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    Technology

    touch point podcast

    touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians’ practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

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    Latest Episodes:
    The TPS5 - Week of March 16, 2020 Mar 20, 2020
    Show notes

    Welcome to the TPS 5 for the week of March 16. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.


    This week’s TPS5:

    - A Guide to Managing Your (Newly) Remote Workers

    - Coronavirus at a Glance: Infographic

    - The Coronavirus Crisis Is Showing Us How to Live Online

    - Facebook, Reddit, Google, LinkedIn, Microsoft, Twitter and YouTube issue joint statement on misinformation

    - Connected Hospital podcast: AI brings platform to COVID-19 battlefront

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP163 - Boosting the Impact of Your Online CV Mar 18, 2020
    Show notes

    The role of the online CV (or resume) is critical for medical professionals in hospitals and health systems - both when exploring new opportunities, as well as presenting oneself online for consumers “interviewing” doctors through their online reputation. In this episode, hosts Chris Boyer and Reed Smith discuss the history of the CV and how digital channels are influencing the way consumers trust medical professionals. They are joined by Audun Utengen of Symplur who shares the way they are using social media to determine the online impact of physicians’ social media presence.

    Mentions from the Show:

    • The History Of The CV In 5 Stages
    • Do Americans trust physicians? New survey reveals the answer
    • Blockchain professor shares blockchain application examples, future options
    • How to write a physician CV
    • Does a Physician’s Social Media Impact Belong on their CV?
    • Symplur.com
    • Audun Utengen on LinkedIn
    • Audun Utengen on Twitter


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of March 9, 2020 Mar 13, 2020
    Show notes

    Welcome to the TPS 5 for the week of March 9. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.


    This week’s TPS5:

    - Beyond the Obvious: Four Areas that Need Attention in COVID_19 Communications

    - Twitter Suggests Appropriate Ways for Brands to Tweet About COVID-19

    - Google Maps update lets you know which businesses are affected by coronavirus

    - 25th Annual Healthcare Marketing & Physician Strategies Summit update regarding the CO-VID 19 outbreak

    - Touch point podcast 162: Blockchain and Healthcare

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP162 - Blockchain and Healthcare Mar 11, 2020
    Show notes

    Blockchain is an important technology that is being used in many different industries, but what is its application in healthcare? In this episode, hosts Chris boyer and Reed Smith do their best to define what blockchain means, and then discuss the opportunities that blockchain has in the healthcare industry - from improving financial transactions, to securely storing confidential information and even driving efficiencies in the supply-chain. They even discuss how blockchain is being used to help with the coronavirus pandemic. They are then joined by Charlie Lougheed of Axuall, who shares how his company is using this technology to improve credentialing in the healthcare space.

    Mentions from the Show:

    • Blockchain Explained
    • Blockchain Adoption in Healthcare Primed to Explode, New Report Finds
    • Blockchain professor shares blockchain application examples, future options
    • Blockchain as a Tool to Combat Coronavirus
    • Axuall.com
    • Axuall on LinkedIn
    • Charlie Lougheed on LinkedIn
    • Axuall on Twitter


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS 5 - Week of Mar 2, 2020 Mar 06, 2020
    Show notes

    Welcome to the TPS Friday 5 for the week of March 2. The Friday 5 is a weekly recap of the stories featured in the TPS report e-newsletter released each Monday. To sign up visit us online at http://touchpoint.health. In this week’s TP5:


    - Moz.com’s 2020 Google Search Survey: How Much Do Users Trust Their Healthcare Search Results?

    - 25th Annual Healthcare Marketing & Physician Strategies Summit update regarding the CO-VID 19 outbreak

    - CMOs Report A Skills Gap in Data and Analytics

    - Stories are coming to LinkedIn

    - touch point podcast 161: The Freelance (Gig) Economy and Healthcare

    - The Exam Room podcast with Dr. Bryan Vartabedian: TikTok and the WHO

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP161 - The Freelance (Gig) Economy and Healthcare Mar 04, 2020
    Show notes

    More than a third of the US workforce is taking advantage of the benefits of the freelance (gig) economy - but how is that impacting healthcare? In this episode, hosts Chris Boyer and Reed Smith discuss the changes in the healthcare workforce and the demands that our freelance economy are having on health systems and physicians - from new methods of billing to how on-demand applications are changing healthcare delivery. They are joined by Manoj Jhaveri, co-founder and CEO of Hyr Medical Inc, in which he shares how the freelance economy is impacting the relationship between health systems and physicians.

    Mentions from the Show:

    • Sharing Economy definition on Wikipedia
    • Gig Worker definition on Wikipedia
    • On-demand Healthcare Applications: Are They our Future?
    • ON-DEMAND HEALTHCARE APPLICATIONS: ARE THEY OUR FUTURE?
    • How the gig economy stands to change healthcare
    • Bringing the Gig Economy to Healthcare
    • Manoj Jhaveri on LinkedIn
    • Manoj Jhaveri on Twitter
    • HyrMed on Twitter
    • HyrMed.com
    • Hyr Medical’s Manoj Jhaveri: ‘We knew that this was a big, hairy, audacious problem worth solving’
    • The Future of Healthcare Technology Roundtable


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS 5 - Week of Feb 24, 2020 Feb 28, 2020
    Show notes

    Welcome to the TPS Friday 5 for the week of February 24. The Friday 5 is a weekly recap of the stories featured in the TPS report e-newsletter released each Monday. To sign up visit us online at touchpoint.health. The TPS report is made possible by the support of our friends at Binary Fountain

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP160 - Getting Literate about Digital Health Literacy Feb 26, 2020
    Show notes

    The World Health Organization defines digital health literacy as the ability to seek, find, understand and appraise health information from digital sources. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of digital health literacy as a way to improve the overall digital care journey, and the importance of designing these solutions with an eye for health equity. They are joined by Meghan Nechrebecki from The Health Cube, who discusses the role of video in the digital care journey.

    Mentions from the Show:

    • Digital Health Literacy - World Health Organization
    • Docs Say Patient Engagement Technology Drives Education, Experience
    • Towards an equitable digital public health era: promoting equity through a health literacy perspective
    • 7 Things for Providers to Know about Digital Health Literacy
    • Guidelines for Developing Patient Education Materials
    • Meghan Nechrebecki on LinkedIn
    • Meghan Nechrebecki on Twitter
    • Shaping the Future of Health Care Ted Talk with Meghan Nechrebecki
    • HealthCareTransformation.com


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS 5 - Week of Feb 16, 2020 Feb 21, 2020
    Show notes

    Welcome to the TPS Friday 5 for the week of February 16. The Friday 5 is a weekly recap of the stories featured in the TPS report e-newsletter released each Monday. To sign up visit us online at touchpoint.health. The TPS report is made possible by the support of our friends at Binary Fountain

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP159 - Data Thinking and Data Liquidity Feb 19, 2020
    Show notes

    While data is probably one of the least interesting aspects of digital transformation, it is one of the four foundational pillars. In this episode, hosts Chris Boyer and Reed Smith “dive into data” by discussing how organizations can start adopting a data thinking mindset. They are joined by Chris Gervais of Kyruus, who shares how interoperability and data liquidity can help health systems find new ways to innovate their offerings.


    Mentions from the Show:

    • Why a Data Strategy is Crucial for Digital Transformation Success
    • Digital Transformation: It All Starts With Data Thinking
    • What is the Difference Between Interoperability and Data Liquidity
    • The great conundrum of data liquidity in healthcare
    • Chris Gervais on LinkedIn
    • Chris Gervais on Twitter
    • Kyruus.com


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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