We Are For Good Podcast - The Podcast for Nonprofits

Latest Episodes:

281. How to Mobilize Volunteers + Grow Holistic Generosity - Rob Peabody Jun 06, 2022

Show notes

Meet R ob. After witnessing how complicated it could be to do good, he had a vision of making volunteering easier through the use of technology. VOMO takes away all the extra time that goes into managing volunteer events making it simple for you and your teammates to get involved in your own community. After this convo, you know we got nothing but FOMO for VOMO😜

💡Learn:

How to leverage technology to power our volunteers
What volunteers are looking for today & how can we better engage them
How VOMO power volunteer management and organization online
Case study examples of how VOMO powered philanthropy through volunteerism

EPISODE HIGHLIGHTS

Rob’s story and journey to where he is today (3:30)
The story and inspiration behind the founding of VOMO (9:00)
Case Study: The story of VOMO + Stand Together + 1Day LA partnership to bring a new, innovative volunteer platform to Los Angeles (14:00)
VOMO’s scope of work and how someone would utilize the platform (17:00)
What a volunteers want today: what they are looking for and how can we as organizations better engage them and give them meaningful experiences (23:00)
Case study of an organization that found success engaging and equipping their volunteers through VOMO (27:00)
Redefining generosity to include a more holistic approach for today's giver (32:00)
A powerful story of philanthropy in Rob’s life (37:00)
Rob’s One Good Thing: Advancement and change only happens when we take risks. (42:00)

For more information and episode details visit: www.weareforgood.com/episode/281

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
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280. LIVE! from Phoenix: The Power of Collectives: Fundraising Circles and Giving Circles - Kyson Bunthuwong, Beverly Brooks Thompson, Chrissy Dupuy, Faith Boettger Jun 03, 2022

Show notes

Join Jon + Becky for this Friday's episode alongside a panel of legit experts on The Power of Collectives: Fundraising Circles and Giving Circles. We talk how giving circles enable regular folks to pool their contributions and have proven to be one of the most effective ways to turn smaller gift dollars into a powerful force for community change. Special thanks to Virtuous for convening this discussion with our panel experts: Kyson Bunthuwong (Philanthropy Together), Beverly Brooks Thompson (Carter Global), Chrissy Dupuy (Mary Bird Perkins Cancer Center), Faith Boettger (National Academy of Elder Law Attorneys).
EPISODE OVERVIEW

Tone setting (2:00)
Overview of Giving Circles (6:00)
Giving Circle Case Study: The Echo Alliance (8:00)
Attracting people to your giving circles (19:00)
Practical tips and counsel about implementing and managing a giving circle (28:00)
Beverly’s One Good Thing: Inviting somebody into the giving circle is a great way to invite them to learn the power of collective impact. (40:00)
Kyson’s One Good Thing: Giving circles really get at the heart of values. (40:00)
Faith’s One Good Thing: Everyone can be a philanthropist. (41:00)
Chrissy’s One Good Thing: Giving circles give you the opportunity to make those personal connections. (41:00)

For more information and episode details visit: www.weareforgood.com/episode/280

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

279. Ethical Storytelling in Action: Developing Culturally Informed Narratives - Kristen Marston Jun 01, 2022

Show notes

Meet Kristen. This Hollywood narrative strategist and impact advisor develops culturally-informed narratives for companies like Netflix, HBO Max, MTV, Disney, and more for more than 100 major film and TV projects. As Chief Impact Officer of The League, she works at the intersection of culture and politics advocating for a future where everyone who makes up the New American Majority can act, engage, and thrive. We're talking about crafting narratives and creating media that is reflective of the communities our missions engage.
Learn

How to inspire civic engagement, create systemic change, and craft culturally-informed narratives
The importance of crafting narratives uplifting the lives and issues of women and communities of color
How nonprofits can apply this writing and mindset shift to their missions
An Overview of The League

EPISODE HIGHLIGHTS

Kristen’s story and journey to where she is today (2:41)
Overview of the work of The League (7:30)
Guideposts Kristen sees as she advises Hollywood scripts and organizations to move towards inclusive narratives (11:00)
Key elements of crafting these culturally informed narratives and how we can they apply them in our missions (16:00)
Creating media that's reflective of the communities that our organizations are working with (23:00)
Kristen’s advice for how to meet the moment by channeling these ideas and these themes (28:00)
A powerful moment of philanthropy in Kristen’s life (33:00)
Kristen’s One Good Thing: Take care of each other. (37:00)

For more information and episode details visit: www.weareforgood.com/episode/279

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

278. Social Fundraising: How to Find New Audiences + Grow Recurring Donors - Maria Clark May 30, 2022

Show notes

Meet Maria. She's on a mission to deploy data science + human judgment to democratize the nonprofit supporter experience. Her org, GoodUnited, has helped missions raise more than $500M via peer-to-peer platforms online. Today they're powering the third wave of giving as the sector moves from online giving and email to 1:1 conversational messaging and engagement on social media. If you're trying to make social engagement more human + steward creatively, this is the episode for you🤔🎧

💡Learn:

How to engage with supporters in the digital spaces they already frequent
Cultivating recurring relationships + capturing new digital audiences
How nonprofits can make concentrated efforts to understand, inspire, and raise their relationships with social supporters starting with automated conversational messaging
Leveraging social media to better steward followers and supporters

EPISODE HIGHLIGHTS

Maria’s story and journey to where she is today (3:00)
Overview of social fundraising (6:00)
How this can de-risk your mission and add stability to your organization (11:00)
Tips for how to know your followers, and then engage + empower them (17:00)
Fundraising, coaching, and engaging through Facebook Messenger (24:00)
Case studies of who is doing social fundraising well (27:00)
Stewardship and donor cultivation following the social fundraising events and challenges (30:00)
A powerful moment of philanthropy in Maria’s life (33:00)
Maria’s One Good Thing: Take a step back and think big. (39:00)

For more information and episode details visit: www.weareforgood.com/episode/278

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

277. LIVE! from Phoenix: Build Better Storytelling - Dulari Gandhi, Kimberly O'Neil, Becky Straw, and Cheryl Miller Houser May 27, 2022

Show notes

Join Jon + Becky for this Friday's episode alongside a panel of legit experts on Building Better Storytelling. We talk about shifting the lens on the storylines we share, the words we use, and leaning into authentic and ethical storytelling. Special thanks to Virtuous for convening this discussion with our panel experts: Kimberly O'Neil (The Giving Blueprint), Chery Miller-Houser (Creative Breed), Dulari Gandhi (D. Gandhi Communications), Becky Straw (Adventure Project) 👊
Episode Overview

Tone setting (2:00)
Storytelling basics: Cheryl’s framework (6:43)
- 1. Be Human.
- 2. Show Struggle.
- 3. Inspire Through Uplift.
Developing inclusive narratives (11:30)
Defining ethical storytelling (16:00)
How The Adventure Project tells stories of their global community ethically (19:00)
Shifting donor thinking around narratives (25:00)
Activation: where and how you should be telling these stories (32:00)
Encapsulating joy in your storytelling (38:00)
Kimberly’s One Good Thing: Remember self care. (41:00)
Cheryl’s One Good Thing: Focus on joy. (41:00)
Becky’s One Good Thing: Have the bravery of listening. (42:00)
Dulari’s One Good Thing: When we center ourselves on what we're actually trying to do, it tends to work out very successfully in every realm. (42:00)

For more information and episode details visit: www.weareforgood.com/episode/277

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

276. Donor Data Matters: How to Rock Your Next CRM Implementation at Your Organization - Chris Campbell May 25, 2022

Show notes

Meet C hris. This former major gift officer turned leader of data integrity at the OSU Foundation is talking through the org's CRM Implementation and what a project of this scale entails. This Project Director for the successful implementation of a comprehensive advancement CRM went live in January, and we're chatting preparations, team involvement, and why communication is the bedrock of a successful launch.

EPISODE HIGHLIGHTS

Chris’s story and journey to where he is today (4:30)
Overview of CRMs (9:45)
Beginning to find the right platform + technology for your organization (12:00)
Get to know the market, and get to know yourself as an organization (16:00)
The process of migrating donor data (21:00)
4 tracks of data migration and implementation of a new CRM (23:00)
Maximizing the data that is already in your CRM (25:00)
A powerful moment of philanthropy in Chris’s life (28:00)
Chris’s One Good Thing: Every business is a people business. (31:00)

For more information and episode details visit: www.weareforgood.com/episode/276

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

275. Increasing Latinx Representation in Philanthropy + Making Good Famous - Carolina García Jayaram May 23, 2022

Show notes

Meet C arolina. She's the founding CEO of The Elevate Prize Foundation, a global purpose-driven nonprofit that serves to amplify social impact and empower passionate problem solvers, leaders, and innovators. Latinos hold just 1% of foundation and not-for-profit CEO positions and less than 10% of program officer positions, yet Hispanics represent 20% of the U.S. population. Join us to make good famous🎧

EPISODE HIGHLIGHTS

Carolina’s story and journey to where she is today (3:50)
Overview of The Elevate Prize Foundation (5:00)
How the Elevate Prize Foundation is leveraging Giving Circles to create a deeper impact (7:30)
Making Good Famous: using fame to power impact (11:00)
Why Latinx representation must increase in philanthropy (16:00)
Championing young Latinx nonprofit leaders (21:00)
Latinx thought leaders to follow (26:00)
Investing in nonprofit leaders and the power of professional development (29:00)
How people can get involved with The Elevate Prize Foundation (35:00)
A powerful moment of philanthropy in Carolina’s life (39:00)
Carolina’s One Good Thing: Have an abundance mindset. (41:00)

For more information and episode details visit: www.weareforgood.com/episode/275

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Slingshot Group
Our friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.

You know we talk often about how much your organization’s culture matters especially today - in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that.

It’s so much more than a staffing and executive search firm. Slingshot Group goes deep and gets to know your culture so they can help you find the leaders and staff who will help take your mission to the next level.

Sound like Slingshot Group might be a fit for your organization? Learn more at slingshotgroup.org.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

274. Pay, Leave, and Power: The Power Convo Pt. 2 - Iara Peng May 20, 2022

Show notes

Meet Iara. This powerhouse founder and world-changer is taking on power dynamics found in grantmaking with a novel solution allowing funders to move money more quickly to grantees. [insert heel kick] She’s addressing why we should be shifting power to the frontlines, why trust-based philanthropy IS the future, and how the sector is shifting toward centering equity in our practice. Orgs serving marginalized or populations of color - you don’t want to miss this episode (potential funding available!💰).

EPISODE HIGHLIGHTS

Iara’s story and journey to where she is today (4:00)
Founding story of Young People For, a national progressive leadership development program that has identified and trained thousands of leaders across the country (6:00)
Founding story of JustFund (10:00)
The future of philanthropy from Iara’s perspective and JustFund’s Common Application (13:00)
How philanthropy is shifting + how funders and nonprofits are starting to center equity in their practice and in their work (19:00)
Building trust with funders (22:00)
Advice for nonprofits to begin conversations and education to funders (25:00)
Getting philanthropy shifted to the frontlines where they can really activate (31:00)
A powerful story of philanthropy in Iara’s life (42:00)
Iara’s One Good Thing: It's not the challenges that define us, but how we respond to the challenges. (45:00)

For more information and episode details visit: www.weareforgood.com/episode/274

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

273. Pay, Leave, and Power: The Power Convo Pt. 1 - Maria Choi May 19, 2022

Show notes

Meet Maria. This CEO and Founder is passionate about uniting technology, philanthropy and social good to solve critical issues. She’s unapologetically talking to us about the negative impact that power dynamics have on major gifts, paid leave, cultures and benefits while sharing a reimagined strategy to shift philanthropic power dynamics. You know we’re here for this 🙌

EPISODE HIGHLIGHTS

Maria’s story and journey to where she is today (2:00)
Shift in power dynamics Maria is seeing because leaders of color are often in the driver's seat of social and economic change, yet they're entirely underestimated and underfunded. (3:00)
Trust based philanthropy and trust based partnerships (4:30)
Holistic inequitable lending practices in the sector (6:50)
Changing our mindset around major gift funding and foundation funding (8:00)
How Maria doesn’t see the walls in the philanthropy space (13:00)
Raise For Good’s founding story and their core scope of work (16:00)
Moving towards sustainability within our organizations (19:00)
The narrative surrounding overhead within our sector and how it is holding us back (20:00)
How Maria advises people to not just weather but thrive in the midst of challenging times and seasons within their growing organizations (26:00)
Maria’s advice to leaders looking to build more equity within their organizations - where do we start? (29:00)
A powerful moment of philanthropy in Maria’s life (33:00)
Maria’s One Good Thing: Change can be joyful. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/273

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

272. Pay, Leave, and Power: TheSkimm's #ShowUsYourLeave Campaign - Jodi Patkin May 18, 2022

Show notes

Meet Jodi. Not only is she the Senior VP of Brand Marketing and Communication at theSkimm [insert swoon], she’s also a passionate advocate of building the movement powering paid leave reform in the U.S. She’s diving into the viral phenomenon of theSkimm’s #ShowUsYourLeave Campaign, and what nonprofits can do to pour into the moment. She’s also sharing how to build a massive global-movement-for-good with rabid fans and corporations alike. “Paid leave is not a benefit - it’s a human right.” [Hard Stop]
EPISODE HIGHLIGHTS

Jodi’s story and journey to where she is today (3:30)
The story of the #ShowUsYourLeave campaign (8:00)
Galvanizing and activating support to grow a movement (18:00)
theSkimm’s #ShowUsYourLeave database (21:00)
How nonprofits can get activated and join this movement (28:00)
A powerful moment of philanthropy in Jodi’s life (32:00)
Jodi’s One Good Thing: You can make a difference. and Rely on community and others. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/272

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter