Tip the Scales

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Other episodes you might enjoy:

6. Pick a Winning Jury: Make the Emotional Connection

7. Hiring Systems: Find your "A" Team

21. Compassion Through Crisis: Discovering Strength in Vulnerability

Previous Guests: Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.

57. Jennifer Gore-Cuthbert - Leadership, Hiring, and Leveraging Social Media Nov 29, 2023

Show notes

“At the heart of it all, I’m a person who wants to empower others to take control of their lives and future.”

Jennifer Gore-Cuthbert is the founding attorney and owner of Atlanta Personal Injury Law Group. She represents victims of vehicle collisions, drunk driving collisions, those injured in a slip-and-fall, and wrongful death cases. Jennifer’s goals of becoming an attorney and opening her own practice were shaped by her own personal injury experiences. In college, she was seriously hurt in a car accident. After going through the arduous recovery process and having to navigate her own legal case, Jennifer decided that she wanted to dedicate her professional life to helping other victims get back on track.

On this week's episode, Maria sits down with Jennifer to discuss building a large following on social media, teaching leadership skills, giving your team autonomy to make decisions and Jenn secret shops her own firm.

Key Takeaways

Watch out for secret shoppers. Always be on your A game. You never know who’s calling. It could be your own boss.

Batch your content. Film a bunch of content at once and schedule it on your social media calendar. You don’t want to always be rushing to post at the last second.

Learn to delegate. Train and trust your team to make important decisions without you. You can’t be everywhere at once.

To connect with Jenn, follow her on Instagram @jenngorelawyer

Tip The Scales Website

Atlanta Personal Injury Law Group Website

Atlanta Personal Injury Law Group Instagram

Atlanta Personal Injury Law Group TikTok

Atlanta Personal Injury Law Group Facebook

Atlanta Personal Injury Law Group X / Twitter

Atlanta Personal Injury Law Group LinkedIn

Atlanta Personal Injury Law Group YouTube

Other episodes you might enjoy:

8. Jennifer Gore-Cuthbert - Integrity: Hiring Automation and Living Your Values

15. Jennifer Gore-Cuthbert - First Page Rankings: How to Think Like Google

18. Chad Dudley - Accelerate Your Firm: Intake and Understanding Revenue

Previous Guests: James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.

56. Jefferson Fisher - Becoming a Social Media Sensation Nov 22, 2023

Show notes

For some, success can be a long road, and for others, it can happen overnight. The quality that both these people have in common is staying true to who they are, no matter how long it takes.

Jefferson Fisher is a board-certified Texas trial lawyer and founder of Fisher Firm, which has over 6 million followers on social media. He enjoys teaching people to persuade and communicate effectively in high-conflict situations. “I help people argue less so they can talk more.”

On this week's episode, Maria sits down with Jefferson to discuss gaining millions of followers overnight, tips on genuine communication, his upcoming book, running his law firm, and his love of peanut M&Ms.

Key Takeaways

Take a step back. Take a pause before responding to someone else’s aggression. Maybe they’re having a bad day and it’s not about you.

Don’t overthink it. Sometimes it’s better to get things done than to be a perfectionist. Don’t let it keep you from moving forward.

Share your passion. Chances are someone else is passionate about the same thing you are. Put yourself out there, and you’ll probably be rewarded.

To connect with Jefferson, follow him on Instagram @jefferson_fisher

Tip The Scales Website

Jefferson Fisher Instagram

Jefferson Fisher Website

Jefferson Fisher TikTok

Jefferson Fisher Facebook

Jefferson Fisher X / Twitter

Jefferson Fisher LinkedIn

Jefferson Fisher YouTube

Fisher Firm Website

Other episodes you might enjoy:

4. Irving Pedroza - Make the Choice: Champion for Kindness

11. Amanda Baggett - Outshine the Competition: Authentic Branding and Wise Spending

20. Joe Fried - Courage and Intention: How Radical Honesty Creates Stronger Attorneys

Previous Guests: Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Michael Mogill, Jay Vaughn, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, David Bayer, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Dan Ambrose, Teresa Diep, Taly Goody, Sahm Manouchehri, Bibi Fell, Kenny Habetz, Jennifer Gore-Cuthbert, Ali Awad, Chava Mercado, Amanda Baggett, Muhammad Ramadan, Lena Haviland, Gary Sarner, and more.

55. Amanda Demanda - Growing Your Business by Building a Personal Brand Nov 15, 2023

Show notes

Creating an authentic brand around your business can have a big impact on the growth of your firm. Don’t be afraid to step out of your comfort zone.

As a Miami native, attorney Amanda Demanda stands up to big insurance companies and businesses in pursuit of justice. She focuses her practice specifically on representing people injured due to the negligence or unsafe practices of others. Amanda firmly believes that products, places, and health care are made safer through lawsuits that shed light upon unsafe products and practices.

On this week's episode, Maria sits down with Amanda to discuss creating a stand-out brand, not being afraid to break norms, diversifying marketing, and working with the Spanish and elder communities.

Key Takeaways

Your professional brand doesn’t have to be your personal brand. Everyone associates Amanda Demanda with her pink brand, but it’s not her favorite color. She picked a color she knew would stand out in the space. What works for your brand will be different than what works for you personally. Do some market research before making a decision.

Diversify your marketing efforts. Don’t just focus on one form of advertising. There are many forms of both digital and print marketing. Amanda’s Instagram was deleted through no fault of her own. If that had been her only platform, she would have been in a lot of trouble. Don’t fall into that trap.

Know your demographics. Amanda Demanda knows how to cater to her large Spanish and elder community followings. Figure out your target audience and know how to best reach and represent them.

To connect with Amanda, follow her on Instagram @amandademandalaw

Tip The Scales Website

Amanda Demanda Injury Lawyers Website

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Amanda Demanda Injury Lawyers TikTok

Amanda Demanda Injury Lawyers Facebook

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Amanda Demanda Injury Lawyers LinkedIn

Amanda Demanda Injury Lawyers YouTube

Other episodes you might enjoy:

3. Chad Dudley - Lead With Passion: Build On Strength

5. Gary Sarner - Trust and Exposure: The Secret Promise of Media Campaigns

11. Amanda Baggett - Outshine the Competition: Authentic Branding and Wise Spending

Previous Guests: James (TopDog) Helm, Gary Dordick, Joe Volta, Michael Mogill, Jay Vaughn, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, David Bayer, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Dan Ambrose, Teresa Diep, Taly Goody, Sahm Manouchehri, Bibi Fell, Kenny Habetz, Jennifer Gore-Cuthbert, Ali Awad, Chava Mercado, Amanda Baggett, Muhammad Ramadan, Lena Haviland, Gary Sarner, and more.

54. James (TopDog) Helm - Authentic Branding and Social Media Success Nov 08, 2023

Show notes

Hitting rock bottom doesn’t mean the end. Things may seem bleak, but you can get through it. Reach out to loved ones around you and ask for their help. You may be surprised at how supportive others can be and how strong you actually are.

James (TopDog) Helm almost ruined his life fighting a crippling pill addiction from ages 17 to 25. Now sober since 2016, James has grown TopDog Law into one of the most successful law firms in Philadelphia. “What was once my biggest liability is now my biggest asset. I’m grateful for my struggle and wouldn’t have it any other way. It allows me to connect with people on a deeper level and offer my experience, strength, and hope to those who are dealing with addiction or going through the devastation of a catastrophic injury.”

On this week's episode, Maria sits down with James (TopDog) Helm as they discuss starting your own business, creating a brand, gaining clients through social media, and dealing with addiction.

Key Takeaways

Set yourself apart. You don’t have to follow the norm. Follow the path that works best for you.

Be authentic. People can sense when you’re being fake. Being honest can help you build a more authentic brand.

Hire for the jobs you hate. Don’t force yourself to get bogged down in things you aren’t good at. Find people who excel in the areas you are weak.

To connect with James, follow him on Instagram @topdoglaw

Tip The Scales Website

3. Lead With Passion: Build On Strength

TopDog Law X / Twitter

TopDog Law LinkedIn

TopDog Law YouTube

Previous Guests: Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

4. Make the Choice: Champion for Kindness

5. Trust and Exposure: The Secret Promise of Media Campaigns

53. Gary Dordick - A Trial Lawyer's Path to Health and Working With Family Nov 01, 2023

Show notes

Having the odds stacked against you doesn’t mean giving up. Finding your path may be tough, but with hard work and determination, the possibilities are endless.

Gary has held the record for the highest jury verdicts in numerous courthouses, including a staggering $125 million-dollar jury verdict in Ventura County in 2016. He went directly from high school to law school, never attending college. He put himself through a four-year night program while working at a law office, where he started as a file room clerk. Immediately after passing the bar, Mr. Dordick opened his own law firm, starting out with no employees. Now, Dordick Law Corporation has three locations, fifty-six employees, and eighteen lawyers, including his three kids, Michelle, Dylan, and Taylor, as associate lawyers.

On this week's episode, Maria sits down with Gary Dordick as they discuss what it means to be healthy at 60, how he found his path through martial arts, working with his kids, and how he sees the future of law.

Key takeaways

College isn’t everything. Not going to college doesn’t mean not being successful. Carve your own path, learn from others, and take advantage of every opportunity.

Don’t spoil your kids. Even though you may want to give them everything you didn’t have, it’s ok to hold some things back. Teach them lessons about the value of money and let them see how hard work and grit can lead to a more fulfilling life.

Try new things. Don’t be afraid to take a chance. You may find your view completely changed after giving it a try.

To connect with Gary, visit his website https://dordicklaw.com/

Tip The Scales Website

2. The 2 Billion Dollar Man: Lessons from 30 Years of Law

LawRank X / twitter

Dordick Law Instagram

Dordick Law Facebook

Dordick Law X / twitter

Dordick Law LinkedIn

Dordick Law YouTube

Previous Guests: Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

27. Find Your Footing: Growing Confidence and Prioritizing Health

50. Optimizing Your Health and Your Law Firm

52. Joe Volta - Reducing Alcohol Intake and Starting Your Own Firm Oct 25, 2023

Show notes

Life isn’t perfect. Things get in the way. Issues arise. Problems come up. Don’t let that dissuade you from following your dreams.

As a trial attorney in Baltimore, Joe Volta focuses his practice on complex product liability litigation. Additionally, he works with clients to handle a variety of cases that include general business concerns, auto and motorcycle negligence, wrongful death, truck accidents, and premises liability.

On this week's episode, Maria sits down with Joe at the MTMP Conference in Las Vegas. They discuss when it’s time to start your own firm, struggling with addiction, and showing vulnerability on social platforms.

Key takeaways

Take the leap and start your own firm. Sometimes the best way to move forward is to take big chances. Joe turned down a great opportunity in order to take a risk and follow his passion. There may be a long road ahead, but his hard work has paid off.

Addiction can be overcome. Don’t be afraid to seek help. A lot of people are dealing with similar circumstances. A good support system can turn your life around.

Be vulnerable with your followers. People can tell when you're not being honest with them. The best way to build an online following is to share the good as well as the bad. Let people learn from your past experiences.

Never Split the Difference

Think and Grow Rich

Tom Holland Gets Vulnerable About Mental Health & Overcoming Social Anxiety

To connect with Joe, follow him on Instagram @highvoltagelaw

Chandler | Volta Facebook

Chandler | Volta Website

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Chandler | Volta LinkedIn

Chandler | Volta YouTube

Previous Guests: Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

9. Grit and Determination: Creating Your Own Opportunities

11. Outshine the Competition: Authentic Branding and Wise Spending

20. Courage and Intention: How Radical Honesty Creates Stronger Attorneys

51. Ed Ciarimboli - Why Trial Lawyers Should Advertise and Buying and Selling a Law Firm Oct 18, 2023

Show notes

Should you put your face on a billboard? What about starting a TV show? Do people still use the Yellow Pages? Can I get leads off of magnets in 2023? Is there money in acquiring law firms? Get answers to all these questions and more as we discuss advertising and acquisition with Pennsylvania attorney Ed Ciarimboli.

Attorney Ed Ciarimboli concentrates his practice on trucking and auto collision and medical malpractice litigation. Ed began the Safe Prom Pledge in 2010 to promote a drug-free and alcohol-free prom night for students throughout Eastern Pennsylvania. To date, they have spoken to more than 25,000 high school students about the dangers of driving under the influence of drugs and alcohol. As of this podcast’s release he has also completed acquisition of three outside law firms and is working on a fourth.

On this week's episode, Maria sits down with Ed at the MTMP conference in Las Vegas. They discuss the benefits of offline advertising, how a couple magnets turned into a lot of business, why juggling got Ed 20,000 views on social media, and the best ways to sell or acquire a law firm.

Key takeaways

You never know where your next lead may come from. Be open to new marketing opportunities. Whether it’s television, billboards, social media, SEO, conferences or charity events, always be networking, and be on the lookout for new connections.

Always plan your exit strategy. Don’t wake up one day at 75 and realize you have no way out. Build your business to be sellable or have a plan for succession. Why put all that hard work to waste because you didn’t think ahead?

Don’t let screens mesmerize your kids. A bit of time on the tablet is ok, but don’t let it consume their life. Encourage reading and outdoor activities. They’ll thank you when they’re older.

Safe Prom Pledge

To connect with Ed, follow him on Instagram @edciarimboli or visit his firm’s website at https://www.fellermanlaw.com

Fellerman & Ciarimboli Website

LawRank X / twitter

Fellerman & Ciarimboli Instagram

Fellerman & Ciarimboli Facebook

Fellerman & Ciarimboli LinkedIn

Fellerman & Ciarimboli Youtube

Previous Guests: Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

5. Trust and Exposure: The Secret Promise of Media Campaigns

12. From $7 to $7 Million: Mobile Advertising and Optimism

22. Law Firm Refresh: Growing an Established Practice

50. Michael Mogill - Optimizing Your Health and Your Law Firm Oct 11, 2023

Show notes

Growing a business is hard, especially when you start out with nothing. People may or may not be out to get you, and your health may be in a questionable state. But don’t worry; it can all be overcome.

Michael Mogill began Crisp in 2012 with $500 to his name. What started as a video production company for law firms has transformed into a multi-million dollar corporation with services spanning everything from executive coaching to AI auto-attendants.

On this week's episode, Maria sits down with Michael at Crisp headquarters and talks about how optimizing your health can lead to business success, what it’s like having his wife as his business partner, why you should create a succession plan, confronting your critics, and planning an $8 million conference.

Key takeaways

Make friends, not competitors. Turn them into allies. Sharing your knowledge can lead to greater success for you both.

Promote your team. A business is run by a team of many. Show your employees appreciation by showcasing them to your clients. This will lead to a healthier company and greater outcomes.

Optimize your health. Your health isn’t just how you look or feel. It’s also how you think. Keeping healthy can lead to better decision making.

Crisp Game Changer Conference (Members Only)

To connect with Michael, follow him on Instagram @mogill or text him at 404-531-7691. To connect with the Crisp team follow them on instagram @crispvideo or visit https://crisp.co/.

2. The 2 Billion Dollar Man: Lessons from 30 Years of Law

LawRank Website

LawRank Instagram

LawRank TikTok

LawRank X (Formerly Twitter)

Previous Guests: Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

5. Trust and Exposure: The Secret Promise of Media Campaigns

12. From $7 to $7 Million: Mobile Advertising and Optimism

49. Jay Vauhgn - Traumatic Brain Injury Cases: Understanding Them, Working Them, & Educating Others Oct 04, 2023

Show notes

Traumatic brain injury (TBI), one of Jay’s areas of expertise, is a leading cause of death and disability among children and young adults in the United States. Each year an estimated 1.5 million Americans sustain a TBI.

Jay Vaughn has made a career out of helping TBI victims. He is one of the first attorneys to be board certified in truck accident law by the National Board of Trial Advocacy. Since 2013, he has been named to the Kentucky Super Lawyers, which recognizes only 5 percent of attorneys in Kentucky. Jay understands that his clients have had their lives turned upside down and works tirelessly to achieve justice for them.

On this week's episode, Jay goes in depth on what it’s like working with clients living with TBIs. We talk about why it can be so hard for them to find justice and what you can do to educate others about this condition. And we discuss billboard marketing and whether advertising really works.

Key takeaways

Brain injuries are not always obvious. Just because someone isn’t falling over or slurring their speech, doesn’t mean they are ok. Many symptoms of mild brain injury hide under the surface and without treatment can lead to long term repercussions.

It’s ok to have a billboard. Many lawyers see billboards as beneath them, but not everyone agrees. In 2022 over 6.2 billion was spent on billboard advertising. All those people can’t be wrong. Can they?

Do what you can to educate others. Many people stay uneducated when it comes to recognizing TBI symptoms. Take a moment to pass along some of the knowledge you gained from this podcast. You could end up saving someone’s life.

Concussion Quick Check for iPhone

CDC - Traumatic Brain Injury & Concussion

CDC - Acute Concussion Evaluation

To contact Jay Vaughn, visit https://justicestartshere.com/ or follow him on instagram @thegingerwolverine