This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Latest Episodes:

PNR 72: Facebook Moves for Total Internet Domination Mar 31, 2015

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In this episode of #ThisOldMarketing, Joe and Robert discuss the movement by major publishers to create content "inside" Facebook's walls. Does this mean that the future of the web could be dominated by Facebook? In addition, the boys discuss whether "content blindness" is actually a thing, review a research study that says digital natives actually prefer print, and preview Airbnb's publishing strategy. Rants and raves include a TechCrunch article that goes beyond what's real. This week's TOM example of the week: Pepsodent and Bob Hope.

PNR 71: The Third Era of the Internet Has Begun Mar 23, 2015

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In this episode of This Old Marketing, Joe and Robert discuss AOL founder Steve Case's take on the third era of the Internet (yes, this is such a thing). In addition, the boys ponder whether or not LEGO went off the rails with their "beauty tips for girls" section in LEGO Club Magazine. Then, more about PR's role in content marketing and a quick look at revenue models for podcasts. Rants and raves include Starbucks and IDG. This week's TOM example of the week: Back Country.

PNR 70: Starbucks Announces Next Move as Media Company Mar 16, 2015

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In this very special rant episode, Joe and Robert discuss the Starbucks move into publishing with their hire of a Washington Post editor. In addition, the boys rant about Nokia launching a content marketing "campaign" with Wired, and then rant a little more about the term "branded content". Raves include discussion about a new formula to measure content marketing, and why it might be necessary to get a new name for podcasting. This week's #ThisOldMarketing example: Public Accountant Magazine.

PNR 69: Google+ Finally Dead? Well, Not Really Mar 10, 2015

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In this episode of This Old Marketing, Joe and Robert discuss the big Apple announcement and why Robert doesn't have an iWatch yet. Then, onto Google plus. Is it dead? Is it alive? Joe says 4 out of 10 (whatever that means). In addition, the boys discuss the New York Times going Hollywood with native advertising, and why PR is the new content marketing (sort of). Rants and raves include why marketers can't measure and how to get your long-form articles to go viral. This week's TOM example of the week: RCA Records and Kellogg's.

PNR 68: The Media Industry Is Desperately Confused Mar 03, 2015

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In the episode of PNR (dubbed the "beautiful episode"), Joe and Robert discuss Uber's new magazine launch to drivers as well as an interesting article about the negativity surrounding ghostwriting. In addition, the boys discuss the confusion in the media landscape, how bad native advertising can get, and how Dove's move wasn't very beautiful. Raves include airline safety and nifty titles. This week's #ThisOldMarketing example: Land's End and Apostraphe.

PNR 67: When Will LinkedIn's Purchase Run End? Feb 24, 2015

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In this episode, Joe and Robert discuss LinkedIn's latest marketing solutions launch, and ponder the number of companies LinkedIn will buy over the next year. In addition, the boys discuss Seth Godin's take on content marketing, what innovative media companies are doing to cut through the clutter, and how the New York Times is launching a new content product. Rants and raves include People magazine and how LEGO stole the Oscars. This week's #ThisOldMarketing example: Cleveland Clinic's Health Hub.

PNR 66: Why the New Golden Age of Marketing Is Now Feb 17, 2015

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In this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert's upcoming book. Also in the news this week is the rising focus on content promotion and SEO, APN makes a big content marketing move, and Kraft and Meredith start something shiney. Rants and raves include the Obama selfie stick and Barney's print magazine launch. This week's TOM example of the week: The start of the comic book industry.

PNR 65: A Net Neutrality Win | Stop Talking So Much About Yourself Feb 10, 2015

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In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015. After much celebration, the boys discuss the FCC's decision on Net Neutrality, some research on how B2B marketers are still talking about themselves too much, and the IAB publishing native advertising guidelines. Rants and raves include Coca-Cola, Target and Gawker. This week's TOM example is KISS.

PNR 64: Super Bowl Advertisers Don't Care about Building Audience Feb 02, 2015

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In this post Super Bowl episode of #ThisOldMarketing, Joe and Robert discuss research on how almost no Super Bowl advertisers added calls-to-action of any kind to their $4.5 million dollar ads. SnapChat launched a new content series (which, of course, will disappear after 24 hours) and Conde Nast is paying journalists to create content for brands (as well as work a day job). Rants and raves include an indepth look at what makes a great content marketer from Joe and Robert rants and raves about Nationwide's Super Bowl ad (that everyone hated but Robert). This week's TOM example: Dell's Corporate Responsibility Report.

PNR 63: Competition for Super Bowl Halftime Attention Is On Jan 27, 2015

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In this episode of #ThisOldMarketing, Joe and Robert discuss YouTube's Super Bowl halftime play, the implications for brands, and why competition will heat up next year. In addition, the boys discuss a formula for budgeting native advertising plays and why LinkedIn is launching a new internal communication tools. Rants and raves include CMS troubles and a Jon Favreau chat. This week's TOM example of the week: Jaeger's clothing.

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