This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Latest Episodes:

AI Is Becoming Normalized. That's a Problem. (402) Nov 17, 2023

Show notes

The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements.

In other news, YouTube has ad blockers going crazy with their new AI-sniffer tools. Have we seen the end of ad blockers?

In rants and raves, Joe raves about SNAP's CEO and rants about the new ESPN Bet. Robert raves about Mark Ritson's US marketer call-to-arms.

This week's links:

The New Actors' Agreement

OpenAI Announces New Agents Program

Meta to Require AI Disclosures

YouTube and Ad Blockers

A Challenge to US Marketers

This week's sponsors:

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Grading Our 2023 Content Marketing Predictions [Special Episode] (401) Nov 10, 2023

Show notes

A very special episode where Joe and Robert review their content and marketing predictions from the previous year.

Do they make the grade? You need to judge for yourself.

TikTok will be banned.
Netflix will merge with another streaming platform.
LinkedIn will rise to the top.
First party data will rule.
AI dominates.
Google uses AI detector.
Content acquisitions on the rise.
Recession will be localized to tech only.
Cryptopunks and Bored Apes double.
Apple will introduce a headset.

This week's sponsor:

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

AI & The Melting of Truth (400) Nov 03, 2023

Show notes

A special 400th episode of This Old Marketing. And yes, the boys are getting up there!

Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, it needs to be working from a correct set of information. Is that the case or should we be worried?

Elon holds a company meeting and talks about X doing almost everything. It's too bad that Apple and Google have a head start in this area.

And Disney buys out the rest of Hulu. Good thing? Regardless, Disney is having operational challenges.

Rants and raves include Joe's new website, IP addresses and Omnicom buying Flywheel.

This week's links:

Biden Signs AI Order

Microsoft Launches Copilot

Elon's Company Meeting about the Everything App

Disney to Buy Rest of Hulu

What the Heck is Disney's Problem?

Joe Pulizzi's Website

IP Addresses Aren't the Answer

Omnicom Buys Flywheel

This week's sponsor:

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Meta Chooses Profits Over Kids (399) Oct 27, 2023

Show notes

Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover?

Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on their platform.

Joe and Robert discuss the sad truth: Meta puts profits (and addiction) ahead of the future of America. Done and done.

And finally, new research suggests that trust in media is at an all-time low (and getting worse by the minute). But there is an opportunity.

Rants and raves include the B2B creator, TikTok launches an event, and new DC funding for local news.

This week's links:

X Usage Plummets

Meta Instagram Being Sued

Media Confidence in the US at a Low

DC Lawmakers Introduce Local News Bill

Marketing Needs More Marketing

The B2B Creator Opportunity

TikTok Events

OEF Night at the Races

This week's sponsor:

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

X Makes First Major Move to Payments Platform (398) Oct 20, 2023

Show notes

This week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert know it's something completely different.

Tucker Carlson makes his well-telegraphed move to media company (we called this). What can creators and marketers learn from the move?

And marketers are as tense as ever. Is this temporary or just stating the obvious?

Rants and raves include a bit of Shakespeare, following by Google and Taylor Swift.

This week's links:

X Charges One Dollar

Tucker Carlson Media Company

Marketers Going Mental

Google's New Gating Move

OEF Night at the Races

This week's sponsor:

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

AI Chatbots Run Amok (397) Oct 13, 2023

Show notes

The boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely.

Social media sites have been making changes for years that are hurting traffic to media and brand sites. The latest data will bring chills to your web analytics manager.

At the same time, X is making some ridiculous moves, including rolling out a new "advertising" program, discouraging links in posts, and barring Linda Yaccarino from any more speaking events.

And finally, is Ryan Reynolds responsible for the Taylor Swift/Travis Kelce hookup? Find out the truth today.

Rants and raves include more on the writers' and actor's strike and a fresh take from Joe on the movie "Dumb Money".

This week's sponsors:

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This episode is sponsored by Streamyard.

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This week's links:

The Kendall Jenner Chatbot

Social Media Referrals Going to the Dumpster

X Rolls Out New Ad Format

Musk Hates Outside Links

X CEO Out at Conferences

Ryan Reynolds and Taylor Swift

Writers' and Actors' Strike Update

Dumb Money Soundtrack

Eddie Bauer Changes Logo

Robert Rose Book Deal

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

The Painful Death of X: The Everything App (396) Oct 06, 2023

Show notes

The boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions.

X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conference. Ads are down. Usage is down. The only thing that can save X might be Linda's couch pants.

Google podcasts is no more. Alphabet decides to cancel the podcast player and move resources over to YouTube. Good move?

And new research is out about who exactly is paying for subscriptions these days. What works and what doesn't?

Rants and raves include US student debt and the end of the writers' strike.

This week's sponsor:

This week's links:

Linda Yaccarino at CODE conference

Google Podcasts All Dead

YouTube Launches Subscriber Tools

Paying for News Research

MrBeast Spends $120 million on Videos

US Student Debt Problems

Writers' Strike Details

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Surviving a Content Marketing World [Special Episode] (395) Sep 29, 2023

Show notes

A special Content Marketing World week episode where Joe and Robert break down their talks from the big event.

Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa?

Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business).

The boys also entertain a question from Paris (in a van) from Australia.

Finally...Joe and Robert make a big announcement.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

A Media Business Dumpster Fire (394) Sep 22, 2023

Show notes

Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators.

Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid?

Scribe Media is not dead (as reported). Good news?

And Google plays with politics and Taylor Swift.

Rants and raves include Robert's new book (link below) and how we need to buy differently from creators.

This week's links:

Elon Musk and Subscription

Hollywood Giants Slim Down

Scribe Is Alive

Google to Require AI Disclosure

Taylor Swift's Google Easter Egg

Robert's Book Content Marketing Strategy

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Amazon Evicts More Creators (393) Sep 15, 2023

Show notes

Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower.

The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators?

And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at fault?

Rants and raves include the greatest pass in Cleveland history, the Apple iPhone 15 announcement, and CAA selling to Pinault.

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This episode is sponsored by Streamyard.

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This week's links:

Quibi Dies a Final Death

The DOJ Case Against Google

Amazon Kills the Periodical

Greatest Pass in Cleveland History

Apple Carbon Neutral Video

CAA Sells Majority Stake

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

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