This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Latest Episodes:

You Need to Pay Attention to This [Special Episode] (382) Jun 30, 2023

Show notes

A #ThisOldMarketing mid-year special episode where Joe and Robert cover what marketers and content creators should be paying attention to, including:

Creating Too Much Content (and not enough activation)
AI in Content
Taking Your Email Newsletter Seriously
What Is the Website?
The Video Strategy
The Job Market
Print Is Back
Here Come the Acquisitions

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The Elon Zuckerberg Ultimate Cage Fight (381) Jun 23, 2023

Show notes

In this episode of #ThisOldMarketing, Twitter goes on a brand safety publicity tour, but it won't help their advertising sales.

Mark Zuckerberg and Elon Musk trade threats about an actual cage fight. If it happens, Joe is putting is money on the Zuck. Robert likes Elon's "walrus" play.

TikTok is booming with TikTok coins. Who knew?

InBev continues to chase mistakes as it just wants to create "beer for everyone."

Rants and raves include the US Open and the continuing saga at Reddit.

This week's links:

Twitter & Brand Safety

The Elon/Zuck Cage Fight

TikTok Coins

AB InBev Troubles

Reddit & the Protest

-----

In TikTok We Trust? (380) Jun 16, 2023

Show notes

Could it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dark, lonely path for many.

Google News announces (yet again) that it will launch soon (very soon!).

And the creator-friendly site known as Twitter is opening up a flawed advertising model for a handful of people that will pay pennies on the dollar.

Rants and raves include the Arnold documentary and the rented land crisis at Reddit.

This week's links:

Cleveland Browns New Logo

Fewer People Getting News, But More from TikTok

Google Finally Launches News Product

Twitter's New Creator Advertising Program

The Arnold Documentary on Netflix

The Reddit Crisis

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The LIV/PGA Merger: What Can Brands Learn? (379) Jun 09, 2023

Show notes

Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future.

Apple launches the Vision Pro. Will there be a long-term market for the product?

Rumors again surface about Apple buying Disney. Is this even close to being possible?

And Elon announces that Twitter's subscribers can me moved off-platform.

Rants and raves include ChatGPT-5 and Tucker Carlson.

-----

This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

-----

This week's links:

PGA/LIV Merger

Apple Launches Vision Pro

Disney/Apple Rumors

Twitter to Launch Subscriber Offer?

ChatGPT-5

Tucker Carlson's New Twitter Show

-----

AI: The End Is Near (378) Jun 02, 2023

Show notes

In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble.

WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because of AI. I know...everything we always wanted.

Elon continues to push Twitter over the edge, including a big middle-finger to the EU's Disinformation Code of Practice, and the formal outsourcing of their ad unit.

And finally, does purpose-driven content have a place with "everybody" brands today?

Rants and raves include a fan moment at the Indy 500 and the hope that Peloton has righted the ship.

This week's links:

AI Could Destroy Humanity

WPP Building AI Content Engine

Elon Drops Moderation

Twitter Outsources Ads

Twitter Worth One-Third Less

Purpose-Driven Marketing

Peloton's New Brand Move

Indy 500 Champ Goes Fans First

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Meta to Announce Twitter Competitor Called Instaflop (377) May 26, 2023

Show notes

In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News.

Advertising continues to plummet for media companies and creators. How long will this ad recession last?

There are rumors that Meta will announce a Twitter competitor any time now. Joe and Robert believe this is false news.

And TikTok sues Montana in the goofball move of the year (by Montana, not TikTok).

Rants and raves include the creator economy middle class and 71 percent of CMOs want more marketing tech budget.

This week's links:

Musk Moves in on Murdoch

Advertising Is in a Recession

Instagram to Release Twitter Competitor?

TikTok Sues Montana

Marketers Want More Budget [Research]

The Creator Economy Middle Class

-----

Clear & Present Altman (376) May 19, 2023

Show notes

The battle for AI continues...this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you'll get the reference after listening).

The writers' strike continues, and now includes generative AI at the center.

And there is a new product coming out that could solve the copyright battle.

Podcasting ads are going gangbusters, while Google is about the change the face of search (maybe).

Rants and raves include the Daily Dracula and a lesson about advertising from Dotdash Meredith.

This week's links:

Sam Altman Takes the Hill

A New Copyright Savior?

Podcasting Ad Growth

New Google Search

DotDash Meredith's New Advertising Model

-----

The Battle for Trust (375) May 12, 2023

Show notes

The next great online battle is that over trust.

We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon's "trust nothing" decree, and then as millions flood to follow MrBeast.

Google and Microsoft go to battle over AI advertising products that aren't ready for market yet.

Rants and raves include Berkshire Hathaway's annual letter and Salesforce's pivot to AI.

This week's sponsor is Streamyard.

Get Streamyard today!

This week's links:

Tucker Carlson to Twitter

Elon Musk and Trust Nothing

MrBeast Increases Followers by 20 Million in a Day

MSFT to Monetize Chat and AI

Google's Generative AI Search Ads

Berkshire's Annual Letter to Investors

Salesforce Pivots to AI

-----

Robert and Joe Live from CEX: Creator Economy Expo (374) May 05, 2023

Show notes

For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd.

The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX.

This week's links:

2023 Creator Economy Research from The Tilt

Creator Economy Expo

-----