Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

The biggest SEO metric that no longer matters May 26, 2026

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Third-party validation now outweighs traditional SEO metrics in AI-driven search results. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how enterprise brands must shift from self-promotional content to earning external credibility signals. The discussion covers frameworks for coordinating consumer reviews, analyst reports, and expert citations across previously siloed marketing teams. Hart outlines strategic approaches for aligning third-party validation with overarching brand messaging to build the trust signals that AI systems prioritize over traditional on-page optimization.

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How AI Optimization Is Redefining Search PR and Influence May 25, 2026

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Third-party validation signals matter more in AI search than traditional Google rankings. Whitney Hart, Chief Strategy Officer at Avenue Z, explains how enterprise brands must align consumer reviews, analyst reports, and earned media to build AI-discoverable authority. The discussion covers integrated validation frameworks that break down marketing silos and strategic approaches for positioning brand credibility across AI search systems.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One content guardrail to implement today May 23, 2026

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Companies are treating AI adoption as the finish line when it's actually the starting line. Holly Enneking, Vice President of Marketing at Markup AI, explains how enterprises can leverage AI beyond basic content generation to drive measurable content performance improvements. The discussion covers strategic frameworks for AI implementation that extend past initial content creation and tactical approaches for maximizing AI's role in comprehensive content optimization workflows.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI still struggles to replicate this May 22, 2026

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AI adoption is the starting line, not the finish line for content strategy. Holly Enneking, Vice President of Marketing at Markup AI, reveals how companies are limiting their AI potential by focusing solely on content generation. She outlines strategic frameworks for leveraging AI beyond initial content creation and discusses advanced implementation approaches that maximize AI's content optimization capabilities across the entire marketing funnel.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One thing AI does better than human marketers May 21, 2026

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Companies treat AI adoption as the finish line when it's actually the starting line for content optimization. Holly Enneking, Vice President of Marketing at Markup AI, reveals how enterprises can leverage AI beyond basic content generation to drive measurable results. She outlines strategic frameworks for expanding AI applications across content workflows and identifies untapped opportunities for AI-powered content optimization that most marketing teams overlook.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The most overlooked risk in AI-generated content May 20, 2026

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Enterprise teams treat AI content generation as the finish line rather than the starting line. Holly Enneking, Vice President of Marketing at Markup AI, reveals how companies can leverage AI beyond initial content creation to drive measurable content performance improvements. The discussion covers strategic frameworks for post-generation AI optimization and scalable approaches to content enhancement that extend far beyond traditional generation workflows.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One big mistake companies are making with AI content May 19, 2026

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Companies are treating AI adoption as the finish line when it's actually the starting line. Holly Enneking, Vice President of Marketing at Markup AI, reveals how enterprises are missing strategic opportunities by limiting AI to basic content generation. The discussion covers advanced AI applications beyond initial content creation and frameworks for maximizing AI's strategic value throughout the content lifecycle.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Restoring trust in AI-generated marketing content workflows May 18, 2026

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Enterprise teams struggle with AI content quality at scale. Holly Enneking, VP of Marketing at Markup AI, brings proven experience scaling content operations across multiple B2B companies from startups to $100M+ enterprises, including successful SEO-driven lead generation programs. The discussion covers implementing Content Guardian agents for automated brand voice and accuracy validation, establishing publish-ready checklists that separate objective compliance checks from subjective editorial decisions, and building guardrails that enable teams to focus human expertise on strategic differentiation rather than manual quality control.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

First thing to do if you're starting SEO from scratch May 15, 2026

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80% of businesses starting SEO focus on content before technical foundations. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency helping small businesses turn Google and AI search into measurable revenue through fundamentals-first strategies. She discusses why technical SEO should precede on-page optimization, how meta descriptions have regained importance in AI search environments, and her framework for tracking conversions over vanity metrics like traffic volume.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The thing we appreciate most about modern search engines May 14, 2026

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Technical SEO remains the critical foundation despite AI transformation. Jade Pruett, founder of Hello SEO, helps small businesses achieve measurable revenue growth by combining fundamental SEO practices with modern AI optimization strategies. She discusses why indexation and crawlability must precede advanced tactics, how meta description optimization has evolved beyond traditional character limits, and why conversion tracking trumps vanity metrics like traffic volume in today's personalized search landscape.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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