Tip the Scales

Latest Episodes:

78. Chris Dreyer - Is SEO Dead? Reviews, Exclusivity, and AI Apr 24, 2024

Show notes

“It literally makes me wanna fight someone when I see missed calls on a CallRail report.”

On this week’s episode Maria talks with CEO and Founder of Rankings.io, Chris Dreyer. They discuss how to get Google reviews, nearshoring, SEO exclusivity, AI, podcasting and Chris’ upcoming conference.

Highlights

06:19 How to get Google reviews

14:05 Is SEO dead?

35:59 Podcasting

Guest Chris Dreyer (@chrisdreyerco on Instagram) is the founder and CEO of Rankings.io and the host of the Personal Injury Marketing Mastermind podcast. Since 2018, Rankings.io has been included on the Inc. 5000 and Chris was included in The Silicon Review’s 30 Best CEOs of the Year 2021.

You can get in touch with Chris at https://rankings.io/

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

PIMCon (Sept 15-17, 2024) - Use code LawRank for an exclusive discount

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

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77. Matthew Hoffmann - From 0.00 GPA to Over $100 Million Recovered Apr 17, 2024

Show notes

“There’s nothing wrong with wanting to be financially successful…but don’t live like an a**hole.”

On this week’s episode Maria talks with Battle Born Injury attorney and partner, Matthew Hoffmann. They discuss growing up on a farm, why everyone in Vegas has his transcript, fighting ambulance chasers and proper phone etiquette.

Highlights

15:02 Phone etiquette

21:10 200 Resumes

43:10 Ambulance Chasers

Guest Matthew Hoffmann is a personal injury attorney and partner at Battle Born Injury Lawyers. Matthew was named one of the top 150 lawyers in Southern Nevada by Nevada Business Journal and was recognized by Super Lawyers as a Rising Star.

You can get in touch with Matthew at https://www.battleborninjurylawyers.com

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

76. Orlando De Castroverde - Targeting the Hispanic Community Apr 10, 2024

Show notes

“We just want to continue to serve the community…my dad was really passionate about immigration law and as a firm, we just thought…it makes sense.”

On this week’s episode Maria talks with personal injury and criminal defense attorney Orlando De Castroverde. They discuss targeting the Hispanic community, working with family, eating healthy while traveling, why you shouldn’t eat out and his brief stint as an actor.

Highlights

05:51 Managing 100 employees

10:39 Staying fit and eating right

20:02 Rebranding

Guest Orlando De Castroverde (@orlandodecastroverde on Instagram)is a partner at De Castroverde Law Group, which was founded with his brother Alex in 2005. Over the last five years, he has helped the firm grow from 3 attorneys to 17, with 110 team members. Orlando is also fluent in Spanish and represents Spanish-speaking clients.

You can get in touch with Orlando at https://www.dlgteam.com

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

75. Rachel Fox - Generating Leads with Traditional Media Apr 03, 2024

Show notes

“There’s always that client that wants that billboard on their drive home that they can see everyday…At the end of the day, people have to remember it is about your target audience.”

On this week’s episode Maria chats with legal marketing expert Rachel Fox. They discuss reaching your target audience, how long it takes to see results, running a tv ad and how often you should change your billboard.

Highlights

02:59 Your target audience

09:40 TV advertising

28:29 ROI

Guest Rachel Fox is the president of Noy Media Group, a legal marketing agency. Noy Media Group has helped dozens of law firms market successfully. From producing TV commercials, radio ads, and billboards to social media and PPC.

You can get in touch with Rachel at https://noymediagroup.com

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

74. Shooting the Sh*t with Dan Ambrose Mar 27, 2024

Show notes

“Everyday I feel, honestly, very blessed with my life…nobody’s life is perfect but if you focus on everything that’s good in your life, then it feels like it can be perfect.”

On this week’s episode Maria chats with lawyer and trial coach, Dan Ambrose. They discuss getting Dan riled up, the stress of running your own conference, what it’s like being one of eight, how to have grit and the worst judge in Los Angeles.

Highlights

06:21 Dan gets riled up

19:36 The stress of running a conference

30:17 The worst judge in Los Angeles

Guest Dan Ambrose (@danthetrialcoach on Instagram) has tried over 150 jury trials, and has studied trial advocacy for 20 years. Through those 20 years of practice, he has found a unique method to help trial lawyers efficiently master their skills.

You can get in touch with Dan at https://triallawyersuniversity.com

Podcast Mentions

Event: TLU Live Huntington Beach (June 5-8, 2024)

Event: TLU Live Las Vegas (October 16-19, 2024)

Event: TLU Skills Bootcamp

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

73. Yani Smith - An Expert's Guide to Intake Optimization Mar 20, 2024

Show notes

“I believe you can teach someone empathy or at least to fake it or identify opportunities to be empathetic. The reason is because I think that often it’s not that someone might not have empathy, they just may not have the tools to show it.”

On this week’s episode Maria chats with intake expert, Yani Smith. They discuss how to optimize your intake, when a lawyer needs to get involved, setting up a call path, showing empathy, creating a lead funnel and so much more.

Highlights

14:02 How to reject leads

43:23 Answering the phone

53:34 Why lawyers shouldn’t do intake

Guest Yani Smith (@legalintakepros on Instagram) is the founder of Legal Intake Pros. She applies her intake optimization expertise to help law firms address core issues and gain clarity in intake conversions, adding intake solutions to the agency's services. Yani and her team collaborate exclusively with personal injury law firms committed to removing growth barriers.

You can get in touch with Yani at https://www.legalintakepros.com

Podcast Mentions

Software: Lead Docket

Book: Never Split The Difference

Person: Shawn Callaway

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

72. Robbie Munoz - From Horrible Tragedy to Burgeoning Success Mar 13, 2024

Show notes

“Juries do not want to root for someone who’s just feeling sorry for themselves…Juries and human beings naturally want to fight for an underdog.”

On this week’s episode Maria chats with associate attorney Robbie Munoz. They discuss experiencing medical malpractice first hand, splitting time between the classroom and the courtroom, how to best present a client to a jury and Robbie’s most embarrassing moment.

Highlights

03:36 They operated on my wrong knee

22:45 The Suzuki case

37:59 Building a client’s story

Guest Robbie Munoz is an amateur boxer turned lawyer for The Simon Law Group who won his first two cases while still in law school. Robbie’s unique perspective formed by first hand experience of medical malpractice has led him to great success, including a $160 million verdict against the Suzuki Motor Corporation.

You can get in touch with Robbie at https://www.thesimonlawgroup.com

Podcast Mentions

Video: How to Shape Your Identity & Goals | Huberman Lab Podcast

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

71. Peter McCool - On Being a Doctor, Lawyer, and Scientist Mar 06, 2024

Show notes

“I’ve been in rooms where a very very good, very successful medical malpractice lawyer, just got it wrong. And the problem was you don’t know what you don’t know and that’s what makes you dangerous.”

On this week’s episode Maria chats with doctor, lawyer, and scientist Peter McCool. They discuss what it’s like to go through medical and law school, the reason he changed his last name, balancing long hours with home life, and the hardest job in the world.

Highlights

01:01 Is that your real name?

06:26 Hiring a doctor lawyer

22:15 Hardest job in the world

Guest Peter McCool is a founding partner of JusticeRX. He is a board-certified emergency medicine physician and a licensed attorney. Dr. McCool has held teaching positions at various institutions, including the University of Illinois at Chicago and the University of Illinois at Chicago emergency medicine residency at Illinois Masonic Medical Center.

You can get in touch with Peter at https://www.justicerxlaw.com

Podcast Mentions

Email: pmccool@justicerxlaw.com

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

70. Adam Malone - The Path to a Healthy Mind and Body Feb 28, 2024

Show notes

“Who ever wants to be as good as they’re gonna get? I can’t imagine how boring life would become”

On this week’s episode Maria chats with medical malpractice lawyer, Adam Malone. They discuss carving your own path, the importance of physical and mental health, the power of authenticity, learning to love yoga and becoming the best version of yourself.

Highlights

09:36 The best version of myself

14:20 Martial arts and the courtroom

21:46 Ashtanga Yoga

Guest Adam Malone is an Atlanta medical malpractice lawyer and managing partner of Malone Law. He was instrumental in getting Georgia’s medical malpractice damage caps struck down as unconstitutional. Because of his work, victims of medical negligence in the state can now seek full compensation for their injuries.

You can get in touch with Adam at https://malonelaw.com

Podcast Mentions

Book: Breath by James Nestor

Place: The Ashtanga Institute

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

69. Sagi Shaked - How A Positive Mindset Impacts Success Feb 21, 2024

Show notes

“Life is beautiful. Why not smile?”

On this week’s episode Maria chats with personal injury lawyer Sagi Shaked. They discuss how to spot the signs of a TBI, why a positive mindset helped lead to his success, negative changes to tort reform in Florida, workplace fashion and the secret to bonding with his daughter.

Highlights

01:45 Recognizing a TBI

03:49 Workplace fashion

17:14 The power of mindset

Guest Sagi Shaked is the founder of Shaked Law Personal Injury Lawyers. Sagi Shaked actively litigates cases involving catastrophic injuries and wrongful death on behalf of victims and their families. He has been named one of the Top 100 Trial Lawyers in the United States by the American Trial Lawyers Association.

You can get in touch with Sagi at https://shakedlaw.com

Podcast Mentions

Book: Tiny Habits by BJ Fogg

Book: Atomic Habits by James Clear

Book: Mindset by Carol S. Dweck

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

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