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This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Latest Episodes:

PNR 102: YouTube Proves We Have No Rights on Social Media Oct 27, 2015

Show notes

In this episode of #ThisOldMarketing, Joe and Robert go in-depth into YouTube's decision to "force" content creators to be part of their new paid subscription program - YouTube Red. Adobe releases some interesting research on consumer behavior and content (hint: focus on the mobile experience) and the boys dissect some interesting research on the future of digital. Rants and raves include why publishers are missing the boat. This week's TOM example of the week: Johnson & Johnson and BabyCenter.

YouTube Will Completely Remove Videos Of Creators Who Don’t Sign Its Red Subscription Dealhttp://techcrunch.com/2015/10/21/an-offer-creators-cant-refuse/#.mudbml:0AwH

paired with...ESPN Takes It’s Videos Off Of Youtube http://www.fastcompany.com/3052695/fast-feed/espn-pulls-videos-from-youtube-due-to-terms-of-upcoming-paid-tier Study: What Consumers Want From Digital Contenthttp://www.adweek.com/socialtimes/report-what-consumers-want-from-digital-content/627753 Epic Deck From Yahoo - Predicts What’s Happening In Tech and Media http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10?op=0#/#-1 This week's Sponsor: Marketo and Digital Marketing 101: http://bit.ly/marketo-digital-marketing Rants/Raveshttp://www.niemanlab.org/2015/10/whats-actually-working-in-digital-advertising-8-publishers-on-how-theyre-bringing-in-money/ #ThisOldMarketing - J&J's BabyCenter http://www.adweek.com/news/technology/why-johnson-johson-treasures-babycenters-data-156720

PNR 101: Can Content Save Advertising? Oct 20, 2015

Show notes

In this episode number 101, Joe and Robert discuss whether content marketing can save advertising. Does it have to be either/or? Actually, we think not. Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi's CMO thinks that digital agencies are destroying themselves. Rants and raves include some sketchy content marketing stats and a native advertisement from LexCorp. This week's #ThisOldMarketing example: Westinghouse.

This week's articles:

Can Content Save Advertisinghttp://adage.com/article/news/content-save-advertising/300842/ Is this The End Of Blogging?http://www.twistimage.com/blog/archives/the-end-of-blogging/ PepsiCo Executive Says Agency Model Is Going To Breakhttp://www.wsj.com/articles/pepsico-executive-says-agency-model-is-going-to-break-1444926957?mod=djemCMOToday SPONSOR: BrandPointHUB - http://bit.ly/brandpointhub2 on the 10 considerations to selecting a content marketing platform RANTS/RAVES Robert http://fortune.com/contentfrom/2015/10/05/lex-luthor-jr/ntv_a/3dsBA58oDAfxgFA http://www.businesswire.com/news/home/20151015005333/en/Aberdeen-Group-Report-Reveals-Marketers-Utilize-Data#.ViAkZZ1Viko Joehttp://www.redditblog.com/2015/10/introducing-upvoted-redditorial.html http://adage.com/article/digital/content-budgets-rise-measurement-advances/300836/ This Old Marketing: Westinghouse http://eh.net/encyclopedia/the-history-of-the-radio-industry-in-the-united-states-to-1940/ http://www.personal.psu.edu/jtk187/art2/radio.htm

PNR 100: 4 Content Marketing Trends for 2016 [100th Anniversary Show] Oct 12, 2015

Show notes

In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little "celebration time" and reflect on the past 100 episodes. The format is changed for this episode, and includes four major trends that Joe and Robert expect to see in 2016, as well as some major content marketing predictions for 2017. Discussed topics include quality vs. quantity, the rise of the content brand, content marketing M&A, and a battle on terminology. This week's TOM example: Content Marketing Institute.

This week's links:

1. Less Velocity, More Quality

Marcus Sheridan - who thinks the debate is a false choicehttp://www.thesaleslion.com/quality-vs-quantity-for-content-marketing-success-the-frank-truth/Doug Kessler’s Crap The Single Biggest Threat to B2B Content Marketinghttps://velocitypartners.com/resources/crap-the-single-biggest-threat-to-b2b-content-marketing/Robert Rose - Post on 2015 State of The Enterprise of Content Marketinghttp://contentmarketinginstitute.com/2015/06/content-marketing-2015-state-of-enterprise/2. Content Marketing M&A on the Rise2014 Biggest Acquisitions http://marketeer.kapost.com/acquisitions-2014-marketers-need/#axzz3o0XSYOcBContent Moves To The Middle - http://www.cmo.com/articles/2015/9/8/content-moves-to-the-middle.htmlHow Much Investment Money Is In Content Marketing Technologyhttp://blog.newscred.com/how-much-investment-industry-money-is-in-content-marketing-technology/3. The Dawn of the Content BrandBenefits of The Separate Content Sitehttp://www.brightinfo.com/blog/content-brands-need-separate-content-site/Interview with Andrew Davis on Content Brandshttp://www.branddrivendigital.com/why-content-brands-trump-branded-content-with-andrew-davis/LinkedIn Article on the 10 Most Influential Brands on LinkedInhttp://marketing.linkedin.com/blog/announcing-the-2015-10-most-influential-brands-on-linkedin/4. A Focus on Terms, and getting them right - ala Content Marketing vs. Branded Content/Native Advertising/Inbound MarketingCan We Just please stop using the words Branded Contenthttp://contentmarketinginstitute.com/2015/10/stop-using-branded-content/10 Content Marketing Buzzwords You’re Going To hear Way Too MuchReleased in January of this year:https://contently.com/strategist/2015/01/14/10-content-marketing-buzzwords-youre-going-to-hear-way-too-much-this-year/

PNR 99: The Internet of the Future Will Be Ruled By Few Oct 05, 2015

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss Jay Acunzo's fantastic report on content marketing pods, possibly a better way to structure teams for content marketing. The Washington Post announces that they are going to distribute every article they have directly on Facebook, and Twitter shocks the world by getting rid of tweet counts. Rants and raves include who's going to save advertising and a new solution for print newspapers. This week's TOM example: Thomas Edison.

This week's articles:

Rethinking How We Structure Content Marketing Teams: The Pod Approach http://www.sorryformarketing.com/blog/structuring-content-marketing-teams-the-pod-approach The Only Game In Town Why The Washington Post Is Pushing All its Content to Facebook Instant Articles http://www.themediabriefing.com/article/the-only-game-in-town-why-the-washington-post-is-pushing-all-its-content-to-facebook-instant-articles Twitter Removing Share Counts http://warfareplugins.com/is-twitter-seriously-removing-share-counts-why-would-they-do-this/ Sponsor: Brandpoint HUB and Number Crunch: How a Content Marketing Platform Saves Time and Money - http://bit.ly/brandpointhub Rants and Raves http://www.themediabriefing.com/article/why-newspapers-must-dare-not-to-be-daily https://medium.com/whither-news/reform-advertising-cb13a8423b9f

PNR 98: Apple Is Spurring On the Next Generation of Advertising Sep 29, 2015

Show notes

In this episode number 98, Joe and Robert continue to explore the world of ad blocking. Are Apple, Google and Facebook all in this together, or are they conspiring against each other? Could there be a world in the future with all digital ads as content? In other news, Google launches mass a Gmail retargeting program to an inbox near you. Facebook launches 360 video, while Facebook Signal goes for the Twitter death march. Rants and raves include content strategy salaries and a great example of native advertising. This week's #ThisOldMarketing example: The House of Mewar (India).

This week's story links:

ScribbleLive Raises 35 Million In Expansion Round Fundinghttp://www.marketwired.com/press-release/scribblelive-raises-35-million-in-expansion-round-funding-2057826.htmThe Ad Blocking Controversy Explainedhttp://www.vox.com/2015/9/18/9351759/ad-blocking-controversypaired with….Welcome to Hell - Apple Vs. Google Vs. Facebook and the Slow Death of the Web http://www.theverge.com/2015/9/17/9338963/welcome-to-hell-apple-vs-google-vs-facebook-and-the-slow-death-of-the-webpaired with…. Google Is Matching Facebook’s Targeting Capability http://digiday.com/platforms/google-looks-match-facebook-giving-advertisers-better-data-targeting/Facebook Launches 360 Degree Videoshttp://digiday.com/platforms/facebook-rolls-360-degree-videos-public-vice-star-wars/Paired WithFacebook Launches Signal - A Way For Journalists To Gather News Without Twitterhttps://www.facebook.com/facebookmedia/get-started/signal http://thenextweb.com/facebook/2015/09/17/facebook-launches-signal-a-way-for-journalists-to-gather-news-without-twitter/This week's sponsor: BrandPoint Number Crunch: How a Content Marketing Platform Saves Time and Money Time is work is money. How much time can a content marketing platform really save you? These hard numbers crunch out quite the story. http://bit.ly/brandpointhub Robert's Raves http://www.roberthalf.com/creativegroup/blog/the-creative-group-salary-guide-salaries-projected-to-rise-38-percent-in-2016 http://observer.com/2015/09/advertising-doesnt-have-to-irritate-intrude-lie-cheat-and-generally-suck-2 Joe's Raveshttp://www.tubefilter.com/2015/09/25/pewdiepie-legend-of-the-brofist-app-store/ http://www.fastcocreate.com/3051488/the-wall-street-journals-in-depth-cocainenomics-is-a-netflix-ad-for-narcos #ThisOldMarketinghttp://www.arvindsinghmewar.com/ http://www.webmarketingacademy.in/family-business-in-india/

PNR 97: The Coming Crisis in #NativeAdvertising Sep 21, 2015

Show notes

In this episode number 97, Joe and Robert discuss the launch of Apple's IOS9 update and what it means for publishers and brands as it pertains to advertising and content blockers. Following on that, the boys discuss the future of digital advertising, in particular native advertising, where Joe and Robert analyze a number of charts on the present situation with native. Twitter and Bloomberg partner on a key data deal, and Facebook announces the "dislike" button (or something like it). Rants and raves include content marketing measurement and the content marketing hype cycle. This week's #ThisOldMarketing example: Burger Chef.

This week's articles include:

A Correction from last week.. John Cleese… http://www.snopes.com/politics/satire/terrorismalert.aspIOS9’s Ad blocking features - will not only be for ads but... well for a lot of things… http://marketingland.com/not-just-ads-ios-9-content-blockers-can-also-block-analytics-143123 paired with...Advertising’s Existential Moment - the Value of Traditional Advertising is no longer clearhttp://www.foliomag.com/2015/advertising-no-longer-adding/ Consumers Can’t Tell The Difference Between Sponsored content and Editorialhttp://marketingland.com/consumers-cant-tell-the-difference-between-sponsored-content-and-editorial-142050 paired with...http://contently.com/strategist/2015/09/16/the-problems-facing-native-advertising-in-5-charts/ Twitter Announces New Deal with Bloomberg - Value of Social Data http://www.socialmediatoday.com/social-business/adhutchinson/2015-09-17/twitter-announces-new-deal-bloomberg-underlines-value-social A Facebook Dislike Button Is Coming soonhttp://mashable.com/2015/09/15/mark-zuckerberg-facebook-dislike-button/#fDDjREaw85kP This week's sponsor: StudioD. Check out their "Content Marketing Files"http://go.studiod.com/ebook Robert's Ranthttp://www.foliomag.com/2015/pros-cons-era-measurement Joe's Ravehttp://www.velocitypartners.co.uk/our-blog/content-marketing-slides-into-the-trough-of-disillusionment/ #ThisOldMarketinghttp://doyouremember.com/younger-memories/the-delicious-rise-and-sad-fall-of-burger-chef/

PNR 96: Content Marketing Technology Investments Top $1 Billion Sep 15, 2015

Show notes

In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark. Just 17% can follow the buyer's journey and GroupM announce a deal with Buzzfeed that may or may not be big news. On the paper front, Uber announces a new "in car" magazine, which is printed...on real paper. Rants and raves include Beth Comstock of GE and John Cleese. This week's TOM example: The Story of Content: Rise of the New Marketing.

This week's story links:

Content Moves To The Middlehttp://www.cmo.com/articles/2015/9/8/content-moves-to-the-middle.html paired with….http://blog.newscred.com/how-much-investment-industry-money-is-in-content-marketing-technology/ and... http://contentmarketinginstitute.com/2015/09/roi-what-looking-for/ Only 17% of Brands Have The Ability to Fully Analyze Customer Journeyhttps://econsultancy.com/blog/66913-only-17-of-brands-have-the-ability-to-fully-analyse-the-customer-journey/ Buzzed makes deal with agency - for preferential rates and technologyhttp://adage.com/article/agency-news/groupm-inks-buzzfeed-deal-data-creative-media-discounts/300109/ Users Are About To Start Carrying an In-Car Magazinehttp://techcrunch.com/2015/09/10/ubers-are-about-to-start-carrying-their-own-in-car-magazine/ SPONSOR - STUDIOD presenting the Content Marketing Files: Download this guide now at bit.ly/studiod-cmfiles Robert's Rave on Beth Comstock:http://www.thestreet.com/story/13277278/1/meet-the-ge-exec-who-s-reinventing-thomas-edison-s-light-bulb.html This week's TOM Example: The Story of Contenthttp://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/

PNR 95: CMO Survey Finds Spending on Content to Outpace Advertising Sep 07, 2015

Show notes

In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred's $42 million dollar round and what it means for the content marketing industry. Google pushes hard on native ads inside Gmail, and what's wrong with content calendars (hint: you'll find out)? Rumors swirl around Apple launching original programming, and a CMO survey says content development tops the budget charts for 2016. Rants and raves include an "ode to Joe" and a publishing crisis. This week's TOM example: Weight Watchers.

This week's story links:

NewsCred Raises $42 Milion and sets its sights beyond content marketing http://techcrunch.com/2015/09/02/newscred-42-million/ Google launches new native ad format in Gmail http://techcrunch.com/2015/09/01/google-launches-new-native-ad-format-in-gmail/ The 10 commandments of Content Marketing http://www.briansolis.com/2015/09/10-commandments-content-marketing-2/ Apple Eyes Move Into Original Programming Exclusive http://variety.com/2015/digital/news/apple-eyes-move-into-original-programming-exclusive-1201582020/ How CMO’s Are Spending Across the Customer Buying Cyclehttp://adage.com/article/btob/cmos-spending-content-buying-cycle/300181/ This week's Sponsor: StudioD - bit.ly/studiod-cmfiles Joe's Rant link on Ad blocker crisis - http://fortune.com/2015/09/04/sue-ad-blockers/

PNR 94: Social Media Isn't Dead, We're Just Using It Wrong Aug 31, 2015

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead. Well, is it dead, or are most brands just using it wrong (the latter)? Podcasting is bigger and better than ever, and native advertising is NOT content marketing (let's say that together, shall we?). Rants and raves include experiences and a clear lack of strategy. This week's TOM example of the week: White Castle.

This week's story links include:

Can We Admit Now That Social Media Marketing Is Dead http://withoutbullshit.com/blog/augie-ray-can-we-admit-now-that-social-media-marketing-is-dead Podcasting Embraces A New Era of Cool http://mashable.com/2015/08/29/podcasting-mainstream/#:eyJzIjoidCIsImkiOiJfY2o5bWZ3YTlqZ2xja2t2MCJ9 Native Advertising Is Not Content Marketing http://contentmarketinginstitute.com/2015/08/native-advertising-content-marketing/ This week's Sponsor: StudioD presenting the Content Marketing Files. Download here - bit.ly/studiod-cmfiles Rants/Raves Robert's Rave on Experiences: http://adage.com/article/digitalnext/consumers-experiences-things/299994/ http://www.commpro.biz/marketing/why-millennials-crave-experiences-more-than-things-and-what-marketers-can-do-about-it/

Joe's Rant on Lack of Strategy:http://www.socialmediatoday.com/marketing/expresswriters/2015-08-18/big-content-spend-how-where-are-brands-placing-their-content

This Old Marketing: White Castle

PNR 93: 2016 Will Be the Year of Content Marketing M&A Aug 25, 2015

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016. Oracle buys Maxymiser for further proof. The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?). Raves include the New York Times email newsletters and the opportunity for local publishers. This week's TOM example of the week: Sherwin Williams.

This week's stories include:

Isentia Buys Content Marketing Agency King Content in $48m deal.http://mumbrella.com.au/isentia-buys-content-marketing-agency-king-content-in-mammoth-48m-deal-313592 paired with...Can digital shops survive branded content boomhttp://www.adweek.com/news/advertising-branding/can-digital-shops-survive-branded-content-boom-166388 Oracle Buys Maxymiserhttps://www.oracle.com/corporate/pressrelease/oracle-buys-maxymiser-082015.html F+W Chairman Talks about the Company’s Decisive Strategic Shift to ECommercehttp://www.pubexec.com/article/content-change/ Facebook has Taken over for Google as a traffic source for newshttp://fortune.com/2015/08/18/facebook-google/ SPONSORStudioD and the Content Marketing Files. Download here: bit.ly/studiod-cmfiles.RAVESRoberthttp://www.themediabriefing.com/article/why-local-publishers-are-well-placed-to-become-service-providers Joe http://digiday.com/publishers/new-york-times-gets-70-percent-open-rate-newsletters/ This Old Marketing Example - Home Decorator Magazine (now STIR) http://www.sherwin-williams.com/architects-specifiers-designers/inspiration/stir/

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