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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    First Steps to Launching Your Expert Business With Chris Ducker Nov 01, 2022
    Show notes

    Some people might say that you should never promote your competitors or others in your field. But if you live with an abundance mindset then there's no reason why you can't lift up those around you. That is why we're delighted to be joined by Chris Ducker, a fellow expert in personal branding who is helping entrepreneurs build profitable, future-proof businesses. In our conversation, Chris shares key lessons he's learned over the course of his career, including the value of niching down and why it's so much more effective at generating revenue than trying to serve everyone. Chris provides examples of how to niche down based on whom you want to serve and breaks down why it's the most practical approach for finding your audience. We also discuss The Elevated Entrepreneur Experience that Chris is leading and how you can get involved. For an engrossing episode on personal branding, entrepreneurship, and finding your first client, make sure you tune in today!


    Denise Villa Recap: Highlights from the Interview Oct 28, 2022
    Show notes

    Thanks for tuning into this recap episode of the fantastic conversation we had recently with Denise Villa! This was such an insightful chat, and if you haven't already listened to that, you know what to do! Denise got so real with us about the ins and outs of life as an entrepreneur and shared a lot of important things that we think aspiring entrepreneurs need to know. Join us today as AJ recounts some of the things she found most impactful, talking about family businesses, the positives and negatives of working with a spouse, and what entrepreneurship really demands of us. For AJ, seeing Rory in his element has always been something to be grateful for, and makes all the other hurdles and difficulties worth it. AJ also teases out Denise's messages about the highs and lows of owning a business, and some of the parts of our work that might not be so glamorous. To finish off this recap, AJ reflects on the parts of her identity that reach beyond her work, and how becoming a parent gave her a new perspective on herself and her energy. Be sure to tune in to catch it all!


    Life Lessons of an Entrepreneur With Denise Villa Oct 25, 2022
    Show notes

    Taking the leap into entrepreneurship can seem incredibly daunting, especially when you already have an established career. As a result, it can often take a life-altering event to prompt you to reassess your trajectory and make a pivotal change. That was the case for today's guest Denise Villa, Ph.D., and co-author of Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It. After structuring her entire career around teaching, a series of life events prompted Denise to reevaluate what she wanted to do with her life. In our conversation, we talk with Denise about how she made the shift to entrepreneurship and what it's been like embarking on this journey with her husband and business partner, Jason Dorsey. We delve into the complexity of entering into business with your spouse, why trust is essential in any relationship, and how their different skills and traits complement one another. Denise also expands on their company called The Center for Generational Kinetics, why they are passionate about separating generational myth from truth, and what it was like co-authoring Zconomy with her husband. Today's episode is full of refreshing insights on entrepreneurship, partnerships, and how to uncover what you truly want. Make sure you tune in for this joyful conversation filled with tons of relatable stories and useful advice!


    Alan Stein, Jr. Recap: Highlights from the Interview Oct 21, 2022
    Show notes

    In today's special recap episode, Rory revisits his fascinating conversation with Alan Stein, Jr., who spent 15 years working as a high performance and mental training coach for NBA superstars and athletes, before transitioning into the realm of leadership and speaking. Tuning in you'll hear Rory share his top takeaways from their conversation, including the importance of mastering the basics and why, as a high performer, you can exhibit both confidence and humility. Rory also reflects on why it's important to recognize that there is a big difference between being the world's greatest player and being the world's greatest coach, and how this knowledge can transform your mindset. For premium insights from our conversation with Alan Stein, Jr. and how they can help you build a personal brand, make sure you tune in today!


    High-Performance Secrets of NBA Superstars With Alan Stein, Jr. Oct 18, 2022
    Show notes

    It's not every day that you have the opportunity to speak with someone who has spent years working closely alongside the likes of Kobe Bryant, Stephen Curry, and Kevin Durant. Our guest today, Alan Stein, Jr. has done exactly that. For 15 years he worked as a high performance and mental training coach for NBA superstars and athletes to help them achieve and maintain incredible levels of performance. Since then he has transitioned into the world of leadership and speaking, where he helps to improve and elevate individual and organizational performance. He is also the co-author of Raise Your Game: High-Performance Secrets from the Best of the Best as well as his latest book Sustain Your Game: High Performance Keys to Manage Stress, Avoid Stagnation, and Beat Burnout. In our conversation, Alan shares the insights he gained from working with ultra-high-level athletes such as why the best never tire of the basics, why repetition isn't punishment, and why being process-driven is far more useful than chasing external results and validation. We also delve into how these lessons apply to life, leadership, and business, what it means to coach above your weight class, and why you can offer invaluable insight and support to your clients regardless of their level of expertise. Today's episode is jam-packed with useful insights and high performance secrets. Join us for all this and much more!


    Nora Sudduth Recap: Highlights from the Interview Oct 14, 2022
    Show notes

    One of the best ways to elevate your content is to view it from the perspective of your client. It's an opportunity to gain fresh insight into what they need and how you can deliver on it. In today's recap episode AJ revisits her conversation with Nora Sudduth, Co-Founder and CRO of Hello Audio, a podcast hosting platform with a range of features that make it easier than ever to connect with your audience. Tuning in you'll hear AJ share her top takeaways; like why more information does not necessarily mean more value, and how to identify the currency your audience is trading in - whether it's time, money, or both. She reflects on Nora's key advice on how to increase your content engagement, from making your product entertaining and accessible and increasing the ease of use, to identifying the needs of your clients and delivering on them. AJ's interview with Nora is packed with hidden gems, so be sure to tune in for a recap of this important conversation!


    4 Ways To Increase Your Content Engagement with Nora Sudduth Oct 11, 2022
    Show notes

    How often have you purchased a course with every intention of completing it, but never found the time to actually do it? If this sounds familiar, it's probably because this issue is incredibly common. According to comprehensive data and surveys, most courses are never completed; leaving behind countless hours of unused footage and missed educational opportunities. Armed with this information and a passion for student success, our guest today, Nora Sudduth founded Hello Audio, a podcast hosting platform with a range of features that make it easier than ever to connect with your audience. In our conversation, Nora shares her obsession with customer success and delves into how she abandoned her corporate career to pursue a more entrepreneurial path. She explains why Hello Audio started out as Podcast Your Course, and how its features allow for private podcasts. We discuss the many benefits of private podcasts and unpack why audio is an excellent method for relaying coursework in a medium that students have time for. Nora also shares her top advice for increasing content engagement from reducing 'time to value' and using your 'existing reach', to creating concise copy and content, and providing a solution to your customers' primary problems. Today's episode is filled with valuable advice and key insights from an inspiring individual. Make sure you tune in for an informative conversation on the power of podcasting, how to generate engagement, and more!


    Selena Soo Recap: Highlights from the Interview Oct 07, 2022
    Show notes

    Our conversation with publicity expert Selena Soo was filled with insights; not only in what she had to say but how she said it. In this special recap edition of the Influential Personal Brand Podcast, we share our main takeaways from Selena's professionalism as an interviewee to her most astute publicity tips. Selena schooled us on the true value of mainstream media and when it's actually a suitable pursuit, as well as how to get on TV when it is, indeed, the appropriate media outlet for your product. Join us as we debrief after our inspiring conversation with Selena, covering everything from finding riches in the niches and finding a new way to think about your online audience, to identifying and running with your lead magnet.


    How to Get Publicity with Selena Soo Oct 04, 2022
    Show notes

    Many personal brands aim to make it onto national television, but could it be that you're missing a few crucial steps along the way? Is national television truly the most profitable pursuit for your brand? Joining us today to talk all things publicity is publicity expert and lead magnet, Selena Soo. Selena's reputation precedes her and in this episode she talks us through her Publicity Pyramid framework. She fills us in on the pros and cons of magazine features and television interviews, and explains which questions you should be asking yourself rather than "How do I get on TV?". When pitching for TV is appropriate, however, you'll need to know how, as TV interviews differ greatly from podcast interviews. Selena shares some helpful pitching advice and explains why it's important to aim local first. She touches on the difference between niche and mainstream expert topics, and which is best to focus on from a publicity perspective, before delving into the value of prestige media and how to repurpose your features and appearances. This episode is packed full of hot tips and tools for doing your own publicity without hiring a publicist. Tune in to find out how to source the most suitable media outlets for your brand, as well as the story ideas they're looking for!


    Mori Taheripour Recap: Highlights from the Interview Sep 30, 2022
    Show notes

    Our recent chat with Mori Taheripour was absolutely overflowing with insight and inspiring ways to improve your negotiation game. We also spoke a lot about the world of publishing and some of the lessons that Mori learned that might help you if you are wanting to share your message with the world by writing a book! So to hear all of that, and get a deep dive into the amazing content of the book and her story, be sure to go back and listen to that episode if you have not already. In this recap AJ gives her top three takeaways from the chat, highlighting the themes of mindset and perception, collaboration over confrontation, and getting clear on what you want. This was an amazing chat with so much value for all of our listeners, and Mori's passion for helping others definitely lefts its mark on us. Tune in to hear all about it!


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