This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Latest Episodes:

Is Twitter/X Dead or Making a Comeback? (431) Jun 07, 2024

Show notes

Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight.

Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott?

Hits include Four Seasons and 10 Cent Beer night.

Rants and raves include signals from Marcus Sheridan and Suits.

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This week's links:

Twitter's New NSFW Strategy

Twitter/X Will Do Vertical Video

Spotify CEO Is Out of Touch

Facebook Going After Gen Z

10 Cent Beer Night - Craig Irons

Four Seasons PR Win

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This week's sponsor:

Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Does the GoogleGate Leak Even Matter? (430) May 31, 2024

Show notes

Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter?

AI scams are hitting a tipping point as we get closer to the US elections.

OpenAI inks two more content deals and Elon raises money for xAI.

Hits and misses include a home appliance store and Cheez-Its.

Rants and raves include marketing agencies and GaryVee's commencement speech.

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This week's links:

The Google API Document Leak

Celebs Getting AI Scammed

Atlantic/Vox Ink Deal with OpenAI

Elon Raises $6 Billion for xAI

HBR Recognizes Creator Economy

Home Appliance Sales and Service

Marketing Agencies as Consultants

GaryVee's Commencement Address

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This week's sponsor:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

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AI Continues to Eat Media Companies (429) May 24, 2024

Show notes

While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies.

This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next?

Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up.

And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers.

Hits and misses include GaryVee's new book and Coca-Cola lens.

Rants and raves include content marketing platforms and a nice rave for the Cleveland Guardians baseball team.

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This week's links:

OpenAI vs. Black Widow

OpenAI Signs Deal

Trump Media Report

Social Influencers and what to do

Coca-Cola Lens

GaryVee's Book Trailer

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This week's sponsor:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

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Live from CEX 2024 (with special guest Philip Hernandez) May 20, 2024

Show notes

A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation.

Please follow Philip on Instagram and check out the Haunted Attraction Network.

Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording.

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It's Raining AI (428) May 17, 2024

Show notes

It was another crazy week in AI news.

On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers?

If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much).

And is the beef between Kendrick and Drake real? We think it's marketing.

Hits and misses include John Mulaney's new show and Prof G's podcast strategy.

Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts.

This week's links:

OpenAI Releases Omni

TikTok Is Testing AI in Algo

The Drake/Kendrick Beef

John Mulaney's New Show

Prof G Markets Podcast

OEF's 100 Holes of Golf

MarTech Spending Falls

This week's sponsors:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

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TikTok Sues US Government (427) May 10, 2024

Show notes

In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working.

More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators?

And Hollywood continues to lack standards with AI. Is it simply too late?

Hits and misses include CEX and Joe Biden.

Rants and raves include Instagram and Meta.

This week's links:

TikTok Sues the US Government

MrBeast and Logal Paul Lead Creator Movement

Hollywood and AI

2024 Marketing Technology Landscape

Meta to Provide Advertisers with Auto Images

Instagram on Algo Change

This week's sponsors:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

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Instagram's Dirty Little Secret (426) May 03, 2024

Show notes

Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA.

In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers.

Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies.

This week's links:

Instagram and Twitch Roll Out New Algos

Amazon's Killer Quarterly Numbers

Adidas to Overinvest in Marketing

Phish at the Sphere

No One Buys Books

Yes, People Still Buy Books

Google's Cookie Delay

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

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Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

Offer is only available for new DivvyHQ and Lytho customers.
You must schedule a call/demo using this form by May 31, 2024.
You must activate your account by June 28, 2024.

The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

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TikTok Is Banned! What Happens Now? (425) Apr 26, 2024

Show notes

In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now?

META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened?

Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow?

Hits and misses include Cedar Point and Google.

Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse.

This week's links:

Biden Signs Bill Against TikTok

TikTok's Creator Economy Stares Into the Abyss

META Announces Earnings...Stock Sinks

Taylor Swift Goes Direct with TikTok

Google Fires Protesters

Cedar Point's Content Creators

Tesla's No Marketing Move

Jay Clouse on Social Media

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

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Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

Offer is only available for new DivvyHQ and Lytho customers.
You must schedule a call/demo using this form by May 31, 2024.
You must activate your account by June 28, 2024.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Are Corporate Social Media Handles Dead? (424) Apr 19, 2024

Show notes

John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead?

Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to...

The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden.

Hits and misses include Dove and AI and Caitlin Clark on SNL.

Rants and raves include gaming Spotify and the Chief Marketing Officer tenure.

This week's links:

Google Won't Pay for News

John Deere Hunts for Chief Tractor Officer

Creator Startups and VCs

TikTok Influencers Send Letter to Joe Biden

Dove and AI

SNL and Caitlin Clark

CMO Tenures

Spotify and SEO

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

Offer is only available for new DivvyHQ and Lytho customers.
You must schedule a call/demo using this form by May 31, 2024.
You must activate your account by June 28, 2024.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

The Rebirth of Print as Innovative Marketing (423) Apr 12, 2024

Show notes

Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion.

In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress.

And...is synthetic AI training data setting us up for disaster?

Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman.

And Joe's new book is out...get a copy here: https://www.joepulizzi.com/books/content-entrepreneur/

This week's links:

Women's NCAA Ratings Bonanza

Google/Hubspot Deal

New Privacy Bill

Nylon Re-launches in Print

Robinhood Creates Media Arm

Tech Giants and AI Training Data

Jack Conte's SXSW Presentation - The Death of the Follower

Kelsey Russell and Print Newspapers

Crisis Communications and Alex Huberman

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

Offer is only available for new DivvyHQ and Lytho customers.
You must schedule a call/demo using this form by May 31, 2024.
You must activate your account by June 28, 2024.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

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