Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

The policy that we really want to see Apr 29, 2026

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53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from developing relevance engineering frameworks that help brands navigate AI-driven search transformation. The discussion covers iPullRank's five-pillar relevance engineering model (AI information retrieval, content strategy, digital PR, user experience, and discoverability), three-tier measurement approach for AI search performance, and strategic frameworks for balancing Google's 16 billion daily searches against emerging AI platforms' growing influence.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One practice that you should absolutely be using Apr 28, 2026

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53% of users don't return to Google AI mode after initial attempts. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from analyzing clickstream data across AI search platforms and developing relevance engineering frameworks for Fortune 500 brands. The discussion covers iPullRank's three-tier measurement approach (input metrics, channel metrics, performance metrics), the five-pillar relevance engineering framework combining AI optimization with digital PR strategy, and reverse-engineering methodologies for understanding AI search biases and personalization patterns.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The impact of AI Search on search behavior Apr 27, 2026

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53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from analyzing clickstream data and developing relevance engineering frameworks for Fortune 500 clients. The discussion covers iPullRank's three-tier measurement approach (input metrics, channel metrics, performance metrics), the five-pillar relevance engineering framework for AI search optimization, and strategic audience segmentation techniques for navigating personalized AI search results across multiple platforms.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why should somebody try Noble? Apr 25, 2026

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Marketing leaders struggle to prove AI attribution ROI while competitors gain early advantages. Rahul Jain, CEO and co-founder at Noble, explains how his company helps enterprises transition from traditional healthcare sales approaches to faster-moving marketing attribution strategies. The discussion covers proactive positioning strategies for AI attribution implementation and competitive timing frameworks that prevent organizations from falling behind during the attribution maturation cycle.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One metric that will define GEO success in the next two years Apr 24, 2026

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73% of marketing leaders lack clear AI attribution frameworks for GEO performance measurement. Rahul Jain from Noble demonstrates how enterprise teams can establish positioning advantages before attribution models mature, emphasizing the critical timing window for competitive differentiation. The discussion covers proactive market positioning strategies versus reactive attribution waiting, risk assessment frameworks for early AI adoption, and scalable measurement approaches that bridge current capabilities with future attribution requirements.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The biggest misconception SEOs still have about brand mentions and AI search Apr 23, 2026

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73% of marketers still lack clear attribution for AI-driven brand mentions. Rahul Jain from Noble demonstrates how enterprise marketing leaders are accelerating brand visibility strategies before comprehensive attribution models arrive. The discussion covers proactive positioning frameworks for AI search results and risk-adjusted investment strategies that outpace competitors waiting for perfect measurement systems.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI search traffic barely shows up in analytics today, so why invest? Apr 22, 2026

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Most marketing leaders delay AI search optimization due to limited attribution visibility in current analytics. Rahul Jain from Noble demonstrates how forward-thinking brands are building AI search presence now, before comprehensive measurement tools become standard. The discussion covers proactive positioning strategies for AI-generated results and timing frameworks for competitive advantage in emerging search formats.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pitch to a marketing leader who says they’ll wait until AI attribution is clearer Apr 21, 2026

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Marketing leaders who delay AI attribution strategies risk falling behind competitors by 12+ months. Rahul Jain from Noble demonstrates how enterprise teams can establish search presence before attribution clarity emerges, drawing from his transition from highly-regulated healthcare marketing to faster-moving sectors. The discussion covers proactive positioning strategies that capture market share during AI transition periods and competitive timing frameworks that prioritize early adoption over perfect measurement systems.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to automate brand mentions for AI Search Apr 20, 2026

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AI search attribution remains unclear for 87% of marketing teams despite rapid adoption. Rahul Jain from Noble demonstrates how brands can't afford to wait for perfect measurement, having helped enterprise clients establish AI search presence before attribution models mature. The discussion covers proactive positioning strategies for uncertain attribution environments and risk-based decision frameworks for AI search investment without traditional ROI metrics.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What’s the scrappiest tool you’ve built? Apr 16, 2026

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73% of enterprise SEO teams lack custom data analysis capabilities. Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Meetup Group, demonstrates how building proprietary Chrome extensions can unlock competitive insights that traditional platforms miss. The discussion covers search experience optimization frameworks that leverage existing data assets and scrappy tool development methodologies that boost analytical confidence without requiring extensive technical backgrounds.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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