Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

The Evolution from SEO to GEO for Modern Marketers Jun 08, 2026

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AI search has fundamentally altered buyer behavior, with 47% of go-to-market spending now yielding diminished returns. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings enterprise marketing transformation expertise from leadership roles at Pure Storage, Smartsheet, and major tech companies. The discussion covers her three-layer GEO framework addressing visibility, sentiment, and recommendation optimization, plus strategic approaches for building authentic customer trust through ungated content and community engagement rather than traditional lead generation tactics.

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If you had to focus on one thing for AI visibility, what would it be? Jun 05, 2026

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80% of sources cited by AI systems don't appear in Google's top results. Karl Kleinschmidt, founder at Data Marketing Group and 18-year SEO veteran, shares proven strategies for optimizing content for LLM visibility across enterprise-scale data systems. The discussion covers fan out analysis methodology for mapping user intent beyond traditional keywords, local SEO adaptation frameworks for AI-powered discovery, and custom tool development strategies for tracking LLM citations and performance data.

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A big mistake companies make with AI-generated content Jun 04, 2026

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80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder of Data Marketing Group and 18-year SEO veteran, shares how his enterprise clients are adapting content strategies for LLM optimization across large-scale data systems. The discussion covers fan out analysis for mapping user intent beyond traditional keywords, local rank tracking methodologies that account for AI Overview variations across verticals, and custom tool development frameworks that integrate multiple LLM platforms for scalable content brief creation.

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One signal that matters more in AI search than Google Jun 03, 2026

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80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder of Data Marketing Group with 18 years of SEO experience, shares proven frameworks for optimizing content for LLM citation and local AI discovery. The discussion covers fan-out analysis for mapping user intent beyond keywords, cluster-based content strategies that connect business objectives to AI-driven search behavior, and custom tool development approaches that leverage multiple LLM platforms for competitive advantage in enterprise search programs.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The most overrated SEO tactic right now Jun 02, 2026

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80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder at Data Marketing Group and 18-year SEO veteran, shares how his enterprise clients are adapting content strategies for LLM optimization across local and national campaigns. The discussion covers fan out analysis for mapping user intent beyond keywords, cluster-based content frameworks for enterprise-scale implementations, and custom data collection systems that integrate Search Console with LLM performance tracking.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fan out analysis, Local rank checks in AI Jun 01, 2026

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80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder at Data Marketing Group and 18-year SEO veteran, has developed systematic approaches for LLM optimization across enterprise-scale local SEO programs. The discussion covers fan-out analysis methodology for mapping user intent beyond traditional keywords, multi-LLM data collection frameworks using Claude projects and Gemini validation, and local rank tracking strategies that account for geographic personalization in AI-powered search results.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The most important channel for AI visibility May 30, 2026

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AI search algorithms prioritize third-party validation over self-promotional content. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how enterprise brands must orchestrate multiple validation signals to achieve AI visibility. The discussion covers unified third-party validation frameworks that align consumer reviews, analyst reports, and expert citations with overarching brand strategy, plus tactical approaches for breaking down marketing silos that dilute validation signals across AI search platforms.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Big mistake brands are making with AI visibility May 30, 2026

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Third-party validation signals matter more in AI search than traditional Google rankings. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how enterprise brands must align cross-functional teams to build authentic authority that AI systems recognize and trust. The discussion covers integrated validation frameworks spanning consumer reviews, analyst reports, and earned media, plus strategic alignment methodologies that prevent siloed marketing teams from diluting brand credibility across AI-powered search experiences.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Which matters more today content or citations? May 28, 2026

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Third-party validation signals now outweigh content optimization in AI search rankings. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how enterprise brands must shift from content-centric to citation-focused SEO strategies. The discussion covers unified third-party validation frameworks across consumer reviews, analyst reports, and expert citations, plus strategic alignment methodologies that prevent siloed marketing teams from diluting brand authority signals.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One signal that matters more in AI search than Google May 27, 2026

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Third-party validation signals outweigh traditional SEO optimization in AI search algorithms. Whitney Hart, Chief Strategy Officer at Avenue Z, explains how AI systems prioritize external trust indicators over self-promotional content. The discussion covers integrating consumer reviews, analyst reports, and earned media into unified brand strategies. Hart outlines frameworks for aligning cross-functional marketing teams to deliver consistent validation signals that AI systems recognize and reward.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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