Tip the Scales

Latest Episodes:

68. Ryan McKeen - How to Grow Your Law Firm With LinkedIn Feb 14, 2024

Show notes

“There’s a creative muse that flows through me…if I try to plan it, it doesn’t work as well.”

On this week’s episode Maria chats with LinkedIn celebrity Ryan McKeen. They discuss utilizing LinkedIn to build business, the creative writing process, the importance of social media and why Ryan will never be confused for Jenn Gore.

Highlights

02:49 How to build a LinkedIn following

08:26 Grammar doesn’t matter

21:07 $100000000 Verdict

Guest Ryan McKeen is a trial attorney and co-founder of Connecticut Trial Firm. Ryan has achieved jury verdicts as high as $100 million in the courtroom and the Connecticut Law Tribune named him to the Personal Injury Hall of Fame. In 2016, Ryan was included in the Hartford Business Journal’s “40 under 40”. He has published multiple books, including “Tiger Tactics: Powerful Strategies for Winning Law Firms” and “Empower Yourself: A Practical Guide to Connecticut Personal Injury Law.”

You can get in touch with Ryan at https://cttrialfirm.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Book: Tiger Tactics

Software:Trainual

Software: Guru

Company: Get Staffed Up

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

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67. Bill Biggs - The Three Keys to Creating a Great Company Culture Feb 07, 2024

Show notes

“Every organization in America should have rules about how people treat one another.”

On this week’s episode Maria gets into the weeds on company culture with culture expert Bill Biggs. They discuss the three pillars of great company culture, what to do when an employee is not a good fit, the effects of remote work on culture and why you shouldn’t call your clients crazy.

Highlights

09:45 How to lead a great culture

18:17 Why does your organization exist?

30:45 Culture v Performance (Best On Video)

Guest Bill Biggs is considered one of the nation’s most innovative thinkers in law firm leadership. He currently serves as Culture Architect at Vista Consulting, Chief Team & Culture Officer at Pond, Lehocky Giordano, the President of Biggs & Associates serving high value sports professionals and the founder of the Law Firm Leadership Summit.

You can get in touch with Bill at https://vistact.com

Podcast Mentions

Book: Multipliers by Liz Wiseman

Book: Atomic Habits by James Clear

Book: Start With Why by Simon Sinek

Book: The Four Agreements by don Miguel Ruiz

Video: Simon Sinek - Trust vs Performance

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

66. Robert Hammers - Litigating & Investing in Mass Torts Jan 31, 2024

Show notes

“It’s not a perfect system of justice, but it’s a pretty effective way to hold the pharmaceutical and medical device industry accountable.”

On this week’s episode Maria learns all about mass torts from mass tort trial lawyer Robert Hammers. They discuss what it’s like to litigate mass tort cases, the best way to invest your money, emerging Ozempic litigation, why the mass tort space attracts so much drama and they decide on the most boring task in the world.

Highlights

06:22 Litigating mass torts

09:20 Mass tort drama

21:06 Investing in mass torts

Guest Robert Hammers is the founding partner of Hammers Law Firm. He was named to the Top 100 and 40 under 40 for the National Trial Lawyers Association. Mr. Hammers presently serves as a leader on a number of complex consolidated mass torts as a member of the plaintiff steering committee.

You can get in touch with Rob at https://hammerslawfirm.com

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

65. Dave Thomas - How To Generate High-Value Motorcycle Cases Jan 24, 2024

Show notes

“If you’re playing between the lines the right way, the chains just keep moving and eventually you’re scoring touchdowns.”

On this week’s episode Maria talks motorcycle accident law with Law Tiger’s Dave Thomas. They discuss why Maria should get into football (not fútbol), how Florida is a lot like Mexico, why some motorcyclists don’t wear helmets and how Law Tigers is a lot like Nike Jordans.

Highlights

03:03 Maria gives a hug

13:21 What is Law Tigers?

22:20 Dave’s Law Tiger origin story

Guest Dave Thomas serves as Vice President of Membership Sales for Law Tigers, a national association of motorcycle accident injury lawyers. He oversees and manages all aspects of business development and market expansion efforts. Fun fact: He also happens to be the first friend Maria made at a conference.

Get in touch with Dave at https://lawtigers.com

Podcast Mentions

The Motorcycle Accident Summit (Use coupon code LAWRANK for $150 off)

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

64. Joseph Camerlengo - The Ins & Outs of Truck Accident Law Jan 17, 2024

Show notes

“I don’t care if you’ve handled a thousand truck wrecks like a car wreck, you’re not a d*mn truck lawyer. You’re a car wreck lawyer handling trucking cases. ”

On this week’s episode Maria does a deep dive into truck accident law with attorney Joseph Camerlengo. They talk about why reaching out to a board certified attorney is so important, how to recover well beyond the standard one million dollar insurance policy and Joe’s near miss with a hammerhead shark.

Highlights

07:42 The smartest thing you’ve ever done

21:50 Trucking vs car wreck lawyer

30:35 People are afraid to ask for help

Guest Joseph Camerlengo Jr. is a founding partner of The Truck Accident Law Firm specializing in the areas of serious personal injury and wrongful death caused by trucking, bus, and commercial motor vehicle crashes. He is board certified in truck accident law by the National Board of Trial Advocates and board-certified in civil trial law by both the Florida Bar and the National Board of Trial Advocates.

Get in touch with Joe at https://truckcrashlaw.com

Listen to Joe’s podcast Joe Knows Trucks

Podcast Mentions

Dopamine Nation By Anna Lembke

Unfu*k Yourself By Gary John Bishop

Largest Wave Surfed - Guinness World Records

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

63. Joey Rafaeli - Running a Virtual Law Firm Jan 10, 2024

Show notes

Joey Rafaeli started a Law Firm in his childhood bedroom during the Covid lockdown and is now overseeing fifteen employees of a fully remote company. He is an experienced Florida attorney who represents individuals injured as a result of other people’s negligence.

On this week’s episode, Maria speaks with Joey about running a virtual law firm, the value of money, how to grow leads with Instagram, how to build personal and professional relationships, hiring remote employees and how lavish purchases can help build your businesses.

To connect with Joey, visit https://rafaelilaw.com

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Other episodes you might enjoy:

9. Grit and Determination: Creating Your Own Opportunities

12. From $7 to $7 Million: Mobile Advertising and Optimism

25. Social Media Breakdown: A Step-By-Step Guide to TikTok for Attorneys

Previous Guests: Chris Massaro, Kevin Kennedy, Lawrence LeBrocq, Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.

62. J.L. King - Managing Your Staff, Marketing Tips and a Surprising Verdict. Jan 03, 2024

Show notes

It’s hard to run a law firm. So much is asked of you, and you have only so much time to accomplish it all. Maybe you don’t always know the answers, but you’re afraid to show weakness. How do you delegate and trust people to get the job done right? J.L. King has the answers.

J.L. King, II, is an experienced civil trial lawyer in Georgia. He primarily represents catastrophically injured victims and the families of individuals who have died as a result of negligence. Before he chose this focus, J.L. worked for one of the premier insurance defense firms in the southeastern United States.

On this week’s episode, Maria speaks with J.L. about his small-town upbringing, how you can be a good lawyer and a good marketer, being a good delegator, why things don’t always have to be perfect, and the ins and outs of managing your staff.

Key Takeaways

You can’t be the best at everything. Recognize your limitations. Even the most successful people have things they aren’t good at. They accept it and learn where to put their focus to best benefit the company. There’s no shame in asking for help.

Consider part-time employees. Staffing can be highly stressful. Hiring, firing, and questions about overstaffing and understaffing can all be overwhelming. Consider hiring someone part-time who can fill a gap or jump between departments when needed. They can be a help at the most stressful moments.

Delegate. Delegate. Delegate. Hire people that complement your weaknesses. Not good at marketing? Hire a marketing manager. Not good at writing? Hire a copywriter. Trust those people with their tasks, and don’t micromanage. This kind of trust can take a lot of weight off your shoulders.

To connect with J.L., visit https://kingtriallaw.com

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Other episodes you might enjoy:

7. Hiring Systems: Find your "A" Team

31. Build Your Team: Fostering a Culture of Continuous Improvement

51. Why Trial Lawyers Should Advertise, and Buying and Selling a Law Firm

61. Taylor Dordick - Fashion Tips, $2B Verdict, Being Gary Dordicks Daughter Dec 27, 2023

Show notes

Do you often worry if your fashion sense is appropriate for the workplace? Are you having trouble finding your one true passion? Have you ever had issues navigating the family business? If any of these questions speak to you, make sure to listen to this week’s podcast.

Taylor Dordick is a personal injury attorney at Dordick Law Firm in California. She is passionate about fighting for victims of abuse and recently received a groundbreaking $2.28 billion verdict in the Jane Doe v Fitzgerald sexual abuse case.

On this week’s episode, Maria speaks with Taylor about fashion in the workplace, working with her family, being a legacy, and finding her niche in fighting for victims of abuse.

Key Takeaways

Be smart about fashion. Yes, it is possible to dress appropriately for the workplace and still feel confident about your looks. Taylor teaches us that you don’t have to shop high end to feel high end. Search and you can find great deals at places like Target, Nordstrom Rack, and Saks OFF Fifth. And remember, tailor, tailor, tailor.

Don’t squander your privilege. Take every opportunity and leg up that life gives you. Use it to do good, and don’t throw it away. There are tons of people who would give anything to be in your position. Don’t let them down.

Find your niche. Sometimes, you have to work to find your calling because it’s not immediately apparent. Taylor found her niche in fighting for victims of abuse. Don’t be afraid to try different things until you find what makes you happy.

To connect with Taylor, visit https://dordicklaw.com/

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Dordick Law LinkedIn

Dordick Law YouTube

Other episodes you might enjoy:

16. Own Your Career: Empowering Female Trial Attorneys

21. Compassion Through Crisis: Discovering Strength in Vulnerability

27. Find Your Footing: Growing Confidence and Prioritizing Health

Previous Guests: Kevin Kennedy, Lawrence LeBrocq, Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.

60. Chris Massaro - A Crash Course in Mass Torts Dec 20, 2023

Show notes

Are mass torts something you're interested in, but haven’t had the time to learn the ins and outs of? Maybe you’re already acquainted, but just need some advice on how to move forward. Either way you’re going to come out of this podcast with everything you need to know about mass torts.

As CEO of The Search Engine Guys (TSEG), Chris Massaro oversees the company’s growth in its operations and sales, as well as managing key accounts for single-event and mass tort law firms. TSEG is a legal marketing company that has expert knowledge in mass tort advertising.

On this week's episode, Maria sits down with Chris to discuss mass torts. What are they? How do you advertise? Why should you invest? How do you invest? How do you protect your money? And how do you avoid unscrupulous offers? They also discuss the unusual way Chris got into marketing and why social media hates lawyers.

Key Takeaways

Don’t call out sick from Dave & Busters. If Chris Massaro had called in sick that day, he may have never found success in his current career path. You never know when fortune might strike, so try to take advantage of every opportunity presented. Most importantly, make sure to be honest about your hangover.

Encourage your employees’ success. Find joy in your employees’ accomplishments. Think about how each business decision affects not only you, but also your staff. Closing that next lead means more money for the business, which allows you to pay higher salaries, which leads to an employee closing on their first home. Think twice before you decide to go home early and skip that call.

Be smart about your investment. Mass torts can be profitable, but only with the right guidance. Beware of scams and people just trying to make a quick buck. Do your research, and make sure to vet the people you work with. Don’t let yourself fall victim to the wrong person.

To connect with Chris, visit the TSEG website at https://www.tseg.com

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Other episodes you might enjoy:

5. Trust and Exposure: The Secret Promise of Media Campaigns

10. Punch Above Your Weight: Success On Any Budget

30. Investing Masterclass: The Simple Truth About Making Smart Investments

59. Kevin Kennedy - Being a TikTok Sensation and an Oprah Guest Dec 13, 2023

Show notes

Having tons of energy can be a great thing if you know how to put it to use. Say yes to new opportunities, make light of yourself on TikTok, buy a new Rolls-Royce, or even build your own private courthouse. How are these all related? Kevin Kennedy did them, and they all, in one way or another, led to the growth of a successful law firm.

Kevin Kennedy is the founder of The Kennedy Law Firm in Clarksville, Tennessee. They are a Christian law firm that provides counsel for everything from personal injury to estate planning. His family has lived in Clarksville since just after the Revolutionary War, and he has recently surpassed 1.6 million followers on TikTok.

On this week's episode, Maria sits down with Kev to discuss gaining a huge TikTok following, saying yes to opportunity, hiring A players, Elvis, and being on Oprah. If you listen long enough, you also may find out what it’s like to be serenaded by Kevin.

Key Takeaways

Have a core value system. Kevin Kennedy lets his Christian values guide him in his everyday life. They are reflected in his personal and business decisions. Whether it’s religion or your own personal values, have a touchstone you can go back to when you're struggling and need help.

Don’t say no. Should you say no to purchasing a Rolls-Royce? Probably not. Kevin Kennedy didn’t, and that Rolls got him a case that covered his purchase in just ninety days. Maybe you don’t need a Rolls-Royce, but try taking a chance on something that may not make sense at the time, because you never know what it may lead to down the road.

Don’t burn bridges. It’s never a good idea to burn a bridge, no matter how good you think it will feel. Down the line, you may run into the person you collided with in a situation where they have all the cards. Be the bigger person, and look out for your long-term success.

To connect with Kevin, follow him on TikTok @kennedylawfirm

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Kevin Kennedy LinkedIn

Kevin Kennedy YouTube

Other episodes you might enjoy:

2. The 2 Billion Dollar Man: Lessons from 30 Years of Law

5. Trust and Exposure: The Secret Promise of Media Campaigns

6. Pick a Winning Jury: Make the Emotional Connection

Previous Guests: Lawrence LeBrocq, Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.

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