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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    Breaking Through the Noise with ESPN Reporter and Emmy Award Winner Lindsay Czarniak Jun 14, 2022
    Show notes

    You never know how your current job could be preparing you for your next opportunity, which is why it's so important to learn everything you can from your present position. Today on the show we get together with Lindsay Czarniak, an Emmy and Gracie Award-Winning Broadcaster, to talk about her career, breaking through the noise, and what she's learned from competing in such a male-dominated field. Tuning in you'll hear about the pivotal moments and relationships that shaped Lindsay's career, why there's no such thing as an overnight success, and her thoughts on why there are moments in her career that make much more sense looking back than they did when she was in the thick of it. Lindsay also shares how taking a risk led her to achieve her big break, how she learned to trust her gut, and why it's so important to have a student's heart. It was such a delight having Lindsay on the show, not only is she an accomplished broadcaster with a multitude of talents, but she is also an incredibly humble and down-to-earth person. For a ton of profound insights, valuable advice, and a peek behind the scenes of Lindsay's life, make sure you tune in today!


    Recap of How to Double Your Business In 12 Months Jun 10, 2022
    Show notes

    For many entrepreneurs, one of the biggest challenges is getting their message out there. Not only is it difficult to stand out in a competitive market, but you also need the self-confidence and conviction to do so. Today on the show, Rory shares a recap of his conversation with Brand Builders Group CEO, AJ Vaden, where they discussed Brand Builders Group's new free training on How to Double Your Business in 12 Months, and how to overcome some of the most common misconceptions in entrepreneurship. Tuning in you'll hear Rory share his top three takeaways from their conversation. He breaks down the key distinctions between pride and self-confidence, why conviction in your service will transform your business, and why you shouldn't be afraid to give away value to earn trust. Rory also reflects on misconceptions around social media and why you're much more likely to find your next customer in your real-life community than on TikTok. Tune in for a recap of this refreshing conversation on what it means to be a service leader, how to grow your business, and much more!


    How to Double Your Business In 12 Months Jun 07, 2022
    Show notes

    Being an expert at anything requires time and practice. Yet, as entrepreneurs and solopreneurs, we so often try to fill every role ourselves, leaving virtually no time to spend doing the things we are actually good at! In today's episode, we turn the mic on our very own AJ Vaden, CEO of Brand Builders Group, to discover how she got to where she is today and the important lessons she has learned along the way. Something you may not know about AJ is that she is an exceptional producer who has raised millions in revenue for multiple companies. Tuning in, you'll hear AJ share what her experience as a producer has taught her and why she is so passionate about helping speakers, leaders, consultants, and entrepreneurs reach their goals and build their personal brands. We discuss the incredible growth rate the consulting and coaching industry is currently experiencing and delve into the importance of identifying your niche and clearly communicating what you offer to clients. You'll also learn about the exciting free webinar we're offering on How to Double Your Business In 12 Months, and discover who it's for, what you can expect, and why you shouldn't miss out! Finally, AJ leaves us with key insights into our misconceptions around social media and why you don't need clients from around the world; you simply need clients in your own community. Make sure you tune in today for a very special episode on how you can grow your personal brand with AJ Vaden!


    Natasha Stoneking Recap: Highlights from the Interview Jun 03, 2022
    Show notes

    One of the best things you can do to build a successful personal brand is to be authentic. In today's episode, AJ shares her top three takeaways from her conversation with Natasha Stoneking about how she organically built and monetized her personal brand. Hear why consistency is key to long-term success and building relationships, and how Natasha has done this with her brand. AJ also unpacks the value of email lists, how to continue to build them, and why it's so important to create fun and excitement on your platform. Tune in today for a quick and insightful recap of our wonderful conversation with Natasha!


    Turning Your Lifestyle Into a Business With Natasha Stoneking May 31, 2022
    Show notes

    Building your online following is one thing, but finding ways to monetize it is an entirely different challenge. On the show today we get together with Natasha Stoneking, who has built an incredible online following and managed to monetize her personal brand in unique and brilliant ways. Natasha first started her blog over 10 years ago when she was working as a corporate marketing manager and needed a creative outlet. Since then, it has evolved organically, accompanying the changes in her life from wedding design, to fashion, to motherhood. During that time, she also amassed a huge following by being authentic and building trust. Not only does she have over 160,000 followers on Instagram, but she also has a robust email list that is always growing. Tuning in you'll hear Natasha describe how she organically grew her following by building trust and rapport, how she chooses what to focus on for her platforms, and her top tips on how to monetize your personal brand. We delve into why email lists are effective, the importance of adding value, and how to make signing up simple and easy. Natasha also gives a breakdown on partnering with brands, like how to reach out to them and why she isn't afraid to hear the word 'no'. We loved having Natasha on the show, and we're sure you'll find her insights as joyful and informative as we did. To learn more about how to build and monetize your personal brand, and much more, make sure you tune in today!


    Ed Mylett Recap: Highlights from the Interview May 27, 2022
    Show notes

    The story you tell yourself about your life has the power to shape your mindset and determine your future. In today's recap episode, Rory revisits his conversation with Ed Mylett where they talk about his new book, The Power of One More, and shares his top three takeaways from their conversation. Learn about the message of the book, why mindset is integral to success, and why everyone should be a student of personal development. For key insights, and a brief summary of this inspiring conversation, make sure you tune in today!


    The Power of One More with Ed Mylett May 24, 2022
    Show notes

    Finding the balance between humility and confidence isn't always easy, but it's a worthwhile pursuit that will change your outlook and what you believe is possible. Our guest today consistently strives to find this balance in all aspects of his life, whether he's deferring to social media experts or stepping into his giftedness as an entrepreneur. Ed Mylett is a Peak Performance Expert, Global Keynote Speaker, and Best Selling Author of #MAXOUT Your Life along with his new book The Power of One More. In our conversation, we discuss Ed's entrepreneurship journey, how he grew his social media channel to over 3 million followers on a minimal team, and how he came to write his latest book. We delve into the role God has played in Ed's life, how to embody all the elements of your identity in any circumstance, and why it's possible to embrace both science and faith simultaneously. Ed also shares how his relationship with his father shaped him, the immense influence he had on Ed's life, and the part he plays in Ed's new book. Ed is an incredible individual and continually demonstrates that humility and confidence is the key to a happy life. Tune in today as we unpack the concept of 'one more', how to implement it, and much more!


    Cary Jack Recap: Highlights from the Interview May 20, 2022
    Show notes

    In today's special recap episode, AJ revisits her conversation with Cary Jack, Founder of The Happy Hustle and CaryJack.com. Tuning in you'll hear AJ's top three takeaways from their conversation. She reflects on why you only need one set of life-changing content to build your business and how Cary did such a fantastic job of clarifying his message and reaching his audience through multiple mediums. Learn how you can create evergreen content and why doing small things consistently is the key to success. For all this and much more, make sure you tune in today!


    Building an Empire with Life-Changing Content with Cary Jack May 17, 2022
    Show notes

    Our guest today is a true multi-hyphenate. Cary Jack is a lifestyle entrepreneur, author, podcast host, professional actor, model, martial artist, eco-warrior, and so much more! He is the Founder of The Happy Hustle and CaryJack.com, and helps burnt out entrepreneurs find balance through The Happy Hustle podcast, his new book The Ten Alignments of a Happy Hustler, as well as his Montana Mastermind Epic Camping adventure. In today's episode, AJ sits down with Cary to discuss how he first decided to create his personal brand and how Brand Builders Group helped him clarify his vision, his message, and who he was called to serve. Cary shares how he determined which formats would work best for him and his audience, and how his podcast, book and outdoor entrepreneur program work together to serve his greater following. You'll also hear a breakdown of the 10 alignments in Cary's book and how they can teach you to become a more balanced entrepreneur and human being. Cary leads a truly extraordinary life and is a living example of what it means to pursue balance every day. Tune in to learn how he balances it all, how you can achieve that same focus in your life, and much more!


    Lisa Bilyeu Recap: Highlights from the Interview May 13, 2022
    Show notes

    It's not every day that you get a chance to access the mind of someone who has sold a company for a billion dollars. Yes, a billion dollars! Speaking with Lisa Bilyeu, the founder of Quest Nutrition, was awe inspiring, and made us think differently about many elements of the brand-building process. In this recap episode, Rory shares three of his top takeaways from the episode: giving a product away for free is one of the simplest, yet most effective ways to help elevate your brand in the early stages, making your core idea palatable the key to effective marketing, and aiming to evoke emotion through your content is far more impactful than aiming for more views or subscribers!


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