This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Latest Episodes:

2025 Content Marketing Trends [Special Episode] (451) Oct 25, 2024

Show notes

The boys go deep into CMI's 2025 content marketing research report.

While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including:

Think more local in 2025
Who's your "with"?
Paid promotion of content for the win
Less is more
Time to kill some things
Let's get risky in 2025

See the full research here.

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.

- Hubspot.com/

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The Huge Opportunity to Build Trust with Media (450) Oct 18, 2024

Show notes

The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season?

Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here.

TikTok's own research reveals it's hurting kids. What are we going to do about it?

And author James Patterson launches a new channel on, of all places, Substack.

Winners and losers include Nick Chubb, Apple's killing of social apps and content creator deaths.

Rants and raves include Steven Pressfield and an AI article.

This week's links:

Semrush Acquires Third Door Media

Americans' Trust at All-Time Low

TikTok's Horrible New Research

James Patterson Launches Substack

Nick Chubb Tells All

Did Apple Kill Social Apps?

Content Creator Falls to Death

AI Is Going to Kill Advertising

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.

- Hubspot.com/

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Humans No Longer Needed for Audio? (449) Oct 11, 2024

Show notes

Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable.

In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market.

And someone used Meta's glasses to instantly dox strangers. Should we be scared? Yes...yes we should.

Winners and losers include Mountain Dew and Wordpress.

Rants and raves include TikTok and CMI's latest benchmark study.

This week's links:

Google's Notebook LM

Google Faces the DOJ

Google's Domination as Search Leader Going Away?

Meta's Glasses Used to Dox Strangers

Mountain Dew's New Brand

WordPress Community In Trouble?

TikTok Sued Again

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.

- Hubspot.com/

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Your Content Marketing Questions Are Answered [Special Episode] (448) Oct 04, 2024

Show notes

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.

Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more.

Special thanks to our marketing experts:

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This week's sponsor:

With smaller budgets and sky-high expectations — growth is feeling pretty painful right now.

But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy.

Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work.

Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers.

And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.

- Hubspot.com/

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X Takes Free Speech to a New Level (447) Sep 27, 2024

Show notes

Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent).

The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?).

And The Onion creates a membership program with a print newspaper at the center. Joe is very happy about this.

Winners and losers include Tim Walz and LinkedIn's AI rollout.

Rants and raves include new books from Brian Piper and Pam Didner and a Dreamforce appearance from John Mulaney.

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This week's links:

X and Blocked Users

X's Global Transparency Report

New York Times to Sell Pod Subs

Why the Onion Launched a Membership Program

Tim Walz's YouTube Show

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This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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Will OpenAI's Seeds Grow a Strawberry Harvest? (446) Sep 20, 2024

Show notes

OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test.

TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen.

And Instagram launches a version for teens only. Is it enough?

Finally, MrBeast "leaks" his personal YouTube production manual. Is there gold within?

Winners and losers include Sun Studio and the 2024 Content Marketing Award winner.

Rants and raves include MAICON's headsets and CMI's marketing career study.

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This week's links:

OpenAI's Strawberry Is Scary Good at Deception

TikTok Goes to Court

Inst Launches Teen Accounts

MrBeast's Playbook Uncovered

MrBeast: How to Succeed at YouTube Playbook

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This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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How We Use AI for Content and Marketing [Special Episode] (445) Sep 13, 2024

Show notes

In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation.

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This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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Zuck and Musk Get What They Want (444) Sep 06, 2024

Show notes

Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil.

In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years.

Winners and losers include Mammoth Cave National Park and Yelp.

Rants and raves include LEGO and Adweek.

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This week's links:

Zuck's Words Against Biden

Brazil Bans X

Kelce's Deal with Amazon

Mammoth Cave on Facebook

Yelp's Case Against Google

Search Fragmentation on Adweek

LEGO's Big Jump

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