We Are For Good Podcast - The Podcast for Nonprofits

Latest Episodes:

251. Podcasting for Good: How to Pitch Yourself to a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Apr 01, 2022

Show notes

We've broken down why we think you should take the plunge, how to build a show, how to launch a podcast, and this week we're talking about How to Pitch to a Podcast for yourself or your organization. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us!

EPISODE HIGHLIGHTS

Growing your reach by being a guest on podcasts (3:00)
How to pitch to a podcast: set your goal & do your homework (4:00)
How to find podcasts to pitch to (7:00)
The pitch (9:00)
Examples of pitches we received and loved (15:00)
What to do if you hear “no” (20:00)
Pitch Challenge: submit your pitch for a chance to be highlighted during our annual “Community Week” in November! (21:00)
We Podcast for Good: Sign up for our bootcamp to receive a pitch script, crafting the pitch worksheet, and more tools to help you implement! (
One Good Thing: Share with the podcast about the gap in content you could speak on.

For more information and episode details visit: www.weareforgood.com/episode/251

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

250. Preventing a Lost Generation + Building a Small Business Incubator for Refugees: The Mission of Hello Future - Charlie Grosso Mar 30, 2022

Show notes

Meet Charlie. She's on a mission to prevent a lost generation. This founder, techie, photographer, and creative dreamer followed her heart and passion until it landed in Syria, and she's never looked back. Her organization, Hello Future, is transforming the refugee youth experience from alone, stuck and forgotten to connected and empowered💪 If you have a heart for refugees or innocence caught amidst war - then this conversation will touch your heart.
💡LEARN:

Founding story of Hello Future
Why greater digital literacy is needed globally
Org's innovative education model that's transforming the refugee youth experience
The current state & challenges of refugees around the world

EPISODE HIGHLIGHTS

Charlie’s story and journey to where she is today (2:47)
Transitioning from the for profit sector to social impact (7:00)
The founding story of Hello Future (12:00)
An overview of the programs at Hello Future (14:00)
Current statistics regarding refugees around the world, education gaps, and challenges they are facing (16:00)
Transforming the refugee youth experience from alone, stuck and forgotten to connected and empowered (22:00)
Charlie’s dreams for Hello Future (27:00)
A powerful story of philanthropy in Charlie’s life (29:00)
Charlie’s One Good Thing: Give them a time and listen and also let them feel heard. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/250

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

249. How a Sister’s Enduring Promise Launched a Global Movement + The Next Promise Kept - Nancy Brinker Mar 28, 2022

Show notes

Meet Nancy💗⚔️. She made a promise to her sister, and that promise set off one of philanthropy's most powerful movements you know and love today. She's the founder of Susan G. Komen for the Cure and dedicated her life to ridding the world of breast cancer in honor of her sister Suzy. “I promised my sister I’d do everything I could to stop the heartless progression and social stigma of this disease, even if it took the rest of my life. And it has.” She's talking about the love of family, founding Komen, and that promise to her new organization - The Promise Fund of Florida - filling healthcare gaps for Palm Beach County citizens and reducing the number of deaths due to late-stage breast and cervical cancer. 🎧Join us for a powerful conversation with one of the biggest dreamers we've interviewed yet.
💡Learn:

Founding story of Susan G. Komen for the Cure 👚🏃‍♀️
How a movement was built pre-social media 🤯
State of women's health in the U.S. today 👩‍🔬🧕👵🌡
Overview of the Promise Fund 🙏

EPISODE HIGHLIGHTS

Nancy’s story and journey to where she is today (5:00)
The founding story of Susan G. Komen for the Cure (9:45)
The mission of The Promise Fund of Florida (24:00)
The framework Nancy is building at The Promise Fund of Florida (34:00)
A powerful moment of philanthropy in Nancy’s life (43:00)
Nancy’s One Good Thing: No means maybe. (44:00)

For more information and episode details visit: www.weareforgood.com/episode/249

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

248. Podcasting for Good: How to Launch a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Mar 25, 2022

Show notes

Hope you're taking notes on this new Friday series Podcasting for Good. We've broken down why we think you should take the plunge, how to build a show, and this week we're diving into How To Launch a Podcast. We’re sharing our entire playbook, frameworks, marketing plans and tools too. Join us!
EPISODE HIGHLIGHTS

Have a question? Leave us a voicemail!
Staging and syndication (1:30)
10 steps to launching a podcast (4:45)
Maintaining momentum after your launch (21:00)
One Good Thing: Focus on quality. (25:00)
One Good Thing: Plan ahead and get your RSS feed setup early. (25:50)
We Podcast for Good - get access to free resources, our recommended equipment, and more!

For more information and episode details visit: www.weareforgood.com/episode/248

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

247. The Inside Scoop on Grant Writing - DeaRonda Harrison Mar 23, 2022

Show notes

Meet DeaRonda. This grant writer has been in the biz a long time, and she's bringing the secret sauce and some of her best grant writing tips to this chat. We're talking through research, starting points, Grantwriting 101, and why grants should always be a team sport. 🚨And great news: If you're a minority-led organization, now is a great time to take advantage of existing grant funds!💰
EPISODE HIGHLIGHTS

DeaRonda’s story and journey to where she is today (2:00)
The state of grant writing today (3:45)
Where to start: the research phase of grant writing (5:45)
DeaRonda’s advice around federal grants (7:28)
DeaRonda’s secret sauce and advice to winning grants (11:00)
Low hanging fruit for organizations and advice for how to lean in (15:00)
The connection of storytelling and grant writing (17:00)
External factors and their role in the grant process (19:00)
A powerful moment of philanthropy in DeaRonda’s life (24:00)
DeaRonda’s One Good Thing: Do your one good thing and do it well. (26:00)

For more information and episode details visit: www.weareforgood.com/episode/247

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

246. The Kiva.org Story + Leveraging the Power of Crowdfunding - Chris Tsakalakis Mar 21, 2022

Show notes

Meet Chris. This CEO and son of a journeyman is taking what he learned in for-profit finance to nonprofit's most progressive microfinancing loan organization - Kiva - and the story is truly fascinating. Hear Kiva's mission story and understand this brilliant business model of this nonprofit that's powering its movement through crowdfunds loans benefitting underserved people in more than 70 countries.
💡Learn:
👆Going beyond charity to rethink giving through crowdfunded microloans
👆The future of philanthropy in tech (👈 don't miss this!🎧)
👆Mission Story of Kiva
👆How Kiva remains future-focused & is reaching the next generation of givers
EPISODE HIGHLIGHTS

Chris’s story and journey to where he is today (2:30)
An overview of Kiva (4:30)
What these loans unlock for people around the world (7:00)
Chris’s past experiences in the tech space and his approach to philanthropy and leadership (9:00)
The future of philanthropy and embracing technology for deeper impact (13:00)
Engaging + activating Gen Z (18:00)
- 1. Putting your money where your mouth is.
- 2. Younger generations are interested in specific causes.
- 3. Make it easy.
Kiva’s subscription model (19:20)
Leveraging storytelling at Kiva (23:00)
Chris’s lessons learned in the first year of leading Kiva after leaving the for profit sector (25:00)
A powerful moment of philanthropy in Chris’s life (28:00)
Chris’s One Good Thing: Secure your mask before helping others. (30:00)

For more information and episode details visit: www.weareforgood.com/episode/246

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

245. Podcasting for Good: How to Build a Podcast - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Mar 18, 2022

Show notes

EPISODE HIGHLIGHTS

Have a question? Leave us a voicemail!
What is the goal of your podcast? (2:45)
Setting a budget: find what works for you (5:00)
Our equipment recommendations! (5:00)
What type of show do you want to have? (8:00)
The power in an interview style show (11:00)
Our hacks and pro tips to make podcasting easy (12:00)
Take our FREE Syndication Workshop to learn how to better leverage and market your content (23:00)
Questions from the We Are For Good Community about podcasting (24:00)
One Good Thing: Remember how intimidating and vulnerable interviews can be. Take that fear away from anyone who's involved with your podcast. (29:00)

For more information and episode details visit: www.weareforgood.com/episode/245

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

244. New Report on Donors: The Future of Individual Giving - Tim Sarrantonio Mar 16, 2022

Show notes

Meet Tim. How did donor giving change in the last two years? Tim and Neon One have the answers - in hard data form! We're chatting through the report - DONORS: Understanding the Future of Individual Giving - the industry’s most comprehensive report on donor behavior and an in-depth look at the future of individual giving in a post-pandemic world. We're diving into 6️⃣ questions: 1) Who are our donors? 2) What do our donors support? 3) When do our donors give? 4) Where are our donors? 5) Why do our donors give? 6) How do our donors give? Understand the trends and how to lean into today's opportunities.
EPISODE HIGHLIGHTS

Tim’s story and journey to where is is today (2:40)
Download the Report: Donors: Understanding The Future of Individual Giving (9:00)
Fast facts and key findings from the report (21:00)
Recurring giving programs (22:00)
Giving Tuesday insights + Tim’s advice for Giving Tuesday campaigns (24:00)
How to activate + leverage the report (29:00)
A powerful story of philanthropy in Tim’s life (33:00)
Tim’s One Good Thing: The future is not set in stone. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/244

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

243. Telling Your Story More Authentically + Cultivating Rabid Fans - Jess Ekstrom Mar 14, 2022

Show notes

Meet Jess☀️ She's an entrepreneur, author, speaker and founder who's helping women tell, sell and uncover the value in their story so they can make a living and a difference at the same time. After starting Headbands of Hope in college (featured on GMA & Today show!), this female empowerer learned how to help women find their voices and tell their story authentically. Tune in, only if you want to be massively inspired. It's an UNGETTABLE GET interview day! 💃

EPISODE HIGHLIGHTS

The Ungettable Get List (3:00)
Jess’s story and journey to where she is today (6:30)
The founding story of Headbands of Hope (11:00)
Leaders as thought leaders: Jess’s journey into thought leadership (14:00)
The current landscape of women in thought leadership and the opportunity right now for nonprofit leaders (20:00)
- Jess's Mic Drop Workshop
- Moment to meaning (22:00)
- Premise + promise (27:00)
The power of journaling and Jess’s new platform: prompted.io (28:00)
- Use code GOOD for one month free 🎉
Stop wishing for a better world create one. Jess’s book: Chasing the Bright Side (36:00)
A powerful moment of philanthropy in Jess’s life (42:00)
Jess’s One Good Thing: You are right on time. (45:00)

For more information and episode details visit: www.weareforgood.com/episode/243

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!
About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to hire great leaders and build remarkable teams – and they happen to be one of our favorite companies.

It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who are just the right fit for your nonprofit.

Learn more at slingshotgroup.org 🎉

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

242. Podcasting for Good: Why Your Org (or You!) Should be Podcasting - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Mar 11, 2022

Show notes

Jon + Becky are launching a new Friday series, and we don't think you'll be surprised about the topic. We're diving into a five-week series on Podcasting for Good: Why You Should Consider Starting A Podcast (or at least be on one!). We don’t want this to be the best-kept secret anymore. We want everyone to know the power that exists in podcasting! It’s the one medium you hadn’t considered to be your most important communication channel in the digital age. We’re sharing our entire playbook, frameworks, marketing plans and tools.
EPISODE HIGHLIGHTS

Tone setting: the opportunity for you today with podcasting (2:00)
The current podcast landscape (6:43)
The case: 11 reasons why you should be podcasting (13:00)
Innovative ways you can use podcasts that works well for you (20:00)
Examples of nonprofits leveraging podcasts in unique ways
- The Exodus Road: Until All Are Free Podcast
- New Story: Founder’s Lab Branded Podcast
- St. Jude Inspire Podcast Network
- Friends of the Earth: How to Save the Planet Podcast
One Good Thing: Every part of podcasting is figureoutable. (26:00)
We Podcast for Good: Ready to Podcast for Good? Access our favorite resources + join our insider’s list for a podcasting BootCamp - launching soon!