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    Technology

    touch point podcast

    touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians’ practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.

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    Latest Episodes:
    The TPS5 - Week of June 29-July 3, 2020 Jul 03, 2020
    Show notes

    Welcome to the TPS5 for the week of June 29-July 3, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: imagining the redesign of the EHR, rethinking crisis management in healthcare, why our industry lags in innovation, the importance of online reviews and telemedicine fatigue.

    The week’s TPS5:

    • It’s Time for a New Kind of Electronic Health Record
    • Rethinking Crisis Management in Healthcare
    • Why does healthcare lag in innovations?
    • How Important Are Online Reviews for Doctors?
    • Telemedicine Fatigue and the Stress of Remote Care

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP178 - (Best Of) The Evolving Marketing Department Jul 01, 2020
    Show notes

    With the rise of consumerism and the introduction of a whole suite of technology to support marketing efforts, it’s natural that healthcare marketing organizations must evolve. In this episode, hosts Chris Boyer and Reed Smith discuss the way hospitals and health systems are changing their marketing departments and how important the role of the digital technologist plays in new digital teams. Rachel Neeley from Healthgrades joins us to talk about how precision marketing is also enabling organizations to focus their efforts on business results.

    Mentions from the Show:

    • The Changing Structure of Marketing Departments in the Age of Disruption
    • the Year of the Chief Digital Officer?
    • Rachel Neeley on LinkedIn
    • Rachel Neeley email
    • Evariant.com
    • Medicom Webinar - Active Listening
    • 2019 Mayo Clinic Social Media Network Annual Conference
    • 2019 Healthcare Internet Conference


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of June 22-26, 2020 Jun 26, 2020
    Show notes

    Welcome to the TPS5 for the week of June 22-26, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: the best approach for supporting public health measures, hospital price transparency is upheld in court, social media usage will likely normalize post-pandemic and the 4 new attributes to GMB.

    The week’s TPS5:

    • Social Determinants of Health: Lead or Partner
    • Federal judge rules against hospitals in clash over CMS price transparency rule
    • Uptick in US Adults' Social Media Usage Will Likely Normalize Post-Pandemic
    • Google My Business Adds 4 New Attributes
    • Dr. Dana Corriel | Helping doctors shape their mission and purpose online

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP177 - Humanizing Your Digital Efforts via Video Jun 24, 2020
    Show notes

    Video has always been an important way for organizations to communicate about their brand, services, patient testimonials and expertise. With recent advancements in technology, social media, and patient behavior (particularly in our current times), the use of video is becoming more and more important for hospitals and health systems. Host Reed Smith and Chris Boyer discuss recent trends in video use for online marketing, share emerging types of videos that brands are using and share some creative rules organizations should embrace as they reconsider and expand their video strategies. They are joined by Mark Miller of the de Beaumont Foundation who shares a recent campaign he launched that embraces user-generated video to share a complex brand story.

    Mentions from the Show:

    • The Importance of Video Marketing
    • The Ultimate Guide to Video Marketing
    • Online Video in 2020: 6 Essential Creative Rules that Make All the Difference
    • 6 Video Marketing Strategy Tips for 2020
    • Mark Miller on LinkedIn
    • Mark Miller on Twitter
    • Why Public Health Matters website
    • The DeBeaumont Foundation website


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of June 15-19, 2020 Jun 19, 2020
    Show notes

    Welcome to the TPS5 for the week of June 15-19, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: healthcare costs are preventing patients from returning to care, specialties hit hardest by the pandemic, local SEO strategies and the content marketing hierarchy of needs.

    The week’s TPS5:

    • Why People Are Still Avoiding the Doctor (It’s Not the Virus)
    • Here are the specialties hit hardest by the COVID-19 pandemic
    • Local SEOs most focused on link building and content development, report finds
    • How to make the Content Marketing Hierarchy of Needs work for your business
    • The New Normal: Conversations About the Future of Healthcare podcast

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP176 - Digital Content is Now More Important Than Ever Jun 17, 2020
    Show notes

    Throughout the pandemic, health systems have been increasingly aware of the rise in misinformation online and are using content marketing strategies to continue to be the authoritative source of healthcare information for their communities. In this episode, hosts Chris Boyer and Reed Smith discuss how content marketing could be used by organizations, and even dive into ten content marketing trends that will “dominate” beyond 2020. They are joined by Nicole Latimer, CEO of Staywell, who discusses the important role digital technology plays in health system content efforts.

    Mentions from the Show:

    • Content Marketing Can Do More Than Survive in the New World
    • 10 Biggest Content Marketing Trends that Will Dominate 2020
    • Staywell.com
    • Nicole Latimer on LinkedIn
    • Staywell on Twitter


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of June 8-12, 2020 Jun 12, 2020
    Show notes

    Welcome to the TPS5 for the week of June 8-12, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.


    This week: digital health gaps highlighted by telemedicine, hospitals given government bailouts furloughed their employees, researching health disparities related to COVID19 and Twitter cracking down on sharing articles you don’t read.


    The week’s TPS5:

    • When Health Care Moves Online, Many Patients Are Left Behind
    • Hospitals Got Bailouts and Furloughed Thousands While Paying C.E.O.s Millions
    • Research Partnership to Focus on COVID-19 Health Disparities
    • Twitter aims to limit people sharing articles they have not read
    • The Exam Room podcast: Dr. Jay Parkinson | A conversation with one of healthcare’s most innovative thinkers

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP175 - Open Innovation and Creativity in Changing Times Jun 10, 2020
    Show notes

    As we navigate through rapidly changing times, healthcare organizations are being forced to become innovative and creative with how they are expressing their brand values. In this episode, hosts Reed Smith and Chris Boyer discuss the concept of “open innovation” and how health systems can create value through innovation and creativity. They are joined by expert Mark Morse, CEO and Chief Creative Officer of MorseKode, who shares a framework that brands can follow to evolve their brand expressions through changing times.

    Mentions from the Show:

    • Beyond Posting - Chris Boyer’s keynote presentation for the #MayoSHSMD conference
    • Why Now Is the Time for “Open Innovation”
    • What can this crisis teach us about the future of creativity?
    • Mark Morse on LinkedIn
    • Mark Morse on Twitter
    • MorseKode.com


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    The TPS5 - Week of June 1-5, 2020 Jun 05, 2020
    Show notes

    Welcome to the TPS5 for the week of June 1-5, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

    This week: the market opportunity for telemedicine, shifting priorities in healthcare marketing, Google’s new Discovery Ads and learn about Google Currents!

    The week’s TPS5:

    • Telehealth: A quarter-trillion-dollar post-COVID-19 reality?
    • This Is How Priorities Have Changed for Healthcare Marketing Teams Since COVID-19
    • Google Launches Discovery Ads in All Regions, Providing New Ways to Reach Browsing Consumers
    • Google Currents for G Suite launching July 6, shutting down Google+ one last time
    • The New Normal podcast: Conversations About the Future of Marketing

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    TP174 - The Evolving Role of Leadership in Healthcare Jun 03, 2020
    Show notes

    Healthcare organizations that stand out from others typically have one thing in common: investment and commitment to developing their leaders. And as organizations are forced to weather through transformative and disruptive changes in their industry, the strength and fortitude of their leadership team is put to the test. In today’s episode, hosts Reed Smith and Chris Boyer share a case study that highlights how a public health system embraced new leadership strengths to pivot to address the coronavirus pandemic, and then share four “x-factors” of leadership that can be applied to healthcare. They are joined by Rodney Reider who shares his experience in working with health systems to build effective leadership teams.


    Mentions from the Show:

    • How New York City’s Public Health Care System Responded to COVID-19
    • The four X factors of exceptional leaders
    • Rodney Reider on LinkedIn
    • Rodney Reider on Twitter
    • RodneyReider.com


    Find Us Online:

    • Touchpoint podcast Twitter
    • Reed Smith Twitter
    • Chris Boyer Twitter
    • Chris Boyer website
    • Social Health Institute

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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