touch point podcast

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The TPS5 - Week of April 20, 2020 Apr 24, 2020

Show notes

Welcome to the TPS 5 for the week of April 20, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week’s TPS5:

- Exclusive: Mary Meeker's coronavirus trends report

- Three Notable Differences in Digital Advertising Between the Last Recession and Now

- Lawmakers Ask CMS to Expand mHealth Coverage for Mental Health Services

- Deploying a Health System Artificial Intelligence (AI) Center of Excellence

- Touch point podcast #168 – Medical Misinformation’s Impact on Public Health

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TP168 - Medical Misinformation’s Impact on Public Health Apr 22, 2020

Show notes

Provider systems have always tried to be the convenor of authoritative healthcare content for their communities - and the importance of this is no greater as our country still works through the COVID19 public health crisis. Hosts Chris Boyer and Reed Smith discuss current consumer trust of health systems, and how the rise of misinformation online has not only stress-tested the abilities of Facebook, Google and Twitter to moderate false information through their platforms. They are joined by John Brownlee of VidScrip, who shares easy ways for health systems to engage their physicians in conveying authoritative and trust-worthy content during this global pandemic.

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The TPS5 - Week of April 13, 2020 Apr 17, 2020

Show notes

Welcome to the TPS 5 for the week of April 13, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week’s TPS5:

- Answering the 12 Biggest Questions About Google and Apple’s New Coronavirus Tracking Project

- Lawmakers Ask CMS to Expand mHealth Coverage for Mental Health Services

- Assessing Coronavirus’s Impact on Your Business Model

- The Influencer Economy Hurtles Toward Its First Recession

- Introducing: “The New Normal: Conversations About the Future of Healthcare”

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TP167 - The Evolution of Digital Advertising Apr 15, 2020

Show notes

Digital advertising (PPC, display ads, social media advertising) has played a traditional role in health system marketing - from patient acquisition, supporting content marketing and even branding/awareness efforts. However, in our current public health crisis, many organizations are beginning to question the role of digital advertising in their overall marketing efforts - now and even as we move through this crisis. Hosts Reed Smith and Chris Boyer discuss the changes in digital marketing as a response to the COVID-19 crisis, and share ways consumer search pattern is changing in the past few months. They are joined by Michael Robideau from True North Custom, who shares how he is working with health systems to shift their marketing for the current times. This episode also features a special conversation with David Dolton, Jim Samuel, Ed Bennett and Mitch Holdwick (who joined in a live Zoom listen to the show).

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The TPS5 - Week of April 6, 2020 Apr 10, 2020

Show notes

Welcome to the TPS 5 for the week of April 6, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week’s TPS5:

- What Will U.S. Health Care Look Like After the Pandemic?

- How Germany Leveraged Digital Health to Combat COVID-19

- Coronavirus Gives People a Reason to Use Telehealth, But Doubts Remain

- The Virus Changed the Way We Internet

- TP163 – Boosting the Impact of Your Online CV

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TP166 - The Crisis Consumer and Your Online Presence Apr 08, 2020

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In a time of crisis, people react differently to how they search for information, as well as their purchasing habits. For hospitals and health systems, understanding audiences’ needs and desires becomes important for developing effective communications strategies. In this episode, hosts Chris Boyer and Reed Smith share what science has found about consumer behavior in a crisis, the new consumer segmentation marketers need to understand, and then are joined by Kelly McDonald from OSU Wexner Medical Center who shares how her organization’s social media audit allowed her to gain advantage when communicating to our customers.

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The TPS5 - Week of March 30, 2020 Apr 03, 2020

Show notes

Welcome to the TPS 5 for the week of March 30. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week’s TPS5:

- NRC HEALTH REPORT Consumer-sentiment data on the coronavirus pandemic

- Healthcare marketers slash budgets, step up digital, as COVID-19 forces an evolution

- The Eight Types of People We Become on Zoom

- YouTube profits from videos promoting unproven Covid-19 treatments

- COVID-19 communications: Best practices and how to prepare for what’s next

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TP165 - The Telemedicine Toothpaste is Out of the Tube Apr 01, 2020

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The TPS5 - Week of March 23, 2020 Mar 27, 2020

Show notes

Welcome to the TPS 5 for the week of March 23. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week’s TPS5:

- Coronavirus is forcing a trade-off between privacy and public health

- Isinnova shares 3D printed adapter to turn snorkeling mask into a non-invasive ventilator

- Dyson is building 15,000 ventilators to fight COVID-19

- A CDC veteran asks: Why is the agency ‘sitting on the sidelines’ in the fight against Covid-19?

- Here are the 5 kinds of pandemic villains who are making things worse for the rest of us

- The Exam Room podcast with Dr. Bryan Vartabedian

- 33charts.com

- 33 charts Facebook page

- Dr. Bryan Vartabedian on Twitter

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TP164 - Marketing During a Public Health Crisis Mar 25, 2020

Show notes

As hospitals and health systems are dealing with an unprecedented health crisis, the need for communications is critical. But what does this mean for health system marketing? In this episode, hosts Chris Boyer and Reed Smith discuss the impact of marketing strategies for hospitals and healthcare systems, and how now is the time (more than ever) for us to evolve to “big M” marketing.. They are joined by Chris Hemphill from SymphonyRM who describes how he is working with marketers to help them use data to understand patients’ needs and guide them to making meaningful healthcare decisions.

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