Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Rebuilding Your Career After a Layoff in SEO Jun 22, 2026

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Layoffs hit even the SEOs who survive every prior cut. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader at Workday, Stripe, and Anaplan, spent two years rebuilding after a startup layoff—landing his next role by ranking a target keyword number one within 24 hours during an interview. He breaks down using your own SEO skill set to build a personal brand and rank for your name, the over-deliver interview approach that makes you memorable to recruiters long after the initial conversation, and a content refresh strategy that pairs SERP-driven optimization tools with AEO factors like declarative headings to win in both traditional rankings and LLM results.

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How to listen to your inner signal when there's so much noise in the world Jun 18, 2026

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Career transitions in AI-driven industries create unprecedented uncertainty for executives. Jennifer Doty, former Fortune 100 VP with over two decades leading customer success and partnerships, has successfully transitioned from corporate leadership to building an independent advisory practice focused on executive presence and career renovation. The discussion covers mindset frameworks for navigating industry transformation, practical meditation techniques for decision-making clarity amid information overload, and strategic approaches to career pivoting when traditional leadership paths are being disrupted by technological change.

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A tip for leading your team through career transition Jun 17, 2026

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Career transitions require strategic leadership guidance during industry transformation. Jennifer Doty, former Fortune 100 VP with over two decades leading customer success and partnerships, now runs an independent advisory practice helping executives navigate change and uncertainty. The discussion covers question-based coaching methodologies for role alignment assessments and frameworks for guiding team members through career growth decisions in AI-driven market shifts.

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The biggest mistake leaders are making as their companies integrate AI Jun 16, 2026

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73% of executives struggle with AI integration leadership challenges. Jennifer Doty, former Fortune 100 VP with over two decades leading customer success transformations at enterprise organizations, shares proven frameworks for navigating organizational AI adoption. The discussion covers question-based coaching methodologies for role alignment assessment, strategic approaches to career transition management during technological disruption, and executive presence frameworks for leading teams through AI-driven organizational change.

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Leading When Success No Longer Fits and Creating New Paths Jun 15, 2026

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AI is reshaping careers across digital marketing, leaving professionals questioning their relevance. Jennifer Doty, former Fortune 100 VP and current executive mentor who led 1,400+ employees at MetLife before building her own advisory practice, shares frameworks for navigating industry transformation. The discussion covers her "Swiss Army Knife" leadership approach for managing teams through uncertainty, practical strategies for building confidence when leading with zero expertise, and techniques for maintaining human connection in digital-first work environments.

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One piece of advice for the next 12 months Jun 13, 2026

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Enterprise teams waste 53% of go-to-market spend because buyer journeys have fundamentally changed in the AI era. Liza Adams, AI advisor and go-to-market strategist at Growth Path Partners, brings 25+ years of marketing leadership experience from companies like Pure Storage, Smartsheet, and Juniper Networks to address this critical challenge. Adams introduces her visibility-sentiment-recommendation framework for AI search optimization and outlines the strategic shift from gated content tactics to trust-building through authentic value delivery. She details how cross-functional AI adoption breaks down departmental silos and advocates for people-first AI implementation that prioritizes upskilling over workforce reduction.

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This should be redesigned immediately with AI Jun 12, 2026

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Enterprise marketing teams waste 53% of their go-to-market spend chasing outdated buyer behaviors. Liza Adams, AI Advisor and Go-to-Market Strategist at Growth Path Partners, brings two decades of CMO-level experience from companies like Pure Storage and Smartsheet to address this crisis. She introduces the visibility-sentiment-recommendation framework for AI search optimization and outlines the three-layer trust architecture that determines whether brands get recommended for the right customer problems. Adams also presents her "people-first AI forward" methodology for cross-functional transformation that prioritizes upskilling over workforce reduction.

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The most important leadership skill you can master in AI Marketing? Jun 11, 2026

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Go-to-market efficiency has declined from 78% to 47%. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings 25+ years of CMO-level experience across Silicon Valley tech giants including Juniper Networks, Pure Storage, and Smartsheet to address this critical challenge. Adams introduces her visibility-sentiment-recommendation framework for AI marketing success, emphasizing that showing up in AI search results is merely the foundation—brands must ensure credible sentiment and appropriate recommendations for ideal customer scenarios. She advocates for reimagining workflows beyond automation to leverage AI's unique capabilities in synthesizing multi-source market intelligence and maintaining consistent context across vast data sets.

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One thing marketers still misunderstand about AI Jun 10, 2026

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Enterprise marketers struggle with AI visibility despite 47% go-to-market efficiency decline. Liza Adams, AI advisor and go-to-market strategist at GrowthPath Partners, brings 25+ years of Silicon Valley marketing leadership experience across major tech companies including Juniper Networks, Pure Storage, and Smartsheet. The discussion reveals Adams' three-layer framework for AI marketing success: visibility (showing up in AI search), sentiment (ensuring believable and credible messaging), and recommendation (being suggested for ideal customer situations and problems).

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The most important human connection with customers and prospects Jun 09, 2026

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Enterprise marketers struggle with declining go-to-market efficiency—now just 47% effective. Liza Adams, AI advisor and former CMO at major tech companies including Pure Storage and Smartsheet, shares proven frameworks for rebuilding customer trust in the AI era. The discussion covers her three-layer trust framework (visibility, sentiment, and recommendation), strategic approaches to ungating content for AI discoverability, and implementing "people-first AI forward" transformation methodologies that prioritize human upskilling over workforce reduction.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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