This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

View Top 200 Chart

Back to Rankings Page

Business
**This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose**

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Latest Episodes:

Our Most Impactful Business Books of All-Time [Special Episode] (422) Apr 05, 2024

Show notes

Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:

Marketing Management – Philip Kotler
Discovery Driven Growth – Rita Gunther McGrath
Different – Youngme Moon
How Will You Measure Your Life – Clayton Christensen
Zen and the Art of Motorcycle Maintenance – Robert Pirsig
Think & Grow Rich - Napoleon Hill
Seven Habits of Highly Effective People - Stephen Covey
Stranger in a Strange Land - Robert Heinlein
IMC: Integrated Marketing Communication - Don Schultz
David & Goliath - Malcolm Gladwell

This week's sponsor:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Here Comes Social Media Verification (421) Mar 29, 2024

Show notes

News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent?

Trump's Truth Social goes public and hits meme stock territory. How long with the party last?

Spotify adds video learning to its platform. Is YouTube in Spotify's sights?

And print is back baby!

Hits and misses include a Ryan's World movie and Comscore. Rants and raves include rants against Accenture and Meta's Threads.

This week's links:

Florida Age-Gating Law

Trump's Truth Social Meme Stock

Truth Social's Revenue Problem

Spotify Adds Video Learning

Print On the Move

Pew Research on Print

Comscore Deal

Ryan's World Movie

Accenture and Adobe AI Release

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

-----

Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities. If you're interested in attending this free event, please visit knotch.com/contentconnect.

------

Apple Shows AI Weakness with Google Deal (420) Mar 22, 2024

Show notes

In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time?

OpenAI's chatbot store is filling up with spam. Are you surprised?

And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so.

Hits and misses include Liquid Death and Coca-Cola.

Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today.

This week's links:

Don Lemon Pivot Interview

Apple and Google to Partner on AI

OpenAI Spam

New Publishing Model Isn't Great

It's Harder to Become a Creator Today

No TikTok Bill

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

-----

------

AI Content: Time Is Running Out to Get Your Content House in Order (419) Mar 15, 2024

Show notes

We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave.

The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter?

Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it.

MrBeast tells everyone to slow down a bit...that less content is more. Thank you sir!

And OpenAI starts doing publisher deals. Hello Google circa 2002.

Hits and misses include Kate Middleton and Da'Vine Joy Randolph.

Rants and raves include Kara Swisher's new book (rant) and the quote by Sam Altman heard round the world.

This week's links:

TikTok House Ban

Google Gemini Is Mum on Elections

MrBeast Slows Down

OpenAI Publisher Deals

Sam Altman and 95 Percent Quote

Da'Vine's Oscar Speech

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

-----

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

------

12 Secrets to Content Marketing Success [Special Episode] (418) Mar 08, 2024

Show notes

In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insights, including:

The Value of Relationships
The Product Content Mindset
The Point of View Architecture
The Trust Exercise - Audit Your Experiences

Joe runs through his secrets for content marketing success, including:

Building the Base
The Content Tilt
Acquiring Content Assets
Creators over Content
Pillar Content Projects
The NEW Print Opportunity
Email, Email, Email
The Content Revenue Model

For the full content marketing revenue model, check out our book, Killing Marketing.

------

This week's sponsor:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Vice Implodes. What's Wrong with the News Media Model? (417) Mar 01, 2024

Show notes

Another media company bites the dust. This time it's the once-darling Vice Media.

Is the news media business model broken or is there something else at work here?

A big supreme court case involving social media moderation is being reviewed by SCOTUS. Could it happen? We'll see this summer.

Is Google on death row? It's clear the product is getting worse. Will ChatGPT come to the rescue?

And Tyler Perry shelves his studio project because of Sora.

Hits and misses include Bitcoin and Air Canada.

Rants and raves involve the fractional CMO and a Florida law banning social media usage for youngsters.

This week's links:

Supreme Court Social Media Case

Vice Media Shutting Down

Is Google Search Dying?

Tyler Perry Shelves Studio

Air Canada Is Stupid

The Fractional CMO

Florida Lawmakers Pass Social Law

------

This week's sponsor:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

OpenAI, Google, Billy Joel and More AI Craziness (416) Feb 23, 2024

Show notes

It's been a crazy two weeks for artificial intelligence.

OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace.

Is podcasting really a racket? Maybe it's just more of the same.

Hits and misses include Paramount's bad timing and Nvidia's HUGE quarter.

Rants and raves includes the NYTime's ad tool and Billy Joel's new AI video.

This week's links:

OpenAI Launches Sora

Google Launches Gemini

The Podcast Business is a Racket

Paramount Lays off 800

Nvidia Booms with AI

NYTimes AI Ad Tool

Billy Joel's New AI Video

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Secrets to Growing a Content Brand [Special Episode] (415) Feb 16, 2024

Show notes

In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals.

Topics discussed include:

How to truly differentiate and grow an audience
How to create a content tilt
Do you build or buy?
Focus on creator, brand or content brand?
and many more content marketing insights

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Is Content Exclusivity Dead? (414) Feb 09, 2024

Show notes

The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal?

Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact?

In addition, Meta cut off Facebook to developers. Like we didn't see that coming.

In hits and misses, Robert praises L'Oreal and misses on Taylor and the right. Joe hits on Spotify and audiobooks, and misses on Grant Cardone's new magazine.

Rants and raves include Billy Joel and B2B companies lack of big ideas.

This week's links:

Discount to CEX 2024 - Use Coupon Code "TOM"

Joe Rogan Deal with Spotify

Is Content Exclusivity Over?

Meta to Label AI Images

Facebook Cuts Out Developers

L'Oreal Hits Big

Taylor Swift Outrage

Billy Joel Writes Again

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Deepfakes and Small Screens Overshadow Marketing in 2024 (413) Feb 02, 2024

Show notes

Big tech CEOs ran to Washington to explain why they haven't protected US children.

YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today?

And George Carlin and Taylor Swift deepfakes dominate the news. Is there anything we can do about them or have we unleashed Pandora's box.

Rants and raves include small audience wins and a new place for the chief marketing officer.

This week's links:

Elmo's Wellness Check

Social Media Execs Explain Behavior to Congress

YouTube Revenues Soar

TikTok Usage Way Up

George Carlin Lawsuit

X Blocks Taylor Swift Search

UPS Scraps CEO

TikTok Usage Up with Minors

The State of the Creator Economy [Report]

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Our TOPPODCAST Picks

Follow Us

Stay Connected

This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose

Related Podcasts

Links

Stay Connected