touch point podcast

Latest Episodes:

TP148 - Optimizing Digital Partnerships Dec 04, 2019

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Today’s health system marketing department often work with a number of vendors and partners to support digital efforts. Hosts Reed Smith and Chris Boyer discuss the nuances of being a vendor versus a partner, and the differences between agencies and consultancies. They are joined by Cynthia Newton and Jessica Walker who share best practices in developing unity among multiple partnerships.

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TP147 - Structuring Social Media for your Organization Nov 27, 2019

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As health system social media strategies evolve and change due to internal and external factors, the need to understand the right social media structure and approach becomes important to engage with the empowered digital consumer. In this episode, hosts Chris Boyer and Reed Smith share their own unique research on the state of social media, and then share a framework to help hospitals assist with this work. They are joined by Jen Rittenhouse, manager of social media for Multicare Health System who shares her journey in decentralizing social media to support her growing organization.

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TP146 - Digital Marketing + Population Health Nov 20, 2019

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In many health systems, the role of the digital marketing is sometimes seen as the antithesis of population health initiatives. However, as with many other departments in health systems, these roles are starting to converge. In this episode, hosts Reed Smith and Chris Boyer discuss population health management in the digital age, and how consumerism is driving a new era of digital health. They are joined by Dan Dunlop and Kate Gillmer from Jennings who share how they have worked with hospitals and unifying digital marketing and population health initiatives - to great success!

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TP145 - Is Facebook Too Big To Fail? Nov 13, 2019

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Imagine if Facebook was no longer part of your social media strategy...this is the scenario hosts Chris Boyer and Reed Smith discuss in this week’s episode. Inspired by a recent debate at a social media conference, they discuss the difficulties social media platforms face when they grow too large, and share some of the advances Facebook is making (controversial or otherwise) in the space of healthcare. They are joined by Dr. Farris Timimi, Medical Director of the Mayo Clinic Social Media Network, in which he shares his nuanced perspective on how health systems can best leverage the largest social media platform, warts and all.

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TP144 - Live from #HCIC19 (a Discussion on Digital Transformation) Nov 06, 2019

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Recorded in Orlando, Florida at the 23rd Annual Healthcare Internet Conference, hosts Reed Smith and Chris Boyer discuss themes coming from this year’s event, including digital transformation, the total customer experience and how to address not only consumers but physicians as a key audience. They are joined in the conversation by experts Jane Crosby (VP, Strategy and Business Development at True North Custom), Curtis Munlin (Regional Vice President- Hospital Partnerships at Doximity) and Jared Johnson (consultant and podcast host).

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TP143 - A Day in the Life of a Mayo Clinic Social Media Expert Oct 30, 2019

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Recorded before a live audience, this week’s episode features hosts Reed Smith and Chris Boyer moderating a discussion at the Mayo Clinic Social Media Network Annual Conference in Rochester, MN. They are joined by guest panelists from Mayo Clinic’s social media team: Margaret Shepard, Stacy Theobald and Audrey Laine Seymour as they discuss how they approach and manage the social media platforms for the health system, how they keep current with local trends, and how they have built a distributed social media approach for their doctors, nurses and staff to actively engage on social media.

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TP142 - Under the Influence: the Role of Influencer Marketing in Healthcare (REPOST) Oct 23, 2019

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Influencer marketing, while not a new strategy, is constantly evolving and changing. But how often do hospitals and health systems utilize this strategy in their digital efforts? In this episode, hosts Chris Boyer and Reed Smith discuss latest trends and approaches to digital strategies and how it differs from patient testimonials and thought-leadership approaches. They are joined by influencer marketing consultant and strategist, Alex Lodner, who share best practices and tips for organizations looking to begin a formal influencer strategy.

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TP141 - Are We Doing “Digital Transformation” Correctly? Oct 16, 2019

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A not uncommon topic for the podcast, in this episode hosts Reed Smith and Chris Boyer discuss digital transformation and why it’s so difficult for hospitals and health systems. They explore whether it’s just because the industry is bad at transformation, or if the focus in on solving the right goals. They are joined by John Benrdt, president of TBG, where he shares his perspective on digital transformation and what tools are most important for health systems to focus on to support digital transformation.

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TP140 - Active Listening - How (and What) We Learn Oct 09, 2019

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The digital space in healthcare is under constant change and evolution. Yet professionals in the industry are compelled to stay on top of the most current trends. How do stay relevant? In this episode, hosts Chris Boyer and Reed Smith discuss the theory of adult learning, share ways in which digital marketers can keep abreast of new trends in our space and also share what they’ve learned in over two years of podcasting. They are joined by Kathy Divis and Mike Schneider of Greystone, who share the history of the Healthcare Internet Conference, and what can be expected from this year’s conference.

Mentions from the Show:How to Apply the Adult Learning Theory to Learn Faster Healthcare Internet Conference Kathy Divis on LinkedIn Michael Schneider on LinkedIn Greystone.net Greystone on digital 2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference

Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

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TP139 - Why is Digital Strategy So Hard? Oct 02, 2019

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In hospitals and health systems, it is often a struggle for a digital technologist to remain strategic. Perhaps this is why 70% of all digital transformation efforts don’t reach their goals. In this episode, hosts Reed Smith and Chris Boyer discuss the challenges of being strategic, common reasons why digital projects fail and steps digital professionals can’t skip when launching digital projects. They are joined by Jackie Martin, principal at Brand Strategy, in which she shares ways in which health systems can document their brand strategy and vision.

Mentions from the Show:How to avoid a marketing technology #Fail Here’s Why Most Digital Transformation Projects Fail Why digital transformations fail: 3 steps you can't skip Jackie Martin on LinkedIn BranchStrategy.com 2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference

Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

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