Tip the Scales

Latest Episodes:

97. Brian White - Running Operations, Going Viral, a Fashion Line, and Lots of Billboards Sep 11, 2024

Show notes

“Let’s say you're flying in a jet and you're flying 10,000 miles. A one degree change in your path…makes you thousands of miles away from where you would have otherwise been.”

On this week’s episode Maria talks with attorney and founding partner of Attorney Brian White Personal Injury Lawyers, Brian White. They discuss how Brian became the world’s best looking lawyer, what it takes to go viral, transitioning from trial to operations, why it pays to get a lot of billboards, and how he overcame a childhood stutter.

Highlights

02:10 The world’s best looking lawyer

12:11 That’s a lot of billboards

45:28 A secret clothing line

Guest Brian White (@attorneybrianwhite on Instagram) is an attorney and founding partner of Attorney Brian White Personal Injury Lawyers. His is a Board Certified in Personal Injury Trial Law — Texas Board of Legal Specialization, which is a qualification shared by only about 3% of lawyers.

You can get in touch with Brian at https://attorneybrianwhite.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

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96. Michael Jeffcoat, Jeffcoat Injury & Car Accident Lawyers - How to Operate, Market, and Brand a Law Firm Practicing Both Personal Injury and Criminal Defense Sep 04, 2024

Show notes

“We have built virtually everything on the foundation of excellent client service and attention and relationships. And if our people, our lawyers, our non-attorneys, if they don’t understand the purpose of what we’re doing, there is no way that they’re going to deliver that…excellent client service.”

On this week’s episode Maria talks with attorney and founder of Jeffcoat Injury & Car Accident Lawyers, Michael Jeffcoat. They discuss how to run a multi-practice law firm, specifically one that covers both personal injury and criminal defense, why you might want a culture specialist in your c-suite, and why you shouldn’t throw all your marketing eggs in one basket.

Highlights

01:11 Running a multi-practice law firm

19:52 Bystander stress

23:05 Chief Community Officer

Guest Michael Jeffcoat (@thejeffcoatfirm on Instagram) is an attorney and founder of Jeffcoat Injury & Car Accident Lawyers.His practice areas include catastrophic car accidents, wrongful death, nursing home neglect and abuse, motorcycle accidents, truck accidents, dog bites, slip and fall accidents, product liability, workers compensation, and medical malpractice. He is a State Delegate to the American Association for Justice, a longtime board member of the South Carolina Association for Justice, and a former member of the South Carolina Bar’s House of Delegates.

You can get in touch with Michael at https://scinjurylawfirm.com

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

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TTS Rewind: 56. Jefferson Fisher - Becoming a Social Media Sensation (CLEAN) Aug 28, 2024

Show notes

Original Air Date: November 22, 2023

For some, success can be a long road, and for others, it can happen overnight. The quality that both these people have in common is staying true to who they are, no matter how long it takes.

Jefferson Fisher is a board-certified Texas trial lawyer and founder of Fisher Firm, which has over 6 million followers on social media. He enjoys teaching people to persuade and communicate effectively in high-conflict situations. “I help people argue less so they can talk more.”

On this week's episode, Maria sits down with Jefferson to discuss gaining millions of followers overnight, tips on genuine communication, his upcoming book, running his law firm, and his love of peanut M&Ms.

Key Takeaways

Take a step back. Take a pause before responding to someone else’s aggression. Maybe they’re having a bad day and it’s not about you.

Don’t overthink it. Sometimes it’s better to get things done than to be a perfectionist. Don’t let it keep you from moving forward.

Share your passion. Chances are someone else is passionate about the same thing you are. Put yourself out there, and you’ll probably be rewarded.

To connect with Jefferson, follow him on Instagram @jefferson_fisher

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Fisher Firm Website

Other episodes you might enjoy:

4. Irving Pedroza - Make the Choice: Champion for Kindness

11. Amanda Baggett - Outshine the Competition: Authentic Branding and Wise Spending

20. Joe Fried - Courage and Intention: How Radical Honesty Creates Stronger Attorneys

Previous Guests: Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Michael Mogill, Jay Vaughn, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, David Bayer, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Dan Ambrose, Teresa Diep, Taly Goody, Sahm Manouchehri, Bibi Fell, Kenny Habetz, Jennifer Gore-Cuthbert, Ali Awad, Chava Mercado, Amanda Baggett, Muhammad Ramadan, Lena Haviland, Gary Sarner, and more.

00:00 Intro

00:59 I’m that Jefferson

02:09 Who is Jefferson?

05:55 Jefferson’s family upbringing

06:55 Talk about your passion

08:46 Change your old school mentality

10:26 Disarming your opponent

16:01 Fisher Firm culture and values

18:21 1200 followers per minute

24:37 I’m writing a book

25:31 Self-help

26:16 How to talk to a narcissist

27:45 Setting boundaries

32:25 What’s next?

32:52 Outro

95. Mike Morse, Mike Morse Law Firm - Justice for Denis Preka: The Largest Single-Death Verdict in Michigan History Aug 21, 2024

Show notes

“The word freedom for me is very important. It’s freedom to try cases or it’s freedom to take up golf or it’s freedom to be with your kids or it’s freedom to travel the world. Freedom equates to happiness for me.”

On this week’s episode Maria talks with attorney and founder of the Mike Morse Law Firm, Mike Morse. They discuss his record breaking $75 million verdict, what it was like going back to trial for the first time in years and how he helped a family finally find justice for their son.

Highlights

14:31 Justice for the family

17:29 Looking for meaning

31:45 The Mona Lisa

Guest Mike Morse (@855mikewins on Instagram) is an attorney and founder of the Mike Morse Law Firm, the largest personal injury law firm in Michigan. Since being founded in 1995, Mike Morse Law Firm has grown to 200 employees, served 40,000 clients, and collected more than $1.5 billion for victims of auto, truck and motorcycle accidents. Mike lectures across the country on the practice of law and how to build a successful law firm. Recently, he was named a #1 Amazon Best-selling author for his book on this topic, FIREPROOF.

You can get in touch with Mike at https://www.855mikewins.com

Pod Mentions

Book: Fireproof by Mike Morse

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

94. Khail Parris, Parris Law Firm - $58 Million, Pharmacology, and Self Worth Aug 15, 2024

Show notes

“When I was younger my dad asked me,”Don’t you want to be a lawyer like me?” and I was like, “No, you work too f-ing hard.” And it’s true. I work way too f-ing hard. It’s an obsession…and I couldn’t imagine doing anything else.”

On this week’s episode Maria talks with attorney and partner at Parris Law Firm, Khail Parris. They discuss his recent $58M slip and fall verdict, why he got reported, the pros and cons of pharmacology, working with his father R. Rex Parris and the best thing to ever happen to him.

Highlights

07:02 I got reported

20:54 $58M slip and fall

38:24 Best thing to happen

Guest Khail Parris (@kale_paris on Instagram) is an attorney and partner at Parris Law Firm. Khail specializes in personal injury, product liability, and product defect claims. He has been designated one of Super Lawyers’ Southern California “Rising Stars” from 2021 to 2024. Since joining the firm in 2015, Parris has recovered more than $200 million in verdicts and settlements for injured individuals.

You can get in touch with Khail at https://parris.com

Pod Mentions

Book: The Way of the Superior Man by David Deida

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

93. Moe Ramadan - Staying True to Yourself Aug 07, 2024

Show notes

“I want younger attorneys to know, there is a real struggle to growth…If you’re bringing in five, ten cases, within two, three years opening your firm, bro, bravo to you. Don’t think you have to be at 100 cases right away.”

On this week’s episode Maria talks with lawyer and founder of Attorneys of Chicago Personal Injury Lawyers, Moe Ramadan. They discuss why attorney’s are scared to be themselves, how social media is both helping and damaging the younger generation, and how to embed yourself in the local community.

Highlights

07:46 Attorneys lie

21:19 Your neighborhood lawyer

40:55 Billboards? Absolutely.

Guest Moe Ramadan (@moethelawyer on Instagram) is a lawyer and founder of Attorneys of Chicago Personal Injury Lawyers. Mr. Ramadan is a distinguished Super Lawyers awardee, a peer-review organization, and is also an honorable board member of the grassroots organization Inner-City Muslim Action Network (IMAN) of Chicago.

You can get in touch with Moe at https://attorneysofchicago.com

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

92. Mike Perez - SEO Tips, Common Mistakes and, Changing Algorithms Jul 31, 2024

Show notes

“If you’re choosing your SEO vendor based upon price, it’s probably not gonna work out for you…not in 2024. There is no cheap and easy solution.”

On this week’s episode Maria talks with founder and CEO of iLawyer Marketing, Mike Perez. They discuss the popular question, “Is SEO dead?”, why you shouldn’t upset Google, their no a-hole policy, and share some secret tips and tricks.

Highlights

04:42 Google’s AI policy

09:55 SEO mistakes

21:48 How to improve your SEO

Guest Mike Perez (@ilawyermarketing on Instagram) is the founder and CEO of iLawyer Marketing. Mike has been working in law firm marketing for more than 20 years. Over that time, he has spent over 40,000 hours on SEO and digital marketing related activities.

You can get in touch with Mike at https://www.ilawyermarketing.com

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

91. John Romano - The Ultimate Optimist Jul 24, 2024

Show notes

“My mom always said, “The greatest thing that can ever happen to you in life, is to fall in love with the right person.” It happened, for me and Nancy ”

On this week’s episode Maria talks with attorney and partner at Romano Law Group, John Romano. They discuss the new generation of lawyers, optimism in the workplace, the secret to parenting, work-life balance and reveal the profession that tips best.

Highlights

04:22 The ultimate optimist

17:44 Life’s biggest disappointment

41:18 Saint Nancy

Guest John Romano (@romanolawgroup on Instagram) is a partner at Romano Law Group. He is a civil trial advocate board-certified by the Florida Bar, the National Board of Trial Advocacy, and the American Board of Professional Liability Attorneys. He lectures across America on trial advocacy and tort and criminal law, has authored three textbooks, and has published more than 100 articles in national publications or papers for national presentation.

You can get in touch with John at https://romanolawgroup.com

Podcast Mentions

Movie: Pollyanna (1920)

Movie: Pollyanna (1960)

Book: Pollyanna by Eleanor H. Porter

Book: Don’t Sweat the Small Stuff by Richard Carlson

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

90. Scott Mansfield - Client Relationships and First Impressions Jul 17, 2024

Show notes

“Sometimes you’re in the minority of the vote. Sometimes you’re in the majority. But you gotta respect the vote, respect everyone’s opinions, make sure everybody really feels heard in what’s being said and collectively at the end of the day move forward in the right direction together.”

On this week’s episode Maria talks with attorney Scott Mansfield. They discuss how to form positive client relationships, the ups and downs of partnerships, how best to increase conversions, a few of Google’s best kept secrets and what it’s like being a cop while attending law school.

Highlights

01:18 Client relationships

03:07 Let’s be cops

16:57 What Google wants

Guest Scott Mansfield (@scottmmansfield on Instagram) is a founder of Mansfield Melancon Cranmer & Dick Injury Lawyers. For the consecutive years of 2018-2022, Scott was ranked by his peers among the Super Lawyers – Louisiana Rising Stars. The Rising Stars list recognizes less than 2.5% of attorneys in Louisiana. Prior to attending law school, Scott served his community as a commissioned deputy sheriff.

You can get in touch with Scott at https://www.mmcdlaw.com

Podcast Mentions

Software: Filevine

Software: Lead Docket

Software: Vinetegrate

Software: Periscope

Software: Domo

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

89. R. Rex Parris - Learning From Life's Failures and Successes Jul 10, 2024

Show notes

“The problem is, people can be very successful and then they get to my stage of my life and you look up and you say, “Is that all there is?””

On this week’s episode Maria talks with attorney, founder of Parris Law Firm and 16 year mayor of Lancastor, R. Rex Parris. They discuss what it’s like working with family, how social media impacts elections, a few of Rex’s favorite books and the unusual way he found an executive coach.

Highlights

04:26 Childhood trauma

23:09 Social media’s impact on politics

29:53 The smartest person in the room

Guest R. Rex Parris (@mayorrrex.parris on Instagram)and his wife, Carrol, founded the Parris Law Firm in 1985. In that time Rex has obtained dozens of seven-, eight- and nine-figure verdicts and settlements. He has also served as the mayor of Lancaster since 2008. During his initial terms as Mayor, Rex spearheaded the restoration of Lancaster, resulting in an 84% reduction in gang violence and a 37% decrease in serious crime. Lancaster also became the first city in the world to achieve "net zero" status.

You can get in touch with Rex at https://parris.com

Podcast Mentions

Book: The Anxious Generation - Jonathan Haidt

Book: Fates and Furies - Lauren Groff

Book: The Illusion of Conscious Will - Daniel M. Wegner

Book: Determined: A Science of Life without Free Will - Robert M. Sapolsky

Book: Mindset: The New Psychology of Success - Carol S. Dweck

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

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