touch point podcast

Latest Episodes:

The TPS5 - Week of Aug 3 - Aug 7, 2020 Aug 07, 2020

Show notes

Welcome to the TPS5 for the week of Aug 3 - Aug 7. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: the changing perspective on testing accuracy, a significant merger in digital health, making telehealth’s expansion permanent and how marketers are leveling-up during the pandemic.

The week’s TPS5:

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TP183 - The Digital Front Door is Neither the “Front” Nor a “Door” Aug 05, 2020

Show notes

While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. Is it a strategy? Is it a way to align your digital channels? Is it a design approach? In this episode, hosts Chris Boyer and Reed Smith attempt to find a definition for the “digital front door” and how health systems can begin thinking about the term in a succinct way. They are joined by Tom Cassels, President at Rock Health, who shares his point of view on what the digital front door is and why health systems struggle with the concept.

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The TPS5 - Week of July 27 - July 31, 2020 Jul 31, 2020

Show notes

Welcome to the TPS5 for the week of July 27 - July 31. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: the economic imperative of prioritizing health, Google’s top search results, the role of digital health in recovery, chatbots and a thorough definition of health disparities and unconscious bias in healthcare.

The week’s TPS5:

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TP182 - The New Role of the Digital Marketer Jul 29, 2020

Show notes

Prior to the pandemic, the role of the healthcare digital marketer has been evolving. But, as with most other things, due to the public health crisis, the role of the digital marketer has both seen the most radical shift, as well as stayed the same. In this episode, hosts Chris Boyer and Reed Smith discuss the changes to marketing and branding and how digital marketing has allowed us to accelerate to meet the new digital patient customer. They are joined by Chris Pace from Banner Health who shares first-hand how his digital team is supporting his health system in these abnormal times.

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The TPS5 - Week of July 20 - July 24, 2020 Jul 24, 2020

Show notes

Welcome to the TPS5 for the week of July 20 - July 24. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: Uber’s role in contact tracing, frictionless is not enough, the end of the telehealth boom and the future of telehealth visits.

The week’s TPS5:

Exam Room podcast: The Complexities of Physician Supply and Demand

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TP181 - Next Best Action Marketing During Unprecedented Times Jul 22, 2020

Show notes

Now, more than ever, it’s important for healthcare marketers to rethink the ways they are engaging with customers and patients - which is leading to rise in “next-best-action” marketing, nurturing the use of CRM and marketing automation. In this episode, hosts Reed Smith and Chris Boyer discuss why health systems should embrace this new marketing paradigm, and how despite a tightening of marketing budgets and headcount, organizations are rapidly revamping their departments to focus on building trust and engagement with their customers across the entire journey. They are joined by Ben Seyden of Fransiscan Alliance, who shares how his team is developing content across multiple digital channels focused on the customer.

Mentions from the Show:

Marketo article “What is Lead Nurturing?”
Wikipedia definition “Next-best-action Marketing”
Despite budget cuts, CMOs still bullish on marketing automation investments
Marketing Automation Among Top Four Investment Priorities for Digital Solutions
3 Common Errors That Can Render Your Customer Journey Maps Ineffective
Ben Seyden on LinkedIn

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The TPS5 - Week of July 13 - July 17, 2020 Jul 17, 2020

Show notes

Welcome to the TPS5 for the week of July 13 - July 17. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: how the fax machine is hindering response to the coronavirus, how hospitals can use data to market proactively, the potential for telehealth in home health and the financial unwellness fallout from the pandemic.

The week’s TPS5:

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TP180 - Ingredients of Customer-Centricity Jul 15, 2020

Show notes

The current public health crisis has caused our industry to rapidly adopt many customer-first strategies. In this episode, Reed Smith and Chris Boyer share case studies from our industry that illustrate what it means to be customer-centric, the importance of the call center and how culture is the critical element of digital transformation. They are joined by Grad Conn, Chief Marketing Officer of Sprinklr, who shares his experience with health systems who are using digital CXMs to better address customer needs.

Mentions from the Show:

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The TPS5 - Week of July 6-July 10, 2020 Jul 10, 2020

Show notes

Welcome to the TPS5 for the week of June 29-July 3, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.

This week: the concern around COVID-19 vaccinations, reimagining a contactless patient journey, Instagram overtaking Twitter as a news source and how marketing and HR partnerships can increase your brand.

The week’s TPS5:

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TP179 - How Hard is it to Be Empathetic? Jul 08, 2020

Show notes

Understanding our customers and the emotions that may shape their experiences with our organizations is an important marketing differentiator for healthcare marketing professionals. That is why empathy marketing is an important differentiator that many organizations are turning to. But what is “empathy marketing” specifically and what is the best way to use it? In this episode, hosts Chris Boyer and Reed Smith explain the foundational elements needed to introduce empathy into your marketing efforts. They are joined by Steve Koch of Cast & Hue who shares how his agency partners with healthcare teams to use human centered design to better understand their customers.

Mentions from the Show:

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