This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Latest Episodes:

A Special Episode: The Accurate Future of Social Media (362) Feb 10, 2023

Show notes

In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more.

This week's sponsor is Streamyard.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

An AI Content Buffet with a Side of Search (361) Feb 03, 2023

Show notes

More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed's stock soars as the company announces their new work process that includes ChatGPT.

It's earnings time, as Spotify and Meta both announce...and bounce. What's Spotify's new podcast plan? Can Meta make a comeback?

And the boys get bullish on LinkedIn, as their newsletter plan jumps 10x in the past year.

Rants and raves includes MrBeast and streaming competition.

This week's story links:

Super Bowl Ad Preview

MSFT Integrates AI into Bing

Buzzfeed Announces ChatGPT Play

Spotify's Earnings

Meta's Stock Soars

LinkedIn's Big Newsletter Play

The Future of Podcasting: Is a Bear Market on the Horizon? (360) Jan 27, 2023

Show notes

This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM.

This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere.

Spotify is laying off six percent of its workforce. Are they signaling something about a podcast bear market we should know about?

The DOJ is coming down hard on Google. Are they five years too late?

Rants and raves include the story behind the media layoffs, and more on Joe's LinkedIn experiment.

This week's story links:

OpenAI and Kenyan Workers

Spotify Layoffs

Google's Antitrust Lawsuit

More Media Layoffs

The Battle for AI Dominance (359) Jan 20, 2023

Show notes

The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft's $10 billion dollar bet on OpenAI.

JPMorgan forgets to do major due diligence in its content marketing purchase, while Parler seems to be saying bye bye.

In "musky scent" Elon has a garage sale.

Oh...and the boys are still arguing about the definition of content marketing.

This week's links:

AI Copyright Lawsuit

Getty Art Lawsuit

MSFT's Bet on OpenAI

JPMorgan's Frank Failure

Parler Layoffs

Twitter Garage Sale

Twitter Debt Payments

Brand Publishing vs. Content Marketing

Musk Inspires Layoffs

Higher Headcount Bad at Twitter

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Inside Joe and Robert's Business Models [Special Episode] (358) Jan 13, 2023

Show notes

In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models.

What's working? What's changed? What's next? What can you learn?

The gents hold nothing back in this very special episode.

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Apple to Manufacture Snow Goggles (357) Jan 06, 2023

Show notes

The big "leak" this week is Apple's announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. And with a battery life of one hour, who knows what will happen?

META gets fined $400 million in the EU over ad targeting practices. Zuckerberg wrote a personal check.

In "Musky Scent," Twitter stops paying rent and keeps firing people.

And Microsoft looks to integrate Chat GPT into Bing. Bing is still around?

Rants and raves includes a content marketing book launch by Noom and another Nielsen rant by Robert.

This week's links:

META gets fined

Apple's New AR/VR Headset

Twitter Stops Paying Rent

Twitter Ads Political Advertising Again

More Executives Leaving Twitter

Bing to Integrate Chat GPT

Noom's New Book

Nielsen's New Measurement Product

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The Big 2023 Marketing Predictions Episode (356) Dec 30, 2022

Show notes

In our big year-end predictions episode, Joe and Robert review their missed 2022 marketing predictions...and then unleash 10 new marketing predictions that are sure to be wrong.

The boys discuss:

- The fate of TikTok - Where data privacy is going? - AI in 2023 - Which social network to place your money on - Content marketing acquisitions - Apple buys Disney???

And much, much more.

This week's sponsor:

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Twitter: The Musical (355) Dec 23, 2022

Show notes

We add music to our "Musky Scent of Twitter" segment, featuring Elon in all his glory...banning social competitors while Elon thinks about resigning.

Trump NFTs are a big hit. What worked? What didn't? Does this mean a comback is in store for tokenization?

Spotify begins its big challenge to Apple and Amazon with Spotify Creator Studio.

Rants and raves include a big sale for Theorists, Inc., and a yuletide poem that is not to miss.

This week's sponsors:

Acrolinx: With the Content Governance Playbook by Acrolinx, we'll explore the discipline of content governance — a systematic approach to achieving and maintaining your company's content strategy and measuring its success. Download it free now at https://www.thetilt.com/acro2.

This week's links:

Trump's NFTs: Bust or Boom?

Twitter Bans Social Media Competitors

Elon Might Resign

Twitter's Gold Checkmark

Spotify to Rename Anchor

RH Launches Media Company

Theorists, Inc. Sells to Lunar X

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Say Goodbye to TikTok in the USA (354) Dec 16, 2022

Show notes

Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok's existance on all devices in the United States. Will this actually happen? Will TikTok be sold? What will the EU do? Get all your answers in this episode.

In our weekly Musky Scent update, Elon might buy Substack, and can liberal Twitter ever let go?

And finally, yet another creator economy software company begins cutbacks. Are there more to come?

Rants and raves include a shrinking Tesla and a Chief Revenue Officer Role at The Martin Agency.

This week's sponsor is Acrolinx:

The free guide, Content Strategy for the Modern Enterprise from Acrolinx, focuses on the content part of building an enterprise-wide content strategy. Even if you already have a content strategy, there's no time like the present to make sure it's still serving your business goals and growing with your business. Download the Acrolinx "Content Strategy for the Modern Enterprise: The Ultimate Guide to Designing an Effective Strategy" today.

This week's links:

Crypto Lawsuits Go After Celebs

US Lawmakers Look to Ban TikTok

The Senate Votes to Ban TikTok for Government Employees

Elon to Buy Substack?

Liberal Twitter Can't Stop Using It

Jellysmack Lays off Eight Percent

Martin Agency Announces CRO Role

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ChatGPT Goes Matrix (353) Dec 09, 2022

Show notes

Another crazy Twitter update...plus, will ChatGPT take over the world?

All the talk this week was about the pros and cons of the new AI content tool that "may" replace humans and lead to a new reality. Robert and Joe have their own thoughts.

GE does a first with a takeover of the New York Times. Good move?

And the boys talk about another warning toward a full ban of TikTok.

Rants and raves include a deceptive online gambling ploy and a huge issue with Gartner.

This episode is sponsored by The Stripped-Down Guide to Content Marketing from John Egan. Get your copy today.

This week's links:

The Twitter Files

A Marketer's Experience with ChatGPT

GE Buys Out New York Times

Texas Government Bans TikTok

Kick Owned By Stake Is a Problem

Gartner States the Obvious

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