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This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose — Business
This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Latest Episodes:

PNR 112: Ad Blocking Is 2015 Phrase of the Year Jan 04, 2016

Show notes

In this first recorded episode of the 2016 year, Joe and Robert review a number of articles on the FTC, native advertising and what the future will hold for sponsored content. Ad blocking and podcasting dominate the key trends of 2015, where the boys uncover "content friction" as a key issue of 2015. Joe and Robert expand on the opportunities in podcast advertising and then rant and rave about the future of SnapChat. Official rants and raves include the definition of content marketing and whether we should build our house on rented land. This week's #ThisOldMarketing example of the week: Pennsylvania Rural Electric Cooperative

This week's story links:

Consumers Can’t Tell Native Ads from Editorial Content http://www.mediapost.com/publications/article/265789/consumers-cant-tell-native-ads-from-editorial-con.html http://www.theguardian.com/media/2015/dec/30/telegraph-criticised-asa-watchdog-michelin-advertorial http://adage.com/article/media/iab-concerned-ftc-s-native-advertising-rules/301948/ The Ten Key Media & Publishing Moments of 2015http://www.fipp.com/news/features/the-ten-key-mediapublishing-moments-of-2015 Podcasts Where People Choose To Listen To Ads http://mumbrella.com.au/podcasts-where-people-are-actually-choosing-to-listen-to-ads-336615 Snapchat Is Going To Reach A Billion Users Thanks to Generation S - The Smartphone Generationhttp://calacanis.com/2015/12/29/snapchat-is-going-to-reach-a-billion-users-thanks-to-gen-s-the-smartphone-generation/ SPONSOR http://IntelligentContentConference.com - Use code "PNR" for $100 off.RANTS AND RAVESRoberthttp://www.sorryformarketing.com/blog/what-is-content-marketing?utm_campaign=shareaholic&utm_medium=twitter&utm_source=socialnetwork http://adage.com/article/cmo-strategy/a-cmo-s-checklist-marketing-transformation/301869/ http://www.washingtonpost.com/sf/national/2015/12/26/resistance/?tid=sm_fb

Joehttp://www.socialmediaexaminer.com/is-blogging-dead-building-your-content-home-on-rented-land-mitch-joel-mark-schaeffer

This week's #ThisOldMarketing

Pennsylvania Rural Electric Cooperativehttp://www.prea.com/Content/pennlines.asp

PNR 111: FTC In No-Win Situation with Native Advertising Dec 28, 2015

Show notes

In this New Year's edition of #ThisOldMarketing, Joe and Robert discuss the most recent FTC statement on native advertising and what it means to brands and publishers. Forbes announces a "light ad" site for ad blockers and ANA chooses "content marketing" as the phrase of the year. The boys cap it off with another Medium story, and why CEO Ev Williams is a master seducer. Rants and raves include YouTube vs. Facebook and The Business Romantic. This week's TOM example: Komputronik buys Benchmark.

This week's news stories:

Forbes blocks Ad Blockershttp://www.mediapost.com/publications/article/265502/forbes-blocks-ad-blockers-launches-agency-counc.html

ANA Says “content marketing” is this Year’s word of the yearhttp://www.thedrum.com/news/2015/12/21/ana-says-content-marketing-word-year

FTC Releases Native Advertising Guidelineshttp://adage.com/article/media/federal-trade-commission-releases-native-ad-guidelines/301921/ Medium’s Ev Williams: ‘It’s Going to Make Less and Less Sense to Publish on the Webhttp://linkis.com/recode.net/2015/12/2/mzkdd SPONSORContent Marketing University - http://contentmarketinguniversity.comRANTS AND RAVESRobert's Ravehttp://www.amazon.com/gp/product/B00JOFYXYG?psc=1&redirect=true&ref_=oh_aui_d_detailpage_o01_ Joe's Ravehttps://www.youtube.com/watch?v=y_5mNccPBUk #ThisOldMarketing - Poland's Komputronik Buys Benchmarkhttp://www.warsawvoice.pl/WVpage/pages/article.php/15795/article

PNR 110: Sure, Social Media Platforms Will Never Change Dec 21, 2015

Show notes

In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with some commentary about the WSJ as well. Content marketing predictions flood this episode, but the majority of time is spent ranting about Basecamp moving their blog over to Medium full time. Rants and raves include the trouble in TV Land and Hollywood and a breakdown of Joe's 2016 predictions. This week's TOM example: Rudolph the Red-Nosed Reindeer.

This week's story links:

Industrial Strength Branded Content http://www.mondaynote.com/2015/12/14/industrial-scale-branded-content/ 2016 Content Marketing Predictions http://mashable.com/2015/12/18/content-marketing-predictions/#mz6i0n96XuqF Signal Vs. Noise Moves Its Blog To Medium https://m.signalvnoise.com/signal-v-noise-moves-to-medium-c8083ce19686#.f7e2inazl SPONSOR Widen and Visual Storytelling - http://bit.ly/widen-visual-storytelling RANTS AND RAVES Robert's Rant/Rave on TV and Hollywood http://www.wsj.com/articles/glut-of-scripted-tv-content-troubles-hollywood-1450296686?mod=djemCMOToday Joe's Rave on Content Marketing Predictionshttp://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/

PNR 109: Content Marketing Strikes Back Dec 14, 2015

Show notes

In this special Star Wars themed episode, Joe and Robert discuss what will happen with Airbnb's content marketing initiative "Pineapple". Ad blocking continues to be all the rage in 2015, and the boys talk about the impact of ad blocking on business models into 2016 and beyond. And don't miss Ann Handley's take on content marketing in 2016 as well. Rants and raves include a take on the Publicis reorganization and how a small ice-cream shop landed the official ice cream of Star Wars. This week's #ThisOldMarketing example: Star Wars Comic Books.

This week's links:

Here’s what happened to Pineapple - AirBNB’s Print Magazine http://www.wsj.com/articles/heres-what-happened-to-pineapple-airbnbs-one-off-print-magazine-1449684006?mod=djemCMOToday Ad Blocking Will Force Industry to put the user experience first http://digiday.com/publishers/2016yearinpreview-ad-blocking-debate-gets-bigger-advertising/ Content Marketing Grows Up - 2016 Prediction http://www.annhandley.com/2015/12/10/content-marketing-grows-up-my-2016-prediction/ Brutal Competition for Audience Time Across B2B and B2C http://www.themediabriefing.com/article/colin-morrison-b2bms15 Sponsor: Widen and the 4 C's to Visual Storytelling http://bit.ly/widen-visual-storytelling Rants and Raves Robert's http://www.digitalclaritygroup.com/perception-and-reality-in-publicis/ Joe'shttps://gimletmedia.com/episode/17-words-about-words-from-our-sponsors/ http://www.adweek.com/news/advertising-branding/how-mom-and-pop-creamery-brooklyn-became-official-ice-cream-star-wars-168584 #ThisOldMarketing - Star Wars Comic Books https://en.wikipedia.org/wiki/Star_Wars_(comics)

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PNR 108: Homeless Media's Huge Opportunity, Big Risk Dec 07, 2015

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss GE's move away from prime-time advertising and increasing move toward branded content. "Homeless" media is a huge opportunity for media companies and brands, but it comes with a big risk that most organizations are not aware of. Credit Suisse may or may not build a social network for super-rich people and John Bell has some wise words for marketers regarding content marketing. Raves include Clayton Christiansen and WSJ launching an annual print magazine. This week's TOM example: Ancestry.com.

This week's story links:

GE Is Dumping Prime Time Advertisinghttp://qz.com/564910/general-electric-is-dumping-prime-time-tv-advertising/ The Rise OF Homeless Mediahttps://medium.com/thoughts-on-media/the-rise-of-homeless-media-97e031c8b319#.o0saw6r9q Credit Suisse Building A Social Network of Rich Peoplehttp://adage.com/article/agency-news/credit-suisse-building-a-social-network-rich-people/301540/ There’s A Fresh Business Case for Content Marketinghttp://johnbell.typepad.com/weblog/2015/11/a-fresh-business-case-for-content-marketing-by-brands.html SPONSORWiden's DAM Decision Guide - http://bit.ly/widen-dam-guideRANTS AND RAVESRoberthttp://www.forbes.com/sites/stevedenning/2015/12/02/fresh-insights-from-clayton-christensen-on-disruptive-innovation/ Paired With….https://hbr.org/2015/12/what-is-disruptive-innovation Joehttp://echojunction.com.au/facebook-cracks-1bn-daily-users-10-insights-q3-results/# http://www.freeportpress.com/wsj-sees-the-futurein-print/ #ThisOldMarketing - Ancestry.comhttp://adexchanger.com/native-advertising-2/ancestry-drives-sales-not-awareness-via-content-marketing/

PNR 107: Google Plus Returns from the Grave. Does it Matter? Nov 30, 2015

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss the very funny South Park episode all about sponsored content and native advertising. Yahoo! experiments with actually blocking ad blockers, and Google Plus gets a makeover, but it is worth it to take a second look? Rants and raves include Seth Godin and Alibaba buying a media company. This week's TOM example: The Chicken Whisperer.

This week's article links:

South Park Hysterically Satirized Ad Blocking And Sponsored Contenthttp://www.adweek.com/news/television/south-park-hysterically-satirized-ad-blocking-and-sponsored-content-168206Yahoo Restrics Ad Blocking Software For Email usershttp://bits.blogs.nytimes.com/2015/11/20/yahoo-restricts-ad-blocking-software-for-some-email-users/Watching The Content Marketing Trend Fade To Blackhttp://geofflivingston.com/2015/11/16/watching-the-content-marketing-trend-fade-to-black/New Ways To Find and Stream App contenthttp://insidesearch.blogspot.com/2015/11/new-ways-to-find-and-stream-app-content.htmlMeet The New Google Plushttp://techcrunch.com/2015/11/17/meet-the-new-google/#.d9phxs:mBIc This week's Sponsor: The DAM Decision Guide from Widen - http://bit.ly/widen-dam-guide Joe's Rave on Alibaba buying a media companyhttp://www.bidnessetc.com/57987-alibaba-group-holding-ltd-is-jack-ma-interested-in-print-media-now/ Robert's Rave on Seth Godin and Persuasionhttp://sethgodin.typepad.com/seths_blog/2015/11/a-reason-persuasion-is-surprisingly-difficult.html This Old Marketing Example: The Chicken Whispererhttp://contentmarketinginstitute.com/2015/01/how-andy-schneider-built-media-empire/

PNR 106: Facebook Instant Articles Need Syndication, Not Advertising Nov 23, 2015

Show notes

In this special Thanksgiving episode of #ThisOldMarketing, Joe and Robert discuss the amazing new content marketing launch for Y Combinator called "The Macro". Facebook Instant Articles is (surprise, surprise) not working for the 20 publishers...Robert Rose has a solution that involves content syndication, not advertising. In addition, the boys strongly disagree with a Gerry McGovern post about quality content. Rants and raves include what is NOT content marketing. This week's TOM example: US Military Hospitals.

This week's article links:

Facebook Instant Articleshttp://www.wsj.com/articles/facebook-mulls-ad-changes-for-instant-articles-after-publisher-pushback-1447281399?alg=yPaired Withhttp://www.engadget.com/2015/11/12/facebook-instant-article-ad-revenue/

Y Combinator Launches The Macrohttp://techcrunch.com/2015/11/20/sifting-through-secrets/?ncid=txtlnkusaolp00000634Less Content Marketing, More Quality Contenthttp://www.gerrymcgovern.com/new-thinking/less-content-marketing-more-quality-contentB2B Data Driven Trendshttp://adage.com/article/digitalnext/data-transform-b-b-marketing-2016/301386/

Sponsor Message: http://ContentMarketingUniversity.com

Rants and Raves

8 Examples of Content Marketinghttp://marketingland.com/content-marketing-done-right-8-examples-can-learn-149088

PNR 105: Does Dollar Shave Club's Content Launch Have Transparency Issues? Nov 16, 2015

Show notes

In this week's episode, Joe and Robert discuss why YouTube has a leg up on the streaming music business, and someone actually wants to kill the term native advertising. Dollar Shave Club launches a new content marketing program called MEL, and the boys fight over whether it's transparent enough. Rants and raves include NYTimes Virtual Reality project and a Wharton article. This week's TOM example: Fold Factory.

This week's show links:

YouTube Opens Enormous Music Collection To Allhttp://www.wired.com/2015/11/youtube-music-opens-sites-enormous-music-collection-to-all/Can We Kill The Term Native Advertising?http://www.alleywatch.com/2015/11/can-kill-term-native-advertising/Dollar Shave Club Launches Mens Interest Editorial Destinationhttp://www.wsj.com/articles/dollar-shave-club-launches-mens-interest-editorial-destination-called-mel-1447270170

Sponsor: Marketo and Solved Mysteries - http://bit.ly/marketo-solved-mysteries

Joe's Ravehttp://www.nytimes.com/2015/11/08/magazine/virtual-reality-a-new-way-to-tell-stories.html?_r=0 https://contently.com/strategist/2015/11/09/are-the-nyts-virtual-reality-films-for-brands-the-next-big-thing/

Robert's Rant http://knowledge.wharton.upenn.edu/article/imagine-theres-no-marketing-its-easy-if-you-try/ #ThisOldMarketing Fold Factory - https://www.youtube.com/user/foldfactory

PNR 104: Content Creation Plummeting on Facebook Nov 10, 2015

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest findings on Facebook, specifically how Facebookers are turning into lurkers and moving away from actually creating content. Ad blockers are transforming the next level of the web and one startup goes big by launching a documentary. Rants and raves include Amazon launching a physical bookstore and Activision launches a film studio. This week's TOM example: Interface Age Magazine.

This week's story:

9 Fascinating Stats In Digital Marketing this Last Weekhttp://www.adweek.com/news/technology/here-are-9-fascinating-digital-marketing-stats-past-week-167919Ad Blockers And The Next Chapter Of The internethttps://hbr.org/2015/11/ad-blockers-and-the-next-chapter-of-the-internetInside Story On Design Disruptors Documentary Filmhttp://blog.hubspot.com/marketing/design-disruptors?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=23028931Publishers Create New Job “Platform Wranglers"http://digiday.com/publishers/rise-platforms-publishers-scramble-point-persons/SPONSORLean Content Marketing by Marketo - http://bit.ly/marketo-lean-marketingRANTS AND RAVESRoberthttps://hbr.org/2015/11/what-a-great-digital-customer-experience-actually-looks-like

Joehttp://www.usatoday.com/story/tech/2015/11/06/amazon-brick-and-mortar-bonobos-modcloth/75235308/

http://www.latimes.com/business/technology/la-fi-tn-activision-studio-20151106-story.html

https://medium.com/thoughts-on-media/could-nike-have-saved-grantland-really-5c4f3d69718cTOM…..http://apple2history.org/history/ah20/

PNR 103: Consistent Content Is Key...and Most Brands Can't Do It Nov 03, 2015

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial's deal with Pandora. PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is he right?) and Mark Zuckerberg from Facebook believes that ads make Facebook better (really?). Rants and raves include IBM buying part of the Weather Channel and Nike should buy Grantland.com. This week's TOM example: Pro Football Talk.

This week's story links:

Google Gets Back Into Podcast Distribution http://arstechnica.com/gadgets/2015/10/google-gets-back-into-podcast-distribution-with-google-play-music-podcasts/ Pandora Exclusive Streaming Partner for Serial http://www.businesswire.com/news/home/20151102005476/en/Pandora-Exclusive-Streaming-Partner-Serial-Season PewdiePie Says Ad Blockers Lead to YouTube Red http://www.businessinsider.com/pewdiepie-says-ad-blockers-led-to-youtube-red-2015-10 Zuckerberg Talks about the Crowding of Ads Vs. Content https://www.youtube.com/watch?v=VQaCv52DSnY&feature=youtu.be&t=1997 Brands It’s You Not Consumers http://www.cmo.com/articles/2015/10/19/brands-its-you-not-consumers.html This week's Sponsor: Marketo on A/B Testing - http://bit.ly/marketo-ab-testing Rants and Raves Robert - http://fortune.com/2015/10/27/ibm-weather-company-acquisition/ Joe - https://www.linkedin.com/pulse/nike-under-armour-missing-huge-opportunity-grantland-closing-pulizzi This Old Marketing http://profootballtalk.nbcsports.com/2015/11/01/pft-turns-14-today/

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