This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

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PNR 82: Honda Fails to Go the Distance Jun 09, 2015

Show notes

In this episode of #ThisOldMarketing, Joe and Robert go in-depth into Facebook and instant articles, paired with the Apple announcement on launching a news reader platform. Honda shows us that a good idea can go wrong without a little patience, and the Onion handles sponsored content like a pro. This week's raves include creative job postings and how a 12-year-old launched a media empire. The #ThisOldMarketing example of the week: HowToCookThat.net.

This week's story links:

Facebook's Deal with Publishers:http://www.pewresearch.org/fact-tank/2015/06/03/facebooks-deal-with-publishers-a-stark-reminder-of-digital-ad-gulf/

A Facebook Love Story:http://seekingalpha.com/article/3241286-facebook-content-creation-content-marketing-growthhacking-and-inbound-marketing?app=1&auth_param=3ir5v:1an949b:8afbeb89dfab16a4bf9b29b79a7e90a1&uprof=45

Apple's News App Announcement:http://www.wired.com/2015/06/apple-builds-content-business-news-app/

Honda Holds Off on Being a Media Company:http://blogs.wsj.com/cmo/2015/06/03/honda-pumps-the-brakes-on-trying-to-become-a-media-company/

The Onion Handles Sponsored Content:http://adage.com/article/media/onion-people-read-sponsored-content/298745/

Publishers and eCommerce:http://wwd.com/media-news/direct-internet-catalogue/magazines-ecommerce-style-lucky-10139553-10139553/

Sponsor Content: The Role of Webinars in the Buyer's Journey - http://www.gotowebinar.com/CMI

RAVESJoe on the 12-Year-Old Media Mogul:http://www.businessinsider.com/how-emerson-spartz-built-a-meme-empire-2015-6

Robert on Creative Jobs Post:http://www.tweetmyjobs.com/ghirardelli-jobs-ghirardelli-chocolate-ambassador-15655315

This Old Marketing:https://www.howtocookthat.net

PNR 81: Can't Miss Content Opportunities in Mary Meeker's Trends Report Jun 01, 2015

Show notes

In this episode of #ThisOldMarketing, Joe and Robert inadvertantly themed this rendition the "Content Inc." episode. After Joe discusses the new platform launch, the boys dig into Mary Meeker's annual trends report. Guess what? Your buyers are now millennials. And there are quite a few opportunities just right for you (yes, you!).

After a little discussion of how startups can use content marketing, Robert lays out Google's new "Phantom" update, and why content marketing and native advertising are joined but separate. Raves include Austin City Limits and Travelers Insurance. This week's TOM example of the week: Band-Aid.

PNR 80: Publisher Cuts Lead to Content Opportunities for Brands May 26, 2015

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest purchase for Content Marketing Institute, the UK-based show, Content Marketing Show. Verizon's purchase of AOL leads to discussion around what value there is in AOL's many content brands and Spotify decides to add both videos and podcasts. Then the boys rant away at two particular articles that elaborate on the problems content marketers face - leading to the idea that brands have real opportunities when publishers cut back too much. Official rant and raves include a Purina platform called Puppyhood. This week's TOM example of the week: Fresh Fork Market.

PNR 79: Facebook's Move to Swallow Publishers May 19, 2015

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss two large transactions in the content marketing technology space: Percolate and Kapost. Then the boys move right along to the official launch of Facebook News. Is this the end of times for publishers or the stairway to heaven? After discussing whether brands could really create a "Mad Men" type show, Joe and Robert rant and rave about Adobe's new audio white papers, as well as a huge media purchase in the surfing industry. This week's TOM example: Poor Richard's Almanack.

PNR 78: The Future of Content Marketing 2025 May 11, 2015

Show notes

In this Mother's Day episode of #ThisOldMarketing, Joe and Robert discuss the future of advertising with a content marketing tilt. After some odd predictions, the boys discuss a research study on the ROI of content marketing versus native advertising. In addition, PNR discusses the importance of the New York Times hitting one million digital subscribers. Rants and raves include Glossier and the importance of words. This week's TOM example: Good Old Days magazine.

PNR 77: Why Digital Spending Is Not Growing Fast Enough May 04, 2015

Show notes

In this episode of #ThisOldMarketing, Joe and Robert go into detail on why digital marketers are still not spending enough on digital (or are they?). In addition, the boys talk about which content we need to target different generations and whether content companies are media companies, technology companies...or both. This episode also includes a short take on Google's launch into content discovery. Rants and raves include a draft pick from USC and Dove's "Real Beauty". This week's TOM example: NFL Films.

PNR 76: The New Media Model Will Include Selling Products Apr 28, 2015

Show notes

In this episode of This Old Marketing, Joe and Robert discuss research that Facebook organic reach is dipping even more, and additional research that states influencer marketing is on the rise (but wait for the rant on this one). The boys also discuss why new media companies focus on advertising, and how the media model of the future will be all about selling products and services. After roasting the WSJ (again) for a misleading blog post, rants and raves include Emmy nods for content marketing. This week's #ThisOldMarketing example of the week: Merrill Lynch.

PNR 75: Media Serves Two Content Masters, Brands Serve Just One Apr 21, 2015

Show notes

In this the 75th anniversary of PNR's This Old Marketing, Joe and Robert celebrate +mobilegeddon by discussing what's going to change with content marketing in 2015. In addition, a popular association changes its guidelines on native advertising, and Buzzfeed kills three articles once they found out advertisers were unhappy with them. Rants and raves include a flawed take on marketing automation and the future of Time Inc. This week's TOM example: the Caslon Company.

PNR 74: LinkedIn Moves for Content Dominance Apr 14, 2015

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss the LinkedIn purchase of lynda.com and what it means for LinkedIn and the content marketing industry. In addition, the boys cover the difference between content and advertising, and if it really matters, as well as an indepth discussion about how to measure content programs. Rants and raves include Disney and how content marketing could save the world. This week's TOM example: Mutual of Omaha's Wild Kingdom.

PNR 73: Like It or Not, Advertising Is Booming Apr 07, 2015

Show notes

In this episode of PNR's This Old Marketing, Joe and Robert discuss the finer points of what content marketing really is and how it's defined. The boys go on and banter about Google's deadline for mobile-friendly sites, as well as comment on how the advertising industry is, like it or not, actually booming. Rants and raves include Madmen and the death of publishing. This week's TOM: Robert Half.

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