We Are For Good Podcast - The Podcast for Nonprofits

Latest Episodes:

241. Meet the Mission: KidLinks - Noelle Tuominen Mar 09, 2022

Show notes

Meet Noelle. This passionate mom realized she needed to create a community of like-minded parents after her 1-year-old endured a long ICU visit followed by a Type 1 diagnosis. She created "Type 1 Kid, Type A Mom" with other high-risk families working to keep their kids safe during the pandemic. The experience led her to KidLinks, a nonprofit bringing healing music to children through an online platform and musical performances. Learn how she moved from passionate consumer to marketing director of this mighty mission that does so much to lift joy for chronically sick kids.
EPISODE HIGHLIGHTS

Noelle’s story and journey to where she is today (2:40)
Overview of KidLinks (5:40)
Noelle’s personal connection to KidLinks and the importance of therapeutic play in hospitals (7:20)
The impact of KidLinks (10:00)
Shining a light on what families might have been facing throughout the pandemic with high risk kids (15:00)
Building digital community (17:00)
A moment throughout the pandemic where Noelle has felt the most hope (20:00)
A powerful moment of philanthropy in Noelle’s life (22:00)
Noelle’s One Good Thing: Empathy by Morgan Harper Nichols (23:00)

For more information and episode details visit: www.weareforgood.com/episode/241

About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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240. 5 Steps to Build and Apply Empathy at Work - Rob Volpe Mar 07, 2022

Show notes

EPISODE HIGHLIGHTS

Rob’s story and journey to where he is today (3:40)
Tone setting and where to begin (13:00)
The two types of empathy: cognitive and emotional (14:30)
The two types of empathy and their role in the workplace (15:00)
Rob’s new book: Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time (21:00)
5 Steps to build and apply empathy at work (24:00)
A powerful moment of philanthropy in Rob’s life (29:00)
Rob’s One Good Thing: Be courageous in whatever way works for you. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/240

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
We’re partnering up with our friends at Virtuous to co-host this year’s FREE Responsive Nonprofit Summit on April 20-21… and we want to see you there! Join thousands of like-minded, forward thinking nonprofit leaders for two days of fresh insights, helpful workshops, and genuine conversations as we gather virtually from wherever you find yourself in the world. We’re curating some amazing panels to help you build better systems and strategies to help you grow your impact. You may recognize some of our past podcast guests and favorite thought leaders too.

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

239. What Matters Right Now: Donor Behavior Matters More Than Giving Amount - Lynne Wester, Jonathan McCoy, CFRE and Becky Endicott, CFRE Mar 04, 2022

Show notes

It's our final Friday discussion in our 8️⃣ Trends That Matter in 2022 as we dive intoDonor Behavior Matters More than Giving Amount with our donor relations muse, Lynne Wester. The way we think about donor recognition is dead wrong. Our current retention rates are 23% for first-time donors and around 50% overall. So what if we could change that by changing our behavior? We need to bless and release the way we value donors. The future of donor relations is based on behavior rather than giving amount. Tune in and learn why.
EPISODE HIGHLIGHTS

Tone setting: donor behavior is king. (1:30)
Shifting our mindset (2:50)
Lynne’s ethos behind this philosophy (4:00)
Where to start to begin shifting this mindset and behaviors we can employ to start getting these behaviors in our mind (6:00)
How this can help answer our retention problem (9:45)
The concepts of velocity and doublers (14:00)
A case study of where Lynne has seen this work (19:00)
Playing the long game and fundraiser turnover (22:00)
Lynne’s One Good Thing: Go and find the story of a donor who no one has ever paid attention to, and go find their story. (25:00)

For more information and episode details visit: www.weareforgood.com/episode/239

To join us at the Responsive Nonprofit Summit - visit virtuous.org/good and register for free!

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

238. Embracing Innovation + Becoming a Digital First Nonprofit: The Mission of Starlight Foundation - Adam Garone Mar 02, 2022

Show notes

Meet Adam. You already know his work. Because when you co-found the movement Movember and create the world's first digital organization, you know creativity and innovation are his jam. But today he's leading up the Starlight Foundation delivering happiness to seriously ill kids in the hospital. He's one of the most successful social entrepreneurs of our time who raised awareness about men's health and built a global community of fundraisers to support it in the most whimsical way👨🏻 Believe us - you don't want to miss this convo.
EPISODE HIGHLIGHTS

Adam’s story and journey to where he is today (3:00)
The founding story of Movember and what Adam learned along the way (6:00)
Overview of Starlight Foundation and Adam’s journey to leading it (14:00)
Starlight’s innovative programs and how they are leveraging being a digital first organization (18:00)
Embracing an innovative and digital first culture (24:00)
Creating an innovation first culture at your organization (28:00)
Telling the stories of your organizations (34:00)
Starlight’s Ambassador Program and how they are giving the mic to their patients and families (36:00)
The difference in success and significance (39:00)
A powerful moment of philanthropy in Adam’s life (41:00)
Adam’s One Good Thing: Who Dares Wins. (43:00)

For more information and episode details visit: www.weareforgood.com/episode/238

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

237. You're a Manager... Now What? - Kristin Bloomquist Feb 28, 2022

Show notes

Meet Kristin. This certified coach left a 30+ career as an international advertising veteran when she jumped full tilt into creating a business empowering great leaders. These are people (like you!) who are looking to optimize leadership talents, improve communication habits and strengthen their empathy. Kristin's breaking down where to focus, what new leaders should know, and why soft skills might be the keys to success.
EPISODE OVERVIEW

Kristin’s story and journey to where she is today (3:20)
You’re a manager.. now what? (6:30)
Common myths about management (11:00)
Effective communication: up, down and sideways (13:00)
The 3 P’s: Performance, Passion, and Persona (18:00)
A powerful moment of philanthropy in Kristin’s life (31:00)
Kristin’s One Good Thing: Be intentional. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/237

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

236. What Matters Right Now: Ethical Storytelling - Vik Harrison, Jonathan McCoy, CFRE and Becky Endicott, CFRE Feb 25, 2022

Show notes

Happy dance for the week so many have asked about💃 Join this week's 8️⃣ Trends That Matter in 2022as we dive intoEthical Storytellingwith V ik Harrison, writer, self-professed branding nerd and co-founder of charity: water. Many organizations use stories to further their mission, but ethical storytelling prioritizes the storyteller's need before their own. We're breaking down the how-to and chatting about who does it well.
EPISODE HIGHLIGHTS

Tone setting - ethical storytelling (1:00)
Past podcast conversations (5:00)
- Breaking the Hero-Victim Narrative in Philanthropy - Travis Ning
- A Filmmaker's Guide to Storytelling + Empathy to Advance Social Good - Cheryl Miller Houser
Leaning into authentic and ethical storytelling (7:45)
Embracing an abundance mindset and investing in storytelling (10:00)
Leaning into joy with the way we tell our organizations’ stories (12:00)
Leaning into your values to authentically tell the story of your organization (17:00)
A powerful story in Vik’s career that brought to life what happens when you are honest and authentic with your audience and supporters (19:00)
Telling the story of now at your organization (25:00)
Vik’s One Good Thing: Let’s bring the level of excellence and commitment to storytelling that our missions absolutely deserve. (27:00)

For more information and episode details visit: www.weareforgood.com/episode/236

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

235. Storytelling Your Mission through the Power of Video - Derek Watson Feb 23, 2022

Show notes

Meet Derek. This filmmaker and storyteller has captured story in nearly 50 countries and believes everyone has a story - but the way it's told possesses the ability to connect hearts, community and passion like never before. We believe firmly that a compelling video can better launch your mission's story to a global community. Join us and this Emmy-winning filmmaker to talk through the storytelling arc and why you should be investing in video right now.
EPISODE HIGHLIGHTS

Derek’s story and journey to where he is today (2:50)
The founding story of Lampstand (5:30)
The growing trend for investing in digital storytelling (8:30)
Derek and his team’s storytelling process and the elements they focus on to build an authentic narrative (11:00)
Derek’s advice around making someone feel comfortable and safe to share their story during the interview process (14:00)
Finding hope within each story (21:00)
Ethical storytelling (23:00)
The case for investing in video (27:00)
A powerful moment of philanthropy in Derek’s life (33:00)
Derek’s One Good Thing: Everyone has a story. How will yours be told? (36:00)

For more information and episode details visit: www.weareforgood.com/episode/235

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

234. Growing a Board that Cares About Inclusion - Christal Cherry, and Dr. Renee Rubin Ross Feb 21, 2022

Show notes

Meet Christal and Dr. Renee. These two equity teachers are bringing the race discussion to your board to grow one that cares about inclusion and values all people equally. We're talking about meaningful DEI training at the board level, and the feedback/results are truly encouraging🙌 Join us as we chat through the steps of building a journey toward a race-equity culture for our boards.
EPISODE HIGHLIGHTS

Christal’s story and journey to where she is today (2:50)
Dr. Renee’s story and journey to where she is today (6:00)
Growing a board that cares about inclusion (7:00)
Navigating difficult conversations within your board (12:30)
Disrupting biases (15:00)
Making a case to your board for this work (26:00)
The response from these trainings (28:00)
Building long-term sustainability within your boards (33:00)
A powerful moment of philanthropy in Dr. Renee’s life (36:00)
A powerful moment of philanthropy in Christal’s life (37:00)
Dr. Renee’s One Good Thing: Listen to the wisdom in whatever room you’re in. (39:00)
Christal’s One Good Thing: Open up your spaces to include other voices. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/234

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

233. What Matters Right Now: Corporate Partnerships 2.0 - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Susan McPherson Feb 18, 2022

Show notes

Is it our birthday or something?!🥳🤩 Join this week's 8️⃣ Trends That Matter in 2022 as we dive intoCorporate Partnerships 2.0 with Susan McPherson, our queen of connection, corporate social responsibility expert and our self-appointed godmother. Time to level-up and enrich our partnerships while sunsetting the one-dimensional sponsorship mentality.
EPISODE HIGHLIGHTS

Tone setting - Partnerships 2.0 (2:00)
Reimagined partnerships are based on values and alignment (4:00)
- 176. The Trevor Project: LGBTQ Advocacy and Suicide Prevention - Muneer Panjwani
- 60. 4 Fundraising Tips to Transform Your Fundraising this Year - Mallory Erickson
The ethos behind partnerships 2.0 (7:00)
The current state of the sector and the present opportunities (8:15)
Where nonprofits can start today to begin building these partnerships (11:00)
Case study: UNHCR (17:00)
Leadership and navigating difficult social issues with integrity and humility (18:00)
- The McPherson Memo (18:00)
Building hybrid partnerships (23:00)
Advice when reaching out to new organizations (26:00)
Susan’s One Good Thing: There are going to be so many new and better opportunities going forward. (27:00)

For more information and episode details visit: www.weareforgood.com/episode/233

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

232. Revolutionizing Youth Empowerment: Equipping "Youth-in-Care" with Legal Advocacy Training - Michelle Bain Feb 16, 2022

Show notes

Meet M ichelle. If you're looking for foster kids' superwoman, she's right here🦸🏾‍♀️ This badass attorney had a simple idea: teach youth from "care" the law ➡️ ensure they're equipped with the skills necessary for self-advocacy➡️ have them train their peers ➡️ watch justice unfold. Oh and pay the kids $20+/hr to learn! Michelle is taking Canada's child welfare system by storm, and our jaws are on the floor at the power in this mighty nonprofit. Tune in, bring Kleenex, wear waterproof mascara💪⚖️🤧
Episode Highlights

Michelle’s story and journey to where she is today (3:20)
The founding story of Youth Empowering Youth (14:00)
Youth Justice Warriors program (19:00)
Amplifying your voice for good (21:00)
Being an advocate in youth for your own community (27:00)
Michelle’s Dream for YEY (34:00)
A powerful moment of philanthropy in Michelle’s life (37:00)
Michelle’s One Good Thing: Be vulnerable. Put your story and yourself out there. (39:00)

For more information and episode details visit: www.weareforgood.com/episode/232

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter