This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose - TopPodcast.com

View Top 200 Chart

Back to Rankings Page

This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose — Business
This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Latest Episodes:

PNR 122: Social Media Organic Content at Crisis Levels Mar 14, 2016

Show notes

In this episode of #ThisOldMarketing, Google launches a new Tumblr-style spot on search engine results, leaving an opening (and risk) for brand publishers. The NYTimes buys an agency, social media organic content now seems left for dead, and Google's digital evangelist tells us all to focus on owned audiences. Rants and raves include the most interesting man in the world and bot content. This week's TOM example of the week: Hydraulic Pressed Steel Company.

This week's story links:Content Marketing World save $200 with code PNR200 http://contentmarketingworld.com/ [ENDS MARCH 31st]

CMI University save $100 with code cmipodcasthttp://contentmarketinguniversity.com [ENDS MARCH 31st]

Google Is Letting Celebrities And Businesses Post Directly to Search Resultshttp://www.theverge.com/2016/3/4/11164046/google-posts-search-results-self-promotion-advertisingNew York Times Acquires Influencer Marketing Agency HelloSocietyhttp://techcrunch.com/2016/03/11/new-york-times-acquires-hellosociety/The Engagement Crisis In Content Marketing and Social Mediahttp://marketingland.com/engagement-crisis-content-marketing-social-media-happening-fix-166257I’m starting a New Newsletter- Rented Vs. Ownedhttp://www.kaushik.net/avinash/marketing-analytics-intersect-newsletter-avinash/SPONSOR: GoToWebinar and their 5 Tips to Attract Your Target Audience to Your Next Webinar - http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVES

Roberthttp://www.smh.com.au/business/retail/surfstitchs-online-content-strategy-raises-questions-20160311-gngix3.html http://mashable.com/2016/03/09/dos-equis-end-most-interesting-man/

Joehttp://www.cjr.org/analysis/facebook_and_media.php http://www.nytimes.com/interactive/2015/03/08/opinion/sunday/algorithm-human-quiz.html?_r=1

PNR 121: Machines Are Coming to Replace Your Marketing Job Mar 07, 2016

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss research on how millions of marketing jobs will slowly be replaced by machine intelligence (woo hoo!). In other news, Viacom launches a new branded content agency and Facebook's Canvas could be the next branded content hit. Rants and raves include Chick-Fil-A and LinkedIn groups. This week's TOM example: Miller Electric.

This week's story links:

Half of all marketing jobs will be replaced by machine intelligencehttp://www.martechadvisor.com/articles/study-half-of-marketing-jobs-will-be-replaced-by-machine-intelligence/ Viacom Launches Branded Content Agencyhttp://digiday.com/publishers/go-beyond-standard-commercial-viacom-launches-branded-content-agency/#ptlink.fid=14475&isc=1&did=3419a05eb54a38ef746e22b6db09a3d52be74dd8&ctp=articleIntroducing Facebook Canvashttps://www.facebook.com/business/news/introducing-canvasElastic News on Atomized Contenthttp://www.bbc.co.uk/rd/blog/2015-09-elastic-news-on-a-mobileThis week's sponsor: GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" http://bit.ly/gotowebinar-attract-audience

Rants and Raveshttp://www.simplemost.com/a-chick-fil-a-is-doing-something-amazing-encouraging-people-to-put-away-phones-while-eating/

#ThisOldMarketingMiller Electric and https://www.millerwelds.com/

PNR 120: Native Advertising Hits Network Television Mar 01, 2016

Show notes

In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google - ad links in display search and AMP (accelerated mobile pages). A publisher is now in the business of selling cars and television networks are looking to native advertising as their solution to the ad crisis. Rants and raves include marketing technology and a book about algorithms. This week's TOM example: Burroughs Corporation.

This Week's Story Links:

Google AMP and Search Updateshttps://searchenginewatch.com/2016/02/23/google-kills-right-hand-side-ads-what-does-this-mean-for-sem/http://digiday.com/publishers/publishers-using-google-amp-across-europe/

Branding In The Age of Social Mediahttps://hbr.org/2016/03/branding-in-the-age-of-social-media

Dennis Publishing Is Selling Cars Nowhttp://digiday.com/publishers/dennis-publishing-selling-cars-now/

TV Networks Recast the Role of Commercialshttp://www.nytimes.com/2016/02/27/business/media/tv-networks-recast-the-role-of-commercials.html?emc=edit_th_20160227&nl=todaysheadlines&nlid=72268883&_r=1This week's Sponsor: GoToWebinar and 5 Tips to Attract Your Audience To Your Next Webinar - http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVESRoberthttp://techcrunch.com/2016/02/28/martechs-bumpy-road-ahead-consolidation-growth-and-a-new-frontier/ JoeAutomate This: How Algorithms Came To Rule Our World by Christopher Steinerhttps://www.youtube.com/watch?v=H_aLU-NOdHM TOM https://en.wikipedia.org/wiki/Burroughs_Corporation

PNR 119: How to Pen a Content Marketing Is Dead Article Feb 22, 2016

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article. This week's TOM example: Altair Engineering and Concept To Reality magazine.

This week's articles:

Contently Acquires Docalyticshttp://www.adweek.com/news/technology/contently-buys-analytics-startup-tells-b2b-marketers-how-well-their-downloads-work-169710 Facebook Says Anyone Can Use Instant Articles Nowhttp://media.fb.com/2016/02/17/opening-up-instant-articles/BBC Dropping Television and Radio Divisionshttp://www.digitaltrends.com/movies/bbc-dropping-television-and-radio-divisions/Google Removes Side Bar Adshttps://www.searchenginejournal.com/google-removes-right-hand-sidebar-ads/156912/ This week's Sponsor: AdStation's Content Monetization Checklist and Worksheet http://bit.ly/adstation-monetization-checklist Rants/Raves http://www.wuv.de/agenturen/thomas_strerath_ueber_die_content_luegehttp://mediashift.org/2016/02/youve-got-mail-again-rethinking-the-role-of-email-newsletters/ This Old Marketing Altair Engineering's C2R: http://www.altair.com/C2R-Magazine.aspx

PNR 118: Breaking - Brands Create More Content with Less Engagement Feb 15, 2016

Show notes

In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go "Full Facebook" in six months, while new research asserts that brands are creating more content with even less engagement. Rants and raves include the economics of native advertising and Frank Underwood. This week's TOM example: Fat, Sick and Nearly Dead.

This week's story links:

My Space And Its Owner Acquired by Timehttp://techcrunch.com/2016/02/11/time-inc-acquires-viant-owner-of-myspace-and-a-vast-ad-tech-network/What Marketers Need to Know About Twitters New Algorithmic Catch up Feed http://adage.com/article/digital/brands-twitter-s-algorithmic-feed/302627/ Content Marketing Surged 35% - While Engagement Dropped 17%http://marketingland.com/content-marketing-output-surged-35-in-2015-while-engagement-dropped-17-report-163979Paired with the study itself:http://trackmaven.com/press/trackmaven-analysis-points-to-major-shift-in-digital-marketing-efficacy Getting Ready For The Tech Slowdownhttp://www.prweek.com/article/1383424/getting-ready-tech-slowdown SPONSOR AdStation and the Content Monetization eBook - Download Here:

http://bit.ly/adstation-content-monetization

RANTS AND RAVESRoberthttp://www.outbrain.com/blog/2016/02/the-macroeconomics-of-native-advertising.html Joe http://www.digitaltrends.com/movies/netflix-sets-up-frank-underwood-campaign-headquarters-in-south-carolina/ http://www.thedrive.com/article/2171/nasas-giving-away-brilliant-space-travel-posters-for-free #ThisOldMarketing - Fat, Sick and Nearly Dead & Breville http://www.fatsickandnearlydead.com/ http://www.rebootwithjoe.com/why-breville/

PNR 117: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo Feb 09, 2016

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the publishing business, and LinkedIn announces ditching its Bizo purchase...while the WSJ decides to drop LinkedIn from its sharing buttons. Rants and raves includes the trust advisor model and why Buffer dropped its enewsletter subscribe form. This week's TOM example: Foley Engines.

What $5 Million Can Buy In Digital Mediahttp://digiday.com/brands/super-bowl-50-5-million-can-buy-digital-media/http://contentmarketinginstitute.com/2012/02/super-bowl-ad-content-marketing/

Gary Vaynerchuk Gets Into The Publishing Businesshttp://digiday.com/agencies/gary-vaynerchuk-gets-publishing-business/ LinkedIn Ditches Bizo Integration http://www.cmswire.com/digital-marketing/why-linkedin-dumped-a-175m-martech-acquisition/ Wall Street Journal Removes LinkedIn Sharing Button http://www.pubexec.com/post/wsj-removes-linkedin-button-b2b-media-might/ SPONSOR AdStation and Prime Publishing Case Study - http://bit.ly/adstation-case-studyRANTS AND RAVESRoberthttp://www.marketingjournal.org/scaling-trust-marketing-in-a-new-key-an-interview-with-john-hagel-iii/ Joehttps://blog.bufferapp.com/grow-an-email-list-question-mark?utm_campaign=weekly_digest_week_2016W05_dormant_test_control TOM http://www.foleyengines.com

PNR 116: The Guardian Gets Aggressive with Native Advertising Terms Feb 01, 2016

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing. PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website. Rants and raves include the evolution of content marketing and Joe's level of exhaustion. Today's TOM Example: Chief Optimist by Xerox.

This week's story links:

Anywhere But Medium http://scripting.com/liveblog/users/davewiner/2016/01/20/0900.html Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report http://www.forbes.com/forbesinsights/pwc_content/index.htmlhttp://images.forbes.com/forbesinsights/StudyPDFs/PwC-CustomerFocusedContent-REPORT.pdf The Guardian Is Now Calling Native Ads Paid Content http://digiday.com/publishers/guardian-now-calling-native-ads-paid-content/ This week's Sponsor: AdStation Content Monetization eBook

http://bit.ly/adstation-content-monetization

Rants and Raves

Roberthttp://diginomica.com/2016/01/22/content-strategy-takes-a-big-shift-why-i-was-wrong/#.Vq5ka8dmOFg

Joehttps://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/

#ThisOldMarketing - Chief Optimist by Xeroxhttp://www.consulting.xerox.com/campaigns/chief-optimist/enus.html

PNR 115: Stop It! Content Marketing Is NOT a Game of Traffic Jan 26, 2016

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content marketing. Rants and raves include "The Hot Seat", Kevin Spacey and the Fab Four. This week's TOM example: WTWH Media.

This week's article links:

The Revolving Door of Twitter Executiveshttp://www.businessinsider.com/twitter-execs-katie-jacobs-stanton-and-kevin-weil-leaving-company-2016-1IBM Acquires UStreamhttp://techcrunch.com/2016/01/21/ibm-confirms-acquisition-of-ustream-forms-new-cloud-video-unit/#.d9phxs:sjo5Why Brands As Publishers Trend Is Utter Nonsensehttps://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/Gartner Identifies The top 10 Strategic Technology Trends for 2016http://www.gartner.com/smarterwithgartner/2016-predictions-for-smart-marketing-technology/

Sponsor: Demandbase and Account-Based Marketing

www.demandbase.com/thisoldmarketing

Robert's Ravehttps://www.youtube.com/watch?v=jfjg0kGQFBY

Joe's Raveshttp://techcrunch.com/2016/01/21/at-davos-kevin-spacey-predicts-that-tech-firms-will-follow-netflix-into-media https://blab.im/ryan-hanley-everything-in-digital-marketing-is-dead

PNR 114: The Coming Opportunity in (of all things) Email Jan 18, 2016

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more traffic and one of the right content and the right traffic. Email, of all things, could be a big opportunity for content marketers in the future, and the boys talk about what it's going to take to land a role as chief content officer. Rants and raves include PewDiePie and creativity. This week's TOM example: Karo Syrup.

This week's article links:

Peak Content the Collapse of the Attention Economyhttp://www.themediabriefing.com/article/peak-content-the-collapse-of-the-attention-economyWhat Comes After Emailhttp://www.theatlantic.com/technology/archive/2016/01/what-comes-after-email/422625/Changing Roles of Chief Content Officerhttps://www.spencerstuart.com/research-and-insight/changing-channels-chief-content-officerSPONSOR

Account-Based Marketing: Fundamentals every B2B Marketer Must Knowwww.demandbase.com/thisoldmarketingRANTS AND RAVES

Roberthttp://qz.com/584850/creative-peoples-brains-really-do-work-differently/

Joehttp://www.talkingnewmedia.com/2016/01/14/the-power-of-audiences-why-innovative-publishers-are-more-valuable-than-ever/

http://www.dailydot.com/entertainment/pewdiepie-revelmode-disney-network/

#ThisOldMarketing example: Karo Syruphttp://www.business2community.com/content-marketing/3-vintage-examples-of-content-marketing-we-can-learn-from-today-01276191#Hz6RQjixFW85VddA.97

PNR 113: How Native Advertising Will Drive the Future of Owned Media Jan 11, 2016

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss the rumors of Twitter expanding to 10,000 characters from 140, and what it means to brands. Turner's slew of television stations begin their quest for native advertising dominance, while the boys discuss the possibility of how native opportunities could fuel future owned content brands. Rants and raves include Cisco calling digital marketing redundant and how brands are paying consumers to watch their ads. This Old Marketing example of the week: Lincoln Electric.

This week's story links:

Twitter Considering Killing the 140 Character Limithttp://nerdist.com/twitter-is-considering-new-10000-character-limit-for-tweets/ Turner Seeks To Become One Big Native Ad Platformhttp://adage.com/article/media/turner-seeks-big-native-ad-platform/301959/ Publishers to Hit Bottom with Nativehttp://digiday.com/publishers/peak-native-ads/ Top Challenges For B2B CMO’s 2016, Customers, Data and Content http://adage.com/article/btob/top-challenges-cmos-2016-customers-data-content/301590/ Sponsor: DemandBase

Account-Based Marketing: Fundamentals every B2B Marketer Must Knowwww.demandbase.com/thisoldmarketing

Rants and Raves Robert: http://www.channelweb.co.uk/crn-uk/news/2440957/cisco-declares-digital-marketing-term-redundant http://www.forbes.com/sites/johnrampton/2016/01/04/how-to-start-your-own-content-marketing-business-in-2016/ Joe: https://medium.com/@r4isstatic/the-s-word-fe02b09541f#.sgl6xkjmx

http://www.wsj.com/articles/more-marketers-offer-incentives-for-watching-ads-1451991600

http://contently.stfi.re/strategist/2016/01/04/21-content-marketing-predictions-for-2016/?sf=aovxpn

This Old Marketing Example of the Week:

Lincoln Electric's The Stabilizer

Related Podcasts