This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Latest Episodes:

Anatomy of a Content Creator (322) May 06, 2022

Show notes

A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX).

Data points include-

- How long until content creators get to revenue.

- How long to financial independence.

- What are the aspects that move a content creator to a content entrepreneur.

- Key points for both content marketers and content creators to consider.

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Marketing Is Marketing (321) Apr 29, 2022

Show notes

The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter.

Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising?

The subscriber model is getting a lot of hate lately, but there is still hope.

Rants and raves include an interesting NFT launch and a try at Gen Z social media.

This week's links:

Google & Microsoft Ad Growth

YouTube Falls on Lower Growth

Twitter Mulls Ad-Free Platform

Subscriptions Aren't Doomed

Morning Brew Gets to 4 Million Subs

Security Token Launched

Non-Fungible Testicles

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

When Everything Is Sponsored Content (320) Apr 22, 2022

Show notes

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media.

And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general?

Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal.

This week's links:

Netflix Subscriber Loss

Netflix Looks at Ad-Supported Model

Rolling Stone Goes Creator Economy

Rolling Stone MrBeast Case Study

Integrity and Sponsored Content

Influencers Are Becoming Entrepreneurs

Web Scraping

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

It's CNN Minus (319) Apr 15, 2022

Show notes

It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter.

CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting.

Coinbase will partner with BAYC on a film project. Robert is not impressed.

Meta begins their metaverse project with price gouging, while BeReal is the new social app darling.

Rants and raves includes true quality content and the dark side of content marketing.

This week's links:

Elon Musk to Buy Twitter

Jack Dorsey's First Tweet Does Nothing

Marketing Dive Sponsored Research

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Web3 Will Be More Centralized Than You Think (318) Apr 08, 2022

Show notes

Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by a centralized player. Is that bad? Probably not.

This week's links:

Elon Musk and Twitter

YouTube to Launch Podcast Player

Podcasting Stats See First Drop

Tech Startup Doesn't Mention NFTs or Web3

Journalists and Personal Brands

The Hero - Movie

What Is the Metaverse?

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Tech Companies as Media Companies Becoming Old Hat (317) Apr 01, 2022

Show notes

Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company.

This week, the boys share the news about Hubspot's creator network, Wendy's does a Meta bacon fake, while a BAYC owner launches a bored restaurant. And...what's up with Vimeo and their pricing?

This week's links:

Hubspot's Creator Program

Vimeo Price Aches

Wendy's and Meta Partner on a Cheeseburger

BAYC Pop-Up Store

Big Money with a Small Audience

Jay Acunzo's Accountability Program

Understanding Web3

Tech Company Wins Oscar

Jeff Charney's New Gig

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

BAYC's $4 Billion Valuation - A Disagreement (316) Mar 25, 2022

Show notes

Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees. In other news, Time and Stella drop new NFT projects, while Morning Brew announces a series of in-person events.

Rants and raves includes an amazing Web3 piece from the New York Times and a rant about what channels Web3 creators will use to communicate with fans.

This week's links:

BAYC Gets $450 Million

Time Launches NFT

Stella Drops an NFT for Water

Morning Brew Launches Events

New York Times and Web3

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Brands Still Shortsighted with #NFTs (315) Mar 18, 2022

Show notes

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting.

Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks.

Links this episode include:

HBO Max + Discovery

Instagram All-In on NFTs

Acura Launches New NFT Program

Lacoste Goes Metaverse with Minecraft

Podcasting Ads on Upswing

Nielsen Drama

Yuga Labs Buys CryptoPunks/Meebits

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Disney's New Streaming Mistake (314) Mar 11, 2022

Show notes

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job!

One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. What does this mean for crypto and NFT marketing?

Netflix buys a game maker in news from the obvious, while the knitting community goes to threads over a content creator.

Rants and raves include a knock on Slack and quality Disney data.

Links this episode:

Disney's Ad-Supported Option

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

TikTok Goes Ted Talk (313) Mar 04, 2022

Show notes

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move to 10-minute videos. What's next? Infinity.

Rants and raves include NFTs for access and a podcasting toy for white guys.

Links this Episode:

Attend CEX - Creator Economy Expo

Tweet regarding Russian Media

Russia's Propaganda Machine

Epic Games Buys Bandcamp

Salesforce Accounces NFT Cloud Service

SF Employees Protest NFT Service

TikTok Goes to 10 Minutes

Podcast on NFTs for Access with Mike Stelzner and Joe Pulizzi

Coinbase Super Bowl Ad Controversy

Podcast Toy for White Guys - SNL