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    Business

    We Are For Good Podcast – The Podcast for Nonprofits

    The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.

    Join our value-aligned community—it’s free—at weareforgoodcommunity.com.

    About We Are For Good

    We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.

    Learn more at weareforgood.com.

    Advertise

    Copyright: ℗ & © 2020 We Are For Good Podcast

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    261. Solving the Leadership Crisis + The Mission of Global Citizen Year - Abby Falik Apr 25, 2022
    Show notes

    Meet Abby. She’s a social entrepreneur and founder of Global Citizen Year, an organization reimagining the transition into adulthood by facilitating a yearlong immersion experience abroad for high school graduates. By equipping young leaders with empathy, agency & a global perspective, they’re changing the inputs into higher education in order to dramatically improve the outcomes of the world. Our minds were officially blown (in a great way!)🤯🌏👏

    💡Learn:

    • The current leadership crisis
    • Why good leaders need unrestricted capital to try stuff
    • Partnership & approach ideas to co-leadership
    • The mission of Global Citizen Year


    EPISODE HIGHLIGHTS

    • Abby’s story and journey to where she is today (2:30)
    • The current leadership crisis (5:30)
    • Abby’s first international experience (11:00)
    • Overview of Global Citizen Year (13:00)
    • Story of a Program Alumni (20:00)
    • Co-leadership Approach (23:00)
    • The story of Global Citizen Year’s $12M grant from MacKenzie Scott and Dan Jewett, the largest gift in the organization’s history (32:00)
    • A powerful moment of philanthropy (35:00)
    • Abby’s One Good Thing: If the path is clear, you’re on someone else’s. (37:00)


    For more information and episode details visit: www.weareforgood.com/episode/261
    The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
    Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello


    About Our Sponsor Virtuous
    You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

    Learn more about Virtuous at www.virtuous.org/

    About Our Sponsor Feathr
    Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
    Learn more about their solutions for nonprofits at feathr.co

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    260. #AMA (Ask Me Anything) Fridays: The Overhead Myth - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Mallory Erickson Apr 22, 2022
    Show notes

    Join Jon and Becky and special guest, Mallory Erickson, for this special #AMA (Ask Me Anything) style convo on Friday's episode covering the much debated topic: The Nonprofit Overhead Myth. We're covering historical narratives, power dynamics, how to work with leaders who stymie innovation, how to begin socializing this convo with funders, and how to move from inspiration to action. Join our #AMA convos! Drop us an email, DM or (best option🤩👉) leave us a voice memo, and we'll play your question on-air🎙
    EPISODE HIGHLIGHTS

    • Leave us a voicemail! (4:00)
    • The myth of overhead (8:00)
    • How our mindsets as fundraisers have been affected by this narrative (9:00)
    • Overhead ratios (12:00)
    • Organizational leadership (19:00)
    • The science of influence (29:00)
    • Starting this conversation with funders (31:00)
      • What The Fundraising Episode 26: You Have More Influence Than You Think (For Fundraisers and Funders)
    • How to respond to funders when they refer to nonprofit rankings, organizations and associations that track nonprofits (37:00)
    • Pro Tips and how to move from inspiration to activation (40:00)


    For more information and episode details visit: www.weareforgood.com/episode/260

    About Our Sponsor Virtuous
    You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
    Learn more about Virtuous at www.virtuous.org/

    About Our Sponsor Feathr
    Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
    Learn more about their solutions for nonprofits at feathr.co

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    259. Create a Marketing Plan and Your Brand Voice for the “Off-Season” - Jordana Merkin Apr 20, 2022
    Show notes

    Meet Jordana. This nonprofit marketer is helping you create a marketing plan for the "off-season" between campaigns or events AND sweetening the deal by outlining steps to craft your organization's story. Tune in for messaging guidelines and building a brand voice from one of our favorite mission-based marketers🎧
    EPISODE HIGHLIGHTS

    • Jordana’s story and journey to where she is today (4:00)
    • Where to start when you're trying to create messaging for organizations (6:00)
    • Brand voice and the importance of the way you choose your words (22:00)
    • Key steps to building a marketing plan for the off season (28:00)
    • Jordana’s lessons learned throughout her nonprofit marketing career (34:00)
    • A powerful moment of philanthropy in Jordana’s life (36:00)
    • Jordana’s One Good Thing: Keep learning. (40:00)


    For more information and episode details visit: www.weareforgood.com/episode/259
    The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
    Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello


    About Our Sponsor Virtuous
    You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

    Learn more about Virtuous at www.virtuous.org/

    About Our Sponsor Feathr
    Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
    Learn more about their solutions for nonprofits at feathr.co

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    258. Ukrainian Refugee Crisis + How UNICEF is Activating the Next Generation of Philanthropists - Casey Rotter Apr 18, 2022
    Show notes

    Meet Casey. You asked how to help our Ukrainian friends, so we went straight to the mothership of humanitarian relief for an epic chat with UNICEF. Casey's breaking down the org's scope, programs and how they're helping Ukrainian kids right now - and they need our help, Do Gooders🤝 She's also sharing details about the next generation of UNICEF global activists, donors and rabid fans with UNICEF NextGen, who are community volunteers raising money and moving mountains to help kids feel safe and live vibrantly.

    EPISODE HIGHLIGHTS

    • Casey’s story and journey to where she is today (4:22)
    • Overview of UNICEF and their scope of work (5:00)
    • How is UNICEF providing aid to children and their families, specifically right now in Ukraine (11:00)
    • UNICEF USA Next Gen (18:00)
    • Millennial engagement in philanthropy is focused on poly capital (25:00)
    • Leadership team across across 9 countries (27:00)
    • Getting activated with UNICEF’s programs (30:00)
    • How UNICEF Next Gen has responded to the crisis in Ukraine and the many crises around the world (33:00)
    • A powerful moment of philanthropy in Casey’s life (43:00)
    • Casey’s One Good Thing (45:00)


    For more information and episode details visit: www.weareforgood.com/episode/258


    About Our Sponsor Virtuous
    You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

    Learn more about Virtuous at www.virtuous.org/
    About Our Sponsor Slingshot Group
    Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.

    You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.

    It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.

    Sound like Slingshot Group might be a fit for your organization? Learn more at slingshotgroup.org.

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    257. #AMA (Ask Me Anything) Fridays: Nonprofit Marketing - Jonathan McCoy, CFRE and Becky Endicott, CFRE Apr 15, 2022
    Show notes

    Jon + Becky are hosting a special #AMA (Ask Me Anything) style convo on Friday's episode, and this week's topic is Marketing. So drop us an email, DM or (best option🤩👉) leave us a voice memo and we'll play your question on-air🎙 We want to know that burning questions or roadblocks are plaguing you about your website, or maybe how to flex a hybrid event, how to build a new donor engagement plans or innovative ways to leverage crowdfunding. We're ready. Put us in, coach!
    EPISODE HIGHLIGHTS

    • Tone setting (1:00)
    • We want your voice to be part of these conversations: (2:00)
      • We Are For Good Podcast Voicemail - leave us a question!
      • We Are For Good Community
    • Marketers disguised as fundraisers (3:00)
    • Back to Basics: Nonprofit Marketing (4:00)
    • A starting place for building your nonprofit marketing (7:30)
    • Brand identity + launching a new visual identity (10:00)
    • Telling your story externally and with confidence (16:00)
    • Building your social media strategy (24:00)


    For more information and episode details visit: www.weareforgood.com/episode/256
    Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello


    About Our Sponsor Virtuous
    You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

    Learn more about Virtuous at www.virtuous.org/

    About Our Sponsor Feathr
    Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
    Learn more about their solutions for nonprofits at feathr.co

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    256. Meet the Fashion E-Commerce Startup Fueling a Charitable Impact - Jeannie Barsam Apr 13, 2022
    Show notes

    Meet Jeannie. She left the corporate world after leading Fortune 500 retailers including Gap Inc, Michaels, Talbot's, and Signet Jewelers to create a business that was more than just fast fashion. Gifting Brands was born out of a passion for helping women, children, and families in need with an innovative solution to an ongoing problem in the fashion world — what to do with excess inventory.

    EPISODE HIGHLIGHTS

    • Jeannie’s story and journey to where she is today (3:30)
    • Overview of Gifting Brands (7:00)
    • The charities Gifting Brands are supporting (11:00)
    • Inventory philanthropy model: a 3 sided marketplace (15:00)
      • We partner with brands
      • We partner with consumers
      • We give back to charities
    • Jeannie’s dreams for Gifting Brands (18:00)
    • Scaling Gifting Brands and what is next (19:00)
    • Nonprofit startups: lessons learned so far starting her organization (22:00)
    • A powerful moment of philanthropy in Jeannie’s life (27:00)
    • Jeannie’s One Good Thing: Be bold, take risks, and make a difference. and Everyone is a philanthropist. (31:00)


    For more information and episode details visit: www.weareforgood.com/episode/256
    The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
    Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello


    About Our Sponsor Virtuous
    You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

    Learn more about Virtuous at www.virtuous.org/

    About Our Sponsor Feathr
    Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
    Learn more about their solutions for nonprofits at feathr.co

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    255. The No-Nonsense Marketing Plan That Builds Financial Stability - Lindsay LaShell Apr 11, 2022
    Show notes

    Meet Lindsay. She's on a mission to help mission-driven orgs achieve financial sustainability and growth through marketing AND she's teaching how to do it with empathy and efficiency. We're unpacking a mini masterclass walking through the essentials needed for your marketing plan, and where to start today.

    💡Learn:

    • Building a marketing plan that's smart, strategic & sustainable
    • Breakdown of essential marketing assets all orgs need
    • How to measure and evaluate your marketing
    • Creating actionable brand pillars


    EPISODE HIGHLIGHTS

    • Lindsay’s story and journey to where she is today (2:00)
    • Achieving financial sustainability and growth through marketing (6:00)
    • What Lindsay has learned from this framework and what has been surprising for clients (12:00)
    • Where you can start today (17:00)
    • What Lindsay has learned and how she has re-framed her mindset around marketing (20:00)
    • Essential marketing assets organizations need and how we use them and use them well (23:00)
    • Measuring and evaluating your marketing (29:00)
    • A powerful moment of philanthropy in Lindsay’s life (34:00)
    • Lindsay’s One Good Thing: Think about what you can give and not what you need. (35:00)


    For more information and episode details visit: www.weareforgood.com/episode/255
    The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
    Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello


    About Our Sponsor Virtuous
    You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

    Learn more about Virtuous at www.virtuous.org/


    About Our Sponsor Feathr
    Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
    Learn more about their solutions for nonprofits at feathr.co

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    254. Podcasting for Good: How to Nail a Podcast (or Any!) Interview - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Apr 08, 2022
    Show notes

    It's the final week of our Friday series Podcasting for Good, and we have loved every dorky second of teaching you what we've learned. This week we're talking about How You Can Nail a Podcast (or Any!) Interview. Your personal hype team is here to prep you for the interview and tips for showing up solidly. We’re sharing our playbook, frameworks, marketing plans and tools too. Join us!
    EPISODE HIGHLIGHTS

    • Prepping for your interview (2:00)
    • Getting the right mindset before an interview (6:50)
    • Messaging and developing the narrative for the interview (11:00)
    • Nailing the interview (13:00)
    • People remember details that are really nuanced (18:00)
    • Addressing imposter syndrome (22:00)
    • Our personal fears around podcasting and interviews (23:00)
    • Stewardship + advice for what to do after the interview (29:00)
    • One Good Thing: Speak to the head and the heart in an interview. (33:00)
    • Pitch Challenge: submit your pitch for a chance to be highlighted during our annual “Community Week” in November!
    • We Podcast for Good: Sign up for our bootcamp to receive a pitch script, crafting the pitch worksheet, and more tools to help you implement!


    For more information and episode details visit: www.weareforgood.com/episode/254

    Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello


    About Our Sponsor Virtuous
    You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

    Learn more about Virtuous at www.virtuous.org/


    About Our Sponsor Feathr
    Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
    Learn more about their solutions for nonprofits at feathr.co

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    253. Direct Mail Isn't Dead Yet... Here's the New Playbook - Mike Duerksen Apr 06, 2022
    Show notes

    Meet Mike. He's brought the truth - direct mail is not dead! We're talking through some super progressive strategies to breathe new life into your direct mail campaigns, tie them to your digital engagement strategy and explore how all of it will tee up your monthly and legacy donors too. We're reimagining direct mail with innovation and equity - tune in🎧

    EPISODE HIGHLIGHTS

    • Mike’s story and journey to where he is today (3:30)
    • The opportunity today with direct mail and direct marketing (6:00)
    • Integrating direct mail into your development ecosystem (11:00)
    • Thinking innovatively about how to leverage direct mail (14:00)
    • Practical steps + what you can implement today (26:00)
    • Case study of someone who has implemented this (30:00)
    • A powerful moment of philanthropy in Mike’s life (39:00)
    • Mike’s One Good Thing: It's better to be consistent, then to have persistence. (41:00)


    For more information and episode details visit: www.weareforgood.com/episode/253

    The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
    Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello


    About Our Sponsor Virtuous
    You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

    Learn more about Virtuous at www.virtuous.org/


    About Our Sponsor Feathr
    Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
    Learn more about their solutions for nonprofits at feathr.co

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


    252. How Rihanna's Clara Lionel Foundation Is Fighting for Climate Justice + Resiliency - Justine Lucas and Fiona Korwin Pawlowski Apr 04, 2022
    Show notes


    Meet Justine & Fiona. They're leading the charge not only at Rihanna's Foundation, Clara Lionel Foundation (named after her grandparents😭💚), but also educating the world that climate disasters do not impact all communities equally. Tune in and hear how the foundation is using local people to solve problems in the Caribbean leading to climate resiliency - all supporting Rihanna's dream that her "philanthropy will be as big as my music and my fashion."

    EPISODE HIGHLIGHTS

    • Justine’s story and journey to where she is today (4:00)
    • Fiona’s story and journey to where she is today (5:30)
    • The history and mission of Clara Lionel Foundation (8:00)
    • CLF’s scope of work and their global footprint (11:00)
    • Leveraging community based partnerships (12:30)
    • CLF’s Climate Resilience Initiative (15:00)
    • CLF’s climate justice work (18:00)
    • What resilience looks like in tangible terms (18:40)
    • A powerful moment of philanthropy in Fiona’s life (31:00)
    • A powerful moment of philanthropy in Justine’s life (34:00)
    • Fiona’s One Good Thing: Close the loop. (38:00)
    • Justine’s One Good Thing: Nonprofits should be working to put themselves out of business. (38:53)
    • Connect with CLF (41:00)


    For more information and episode details visit: www.weareforgood.com/episode/252

    The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
    Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello


    About Our Sponsor Virtuous
    You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

    Learn more about Virtuous at www.virtuous.org/


    About Our Sponsor Feathr
    Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
    Learn more about their solutions for nonprofits at feathr.co

    Join us at The Spread!

    Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

    We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

    Learn more and save your free spot today.

    //
    Join the We Are For Good Community—completely free.
    Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

    Say hi 👋
    LinkedIn / Instagram / Facebook / YouTube / Twitter


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