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    Business

    Underdog Empowerment

    From growing up in juveniles, psych wards, and rehabs to over 5 years in prison to scaling businesses and rubbing elbows with multi-millionaire entrepreneurs and business owners, my name is Zach Babcock, a student of human behavior, marketing, personal branding, and entrepreneurship, with a broad perspective from both extremes of life.

    I share everything I learn about entrepreneurship, leadership, personal development, mental toughness, mindset, and everything about building a dominant personal brand so you can defy the odds, rewrite the story, and win.

    This show is for alpha underdog entrepreneurs who have a grandiose vision, all the odds stacked against them, and everyone counting them out. Regardless of your current resources, big or small, you’re committed to doing whatever it take to maximize your potential in all facets of life.

    I share all of my most significant “a-ha moments” in my journey of building businesses, tough lessons learned, and beating the odds. I interview some of the most successful visionaries, influential leaders, and alpha business owners who stay hungry.

    Hit subscribe, share with your alpha underdog friends, and let’s rewrite the story.

    #WeAreAlphaUnderdog #RewriteTheStory #StayHungry

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    Latest Episodes:
    Nic Peterson - Set the Game Up to Win Mar 19, 2020
    Show notes

    Of all the sexy marketing tactics and "life hacks" out there that promise to work like a charm, how many can back up the claim? In fact, just like anything else you build up brick by brick, the exceptional business and the life you're looking for start with some self-awareness, a discerning eye for the people around you, and intentional, consistent lifestyle tweaks that work. Nic Peterson is a perfect example. Having spent years of his life homeless, but with a relentless hunger for learning, Nic found a way to combine his skills in fitness with the things he was being taught by those around him, and went on to build and grow multiple (incredibly successful) businesses based on a desire to connect with and learn from the best around. These days, Nic helps entrepreneurs and business owners grow, scale, and connect with others while staying aligned with who they are. On this episode of the Underdog Empowerment podcast, Zach and Nic get into the value of working with clients who practice what they preach, the simple secret behind creating massive change in your life (and helping those you serve do it too), and why you shouldn't be worried when someone rips off your work. Listen in to set the game up your own way. Show Notes: https://underdogempowerment.com/nic-peterson/ Get More Involved:

    1. Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178
    2. Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/
    3. Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report
    4. Subscribe On YouTube: https://underdogempowerment.com/youtube

    Chris Ducker - Upgrade Your Freedom and Bank Account Mar 16, 2020
    Show notes

    A strong personal presence is the lifeblood of the entrepreneur's work. How you show up determines who you attract, what others say about you when you're not around, and how able you'll be to move smoothly from one business venture to the next. So, how much attention are you paying to your personal branding? Chris Ducker has been scratching the entrepreneurial itch since his teen years. A self-proclaimed "sales and marketing guy" with years of experience under his belt, Chris now lends his talents and his insight to his career as a speaker, author, coach, and founder of Youpreneur, which exists to help entrepreneurs zero in on the best personal branding for them. On this episode of the Underdog Empowerment podcast, Zach and Chris dive deep on the staying power of well-developed personal branding, the 3 Lists to Freedom exercise (as well as the resulting impact) and strategies for staying present and keeping family at the top of the priority list. Keep listening to hone in on the value you bring to the table. Show Notes: https://underdogempowerment.com/chris-ducker/ Get More Involved:

    1. Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178
    2. Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/
    3. Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report
    4. Subscribe On YouTube: https://underdogempowerment.com/youtube

    Nate Bailey - Championship Leadership Mar 12, 2020
    Show notes

    Who's the most impressive person you can think of? It might be an athlete, a millionaire entrepreneur, or some other industry giant with a crazy achievement under their belt. Huge wins like that can seem really far off from where you stand. But did you ever stop to think about how they got there? Nate Bailey has always looked up to the storytellers - leaders who share their wisdom and teach others what it takes to succeed. Now, after a lifetime of overcoming obstacles - including a hard recovery from military deployment, 2 failed attempts at a 100-mile run and getting a podcast off the ground, Nate continues to coach and inspire men and women to make a real impact with discipline and a relentless mindset. On this episode of the Underdog Empowerment podcast, Nate and Zach break down the realities of struggling before you hit your momentum, being a person of your word and keeping your commitments (even to yourself), and the un-sexy truth behind being a legend. Show Notes: https://underdogempowerment.com/nate-bailey/ Get More Involved:

    1. Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178
    2. Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/
    3. Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report
    4. Subscribe On YouTube: https://underdogempowerment.com/youtube

    Evan Carmichael - Building an Audience of Over 2M Mar 09, 2020
    Show notes

    What makes you happy? Do you find fulfillment in others or within yourself? If you're not sure (or not happy) - it's time to find out. Evan Carmichael has conquered everything from venture capitalism to salsa dancing, and he knows that the key to it all is to #Believe. Now, he works towards solving the world's greatest problem - the absence of belief in ourselves and what we have to offer - while encouraging the entrepreneurs in his audience of 2 million on YouTube. Evan is also the author of Built to Serve, his latest book on finding real purpose. On this episode of the Underdog Empowerment podcast, Zach and Evan jam on the reasons that sharing your story is the best thing you can do for your audience, how the game changes when you tie yourself to the effort, not the result, and why humans are hard-wired to serve each other. Tune in to start believing. Show Notes: https://underdogempowerment.com/evan-carmichael/ Get More Involved:

    1. Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178
    2. Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/
    3. Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report
    4. Subscribe On YouTube: https://underdogempowerment.com/youtube

    How to Build and Sell an Online Course Reverse Engineered Mar 05, 2020
    Show notes

    If you're starting from 0, building an online course sounds complicated, but forget the fancy metrics and the so-called experts. The best programs are put together by people who have done the work, gotten their hands dirty, and figured it out for themselves. This episode of the Underdog Empowerment podcast busts open the process of building a successful online course, as Zach lays out his proven ground-up approach, explains why the "gurus" of the internet marketing world are doing it wrong, and touches on the importance of feeling ripped off - by yourself - at the start. Show Notes: https://underdogempowerment.com/sell-an-online-course/ Get More Involved:

    1. Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178
    2. Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/
    3. Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report
    4. Subscribe On YouTube: https://underdogempowerment.com/youtube

    Kevin Martin - Lead Singer of Candlebox Mar 02, 2020
    Show notes

    We typically think about the life of a rockstar as the perfect gig - but a lot more goes into that lifestyle than just making music, and those who make it to the top know a thing or two about building a brand from the ground up. Kevin Martin grew up knowing that he wanted to play music for the rest of his life, and he became one of the founding members of the band Candlebox in 1990. The road from there wasn't easy, but through plain hard work and plenty of struggle, Candlebox went on to produce world-changing music, including one record that sold over 400 million copies. Kevin and the band are still active, and his momentum has continued as Candlebox prepares for another tour in the spring of 2020. On this episode of the Underdog Empowerment podcast, Zach and Kevin lay down wisdom on the similarities between running a band and running a business, the responsibility we all have to recognize dishonesty and pursue truth, and doing the legwork necessary to succeed in the long term. Show Notes: https://underdogempowerment.com/kevin-martin/ Get More Involved:

    1. Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178
    2. Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/
    3. Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report
    4. Subscribe On YouTube: https://underdogempowerment.com/youtube

    Bobby Stocks - 7 Figure Mindset Feb 27, 2020
    Show notes

    Entrepreneurship is scary. It is the step into the unknown that not everyone is willing to take. And to take that road to the very top, you're going to need more than just grit. Bobby Stocks is back to shed some more light on his own path from the depths of drug addiction to a successful, fulfilling lifestyle running 6- and 7-figure businesses, and to highlight the individual strategies, mindset pieces and reminders that got him there. On this episode of the Underdog Empowerment podcast, Bobby and Zach break down how Bobby went from drug-addicted convicted felon to elite business strategist - and what drove him forward through the whole journey, the process of overcoming growth-inhibiting fear, and the importance of fact-based decision making (because you're doing better than you think you are). Listen in to learn how to crush your fears and keep moving forward. Show Notes: https://underdogempowerment.com/7-figure-mindset/ Get More Involved:

    1. Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178
    2. Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/
    3. Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report
    4. Subscribe On YouTube: https://underdogempowerment.com/youtube

    John Lee Dumas - Entrepreneurs on Fire Feb 24, 2020
    Show notes

    Although our culture is full of enticing shortcuts and get-rich-quick ideas, the most successful among us know that the only solid path forward is by doing the work and gaining knowledge as you go. John Lee Dumas is a legend in the entrepreneurial space. After pursuing careers from the Army to law school to commercial real estate, JLD realized the solution to his insatiable need to learn: podcasting. Now, having interviewed over 2,000 of the brightest minds out there, John continues to build the Entrepreneurs on Fire podcast in order to share his love of learning with his listeners. On this episode of the Underdog Empowerment podcast, Zach and John jam on the value of doing one thing thousands of times, the audience feedback questions that guarantee you a win (on and off the air), and his hopes and strategies for growing in the future. Listen in for unforgettable insights from the very best. Show Notes: https://underdogempowerment.com/entrepreneurs-on-fire/ Get More Involved:

    1. Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178
    2. Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/
    3. Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report
    4. Subscribe On YouTube: https://underdogempowerment.com/youtube

    What I'd Do If I Had To Start Over Knowing What I Know Now Feb 20, 2020
    Show notes

    If I had to start from scratch today to build a business, knowing what I know now, these are the exact steps that I would take. Show Notes: https://underdogempowerment.com/starting-over/ Get More Involved:

    1. Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178
    2. Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/
    3. Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report
    4. Subscribe On YouTube: https://underdogempowerment.com/youtube

    Brian Kurtz - Overdeliver with Direct Response Marketing Feb 17, 2020
    Show notes

    What are the principles that drive the way you market? "Shiny Object Syndrome" is a constant temptation for entrepreneurs and business owners, but every truly successful giant in marketing knows the value of getting back to basics. Brian Kurtz is a legend in the world of direct response marketing. After spending decades helping an elite publishing company reach the 9-figure mark, Brian threw himself even further into his love of direct marketing. He wrote Overdeliver, which remains a staple of the industry, and he continues to teach others the foundational principles of passionate, effective marketing while embracing innovation. On this episode of the Underdog Empowerment podcast, Brian and Zach break down the holy grail of lifetime value, which three factors of your direct marketing will put you on the path to success, and why your business lives and dies by your list. Join the conversation and give your business an instant advantage. Show Notes: https://underdogempowerment.com/brian-kurtz/ Get More Involved:

    1. Leave A Review & Subscribe On iTunes: https://itunes.apple.com/us/podcast/underdog-empowerment/id1373572178
    2. Access Our Top Resource Recommendations: https://underdogempowerment.com/resources/
    3. Join The Elite Underdog Alphas With The Free Underdog Report: https://underdogempowerment.com/report
    4. Subscribe On YouTube: https://underdogempowerment.com/youtube

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