conversation, Dr. Demartini starts off by recounting his early years and describes the immense difficulties he had to overcome. He shares how speech and learning impediments affected him at school, and how the low expectations of his doctors damaged his self-esteem. He explains how a chance encounter with Paul Bragg changed his perception of himself and inspired him to alter the course of his life forever by motivating him in his efforts to overcome his learning difficulties. Tuning in, you'll hear how Dr. Demartini built his speaking career, starting as a young man in college, and how sticking to his core competencies has been instrumental to his success. To learn more about Dr. Demartini's life and what he's learned from his career, tune in today!


    Scaling an 8 Figure Coaching Business with Casey Clark Feb 25, 2022
    Show notes

    As an entrepreneur or a solopreneur, there is only so much you can do yourself. And while it may be tempting to hire contractors, especially when you're starting out and wanting to keep your costs low, it's important to bear in mind the significant benefits that come from opting into an employee-based model. This week on the show, AJ sits down with Casey Clark, CEO of Cultivate Advisors, to talk about how he built and scaled his 8 figure coaching business from the ground up, in an astoundingly brief period. They discuss Casey's phenomenally successful history in franchising and how those lessons led him to establish Cultivate Advisors, a consulting company that coaches small businesses on how to grow and scale effectively. Hear about the actions that helped place them in the prestigious top 800 of the Fastest Growing Companies on the Inc 5000 list, like prioritizing the quality of their output and utilizing LinkedIn to find exceptional talent. Casey also delves into the importance of building a robust referral model, how they help their clients create sustainable lead generation, and why the two go hand in hand. Today's episode is full of keenly observed insights from someone with a wealth of knowledge and experience, so if you're looking to take your small business to the next level, make sure you tune in today!


    From NFL Player to Entrepreneur and Influencer with Chris Gronkowski Feb 22, 2022
    Show notes

    A struggle many pro athletes face is that once their careers end, it's difficult to find an equally lucrative and glamorous profession. It is possible to parlay one's fame into a business idea or career as an influencer, but only during a short window period in which one's cards have to be played right. As a former NFL player turned entrepreneur and the Founder of Ice Shaker (as seen on Shark Tank), Chris Gronkowski did exactly this, and he joins us today to tell the story. When Chris got released from The Chargers after injuring himself, he dived straight into his wife's business, and after a year they were making more money than he did in the NFL. Chris wanted to get back into sports and fitness though, and that is when he came up with Ice Shaker, the idea that would become his signature premium-quality, vacuum-insulated protein shaker. We hear how Chris leveraged all his resources to develop his product before getting the opportunity to present it on Shark Tank. Chris talks about the boom in sales his business experienced after being selected by the committee, going from $80 000 to making over three million in the next 12 months. We take a deep dive into Chris's marketing strategies today as well, hearing him talk about how to get high rankings on Amazon, the value of engaging with one's audience, and what he did on TikTok to generate more site visits from one video than he got from the first live airing of his Shark Tank episode.


    How to Build and Scale Your Speaking Business with Molly Fletcher Feb 21, 2022
    Show notes

    Building a brand as a full-time speaker might seem difficult, but that does not make it impossible. You have to start somewhere, be fueled by a genuine passion to change lives, be willing to do it for free at first, and be willing to keep refining your craft. Today we are thrilled to invite Molly Fletcher onto the show to speak about how she transitioned from being a sports agent to a world-class professional speaker using a mixture of passion, persistence, a growth mindset, and a willingness to serve. Molly talks about how her desire to help young aspiring sports agents led to her writing her first book. This led to a second book and a few speaking gigs until one day an audience member encouraged her to take speaking seriously as a potential career. We hear about the steps Molly took after that to promote herself online and how she approached every keynote delivery with a desire to overdeliver. In our conversation with Molly, we talk about how her passion for customer service results in happy clients across the board, which then translates into referrals that land her more and more opportunities to speak. She also speaks to the idea that it is the job of the speaker to build confidence in potential clients because when they invite somebody onto their stage, they are essentially placing their trust in a stranger. Molly is not just a brilliant speaker but a kindhearted person who finds as much pleasure in the success of others as her own, so tune in and prepare for a masterclass in personal branding as well as compassion.


    Community Building in the Real World and the Metaverse with Tristan Ahumada Feb 15, 2022
    Show notes

    With the dramatic rise of remote work in response to the COVID pandemic, the world has seen major developments in the space of online services, from reliable platforms for remote meetings, to new toolkits for running a remote business. We are also in the midst of a new phase of development for virtual worlds, like Meta's Horizon and its concomitant tool, Oculus. While all these changes may seem overwhelming, it's important to stay abreast of how this online space is developing, especially if you want to grow and maintain your online presence with the changing internet. Here to help us make sense of these exciting new opportunities is Tristan Ahumada, a highly esteemed real estate agent and CEO Of Lab Coat Agents, a company that specializes in helping their clients build and grow their community. We talked with Tristan about his work, how he advises his clients, and why you should build your community around a topic you're passionate about. Our conversation also covers the emerging world of metaverses, why it's the future of the internet, and how to establish your presence while it's still in these early stages. If you're interested in learning about the different metaverses and how to get involved, make sure you tune in today!


    Trends in Personal Branding National Research Study by Brand Builders Group - Recap Feb 11, 2022
    Show notes

    In this episode, we recap a very special conversation between co-founders Rory Vaden and AJ Vaden. Rory reflects on his interview with his wife and business partner AJ, about a ground-breaking new study conducted by Brand Builders Group, on the role of Personal Branding in Marketing. Not only does the episode announce the completion of an incredible new national study, but it also describes the new format for the Influential Personal Brand podcast! From now on Rory and AJ will be doubling their weekly output by each conducting their own interviews and recap, all in one episode! Now you'll be able to listen to an interview conducted by either AJ or Rory, followed immediately by a special recap episode filled with their thoughts, insights, and biggest takeaways. Tuning in you'll hear Rory share his biggest takeaways from his interview with AJ, like how best to define personal branding, as well as some of the most surprising find-ings from their study. Make sure you tune in to learn how Americans perceive personal brand-ing, the biggest factors in building trust with your audience, and much more!


    Trends in Personal Branding National Research Study by Brand Builders Group Feb 08, 2022
    Show notes

    When Brand Builders Group first launched three and a half years ago, we firmly believed that personal branding would be the future of marketing. Since then we have had this belief repeatedly affirmed through our own experiences, along with those of our clients. Yet, with so much rapid change happening, we noticed a surprising amount of misconceptions around the term personal branding. Not just from the general public, but also from amongst our clients, and even within our teams. It was our passion for this topic, and our dedication to basing our practices on unbiased and robust data, that led us to conduct a new Personal Branding National Research Study, along with the help of an experienced and impartial third-party firm. This study illustrates the role of personal branding on a national scale. Over the past year, our teams have been hard at work conducting surveys across the United States and gathering data on American perceptions and attitudes towards personal branding. The results simultaneously illuminated important factors we'd overlooked in the past, while also being hugely affirming of what we do here at Brand Builders Group. Tuning in you'll learn about the study's most impactful findings and their implications, from the number one most effective way to earn trust with your audience, to which professions benefit the most from having a personal brand. We also share exciting news about how we'll be changing our podcast format, and why you can expect to hear much more from our incredible CEO, AJ Vaden, in the future! Tune in for this important conversation on the power of personal branding in the US and what that means for you and your business!


    Tori Gordon Recap: Highlights from the Interview Feb 04, 2022
    Show notes

    In today's recap episode, we revisit our conversation with Tori Gordon, a highly successful coach, accomplished podcast host, and TikTok phenomenon. Tuning in you'll hear Rory share his top three takeaways from their interview, as well as his insights and reflections on what they talked about. Rory breaks down some of the practical tips that have helped make Tori so popular on TikTok, including optimizing SEO and understanding how to leverage the algorithms for different platforms. Rory also reflects on his own reservations when it comes to using social media and the piece of advice from Tori that changed his whole perspective. To hear more about how you can shift your attitude to social media and have a positive impact, tune in today!


    Tips for Growing on TikTok with Tori Gordon Feb 01, 2022
    Show notes

    While many of us might still view TikTok as an app for sharing dance and music videos, it has evolved into so much more than that. Over the past two years, the app has diversified exponentially and become a place for all kinds of content from educational videos, to coaching content, to inspirational storytelling. This week on the show we get together with the inimitable Tori Gordon, to talk about her journey and how she went from having a successful career in sales to having over 800 000 followers on TikTok, and becoming a Brand Builders Group client! In our conversation we discuss what she loves about the app, why her first foray into it was a leap of faith, and how raw and authentic videos are what define the TikTok online culture. Tuning in you'll learn all about Tori's tips for being successful on TikTok, like how to monetize your following, why you shouldn't overproduce your videos, and how to capitalize on TikTok's algorithm. Join us today for a fascinating and inspiring conversation on the power of authenticity and the future of connection and community!


    Peter Sheahan Recap: Highlights from the Interview Jan 28, 2022
    Show notes

    Our conversation with Peter Sheahan was filled with a wealth of incredible insights. Not only is he an expert in getting people to pay attention in a competitive and seemingly over-saturated media landscape, but he also has immense knowledge of how finding your uniqueness can help you make better decisions, gain clarity of purpose, and build a personal brand. In today's episode, Rory reflects on his interview with Peter and how his lessons have informed Brand Builders Group, from the concept of Sheahan's wall to advice on how to play to your strengths. Tuning in you'll hear Rory's top three takeaways from their conversation, as well as lessons on how Brand Builders Group helps their clients elevate their personal brand and take them to the next level. Learn how you can find clarity by asking the right questions, and why you're the most powerfully positioned individual to serve the person you once were! For all this and much more, make sure you tune in today!


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