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Margot Bloomstein’s “Content Strategy at Work” May 10, 2013

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Here at UIE we’ve amassed quite a library, and we’re adding to it all the time. One of the more recent additions is Margot Bloomstein’s book Content Strategy at Work. The subtitle of Margot’s book is “Real-World Stories to Strengthen Every Interactive Project” and in keeping with that idea, it is chock full of case studies and practical examples. Adam Churchill catches up with Margot to discuss her book in this podcast.

Jared Spool - Mobile & UX: Inside the Eye of the Perfect Storm Live! May 02, 2013

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Transcript available.

The world of web application design is expanding at a rapid rate. We’re now expected to design great experiences across a huge variety of platforms, from small screens to large displays. The flood of iPad applications and successful online businesses are showing our executives that design matters.

Steph Hay - Building Trust with Your Users through Messaging and Copy Apr 17, 2013

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Transcript available.

Ever wonder how many “World’s Best Coffee” signs exist in the world? The world is a big place, so that claim may or may not be entirely accurate. These days, with social media being so prevalent, it’s important that your messaging is truthful and that your product or service delivers on those promises. Otherwise you run the risk of losing the trust of your customer base, and scaring away potential users.

Nathan Curtis - Sketching for Understanding Apr 09, 2013

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Transcript available.

Shared understanding is important to any team working towards a common goal. Ensuring every member of the team is on the same page can be difficult. Sketching is a quick, lightweight method for communicating design ideas or interactions. Starting with sketching early in the design process lets everyone share the same vision.

Kristina Halvorson - A Content Strategy Roadmap Mar 20, 2013

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Transcript available.

A beautiful design means little if it’s not useful. Content is the key to making it useful. From the outset of the design process, you must consider the content for the site. Members of the design and development teams should work along side the content strategist to ensure the right content is delivered with the right message.

Luke Wroblewski - Organizing Mobile Web Experiences Mar 11, 2013

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Transcript available.

The proliferation of mobile devices has made it necessary to rethink your web experiences. The mobile phone and tablet, along with retina displays, have substantially changed how a user experiences your design. Responsive web design has emerged as a solution in some cases, but even though connection speeds on mobile networks are increasing, performance remains an issue.

Jason Cranford Teague - Prototyping a Responsive Design Mar 01, 2013

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Transcript available.

With the emergence of techniques like responsive web design, many of the traditional prototyping methods become difficult to employ. Sketches and wireframes have in some cases given way to HTML and CSS prototyping so that users and clients can experience a richer, more complete interaction.

Derek Featherstone - Accessibility as a Design Tool Feb 27, 2013

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Transcript available.

Accessibility is important, but somewhere along the way it got an undeserved reputation for being ugly, costly, and driven only by technical-compliance requirements. Making it an integral part of your design early creates something that is beautiful, inexpensive, and user-experience-driven. When someone with a disability comes across usability issues in your design, they're likely to be amplified. Something of minor inconvenience for a user could be a significant roadblock to another using assistive technology.

Karen McGrane - Adapting Your Content for Mobile Feb 20, 2013

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Transcript available.

As more web capable devices hit the market, designers need to consider where and how their designs will be seen. Unfortunately, the same consideration isn't always made when it comes to content. With design changing so much in a multichannel environment, content must be structured independent of how it will eventually look.

Des Traynor - Strengthening Your Design through Microcopy Feb 13, 2013

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Transcript available.

Des Traynor is an expert on crafting microcopy. In his virtual seminar, Microcopy That Strengthens your Design’s Experience, Des identifies the key questions to ask when creating microcopy so that it doesn’t get lost or created by accident. The audience asked a bunch of great questions during the live seminar and Des joins Adam Churchill to answer some questions in this podcast.

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