Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

The behavior metric you should trust more than rankings Apr 15, 2026

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Session recordings reveal user behavior patterns that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage existing behavioral data to optimize search experiences beyond traditional ranking metrics. The discussion covers building custom analytics tools to track user journey completion rates and implementing session recording analysis to identify conversion bottlenecks that standard SEO platforms miss.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One data source most SEOs are still underusing Apr 14, 2026

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Most SEOs ignore session recordings despite having access. Celeste Gonzalez from RicketyRoo demonstrates how behavioral data reveals conversion gaps that traditional ranking metrics miss entirely. She outlines frameworks for analyzing user interaction patterns beyond page views and presents strategies for building custom tools that extract actionable insights from existing data sources.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connecting Search and Social Apr 13, 2026

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Session recordings reveal user behavior that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage existing analytics data to build custom tools that uncover actionable insights beyond traditional platform limitations. The conversation covers search experience optimization frameworks that connect user behavior data with conversion outcomes, plus strategies for developing proprietary measurement tools when standard SEO platforms fall short of enterprise needs.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One metric every ecommerce team should stop using Apr 10, 2026

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E-commerce teams waste resources tracking 300 million product variants when only top performers drive revenue. Katie Moro, Director of Managed Services at Productsup, has optimized 2.2 trillion products monthly for enterprise retailers navigating AI-driven commerce transformation. She reveals why brands must segment catalogs by KPIs rather than exposing entire inventories, demonstrates the readiness framework for agentic commerce platforms, and explains how structured product data with persona-based attributes creates competitive advantage in AI discovery channels.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The surprising thing about how AI is changing product discovery Apr 09, 2026

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AI agents are reshaping product discovery for 2.2 trillion monthly products. Katie Moro, Director of Managed Services at Productsup, brings 15 years of e-commerce optimization experience from Channel Intelligence to Google Merchant Center to scaling enterprise product data strategies. She reveals the critical readiness KPI framework for AI commerce platforms, explains why exposing entire catalogs creates measurement chaos, and demonstrates how structured persona-based segmentation drives measurable results at the SKU level.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Best way to segment a catalog for AI platforms Apr 08, 2026

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AI platforms require strategic catalog segmentation to maximize performance outcomes. Katie Moro, Director of Managed Services at Productsup, shares her KPI-driven approach to product feed optimization that has proven effective across enterprise e-commerce implementations. She outlines a framework for aligning catalog segments with specific business objectives—whether prioritizing revenue-driving SKUs, new customer acquisition through fresh inventory, or traffic generation via high-engagement products. Moro emphasizes the critical importance of granular segmentation strategies that scale with measurable growth targets.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The biggest mistake brands make when they try to be “AI commerce ready” Apr 07, 2026

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E-commerce brands waste millions exposing entire product catalogs to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion products monthly and reveals how strategic catalog segmentation drives measurable AI commerce results. The discussion covers KPI-driven product prioritization frameworks, persona-based catalog segmentation strategies, and structured data optimization for agentic commerce platforms.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Using SEO principles to optimize product feed visibility Apr 06, 2026

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E-commerce brands waste billions on unfocused product feeds sent to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion products monthly and previously served as a Google Shopping specialist, delivering measurable results for enterprise retailers navigating AI-driven commerce transformation. The discussion covers structured data readiness frameworks for agentic commerce platforms, KPI-driven catalog segmentation strategies that prevent the "send everything" trap, and household-level persona targeting methodologies that account for multi-device influence patterns within purchasing units.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A technical issue that quietly destroys enterprise performance Apr 03, 2026

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Enterprise sites lose millions in revenue when LLM crawlers access proprietary data indiscriminately. Kaspar Szymanski, Senior Director at SearchBrothers and former Google Search Team member, shares proven strategies for protecting high-value content while maintaining search visibility. The discussion covers binary access control frameworks for enterprise data protection and strategic crawl management protocols that prevent proprietary information leakage without sacrificing organic performance.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Blocking LLMs from proprietary data? Apr 02, 2026

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Enterprise websites face critical decisions about LLM data access and proprietary content protection. Kaspar Szymanski, senior director at SearchBrothers and former Google Search Team member, shares strategic insights on balancing content accessibility with data security. The discussion covers binary access control frameworks for proprietary data, risk assessment methodologies for public versus private content exposure, and enterprise-level crawling governance strategies that prevent unintended data leakage while maintaining search visibility.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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