Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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One thing every brand needs to develop a stronger point of view Jul 17, 2026

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Informational content is being absorbed by AI Overviews, leaving brands to compete on differentiation. David Ebner, President and Founder of Content Workshop and Chatter, draws on 13 years of content production for enterprise and cybersecurity clients to explain why brand storytelling now determines competitive advantage. He reframes brand story around audience transformation rather than founder origins, maps human creativity as a variable insertion point across the production workflow rather than a final approval gate, and outlines a trust-building content model that shifts from gated informational assets toward educational content aligned with real-time audience signals.

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One marketing metric people pay too much attention to Jul 16, 2026

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AI content collapses the gap between passable and genuinely valuable. David Ebner, President and Founder of Content Workshop and Chatter, applies 13 years of enterprise brand storytelling across scrutinized YMYL verticals like cybersecurity to help teams differentiate at scale. The conversation covers building brand story around audience outcomes rather than founder origins, positioning human creativity as a deployable agent at multiple process gates instead of a single QA checkpoint, and shifting measurement away from sales-qualified leads toward trust-driven signals as traditional attribution paths fragment.

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The biggest mistake brands make when using AI for content creation Jul 15, 2026

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AI-driven content decisions increasingly prioritize efficiency over values. David Ebner, founder of Content Workshop, examines why brands cutting teams for "AI efficiency" undermine the very productivity gains they claim to pursue. The conversation covers developing a defensible brand point of view, distinguishing values-aligned decisions from purely cost-driven ones, and reframing AI as a multiplier that scales human capacity rather than replaces it.

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One content marketing tactic that still works as well today as it did ten years ago Jul 14, 2026

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Content Workshop is a content marketing agency that helps organizations demonstrate their expertise and rise in the SERPs. We do this through brand storytelling across all formats - ebooks, reports, web pages, videos, explainers… anything that carries your story to your audience.

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Why Brand Storytelling Still Drives Results in the AI Era Jul 13, 2026

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AI content collapses the gap between passable and good. David Ebner, President and Founder of Content Workshop and Chatter, brings 13 years of enterprise content strategy across high-stakes verticals like cybersecurity to explain why brand storytelling now separates differentiated brands from homogenized AI output. Learn how to define brand story as audience transformation rather than origin narrative, where to insert human creativity as discrete process gates rather than a single QA checkpoint, and how to structure through-line messaging across multiple buyer Personas in complex enterprise decision trees. Ebner also unpacks why trust—not sales-qualified leads—should anchor content measurement as recency-driven LLM experiences reward brands publishing against real-time audience relevance.

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One thing the search industry needs more of right now Jul 11, 2026

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Speaker representation remains a persistent gap in search industry events. Sophie Logan, Community and Editorial Manager at Brighton and HERO Conference, curates event agendas and identifies a critical supply-side problem: qualified female and non-binary practitioners aren't pitching to speak. She examines how conference agendas depend on inbound speaker pitches, why the visibility gap extends across stages, LinkedIn, and industry blogs, and what expanding representation could look like heading into 2026 and beyond.

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How SEOs can get more involved in the SEO Community Jul 10, 2026

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Community involvement remains an underleveraged career accelerator for SEOs. Sophie Logan, Community and Editorial Manager at BrightonSEO and Hero Conference, shares how practitioners can build visibility and authority through conference participation. The conversation covers positioning speaker submissions for 2026 selection, integrating AI as a discussion layer rather than a standalone topic, and structuring editorial contributions to expand professional reach across the search community.

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How to get the most out of attending an SEO conference Jul 09, 2026

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Most conference attendees leave without a clear takeaway plan. Sophie Logan, Community and Editorial Manager at Brighton and Hero Conference, shares how first-time attendees can structure their approach for maximum value. Learn how to build a session-mapping strategy against the agenda, prioritize panels and topics aligned to your objectives, and schedule deliberate breaks to sustain focus and retention across a full conference day.

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One thing conference attendees want less of in 2026 Jul 08, 2026

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Conference programming faces AI-topic saturation heading into 2026. Sophie Logan, Community and Editorial Manager at Brighton SEO and Hero Conference, brings a front-row perspective on what practitioners actually want from session content. Learn why standalone AI talks are losing relevance, how to integrate AI naturally across broader strategic discussions, and what conference attendees are signaling about the maturation of AI in search.

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Why community is so important to the SEO industry Jul 07, 2026

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Industry connection drives measurable career and skill growth. Sophie Logan of Rough Agenda brings hands-on experience organizing SEO conferences and building practitioner communities that translate networking into professional advancement. The conversation covers strategic frameworks for maximizing conference ROI—including agenda prioritization and session mapping—alongside practical approaches to structuring event time for both learning and sustainable engagement.

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