The YouTube Power Hour Podcast

Latest Episodes:

I'm back! New Podcast Season, my 2018 Year and HUGE ANNOUNCEMENT! Jan 10, 2019

Show notes

YTPH squad, I'm back and it feels good! In this spanking new episode of the YTPH I reveal some personal insight into my 2018 year and how I upleveled my life to start a business I had been dreaming about for years and what I had to sacrifice in the process. I reveal a little more about me, my goals and reveal a HUGE announcement!

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If you are interested in the Zero to Influence YouTube Bootcamp and the upcoming YouTube Masterclass, make sure you add your name to the waitlist!

How to Increase Your Productivity as a YouTube Creator with Haley Burkhead Nov 01, 2018

Show notes

Feeling like you’re always working but barely seeing results and enough return on your investment? Take the lessons and advice from Podcaster and Productivity Expert Haley Burkhead and optimize your time to optimize your life and your profits! Get ready to take note because really practical advice is coming your way, and you’ll want to implement them immediately!

“You don’t have to work as hard for money as you think you do.”

Haley helps entrepreneurs hit 5-figure income months while cutting their work time in half! This productivity queen started her online business in 2011 but pivoted 3 times before she finally landed on the path she really loved: coaching business owners in her Profit Planner Lounge membership site. She started with a fashion blog, and between that and where she is now, she learned that there was a better way to live than spending 16 hours a day, 6 days a week and making barely enough to pay her bills. She freed herself from that overwork, and she's helping emotionally-drained workaholic ladies do the same.

“The three things you need to do to make more money: systematize, outsource & automate.”

Haley is going to teach you very useful and totally transformative lessons about optimizing your life to reduce stress, spending less time doing the things you hate and focusing on growing your profit. As a YouTuber or aspiring YouTuber, you’re also an entrepreneur afflicted by the problems of overwhelm, busy work and limiting beliefs at times. But in this episode, Haley gives you the and tools and strategies she uses with her entrepreneur clients to defeat those problems for good.

“In everything free that you give, give them huge wins and breakthroughs.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Hair YouTuber Shares How She Stands Out + Why YouTube is HARD with Lucy Loepsie Oct 25, 2018

Show notes

YouTube is hard but it’s not impossible! You have just as much chance to hit success as anyone. Just take it from a 10-year YouTube veteran living all the way in the Netherlands! Beauty & Hair YouTuber Lucy “Loepsie” Kyselica gives us the scoop on her journey from zero to half a million subscribers and how you can carve a place out for yourself on YouTube!

“You’re always one video away from a viral video, you never know which video is going to hit.”

Loepsie is a 10 year YouTube veteran. She started all the way in high school and never stopped going. She decided to mimic her favourite beauty blogs and become a beauty blogger herself for a school project. Those bloggers were making YouTube videos to expand their content and so she decided to do that as well. She was hooked, after the project, she started a new channel and continued to grow it. Now she has almost 500k subscribers and over 57 million total video views!

“It’s so important that you have that inspiration because if you’ve lost the passion, it translates on screen and then you fall flat.”

She is 25 years old, lives in the Netherlands and became full-time on YouTube right after she graduated from college in 2014 when she had about 70k subscribers. She makes hair tutorials and recreations of hairstyles from movies and TV shows for her target audience of English speaking ladies her age. She carved her spot in the beauty and haircare niche by making YouTube videos to share her haircare tips in the early internet days when forums ruled the world. She believes that being your true self is your ultimate superpower in having success on YouTube.

“The reality is a lot of people that have achieved success on YouTube have been at it for quite some time.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

How to Build a Strong Personal Brand on YouTube with Sierra Schultzzie Oct 18, 2018

Show notes

Do you want a fulfilling career where you get to be 100% creative and make a great living doing only what you're great at for the people you love being around? Who doesn’t! Here’s a great case study on how to get there. In this episode, Fashion and Body Positivity YouTuber Sierra Schultzzie shares her passion and energy with us, along with the details on how she carved out her own niche and gained 380k subscribers along the way!

“I make sure that as much as I put into the content, I also spend enough time focusing on getting eyes on it because it deserves a chance to have people see it.”

Sierra is now a successful, full-time YouTuber. But it didn’t happen overnight. She started in 2015 while in her freshman year at college doing musical theatre. Her then boyfriend, now husband inspired her to try YouTube as a creative outlet and to try to become the next Jenna Marbles. She hesitated, but after she made her first video, she caught the bug, and she’s been posting a new video every Friday since.

“Don’t pigeonhole yourself - give yourself room to try out new formats, and new series and new ideas and see what your audience likes.”

She took a while to find out what she was uniquely good at and qualified to lend her perspective to. According to her, she wasn't great at makeup, so that was a bust. There was something about fashion drew her in, but the content there only represented two extremes of the spectrum: the thin ladies or the plus-sized. So she decided to be the voice and face of the middle, the curvy population. Now she’s posting twice a week and has almost 400k subscribers! She’s a queen on a mission to inspire all ladies to be confident in themselves and embrace their curves.

“It’s nice that what took off on my channel is something that I truly am passionate about and something I’m fulfilled by.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

How Amy Serrano Grew From 0-200k YouTube Subscribers in Only Two Years Oct 11, 2018

Show notes

What do you think it takes to go from 0 to having 200k subscribers, influence, brand deals and doing what you love, all in record time? The rules to the game are simpler than you might imagine! In this episode, Fashion and Beauty YouTuber Amy Serrano makes it look super easy as she shares her secrets on her enormous growth in less than 2 years!

“It doesn't matter if you mess up, every first video is SUPER cringy, just keep progressing and keep going.”

Amy was working as a freelance wardrobe stylist and assistant when she first decided to make videos on YouTube. She wasn’t experiencing much growth or control in her job, and she was looking for a place to share her love for all things fashion. So in 2015, she put up her first video and thought nothing of it. But in August 2016, her cousin challenged her to go all in and give YouTube her best try. She said, “if you don’t like it after 3 months, quit”. The rest is history. Now she has over 270k subscribers and over 15 million video views!

“If you’re creating content that you love and you’re feeling very proud about, then you’re gonna be happy overall.”

Amy is a 28-year-old super charismatic lady boss living in LA, California. If you’ve watched any of her videos, you’d be drawn to her energy that is always turned way up to 11. She’s really embraced YouTube as her creative outlet and has connected with her ideal audience of millennials who’re trying to figure out who they are and trying to be happy in life. Her drive and passion is to make everyone who watches her channel to feel good about themselves

“A lot of people say I want to be a YouTuber, but you have to really do it and see if you like it.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Building Your Personal Brand as a YouTube Creator with Erin May Henry Oct 04, 2018

Show notes

How do you build a personal brand that truly fits who you are? In this episode, YouTuber, Podcast Host and Personal Branding Mentor Erin May Henry stops by to give you all the juicy details on connecting with your true, unique selves and making you shine!

“Find that thing about you that is going to make you stand out, and there always is going to be something.”

Erin is an Australian Personal Brand Building Rockstar! She started her YouTube channel in 2014 while she was studying Public Relations and Business in college. She dived in when she discovered that becoming an influencer would be huge in the future. And that has paid huge dividends because she now has over 73k subscribers and a combined 4 million video views! Since starting, her channel has undergone many iterations. She was into lifestyle and fitness, then mindset and motivation, but she’s really found her home with personal branding after exploring a lot of things you’re going to learn on this episode.

“Maybe you can go so far into your mastery that you stand out from everyone else because you are the thought leader.”

She is really big on personal development, and her videos on teaching about that have been huge contributors to her channel’s growth. She fell into it as she was building her social media marketing business after she left college in 2016. All her friends were hunting for internships and jobs, but she was drawn more to entrepreneurship. That journey was not easy. Her own fears and self-doubt plagued her, but through consuming content from gurus like Tony Robbins and Marie Forleo, she was able to push through the fear. Now, inspired by those two, she’s built her business coaching practice and is teaching the things that helped her get through her rut.

“It's not about overcoming fear entirely, it's about understanding how to work through and work with that fear when it does arise.”

Erin is a big believer in taking action. Dive in as soon as possible and don’t wait until all your stars are aligned. Risk analysis is overrated and you can learn a lot more from experience so don’t let the unknown keep you from doing. Because of her working as a bartender and later working for a wine company while studying at college, she’s developed a thorough passion for wine and has even made it a big part of her personal brand, with her YouTube series “The Business Bar”. You’re going to get a ton of value from this episode as she shares her expertise with us!

“When you really step in that genius zone, people will notice and your authenticity shines.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Embrace Your Unique Self and Find Your Perfect Audience with Michaela Davert Sep 27, 2018

Show notes

What do you do when you’re searching for content that represents you but you find none? You make it yourself! In this episode, beauty YouTuber, Michaela Davert, stops by to share her story and her experience growing her channel and getting huge press and her top tips on how you can stand out with your uniqueness!

“I never came across a young woman with a disability and I thought why don’t I try to be that new face and change that?”

Michaela started on YouTube in 2014. She stumbled onto makeup videos and instantly fell in love with the industry. She was inspired by other Beauty YouTubers, but she soon realized that no one was making that content for people with disabilities. So she stepped up and decided to do it herself! She started spreading her positive energy and her message that having a disability is not a negative thing. As she says, “We all go through life with challenges and we should be grateful for what we have.” From there, her channel started growing like it was on steroids. Now, she has over 38k subscribers and a combined total of over 1.4 million views!

“I have a story and a message that I want to share while doing what I love.”

Michaela is 19, lives with her family, including her twin brother, and she’s a junior in college pursuing a focus on digital marketing. She has Osteogenesis Imperfecta Type III, also known as brittle bone disease, a rare disease that affects 1 in 250k people but that does not dampen her bubbling and positive personality and her goal for being one of the next Covergirls. Her core audience is made up of teens and young adults who are looking to learn about another person’s perspective.

“I’m not a person that really cares what other people think. Those comments about you are really about themselves.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

YouTube Burnout: The Struggle is Real with Sari Reanna Sep 20, 2018

Show notes

Are you stuck in YouTube burnout hell or want to know the best ways to avoid it? In this episode, Beauty YouTuber Sari Reanna joins us and shares the details of her YouTube career and how she navigated burnout and came out on top!

“If you love what you’re doing, everything else is going to follow, everything else will fall into place.”

Sari is a 23-year-old full-time YouTuber who created a name for herself on YouTube by sharing her struggles with severe acne. She lives in Edmonton, Canada with her family and she’s grown her channel to over 125k subscribers and 15.2 million total video views! She was bored working at a makeup counter and not being able to share her passion for makeup with her co-workers, so she decided to start a channel. From there, she fell in love with the beauty community. That was in 2014.

“I am honestly living proof that anyone can start editing and start making YouTube videos.”

It wasn't until January 2015 that she really got serious and her posting frequency went way up. The video that put her on the map was a rant she did about her time working at Sephora towards the end of 2015. That video alone, over the next few weeks, skyrocketed her channel by almost a million views and tens of thousands of subscribers!

“People will come for your content, but ultimately, they’re gonna end up staying for you.”

After consistently posting 3 videos a week since January 2015, she noticed a disturbance in her energy. She was no longer making videos for the right reasons. Instead of the joy of sharing her experience and helping others, she was chasing numbers and statistics. So she took 5 weeks off YouTube to reconnect with herself. In this episode, Sari shares what led up to that and how else she handled her burnout to come back stronger.

“I needed to take a step back and remember why I love making videos and refuel my passion for it.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

How to Brand Your YouTube Channel with Influencer Branding Specialist Megan Acuna Sep 13, 2018

Show notes

Never be left in the dark about branding your YouTube ever again! Influencer Branding Specialist Megan Acuna is here to take care of you, sharing everything you need to know to make yourself into a top-notch brand! She is also a bootcamper and in this episode, she answers a ton of audience-submitted questions as well.

“Functional and readable is always better than pretty.”

Before diving into YouTube, Megan’s first job out of college was as a Social Media Manager. Working at the company, she saw them spending tons of money and getting very poor designs in return. She stepped up and volunteered to handle their designs and get some experience at the same time. Her work was so amazing that other companies came knocking, asking her to freelance with them.

“I think every single item that you show in your videos should be purposeful.”

After she started her YouTube channel about living beautifully and ethically on a budget, she began to notice that there wasn’t a graphic designer for YouTubers who understood and catered to influencers needs. She stepped up again and began working with a few influencers. Now she’s working with more high profile influencers and she’s doing it full-time from home. As you’ll hear in this episode, she has a passion for design and she shares a lot of the knowledge you’ll need to level up your brand.

“Do what you would click on if you were trying to find the information you were giving to your audience.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

How to Slay Your Video Editing with Video Editor Emily Olson Sep 06, 2018

Show notes

Editing your videos can be scary, but we're here to your rescue! We’ve got you covered as lifestyle YouTuber and video editor, Emily Olson, steps in to save the day. In this episode, she shares the most important tips and tricks you need to know to make your videos stand way above the rest!

“I want to tell people, don’t put that much pressure on yourself. A lot of YouTubers have a lot of help, as they should.”

When Emily started on YouTube, she had aspirations of getting to the top of the makeup & fashion niche. But through pursuing her creative passions, she serendipitously got connected to another YouTuber, Nikki Phillippi, and her editing career magically began. Now she jokingly calls herself a “full-time YouTuber who doesn’t make videos” and works with Nikki Phillippi full-time, as well as a number of other creators.

“I think you have to be bad at something before you’re good at it.”

I really love Emily’s passion. She pours so much into each video she edits, and her goal is always to bring out the best in the person she's editing and make them look as good as possible. Emily lives in California with her droneographer husband and two children.

“Put a blooper, a two-second scene in the beginning, to hook the audience, give them a tiny preview, and then go to the intro.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram