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    Business

    This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

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    Latest Episodes:
    Reddit's Big Opportunity for Brands (441) Aug 16, 2024
    Show notes

    While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google).

    Winners and losers include Heineken NA and the Queensland Symphony Orchestra.

    Rants and raves include the Savannah Bananas and surveillance pricing.

    -----

    This week's links:

    X Calls for Ad Industry Reset

    Ad Group Dismantles

    Xai launches Chaotic Image Generator

    Publishers Flock to Reddit

    Heineken's Partnership with US Open Tennis

    Symphony Orchestra's Bad AI Play

    WTF Is Surveillance Pricing?

    -----

    This week's sponsor:

    Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

    X Goes Full Idiot Mode in Suing Advertisers (440) Aug 09, 2024
    Show notes

    In a desperation move, X decides the best way to get advertisers back to the platform is to sue them.

    In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be.

    Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed.

    In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock.

    In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators.

    -----

    This week's links:

    Google Is a Monopoly

    X Files Suit Against Advertisers

    Google Ads End Up on X

    Kamala Social Media Masterclass

    The Army Fails with The Rock

    The Olympics and TikTok

    -----

    This week's sponsor:

    Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

    Content Marketing Gets a Health Check (439) Aug 02, 2024
    Show notes

    In this episode the boys cover an incredible content marketing case study in New York's largest hospital system.

    Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will).

    And Elon is being Elon, violating his own content policy on X. Here we go again.

    Hits and misses include Bandit Running and Flavor Flav.

    Rants and raves include James Patterson and Google's new AI ad.

    -----

    This week's links:

    Reddit Blocks Search Engines

    Elon Musk Violates X Policy

    Northwell Health Content Marketing Studio

    Bandit's Unsponsored Project

    Flavor Flav and US Water Polo

    Google's Dumb AI Ad

    -----

    This week's sponsor:

    Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

    Google Eats Cookie Policy (438) Jul 26, 2024
    Show notes

    At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers?

    META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick?

    And does Spotify use podcasts for loyalty first?

    Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival.

    Rants and raves include British Airways and Field & Stream magazine.

    -----

    This week's links:

    Google Leaves Cookie Policy

    Llama 3.1 Launch

    Spotify's Bet on Podcasts

    Informa Buys Cannes

    Heinz Partners with Deadpool

    Country Music Stars Buy Field & Stream

    British Airways Flight Video

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

    Are We In a Marketing Recession? (437) Jul 19, 2024
    Show notes

    This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple?

    Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance?

    And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession?

    Rants and raves include VidCon Baltimore and StickerMule.

    -----

    This week's links:

    Ken Griffin Buys Dinosaur

    Taboola to Sell Apple Ads

    Dax Shepard Does Deal with Amazon's Wondery

    CMOs Under Pressure

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

    Is the Influencer Economy Beginning to Crack? (436) Jul 12, 2024
    Show notes

    Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree.

    The Paramount/Skydance deal is finally done...we think.

    Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube?

    And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print?

    Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers.

    -----

    This week's links:

    Power Slap and Dana White

    Paramount Skydance Deal

    Spotify's Continuing Shift to Video

    Influencers Aren't Getting Famous Like They Used To

    BusinessWeek's Print Move

    Mohawk Chevy on TikTok

    ArtBotAI

    Trump to Speak at Bitcoin Conference

    The Rise of AI Content

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

    Did Marketing Eat Content Marketing? (435) Jul 05, 2024
    Show notes

    A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same?

    And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline?

    Rants and raves include mxmtoon and research from Meta and Kantar.

    -----

    This week's links:

    Supreme Court Sends Social Media Back to States

    Brand New Rules of Advertising

    mxmtoon

    Research from Meta and Kantar

    One Million Checkboxes

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

    Supreme Court Makes Nice with White House Over Disinformation (434) Jun 28, 2024
    Show notes

    In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place?

    Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement.

    And...have we learned anything from moving text to video online?

    Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI.

    Rants and raves include the Olympics and AI forgetting to read the room.

    -----

    This week's links:

    Supreme Court Ruling on Social Media

    Time Strikes Deal with OpenAI

    Recording Industry Sues Sona

    We Learned the Wrong Lessons from Video

    Verizon's New Logo

    Toys R Us's AI Ad

    Al Michaels' AI Voice at the Olympics

    AI Execs Forget to Read the Room

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

    Is the Smartphone Killing Us? (433) Jun 21, 2024
    Show notes

    While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages.

    Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising.

    Hits and misses include Oscar Mayer and American Express.

    Rants and raves include indie print and the Cannes Lions award winners.

    -----

    This week's links:

    Wells Fargo Fires Employees

    Surgeon General and Social Media

    Forbes Threatens Perplexity

    TikTok Debuts AI Ad Features

    Oscar Mayer Bacon Ad

    Cannes Lions 2024

    High-End Indie Print Publications

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

    Is Google the Big Loser in Apple Intelligence? (432) Jun 14, 2024
    Show notes

    Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini?

    Plus, Adobe and Meta have big terms and conditions issues this week.

    Hits and misses include OpenAI, Google and Nathan's hot dogs.

    Rants and raves include "Infectious Generosity" by Chris Anderson and yet another AI content marketing launch.

    -----

    This week's links:

    Adobe's Missed Terms

    Adobe's Apology

    META's content problems with Europe

    Apple Intelligence Is Launched

    Joey Chestnut and Nathan's Hot Dogs

    AI Content Marketing Agent

    -----

    This week's sponsor:

    Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

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