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    Business

    This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

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    Latest Episodes:
    Elon Owes Twitter $16 Billion (332) Jul 15, 2022
    Show notes

    Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.

    Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so.

    And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead.

    Rants and raves include a new podcast network formula and NASA shots.

    This week's links:

    Twitter Sues Elon Musk

    Spotify Asquires Heardle

    Is Spotify's Model in Trouble?

    Clubhouse Isn't Dead Yet

    Should Netflix Launch a Theme Park?

    Netflix Partners with Microsoft

    NASA's Glamour Shot

    ---------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.


    Taking Platform Censorship of Creators Seriously (331) Jul 08, 2022
    Show notes

    This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content.

    Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come.

    Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community.

    This week's articles:

    R Kelly's Music Gets Deleted

    Crosby, Stills & Nash Return to Spotify

    China Bans 30 Content Areas

    Hank Green's Vidcon Keynote

    Community vs. Audience

    ---------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.


    How Long Does it Take for Content Success? (330) Jul 01, 2022
    Show notes

    This week we breakdown The Tilt's 2nd Annual Creator Economy research. What makes a successful content creator? How long does it take? Why do creators do what they do?

    Twitter launches yet another new program, this one likely to do nothing at all.

    And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right?

    Rants and raves include social media influencer spend and Amazon as your dead grandmother.

    This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

    This week's links:

    Creator Economy Research

    Twitter Launches New Advertiser Program

    BHG Print Kill

    Social Media Influencer Spend

    Amazon and Your Dead Grandma

    Fractional CMO Jobs

    ---------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.


    Twitter's All-in-One Creator Strategy Might Work (329) Jun 24, 2022
    Show notes

    Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work.

    Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk.

    Rants and raves include amazing Web3 use cases and PritchardCon.

    This week's links:

    Twitter Rolls Out Notes

    Snap's CEO Thinks Twitter Can Be Super-App

    Facebook's Creator Monetization Ideas

    Not Boring and Web3 Use Cases

    The Drum and Mark Pritchard

    Mark Pritchard Video

    ---------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.


    Web3 and Crypto Are Only Mostly Dead (328) Jun 17, 2022
    Show notes

    Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent?

    Canada unleashes a controversial law that seems like way more problem than solution.

    Facebook engages in another rug pull. Can we ever trust Meta again? (the answer is no)

    Rants and raves include when it's time to stop your content and bringing back AOL.

    This week's links:

    Coinbase Lays Off 1,000

    Bitcoin Turns South

    Bill C-11

    Facebook Rug Pull

    When To Pull the Content Creator Plug

    AOL Is Back

    The Cure for Imposter Syndrome

    ---------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.


    Social Audio, SPACs and Mamby Pamby Land (327) Jun 10, 2022
    Show notes

    As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter. Is social audio dead? And how about SPACs for that matter? A new creator-friendly search engine is born, and yet another social-token player enters the field. Rants and raves include creating during a recession, privacy and Meta does something good for a change. Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

    This week's links:

    Are SPACs Dead?

    Clubhouse Losing Talent

    Is Social Audio Dead?

    Yep - A New Search Engine

    Calaxy and Social Tokens

    Recession Not Bad for Creators

    Meta Developing Basic Ads

    Apple and Privacy

    ---------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.


    Sponsorships & the Solar System (326) Jun 03, 2022
    Show notes

    More shenanigans at Meta with not one but two executives leaving.

    Twitter crumbles under the weight of Elon as more employees seek to leave.

    Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3.

    Rants and raves include the Michelob Ultra guy and social media rulings.

    This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

    This week's links:

    Twitter Hurting

    Media Companies Move to Sponsorships

    NP Digital's Acquisition

    Will SMS work for Subs?

    OpenSea Exec in Trouble

    Michelob Ultra Guy

    "Fans First" by Jesse Cole

    Texas Social Media Law

    ---------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.


    DarkWing84 & Other Marketing Conspiracies May 27, 2022
    Show notes

    Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy.

    Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely.

    Politicians gang up against Google and Facebook over antitrust concerns. Probably nothing.

    In rants and raves, Joe comments on a16z's State of Crypto Report and the latest creator economy report. Robert rants about Google as a common carrier.

    Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

    This week's links:

    Seth Green's NFT Problem

    Conan Sells Out

    Antitrust Violations for Google/Facebook

    2022 State of Crypto Report

    2022 Creator Economy Report

    Google as Carrier

    ---------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.


    The Webby Award-Winning Episode (324) May 20, 2022
    Show notes

    This episode could be our ticket to Webby fame. You'll just have to listen to be sure.

    We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT integration. All that, and Netflix is getting into live streaming. Who knew?

    Rants and raves include a TED Talk from the Instagram CEO and more Star Trek.

    Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

    This week's links:

    Elon Musk Can't Stop Tweeting

    20 Percent Spam Accounts on Twitter

    Spotify Goes NFT

    Netflix & Livestreaming

    Instagram TED Talk

    ---------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.


    NFTs: The Best of Times, The Worst of Times (323) May 13, 2022
    Show notes

    Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass?

    The New York Times and Disney release earnings and the boys run through the highlights.

    The Wall Street Journal says NFTs are dead. Other sources say the WSJ didn't do their homework. Who's correct?

    And Instagram launches a test NFT program. Good move?

    Rants and raves include Starbucks moving their rewards program to Web3 and a rant on personalization you don't want to miss.

    This week's links:

    New York Times Results

    Disney+ Ramping Up

    NFTs Are Dead

    Wall Street Journal Is Dead Wrong

    Instagram Testing NFTs

    Forget Personalization

    SBUX NFT Loyalty Program

    ---------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.


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