This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Latest Episodes:

The Dumpster Fire at Twitter: Opportunities? (352) Dec 02, 2022

Show notes

So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the meantime, brands are still concerned about their safety on Twitter, especially with the botched verification process. Layoffs and resignations abound.

Does all this create a special opportunity for those who stay on the platform?

At the same time, Post News, Mastadon and Hive are all growing like crazy.

In other news, Pinterest kills its creator rewards program. Are there more to come?

Rants and raves include the 10 best books to read and Ben Affleck.

This week's links:

Twitter Releases Blog Post

How Much Brand Safety Is There on Twitter?

More Layoffs and Resignations at Twitter

Post News: A Twitter Alternative?

Pinterest Kills Its Creator Program

Ben Affleck and Artists' Equity

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Artwork provided by DALL-E.

Special Episode: Why Is the Media Business So Difficult? (351) Nov 25, 2022

Show notes

In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become.

Disney is a mess. But the good news? Joe and Robert have some solid ideas on how to fix the mouse. BONUS - a renewed discussion on Apple buying Disney.

CMOs are now working on their personal brands, while MrBeast has developed a course for content creators.

Raves include the future of email and gratitude.

This week's links:

Brand Advertisers Leave Twitter

Advertiser Pauses Ad Program on Twitter

Trump and Ye Back on Twitter

Disney's Succession Fail

CMOs Invest in Personal Brands

MrBeast Starts Creator Course

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Artwork provided by DALL-E.

Watch out Twitter ... Here Comes Mastodon (350) Nov 18, 2022

Show notes

We start with a review of Twitter. What's the business model going to be? Why should content creators care?

And...is there a place for something new? Robert reviews Mastodon and why it makes sense for content and marketing people to take a look at the six-year old company.

Plus, more on FTX. What did we learn? Is crypto dead or have we hit bottom?

NFT marketplaces are stopping creator royalties. How should content creators adjust their Web3 business models?

Rants and raves include Steam gambling and an Epic battle with Apple.

This week's links:

Twitter Talks of Bankruptcy

What Is Mastodon?

The Details on the FTX Collapse

Marketplaces Drop Creator Royalties

Valve's Gambling Problem

Epic Apple Battle

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Artwork provided by DALL-E.

B2B Content Marketing: Opportunities and Trends [Special Episode] (349) Nov 11, 2022

Show notes

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals.

In this special episode, Joe and Robert review:

- Focus and killing things. - Diversification of owned properties. - Strong differentiation (TILT). - Email first opportunities. - Acquisitions. - Driving diverse revenue streams. - Next-step career moves for content marketing professionals.

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Breaking Twitter News: Everything Marketers Need to Know (348) Nov 01, 2022

Show notes

A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter and how it will affect marketing pros and content creators.

We cover:

- Should Twitter relaunch Vine? - Who's "really" leading Twitter now? - Will creators pay for the blue check mark? - Is it Meta's time to develop a competitive product? - and much more...

This week's links:

Twitter to Lay Off 25 Percent

Elon Disolves Twitter's Board

Musk to Reboot Vine

Twitter Wants to Be Paid

Is It Meta's Time to Compete with Twitter?

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Down Goes Meta (347) Oct 28, 2022

Show notes

Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about?

MrBeast's content brand could be valued at $1.5 billion dollars. What can we learn from MrBeast's strategy from a content and diversification perspective?

Joe leverages a US government ban on China to call for TikTok's removal, while Robert talks about the perils of influencer marketing.

This week's links:

Twitter Gets New Leader

Meta's Distasterous Results

The Ad Market Is In Peril

MrBeast's Business Model

Biden Bans Semiconductors in China

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Ye Parlays Parler Bet (346) Oct 21, 2022

Show notes

The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properties?

Netflix launches a new ad-supported platform...but will they have enough takers to fill the sponsor slots?

And former Internet mayor Steve Case predicts nothing but good things and equality for business startups in the future. Later we will report that Steve Case was wrong again.

Rants and raves include a new publishing option and the marriage between the NFL and Amazon.

This week's links:

Ye Buys Parler

Netflix Goes Ad-Supported

Netflix Quarterly Earnings

Steve Case Predicts the Future

Walmart Builds Creator Network

Meta Is All Legs

NFL/Amazon Announce Black Friday Game

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Social Media Giveth, then Taketh Away (345) Oct 14, 2022

Show notes

In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see that more and more of those billions will be going to the social media networks...not the creators.

PayPal makes a rather large error in their terms and conditions. Is this the sign for more financial issues to come?

And CNN does yet another rug pull on their NFT program. Both Joe and Robert hope they make the right decision on refunding minters.

Rants and raves include a rant on the AI Bill of Rights and a Pittsburgh PR rave. Joe comments about the problem of Web3 community building.

This week's links:

PayPal Terms and Conditions Issues

The Economics of Social Media Accounts

CNN's NFT Rug Pull

White House AI Bill of Rights

Pittsburgh PR Content Marketing

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The Musky Scent of Twitter (344) Oct 07, 2022

Show notes

Elon Musk is all over the news, as he finally faces the inevitable...he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird.

Fandom just acquired a boat load of content sites for a song from Red Ventures. How big is the opportunity in acquiring media and content sites for brands?

Facebook winds down their newsletter plans and Malcolm Gladwell is shocked. In other news, Facebook sells more ads.

Rants and raves include Amazon, travel tips, and content marketing careers research.

This week's links:

Kim Kardashian Crypto Suit

Elon Musk Buys Twitter

Fandom Buys Red Venture Sites

Facebook Ends Newsletter

Meta to Sell More Ad Spots

Content Marketing Salary Research

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Creator Economy Goes Bear Market (343) Sep 30, 2022

Show notes

Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators.

Disney goes all Web3, while social media networks continue to take, take, take.

Rants and raves include a Robert downer on the Democratic party (listen first!) and Joe's rant about TikTok going bye bye.

This week's links:

Disney Goes Web3

Interview with Disney CEO on Next-Gen Storytelling

Social Media Giants Changing Terms on Creators

Is BeReal for Real?

Long-form Content Isn't Dead

Buzzfeed Valuation Dropping

The 10k Creator Podcast with Joe Pulizzi and Daren Smith

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